PORTLAND, OREGON

ee Portland and the Pacific Northwest at their best. . . when summer’s warmth lies on the land . . . flowers at their gaudiest and trees and shrubs at their greenest!

Enjoy the spectacle of lavish floral parades, viewed by crowds numbered in the hundreds of thousands. Enjoy the gala spirit of a mammoth fair. Enjoy the thrills of exciting water and ski races, of stupendous fun rides, of feminine beauty against many striking backgrounds.

Again in 1960, the Portland Rose Festival will offer one of the nation’s outstanding civic shows. Plan now to attend this great celebration June 7-12.

The most famous celebration in all the world...

This year Saluting

T

I HE MOST SPECTACULAR in a long series of Grand Floral Parades is promised by this year’s Rose Festival Parade theme—“Famous Cities of the World.’’ The Eiffel Tower ... the Colosseum of Rome . . . the skyscrapers of New York . . . subjects like these will be reproduced in striking floral displays on the lavish Rose Festival floats.

This year, for the first time, an International Trophy will be awarded for the best float by an entrant from outside the continental limits of the

United States.

You’ll be excited and delighted by the truly international flavor of this spectacular event!

A week-long pageant

of color...excitement

...special events!

SCHEDULE OF EVENTS

PARADES

Three great parades . .. each entirely different from the others . . . enliven Rose Festival week. The comic Merrykhana parade, dedicated to fun and laughter, will launch Rose Festival activities June 7. On June 10, the unusual Junior Rose Festival Parade will see more than 10,000 youngsters taking part in their own colorful pageant. And the Grand Floral Parade June 11 will draw more than a half million spectators.

CORONATION OF THE QUEEN

Eleven beautiful girls, chosen by their fellow students from Portland high schools, will vie in elaborate ceremonies for the honor of ruffing over the Realm of Rosaria for the ensuing year.

STADIUM SHOWS

Dramatic, eye-catching events will be scheduled in Portland’s great Multnomah Stadium to provide evening entertainment for thousands of Rose Festival visitors.

FESTIVAL CENTER

Proved to be an outstanding Rose Festival attraction after two years of successful operation, the Festival Center will be moved to the site ofhPortland’s great Holladay Park for the 1960 Festival. FuA^des, exhibits, outdoor stage shows, souvenir booths, refreshment stands, midway features offer continuous entertainment during Rose Festival week.

ROSE SHOW/MARINE DAY

One of the nation’s oldest and bestrjdftbwn rose shows draws exhibitors from every state.

Water sports, boat racing, water skiing are offered as a closing Festival highlight.

SKI TOURNAMENT/OTHER EVENTS

Ski racing in the bright sunshine of June, on the slopes of Mt. Hood, is an unusual Festival feature.

Garden tours, interesting zoo railway, dances and community . entertainment, sporting events add to the week’s fun. _

THE CITY OF ROSES INVITES YOU!

Portland Rose Festival Association • Room 235, Multnomah Hotel • Portland, Oregon

Always the HIGHLIGHT of the FESTIVAL!

BIG STADIUM SHOW

Packed with Entertainment! Thrills! Fun! Stars!

AN EVENING THE ENTIRE FAMILY WILL REMEMBER ALWAYS

Starring

OLYMPIC JUMPING STARS

NEW THIS YEAR!

"OVER THE STARS

Show starts at 8:00 p.m. Gates open at 6:30 p.m.

INTERNATIONAL

MULTNOMAH

CIVIC

STADIUM

GENERAL ADMISSION

Adults . . . $1.50 (incl. tax) Students . . . 50< Reserved Seats $2.40 (incl. tax)

3 NIGHTS

Thurs., Fri., Sat., June 9-10-11

lesfeil fixb'

One half million square feet of fun, close to downtown Portland! Continuous during Rose Festival, June 7 to 12.

BAND CONCERTS ... FLORAL EXHIBITS ...

ART FESTIVAL . . . FREE RIDES FOR KIDDIES . . . OUTDOOR REFRESHMENTS... SQUARE

DANCING ... FREE STAGE SHOWS ... MIDWAY RIDES...PARK BUREAU SHOWS...

ACROBATICS ... SCIENTIFIC DISPLAYS ... MILITARY AND DEFENSE SHOWS...

GARDEN AND PATIO DISPLAYS

Scfodtde, Sv&tti,

FRIDAY, JUNE 3

8:00 p.m. JUNIOR QUEEN SELECTION AND CORONATION

Civic Auditorium, S.W. 3rd <nd Cli

SATURDAY AND SUNDAY, JUNE 4 ANI

i. FIRST AMERICAN ROSE FESTIVAL WEST Cj PISTOL TOURNAMENT Camp Withyd

10:00 a.m. 2:00 p.m.

6:30 p.m.

RFFLE AND Clackamas

TUESDAY, JUNE 7 t V'

12:00 Noon OFFICIAL OPENING FESTIVAL CENTJEflJ Holladay Park

Band Concerts, Art Festival, Rose. Show ose Displays, Nursery Exhibits, Travel Show, Park Bureau Shows, TV-Radio Broadcasts, Square Dancing, lnternatioqgF;€af&, Midway Attractions, Rides and Concessions, Streets of the Afi£orld, Gardener’s Market.

7:30 p.m. MERRYKHANA PARADE?—Portland’s FUN night parade, starting at Holladay Park and t^ru cfowntown area ending at S.W. Salmon and 11th Street. Z* '

WEDNESDAY, JUNE 8

FESTIVAL CFfllT^R OPENS Holladay Park

U S. NAlfr StftPS ARRIVE SEA WALL HARBOR DRIVE

Sea Wall on Harbor Drive Gates open at Multnomah Civic Stadium for ROSE FESTIVAL QUEH^SELECTION AND CORONATION

Multnomah Civic Stadium, 1844 S.W. Morrison Street

DEL SAILBOAT REGATTA.............Benson High School

QUEEN SELECTION AND CORONATION PROGRAM

Multnomah Civic Stadium, 1844 S.W. Morrison Street

THURSDAY, JUNE 9

FESTIVAL CENTER OPENS Holladay Park

l KNIGHTING CEREMONY of Distinguished Guests Holladay Park

72nd ANNUAL PORTLAND ROSE SHOW Sheraton Hotel

MODEL SAILBOAT REGATTA Westmoreland Pool

JAPANESE SHIPS ARRIVE SEA WALL Sea Wall on Harbor Drive CANADIAN SHIPS ARRIVE SEA WALL Sea Wall on Harbor Drivve Gates Open "International Ski Jump" Olympic Stars plus Ice

Show............................Multnomah Civic Stadium

"INTERNATIONAL SKI JUMP" Multnomah Civic Stadium

FRIDAY, JUNE 10

-9:00 p.m. PORTLAND ROSE SHOW Sheraton Hotel

FESTIVAL CENTER OPENS Holladay Park

JUNIOR PARADE thru Hollywood District and ending at Grant

Bowl...................East Side starts Sandy Blvd. at 52nd

"INTERNATIONAL SKI JUMP" Multnomah Civic Stadium

SATURDAY, JUNE 1 1 x

GRAND FLORAL PARADE (Starting at Multnomah Civic Stadium and ending at Holladay Park)

FESTIVAL CENTER OPENS Holladay Park

"INTERNATIONAL SKI JUMP" Multnomah Civic Stadium

QUEEN’S BALL (Invitational), Rosarians...Sheraton Hotel

SUNDAY, JUNE 12

CITY ARCHERY TOURNAMENT Washington Park

m. BATON TWIRLING CONTEST Mt. Scott Community Center

m. MARINE DAY..................................Swan Island

m. GOLDEN ROSE SKI TOURNAMENT Mt. Hood-Timberline

Special Features during Rose Festival Week

NAVY SHIPS — OPEN HOUSE DAILY June 8 thru June 12th, Sea Wall at Harbor Drive

9-11 a.m. and 1-4 p.m.

MULTNOMAH COUNTY LIBRARY LITERATURE & HISTORY DEBT. VERTICAL FILE