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Official program for the 71st Annual Portland Rose Festival June 1-10, 1979. The theme for the festival was "World Records on Parade."
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PORTLAND
71 ST ANNUAL
FESTIVAL
JUNE 1-10,1979
WORLD RECORDS ON PARADE
CHALK ONE UP TO CONVENIENCE.
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The 71st Annual
Portland Rose Festival
June 1-10, 1979
WORLD RECORDS ON PARADE
1978 Queen Tina Klassy Greets Her Successor, Friday, June 1. P. 6
Rose Show Blooms for 91st Year, June 7-8. P. 21
Starlight Parade Sparkles-Up Downtown, Saturday, June 2. P. 8
Festival of Bands Pits Crack Local, Visiting Bands, Friday, June 8.
P. 12-13
Magnificent Grand Floral Parade Blossoms Saturday, June 9. Complete Order of March Begins P. 24.
“Country-fied" Mel Tillis Entertains, Saturday, June 9. P. 17
Biggest Kids Parade In the Country Marches June 6. P. 16
Trans Am Racers Bump Fenders, June 8-10. P. 22
Official Souvenir Program
Published by:
Portland Rose Festival Association
One S.W. Columbia, Portland, Oregon 97258 • (503) 227-2681
Clayton W. Hannon, Executive Manager
Art Chenoweth, Publicity Director
Stephen Jackson, Chairman, Publicity Committee
3
Grand Marshal Hank Aaron
A Champion For the Ages
The Portland Rose Festival Association is honored to welcome as Grand Marshal of the 1979 Grand Floral Parade Mr. Henry Louis Aaron, the legendary baseball star who broke Babe Ruth's all-time home run record and set 18 major league records in all.
It was on April 8,1974, that Hank Aaron hit the historic 715th home run to break the Babe's record, at Atlanta, Georgia, Fulton County Stadium. Aaron has been in baseball since his junior year in high school and entered the professional ranks at the age of 17. He joined the Atlanta Braves in 1954, played with them 20 years as an outfielder, and then two years for the Milwaukee Brewers before retiring in 1976.
He was the National League's Most Valuable Player in 1957 and Sporting News Player of the Year in 1956 and 1963. He is now a vice president with the Atlanta Braves in charge of player development. He has numerous other business interests and devotes considerable time to a number of charitable and humanitarian causes.
Hank Aaron is truly a "Champion for the Ages," both on the playing field and in private life. His selection as Grand Marshal harmonizes perfectly with the 1979 Grand Floral Parade theme, "World Records on Parade."
Welcome to Portland and Oregon, Hank Aaron.
The Champion’s Medallion
In particular observance and commemoration of the 1979 Rose Festival and its theme, "World Records on Parade," a champion's gold medallion has been struck in limited edition.
The medallion will be awarded only by special declaration. It will go to those selected out for
noteworthy contributions to their world, or for achievements of outstanding excellence.
The medallion is a one-time creation, an award to be displayed throughout the years as unique recognition of a certain time and place in history.
4
Schedule of Events
FRIDAY, JUNE 1
IO a.m.-5 p.m.
12 Noon-11 p.m.
8 p.m.
SATURDAY, JUNE 2
8:30 a.m.-7 p.m.
9 a.m.-8 p.m.
10 a.m.-5 p.m. 10:30 a.m.-4 p.m.
11 a.m.
11 a.m.-ll p.m.
11:30 a.m.-5 p.m. Day-Evening
12 Noon-lO p.m.
1 p.m.
1 p.m.
I p.m.
8 p.m.
8 p.m.
SUNDAY, JUNE 3
9 a.m.
9 a.m.-8 p.m.
9:30 a.m.
10 a.m.-5 p.m.
10:30 a.m.-4 p.m.
II a.m.
12 Noon-11 p.m.
12 Noon-5 p.m.
12 Noon-6 p.m. Day-Evening 1 p.m.
I p.m.
MONDAY, JUNE 4
8 a.m.-3 p.m.
IO a.m.-5 p.m.
II a.m.-ll p.m. Day-Evening
TUESDAY, JUNE 5
8 a.m.-l p.m.
10 a.m.-5 p.m.
11 a.m.-ll p.m. Day-Evening 2:30 p.m.
WEDNESDAY, JUNE 6
IO a.m.-9 p.m.
10 a.m.-5 p.m.
11 a.m.-ll p.m. Day-Evening
2 p.m.-3:3O p.m. Afternoon
Woodcarving Show
Festival Fun Center Queen Selection and
Coronation
Junior Olympics Tennis Tournament
Woodcarving Show
Bicycle Moto-Cross
Rose Festival Drag Races -Gates Open (Start 7 p.m.)
Festival Fun Center River Carnival Racquetball Tournament Figure Skating Bicycle Track Races 'Lil Briches Rodeo Rosarian Junior Knighting
Ceremony
Starlight Road Run Starlight Parade
Archery Tournament
Tennis Tournament Bicycle Road Races Woodcarving Show Bicycle Moto-Cross
Rallye de Roses Registration IO a.m.
Festival Fun Center River Carnival Figure Skating Racquetball Tournament Milk Carton Boat Races
'Lil Briches Rodeo
Royal Rosarian Garden Contest
Woodcarving Show
Festival Fun Center Racquetball Tournament
Royal Rosarian Garden Contest
Woodcarving Show
Festival Fun Center Racquetball Tournament American Legion
Auxiliary Veterans Wheelchair Parade
PSU Faculty Women's Art and Entertainment Festival
Woodcarving Show
Festival Fun Center Racquetball Tournament Junior Rose Festival
Parade
U.S./Canadian Ships begin arrival
Western Forestry Center
West Side Seawall Civic Auditorium
Madison High School Buckman Courts
(Portland Tennis Center)
Western Forestry Center
Meldrum Park, Gladstone
West Delta Park
THURSDAY, JUNE 7
IO a.m.-5 p.m.
10 a.m.-9 p.m.
11 a.m.-ll p.m.
12 Noon-1 p.m.
12 Noon-9 p.m. Day-Evening Afternoon 7 p.m.
West Side Seawall Willamette Park Multnomah Club Valley Ice Arena Alpenrose Alpenrose Peninsula Park
Downtown
Downtown
Sherwood Grade School
Buckman Courts Mount Tabor Park Western Forestry
Center
Meldrum Park, Gladstone
OMSI
West Side Seawall Willamette Park Valley Ice Arena Multnomah Club Westmoreland Park
Casting Pool Alpenrose
FRIDAY, JUNE 8
9 a.m.-6 p.m.
9 a.m.-9 p.m.
9 a.m.-8 p.m.
10 a.m.
IO a.m.-5 p.m.
10 a.m.-9 p.m.
11 a.m.-ll p.m.
12 Noon-1 p.m.
Day-Evening Day-Evening 6 p.m.-Midnight 7:30 p.m.
7:30 p.m.
7:45 p.m.
City-Wide
Western Forestry Center
West Side Seawall Multnomah Club
SATURDAY, JUNE 9
7 a.m.-Midnight 9 a.m.
9 a.m.-6 p.m.
9 a.m,-8 p.m.
10 a.m.
IO a.m.-5 p.m.
IO a.m.-6 p.m.
10 a.m.-6 p.m.
11 a.m.-ll p.m. Day-Evening Day-Evening 1 p.m.-6 p.m.
1:30 p.m.-9 p.m.
7 p.m.
7:30 p.m.
8 p.m.
City-Wide
Western Forestry Center
West Side Seawall Multnomah Club Veterans Hospital
Washington Square
Western Forestry Center
West Side Seawall Multnomah Club Hollywood District West Side Seawall
8 p.m.-ll p.m.
IO p.m.
SUNDAY, JUNE IO
7 a.m.-6 p.m.
9 a.m.-6 p.m.
9 a.m.-6 p.m,
9 a.m.-8 p.m.
10 a.m.-5 p.m.
IO a.m.-5 p.m.
10 a.m.-8 p.m.
11 a.m.
12 Noon-lO p.m. Day-Evening Day-Evening
1 p.m.
1 p.m.-4 p.m.
Woodcarving Show
Art/Entertainment
Festival
Festival Fun Center High School Guest and
Honor Band Concerts Rose Show Opens Racquetball Tournament U.S. Navy Ships Arrive Rose Festival Motocross
(Gates open 5 p.m.)
Gl Joe's Rose Cup
Sports Car Races Rose Show Tennis Tournament Royal Rosarian Knighting
Ceremony Woodcarving Show
Art/Entertainment
Festival
Festival Fun Center High School Honor and
Guest Band Concerts U.S./Canadian Ships Racquetball Tournament Ice Curling Bonspiel Indian Pow-Wow Festival of Bands Rose Festival Square
Dance
Ice Curling Bonspiel Pre-Parade Show Gl Joe's Rose Cup
Sports Car Races Tennis Tournament Grand Floral Parade Woodcarving Show
Ikebana Rose Show Art/Entertainment
Festival
Festival Fun Center U.S./Canadian Ships Racquetball Tournament Indian Pow-Wow Post Parade Float
Display
Mel Tillis Show
(First Show) Gymnastics Meet Portland Timbers-Seattle
Sounders Soccer
Rose Festival Cup Indian Pow-Wow Mel Tillis Show
(Second Show)
Ice Curling Bonspiel Gl Joe's Rose Cup
Sports Car Races Post Parade Float
Display
Tennis Tournament Woodcarving Show
Art/Entertainment
Festival
Ikebana Rose Show Golden Rose Ski Race Festival Fun Center U.S./Canadian Ships Racquetball Tournament Indian Pow-Wow Boomerang Tournament
Western Forestry Center
Washington Square
West Side Seawall Downtown
Masonic Temple Multnomah Club West Side Seawall West Delta Park
West Delta Park
Masonic Temple Buckman Courts Washington Park
Western Forestry Center
Washington Square
West Side Seawall Downtown
West Side Seawall Multnomah Club Silver Skate Arena East Delta Park Civic Stadium Mount Hood
Community College
Silver Skate Arena Memorial Coliseum West Delta Park
Buckman Courts Memorial Coliseum Western Forestry
Center
Japanese Gardens Washington Square
West Side Seawall West Side Seawall Multnomah Club East Delta Park Lloyd Center Civic Auditorium
Jackson High School Civic Stadium
East Delta Park Civic Auditorium
Silver Skate Arena West Delta Park Lloyd Center
Buckman Courts Western Forestry
Center
Washington Square
Japanese Gardens Timberline West Side Seawall West Side Seawall Multnomah Club East Delta Park Gabriel Park
Queen Selection and Coronation Friday, June 1, 8 p.m., Civic Auditorium
Order of Princess Appearance
Princesses appear in the order they were selected:
Rochelle Maria Anderson, Marshall
Mary Angela Smurthwaite, Madison
Kathy Marie Corrigan, Roosevelt
Maria Soledad Grefnes, Washington-Monroe
Devi LeMae Porter, Jefferson
Mary Elizabeth Ferguson, St. Mary’s
(Independent)
Catherine Elizabeth Leaverton, Cleveland
Margaret Jane Walters, Grant
Lori Renee Smith, Wilson
Zeena Marjorie Pliska, Franklin
Lynn Marree Talton, Adams
Lorrie Grewe, Lincoln
Julene Kae Bankston, Jackson
The Queen of Rosaria
Selection and coronation of the queen each year marks the real beginning of the ten days of Rose Festival. Each of thirteen high school graduating seniors, chosen by vote of her classmates, greets the assembled throng in formal gown, performs a curtsy and delivers an impromptu speech based on a topic drawn onstage from a basket of roses. Giant screens show photos of each princess in varying moods.
The princesses are interviewed by a panel of judges prior to selection night in a private interview session. Judges score each girl up to 35 points for appearance, 35 points for poise and 30 for speaking ability, with 1OO being "perfect."
The judges' decision is not known until the Court returns onstage and the retiring queen, Tina Klassy. reveals the name of the new monarch.
Between presentations, selected talent from the community's high schools performs. Acts were chosen from open auditions.
The Queen’s Crown
The crown was designed by Charles Pennell, Portland jewelry craftsman, as a volunteer, after the Business and Professional Women's Club of Portland undertook the raising of funds for the diadem, through the sale of miniature paper rosebuds.
The piece was finished in 1922 and has been worn by every queen since. The frame is made of 14-carat gold. A large blue zircon graces its tip and 650 white sapphires, accented by eight rare pigeon-blood rubies, blend into the colors of red and white, most popular rose colors of the '2Os. Like all royal crowns, its actual value is virtually impossible to ascertain. Its value in precious metals and stones is in excess of $5,000.
The Queen’s Scepter
Each queen receives her own scepter, to keep. It is made of gold-plated spun copper and brass, entirely hand crafted. Upon the sphere or crown rest two golden rosebuds with stems twining around a long, polished rosewood handle. The queen's name is inscribed on the sphere, Roy & Molin Jewelers have the assignment of coordinating scepter production and also cleaning and repairing the queen's crown. The scepter is the work of 74-year-old Victor P. Kayser of Portland. Close examination will reveal one or more tiny metal bees on the scepter.
The Queen’s Bench
Sometimes called the throne, the queen's bench is used only once a year, at the Coronation. It was presented to the Rose Festival Association in 1970 by the Mystic Order of the Rose, a Portland women's organization. The upholstery is white velvet and the back and legs are of wood. The back is ornately carved with golden swirls around a central rose. Starl Warrington, owner of a Portland furniture company, designed the patterns and one of his craftsmen, Leez Cegus, executed the carving.
The Royal Court
The Royal Court is made up of the queen and the princesses.
They travel and appear as a court before and throughout the festival. Each receives her extensive court wardrobe and an $800 scholarship to the Oregon college of her choice. Many court members return year after year to the coronation and many queens continue to ride floats in succeeding Grand Floral Parades.
Princesses of the 1979 Rose Festival Royal Court
Princess Rochelle Anderson
Marshall
Princess Mary Smurthwaite
Madison
Princess Kathy Corrigan
Roosevelt
Princess Cathy Leaverton
Cleveland
Princess Soledad Grefnes
Washington-Monroe
Princess Devi Porter
Jefferson
Princess Mary Ferguson
St. Mary's (Independent)
Princess Zeena Pliska
Franklin
Princess Margaret Walters
Grant
Princess Lori Smith
Wilson
Princess Lynn Talton
Adams
Princess Lorrie Grewe
Lincoln
Princess Julene Bankston
Jackson
7
Starlight Parade, Saturday, June 2, Downtown, 8 p.m. Starlight Run, Saturday, June 2, Downtown, 7:30 p.m.
Brightest new star in the Rose Festival spectrum is the Starlight Parade, a twinkling procession ot illuminated floats, bands and assorted merriment. Begun in 1976, the parade instantly proved itself a leading attraction and has taken its place as one of the Festival's three major parades. It forms in the park blocks north of West Burnside and revels its way through downtown.
A new adjunct this year is the Starlight Run, a fun run
with limited entry which starts at Memorial Coliseum at 7:30 p.m., crosses the Broadway Bridge, then joins the Starlight Parade route at N.W. Broadway and Flanders, to follow the route to disband. Special guest runner is Arnold Schwarzenegger, listed in the Guinness Book as history's most perfectly developed male body, an appearance in harmony with the 1979 Rose Festival theme, "World Records on Parade."
8
The spirit of Oregon is in the spirit of the Rose Festival.
Few other spots in the world compare with Oregon for diversity and beauty. Oregon lies by one of the world’s mightiest rivers, the Columbia. It’s covered by one of the world’s most bountiful expanses of great evergreens and snow-capped mountains. It’s edged on the east by vast rolling range and grassland, and on the west by the greatest of all the oceans, the blue Pacific.
It’s where enormous fir trees twenty stories high shade fern fronds measuring five feet in length. It’s an'ocean cornucopia where you can reel in Chinook salmon weighing thirty pounds or more.
And just as unique, Oregon is home for nearly as many diverse people and professions.That’s what makes the Rose Festival so special. Because every year people from all parts of the state and the nation congregate here to enjoy the spirit which makes Oregon such a great place to live. At First National we’re proud to be a part of the Rose Festival. Welcome, visitors. Enjoy your stay.
FIRST NATIONAL BANK OF OREGON
The Many Facets of Rose Festival
Welcome.
The 5,641 people who work for you at U. S. Bancorp hope you enjoy the Rose Festival. And, naturally, we hope you’ll call us for any of your financial needs.
u.
Member ED.I.C.
United States National Bank of Oregon Bancorp Leasing, Inc.
Bancorp Management Advisers, Inc.
U.S. Bancorp Financial, Inc.
U.S. Creditcorp
Commerce Mortgage Company U.S. Bancorp Mortgage Company Mt. Hood Credit Life Insurance Agency, Inc. U.S. Commercial Corp.
1.
1979 Visiting High School
Honor Band and Guest Bands
1. Honor Band: Kearns, Utah, High School. Hal Rindlisbacher, Director.
2. Artesia High School, Lakewood, California. Ken Dye, Director.
3. Kentridge High School, Kenf, Washington. Mick Moses, Director.
4. Lawrence, Kansas, High School. Ed Bartley, Director.
5. Moffat County High School, Craig, Colorado. Vern C. Davis, Director.
6. Montezuma-Cortez High School, Cortez, Colorado. Gary E. Hall, Director.
7. Snohomish, Washington, High School. Ed Peterson, Director.
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4. 5.
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6.
7.
12
Festival ot Bands
Friday, June 8, 7:30 p.m., Civic Stadium
The Festival of Bands is the Rose Festival's fastest growing attraction, a competition of outstanding high school bands from outside the state as well as local, competing for the Fred Meyer trophy, Each band presents a 12-minute field show of marching and playing, similar to a football half-time show. In a massed band finale, all nine bands will play two marches, conducted by Dr. John K. Richards. A specially-assembled U.S. Navy Pacific Fleet Band will play a pre-show program starting at 7:15 p.m. One of the high school bands, Lawrence, Kansas, will not be judged, due to home state school regulations. The visiting high school bands also will play noontime concerts at various city locations Thursday and Friday, June 7 and 8 and all will march in the Grand Floral Parade.
1. Honor Band: Kearns, Utah, High School
160 members. Just accepted an invitation to the 1980 Cotton Bowl Parade at Dallas, Texas. Tournament of Roses Parade, 1975. Has earned 51 trophies in recent years and performed in six foreign countries. Most outstanding band in Bicentennial parades in New York and Philadelphia.
2. Artesia High School, Lakewood, California 160 members. Played in the Tournament of Roses Parade, 1976. Numerous firsts in their area in band competitions. Toured Mexico in 1977, playing numerous concerts there.
3. Kentridge High School, Kent, Washington 230 members. First place and Sweepstakes winner, 1978 Seattle Kingdome Marching Band
Championship. First place in festivals at Wenatchee, Washington, and Victoria, B.C.
4. Lawrence, Kansas, High School
210 members. Previously appeared at the 1974 Rose Festival. One of the outstanding bands of the plains states with numerous firsts in band competitions, including symphonic band honors.
5. Moffat County High School, Craig, Colorado
132 members. Appeared at the Rose Festival in 1972, winning first for out-of-state bands in the Grand Floral Parade. Guest appearances at Disneyland, Calgary Stampede, Rapid City, South Dakota Band Festival.
6. Montezuma-Cortez High School,
Cortez, Colorado
83 members. Have appeared at Indianapolis 500 Festival, Black Hills Festival, Rapid City, South Dakota, and have made two performing trips to Mexico.
7. Snohomish, Washington, High School
193 members, One of Washington State's outstanding marching bands. Distinguished itself on a six-country concert tour of Europe. Featured band in Kingdome II Festival in Seattle. Prize winner in Wenatchee Apple Blossom competition.
Local bands to appear in the Festival of Bands and also the Grand Floral Parade:
Centennial High School, Gresham
156 members. First place, 1976,1977 Grand Floral Parade, 1978 Tournament of Roses Parade.
David Douglas High School, Portland
133 members. Festival of Bands Sweepstakes 1975 first place, 1973 Grand Floral Parade.
Fred Meyer
PHOTO-SOUND SECTIONSf
FILM/PROCESSING/CAMERAS/TELEVISIONS/RADIOS/STEREOS/RECORDS/PHONES/ELECTRONICS
STOP BY OUR COMPLETE PHOTO-SOUND FOR ALL YOUR FILM AND FLASH NEEDS TO CAPTURE THE GREAT MOMENTS OF THIS YEARS PARADE.
Prices good thru Sun, June 10, 1979
Fred Meyer Coupon
Savings on
Developing and Printing We use Kodak paper. Fora good look.
12 Exp. Kodak or Fuji Color Film Reg. 2.99 (Code 687) 1.99
20 Exp. Kodak or Fuji Color Film Reg 4.39 (Code msi 2.99
24 Exp. Kodak or Fuji Color Film Reg. 5.11 (Code 688) 3.39
36 Exp. Kodak or Fuji Color Film Reg 727(Codews)6.19
‘Add 504 per roll for Kodak or Fuji 400 ASA Film. C-41 Process Only FMOO Cash value l/20th of 1C Void after June 16, 1979
*■ b 1
Kodak Film
Clio - 20 Sale Price $J47
C126 - 20 Sale Price $147
C135 - 24 Sale Price $157
Kodachrome 64 KR-135-20 $179
Sylvania
FLASH BAR Sale Price $177
Sylvania
MAGICUBES Sale Price $147
• Photo Sound Sections only
Each of these advertised items must be readily available for sale at or below the advertised price in each Fred Meyer store, except as specifically noted in this ad.
13
History of the Portland Rose
It Began With a Rose Show
The Portland Rose Festival this year marks its 71st annual edition, starting in 1907, with a direct ancestry dating back to a rose show in a tent in 1889. The rose-growing enthusiasts who presented that first show have presented one every year since and in 1902 organized themselves as the Portland Rose Society.
In 1904 the Rose Society expanded the show to include a Rose Fiesta complete with a floral parade of 20 automobiles, horses, bicycles and a variety of wagons, carriages and other vehicles.
In 1905, at the close of the successful Lewis and Clark Exposition in Portland, Mayor Harry Lane proposed, in a speech, that some way be found to carry the exposition spirit and the promotional impact over into an annual festival which could be a festival of roses. Meanwhile, the Rose Fiesta continued through 1906.
In 1907, civic leaders took up the challenge and presented the first annual Rose Festival. Carrie Lee Chamberlain, daughter of the governor, became
Festival
rides a float in the Grand Floral Parade.
From then through 1929, the Queens were generally young socialites. Since 1930 the Queen has been a Portland high school senior girl. One princess is selected by the student body of each participating school, with the number of princesses varying according to the number of schools. This year the Court numbers 13.
The Royal Rosarians, a separate organization which takes part in many Rose Festival events, dates back to 1912. Administration and planning of the Rose Festival is directly carried out by the Portland Rose Festival Association, a volunteer non-profit corporation composed mainly of businessmen and women.
The Rose Festival has been presented every year since 1907 except two. In 1918 it was canceled because of America's entrance into World War I and in 1926 because of construction at Civic Stadium, site of the festival's major activities of that period.
Portland Fire Bureau has entered every Grand Floral Parade. Date of this particular entry is unknown.
"Queen Flora," and a plaque to her reign commences the Queen's Walk in the International Rose Test Garden in Washington Park. A leading attraction of that first festival was an illuminated parade of twenty floats on flat cars carried on the rails of Portland's electric trolley system. Pictures of that year show a floral parade as well, with horse-drawn and motor-drawn floats and thousands of marching children.
King Rex Gives Way to the Queen of Rosaria
From 1908 to 1913 a King Rex Oregonus ruled over the Rose Festival, supposedly coming from the waters, masked and mantled in mystery, only to reveal his true identity when he removed his huge beard at the festival's annual ball.
At the close of the 1913 Rose Festival it was announced that King Rex would abdicate in favor of a Queen of Rosaria, to be chosen by popular vote. Candidates represented various businesses and clubs and the winner was Thelma Hollingsworth. Queen Thelma still lives in Portland and frequently
All other years the Rose Festival has gone on, in spite of war, depression and even natural disaster. The Memorial Day flood of 1948 shattered the community, but it was decided to present a Rose Festival on a restricted basis as a community rallying point, and a curtailed Grand Floral Parade was run on the East Side.
The Juniors Join In
In a way, the hiatus of 1918 became the inspiration for the Junior Rose Festival and Junior Parade. Some kids in the Hollywood District decided they wanted a Rose Festival parade anyway, so they banded together and formed a small parade. The event grew over the years and in 1936 the Junior Rose Festival was made an official part of the Festival.
Since its beginning, the Rose Festival has continually grown and expanded until now it encompasses ten days and more than forty events. It has provided enjoyment of a wholesome nature to millions through the years and has exalted the beauties and advantages of Portland throughout the world.
Now Alaska Airlines flies from Portland to Seattle and Alaska, every day of the week.
For us, it’s not just a trip north. It’s a trip home. To the cities we know better than any other airline.
You can feel that spirit the minute you step on the plane.
Our flight attendants actually go out of their way to make you comfortable.
Our pilots know the Alaska
sky like the backs of their hands. And, because we’re in
a hurry to get home, we’ll get you there on time. According to the CAB, our on-time record between Seattle and
Anchorage has topped the competition for an unheard of 27 months in a row.
We also realize that the shortest distance between two points is great service. So en route to our Alaska cities, you’ll be served generous drinks—quickly. And meals a lot of restaurants would be proud of.
We can also offer you two
convenient flights leaving Portland 11:45 am and 3:30 pm.
For reservations ^call your travel ?gent.
After all, if you’re going
> Alaska,
by not fly the airline that calls Alaska home.
PORTLAND SEATTLE ANCHORAGE FAIRBANKS
LV: 11:45am AR: 12:20 pm* AR: 2:00 pm
LV: 3:40 pm AR: 4:15 pm AR: 6:00 pm AR: 7:30 pm
’Includes convenient change of planes. Effective 6/1/79
Alaska Airlines. The sky’s the limit.
*The on-time performance ranking is based on the total of all nonstop flights flown between Seattle and Anchorage arriving within 15 minutes of the scheduled arrival time for the period December 1976 through January 1979, being the latest report, as reported to the CAB.
Twice a day,
Alaska goes home.
The Junior Rose Festival Court, trom left: Mary Beth Galluzzo, Heidi Gamelgaard, Marty Kovach, Beverly Stewart, Rochelle Rice, Kim Silver, Raina Pitt, Debbie Baker.
Junior Rose Festival Parade
Wednesday, June 6, Hollywood District, 2 p.m.
Milk Carton Boat Races and Giant Sundae
Sunday, June 3, Westmoreland Park, 1 p.m. Kids, kids, the Rose Festival schedules events for young people of all age brackets from toddler through high school. The Junior Parade, a costume affair, the biggest kids' parade in the country. Added to the Milk Carton Boat Races this year is Farrell's Ice Cream Parlours' giant sundae, with free portions for all. Other kids' events run from the 'Lil Briches Rodeo and the new YMCA bike motocross to gymnastics, figure skating, tennis and even boomerang throwing... some events in conjunction with adult brackets.
1 jjrai—irir—mr 1979 J JUNIOR PARADE LEGEND
=
WED. JUNE 6 2 P.M.
16
The Mel Tillis Show
Saturday, June 9, Civic Auditorium, 7 p.m. and IO p.m.
Named Country Western Entertainer of the Year 1976, Mel Tillis brings his unique combination of singing, comedy and song writing abilities to the auditorium stage for two shows, assisted by his show band, The Statesiders.
The man who turned a natural stutter into a comedy asset has included Portland in his schedule of more than 200 concert dates each year, in addition to his TV and radio shows, song writing, song publishing and film acting.
More than 500 of his songs have been recorded, the two most famous being "Detroit City" and "Ruby, Don't Take Your Love To Town." His best-known movie part was a dual role in "W.W. & The Dixie Dance Kings." In TV, he has appeared on every type of show from the expected Grand Ole Opry to Hollywood Squares and The Tonight Show.
In an appearance here a year ago, Tillis sold out two performances. His group, The Statesiders, is a complete show within itself, with comedy, songs and
instrumentals.
When you're ready fora loan
•••
We're ready to help!
3ank
do good.
17
The “Retiring Champions”
Trophy-Winning Floats of the 1978 Grand Floral Parade
SWEEPSTAKES
Most outstanding float in the parade
PACIFIC NORTHWEST BELL
GRAND PRIZE
Most outstanding commercial entry
NORTHWEST NATURAL GAS
QUEEN'S TROPHY
Most outstanding non-commercial entry
HOLLYWOOD BOOSTERS
THEMETROPHY
For best development of Parade Theme
LEVITZ FURNITURE
GOVERNOR'S TROPHY
Most outstanding entry from outside Portland
UNION PACIFIC
ROSE SOCIETY TROPHY
For most effective use of roses
U.S. NATIONAL BANK
JUDGESTROPHY
For exceptional merit in the non-commercial class
PASADENA TOURNAMENT OF ROSES
INTERNATIONAL TROPHY
Most outstanding entry from outside the continental United States
CALGARY
LEITH ABBOTT AWARD
Float displaying best use of humor
MEIER & FRANK CO.
MAYOR'S TROPHY
Most outstanding commercial entry from the city of Portland
STEVENS & SON JEWELERS
PRESIDENT'S TROPHY
Most outstanding commercial entry from the Portland metropolitan area
GRAND MARSHAL'S TROPHY
For exceptional merit in the commercial class
FIRST NATIONAL BANK
PORTLAND GENERAL ELECTRIC CO.
ROYAL ROSARIAN TROPHY
For outstanding use of flowers by a commercial entry
ATLANTIC-RICHFIELD (ARCO)
GOLDEN ROSE AWARD
Most outstanding commercial float under 35 feet in length
PHOTO FACTORY
SILVER ROSE AWARD
Most outstanding non-commercial float under 35 feet in length
BATTLE GROUND, WASHINGTON
18
The Portland Rose Festival Association
Associate Membership
The Portland Rose Festival Association is a non-
profit volunteer organization governed by 30 directors and a number of associate directors, honorary directors and directors-at-large.
It is self-supporting and receives no direct operating money from taxes, grants or other public funds. Most of its more than 40 events are free, including the three big parades. Besides maintaining and operating the annual programs, the Rose Festival also provides funding for an $800 Oregon college scholarship to each member of the Royal Court, by means of a related Scholarship Foundation. This fund, incidentally, was increased this year from the previous amount of $500.
A large part of the financing of this annual community-wide celebration comes from Associate Memberships in the Portland Rose Festival Association. Individual memberships are $25, business and organization memberships $50 and up.
During the year leading up to this Rose Festival, the following civic-minded individuals and organizations became paid members of the Association. Your enjoyment of many of the events is due in part to their generosity. This membership list is current as of publication deadline date.
A-1 Electric 4 Plumbing A A Ambulance Service AAR Northwest Inc A 4 W Sales Alcoa
ADT Security Systems
Abernethy’s
Ace Electric Co
Acme Trading 4 Supply Co Action Print 4 Litho Inc Addressograph-MuItlgraph Corp Aden 4 Jos I
H Victor Adix Jr MD
Advance Automatic Sale Aero Club
Aetna^Cravens Dargan Co Aetna Life 4 Casualty Ins Co Alr-FiI co Inc
Air FI I ter Sales 4 Serv Airco Welding Products Ajax Electric Co AI Disdero Lumber Co Alaska Air Iines Albertsons
Albertsons
Albina Moving 4 Storage Albina Fuel Company Alexander 4 Alexander Allied Cycles Inc Allied Safe 4 Vault Inc Allison Electric Co Inc Charles A11 cock AIpenrose Dairy Alpine Veneers Inc Amalgamated Sugar Company Amato Lanes 4 Restaurant Amco Distributing Inc American Bakeries Co American Barricade Co American Bldg Maintenance Co American Data Service American Guaranty Life Ins American Honda Motor Company American Hospital Supply American Industrial Serv Co american Inti Forest Prod Inc American Linen Supply American Motors Sales Corp American State Bank American Sheet Metal Works Inc American Steel Inc Amfac Inc
American Truck 4 Auto Lease Amfac Mortgage Corporation Arthur Andersen 4 Company H A Andersen Company B Don Anderson
Anderson Die 4 Mfg Co
Francis H Andrews
Andrews 4 Andrews Equipment Co
Angelo's Fine Foods
Apcoa Inc
Archer Blower 4 Pipe Co Jana H Archer Armory Automotive Service Ray Arndt Optical Supplies Robert Arneson Sales Agent Arrow Heating Company Artcraft Linoleum 4 Shade Co Arrow Transportation Co Arvey Paper and Supplies Ruth Ashbrook Bakery Assets Management Associated General Contractors Associated Meat Packers Inc Atiyeh Bros Inc Atlyehs Inc Atkinson 4 Co Atlantic Richfield Co
Atlas Iron Works Inc
Atwood-Larson Company
Audio Group Inc
Donald C Austin
Auto-Rain Inc
Auto Wheel Service Inc
Automatic Sales Company
Automatic Welders 4 Rebuilders
Avis Rent A Car System Inc
Azumano Travel Serv
B 4 D Development Co
Babler Bros Inc
Babb 4 Clarkson Advertising
BRS Inc
B4I Furnishings Limited Badgley Manufacturing Company Dr Paul F Bailey Jr Bales For Food Inc
Balzer Machinery Company
Bank of California
Bankers Life of Des Moines
Bankers Life Company
Bardy Trophy Company
Don E Barnick
David Barrows
E J Bartel Is Company
Barney Bagel 4 Suzy Creamchees
Barry Services Inc
Joe Battagli a
Bauer Murphy 4 Assoc
Fred Bauer Chevrolet
W C Bauman Co Inc
Fred N Bay News Company
Beak Consultants
Beall Pipe 4 Tank Corporation
Sandy BIvd Clinic
Beard S Frame Shoppes
Bearings Inc
Beaver Engraving Company
Beaver Heat Treating Corp
Ray F Becker Company
Dean E Becker
Beemer Johnson Bates 4 Co
Began Equipment
Bek ins Moving 4 Storage
Be Ii nda S
Bemis Company Inc
Benihana of Tokyo
8enj Franklin Savings/Loan
F E Bennett Company
Bennett and Williams
The Benson Hotel
Tom Benson Glass Co
Benz Spring Company
Charles F Berg
Ronald S Berg CPA
J Bernard Insurance Agency
Bernard Dental Offices
Dick Bernhard
Berry Insurance Agency
Beverage Equipment Co
Charles E Biddle
Biffs Seafood Restaurant
Dan Biggs Productions
Billings Bookkeeping Service
Herbert H Bi I I stein 4 Asso Ltd
Bingham-WiIlamette Co
Binyon Optical Co
Robert A Bitar
Gayle Bjorge
Black 4 Company Inc
Black He I ter line Beck Rapfileye
Black Kendall 4 Tremaine Attys
Blaesing Granite Company
Blake Moffitt 4 Towne
Blake 4 Neal Finance Company
Dr Norman L Bline
BIitz-Welnhard Company
Juhr Construction Inc
Bloodworth Peterson EI Iis4EsIi Blue Cross of Oregon Bocs Burgers
Boiler Makers Union Local 72 Chet Boh I man 4 Associates Boise Cascade Bldg Products Boise Cascade
Richard N Bolton MD
Boutwell Gordon Beard 4 Grimes Bower Moving 4 Storage Bowling 4 Billiard Corral Bowmans Mt Hood Golf Club Boxer-Marcus Co Boyd Coffee Company Gene Bradshaw
Brady-Hamilton Stevedore Co Bra ley 4 Graham Brandon Travel Inc Bressie Electric Co Brewed Hot Coffee Inc Howard Brewton Gen Contractor Bris Specialty Sandwich Shop British Motor Cars of Portland Broadway Furniture Brod McClung 4 Pace Co Brodie Hotel Supply EIva-May Brooks
Broome Oringdulph O'Toole Rudo Brown Armstrong 4 Simpson Russell Brown Office Service Bruce-Emmett Company Clyde Brummell Construction Dr 4 Mrs M Dev Brunkow Bucher Rea Ity Inc Buck Ambulance Service Buckaroo-ThermoseaI Inc Builders Appliance Supply Builders Design 4 Drafting Ser Bu iI ter i a Is Co
Bullier 4 Bullier Realtors Bullivant Wright Leedy 4 Assoc Burger King
Burlingame Flower Shop
Burlington Northern
Roy Burnett Motors Inc
Burns International Security
Mrs E V Burns
Burns Brothers Inc
Ray Burt S Inc
Bush Garden
Geo S Bush 4 Co Inc
Business Mens Assurance Co
John Bussman MD
R V Butterworth Inc
Byers Photo Equipment Co
C 4 R Realty Co
CH2M/HII I
Cadet Manufacturing Company
Cal-Ore Machinery Co
Calaroga Terrace
Campbell Crane 4 Rigging Serv
CampbeI I/Ga11 4 New lands Inc
International Raceway Parks
Timothy J Campbell MD
Campbell Copy Company Inc
Campbel I Yost Grube
The Canadian Imp Bank of Comm
Garnett E Cannon
Canteen Company of Oregon
Canton Grill
Capital Consultants
Captains Corner
Caramel Carrousel
Caravan Motor Hotel
Carbon Dioxide Extinguisher Co
Careers Inc dba McDonalds
Drs Carkner CG DN DC Optometrl
The Carnival Restaurant
Carpet Fashions
John A Carson
Carter Mfg Co
Carter Rice Papers
Caruso Produce
Cascade Construction Co Cascade Federal Savings 4 Loan Cascade-Pacific Lumber Co Cascade Rubber Products Inc Cascade Shipping Co
The Castle
Cattle Co
Cellocraft Bag Co
Chamber of Commerce
George Chamberlain MD ChappelI-Spears Mobile Home Chase Gardens
Chase Bag Company
Check Printing Company Richard G Chenoweth MD Chevron OiI USA Inc Chernoff 4 Vilhauer PC Chinese Garden Restaurant Inc Chown Hardware 4 Machinery Christenson Electric Churchill Tours Inc Cider Mill Restaurant City Center Parking-Crown PI az City Center Motor Hotel City Rubber Stamp Co Clackamas Greenhouses Community Publications Inc The Cleanery Clifton 4 Company The Clothes Horse Clow Roofing 4 Siding Co Coast Mirror Company * Coast Transport Inc Coats 4 Clarks Sales Company Coca Cola - USA Coe Manufacturing Company Coffee System of Oregon Cohn Bros
ColdwelI Banker 4 Co Rollins Burdick Hunter of Or Cole 4 Weber Inc
Collections Incorporated Collins Pine Co
Collins 4 Wilmes Cigar Co Colonial Mortuary Columbia Acoustical Inc Columbia I and S Inc Columbia Air Conditioning Co Columbia Distributing Company Columbia Forge 4 Machine Works Columbia Helicopters Inc The Souther Company Columbia Ladder Co Columbia Neon Columbia Plywood Corp Columbia River Pilots Columbia Steel Casting Co Inc Columbia Tele-Corn Inc Columbia Wire 4 Iron Works Columbia Knit of Portland Columbian Bifocal Company Colyer-Trane Service Agency Combs Insurance Agency Commerce Investment Inc Commercial Displays Commercial Furnishing Inc The Community Bank Computer Management Services Concrete Cutting Co Inc Charles Conkling 4 Sons Inc Conrad Veneers Inc Consolidated Dairy Products Co Consolidated Freightways Consolidated Metco, Inc Pool World
Contacts Influential Container Corp of America Continental Air Lines Inc Continental Baking Co Inc Continental Can Company Continental Forest Products Continental Grain Co Continental Porsche/Audi Inc Contractors Inc Convoy Company
Bruce Cook
Ward Cook Inc
Dr Ralph G Cooper D M D Coopers 4 Lybrand Corroon 4 Black-Forsgren Corsun Arms Motor Hotel Peter Corvallis Productions Cosmopolitan Motor Hotel Cotter 4 Company The Crab Bow I Inc Creative Resources Crdt Thrft Fin Manag Corp W H Cress Company Inc Cromwell Tailors Daniel Crotty Dr Robert Crouch Crown Brokerage Company Crown Zellerbach Corporation Crown Zellerbach Corp Cummins Oregon Diesel Inc David E Culver
Cundari Lemma 4 GiI I
Custom Stamping 4 Mfg Co Custom Wire Products Dallas 4 Mavis Forwarding Co Dales Catering Service Damerow Ford Co
Dales Restaurant 4 Maverick Rm Dan 4 Louis Oyster Bar DMJM/HiI ton
Danielson Thriftway
Danner Shoe Mfg Co
Dant 4 Russel I Inc
Davies Biggs Strayer and Assoc A J Davis 4 Sons Inc A W Davis Supply Company Davis Alfred J Company.
Davis Co Department Store Dan Davis
Davis Street Investment Co
Day Music Company
Dealers Supply Company
Dean Distributing Co Inc
Dehen Award Letters
Delap Paul 4 White
Del Monte Corporation
Deluxe Check Printers Inc
Demme Bros Inc
Denfeld Paints
Dennis Uniform Mfg Co
Denny-Wagoner-Wr i ght
Dennis S Seven Dees Nursery
Dependable Pattern Works Inc
Designed Interiors Inc
Dezendorf Spears Lubersky 4 Ca
Diamond Fuel Company
Hammack 4 Associates Inc
A K Dickinson
The Dickinson Company
Dick S Restaurant Supply
Dickson Drug Co
Diemco Inc
Diesel Equipment Company Dietrich Bye Griffin 4 Youel Digital Equ i pment Corp Di I Iingham Marine 4 Mfg Di mitre Electric Co Directors Furniture Co Discount Office Supply Inc
I take great pleasure in welcoming you to one of America's oldest and greatest civic celebrations, the 71st Portland Rose Festival.
This year's theme of "World Records on Parade" promises to be an exceptional one particularly since we are welcoming world-wide visitors to Portland for this week. Our special guests, the representatives of the City of Sapporo, Japan, join us as we pay tribute to our Sister-City relationship, the 2Oth Anniversary of the Portland/Sapporo relationship.
I extend the warmest personal greetings from "The City of Roses."
Neil Goldschmidt
Mayor
City of Portland
The Hon. Neil Goldschmidt has been Mayor of Portland since 1972. Prior to that, he served with distinction as a Portland City Commissioner. As Mayor, he consistently has shown a personal and dedicated interest in people, the neighborhoods, a livable metropolitan environment, an exciting and safe urban area and downtown beautification. Mayor Goldschmidt has set long-term objectives for this City's development and directed the realized shorter-term goals and solutions.
Discount WalI papers
Dr W E Dougherty
N i eI C Doa ne
Donne I Iy-EckeIman-FarIey Double Happiness Douglas Forest Materials Corp J R Downing
Dows Columbia Rug & Upholstery
Donald M Drake Company
Drake-WiI lock
Tom Drake & Associates
Drew Engineering
H A Dryer Co
Dun & Bradstreet Inc
Dunham Printing Inc
Dunis Distributing Co
Duo-Fast Oregon Company
Durametal Corp
Durham 4 Bates Agencies Inc
Dwyer Overseas Timber Products
Esco Corporation
ESP Factors
William C Earhart Co Inc Easterday Supply Company Eastern AirIines Eastside Plating Works Robert L Eaton Ebasco Services Inc Eckel man Enterprises David Eccles
Ed Roske Concessions
H Philip Eder
Edwards Industries Inc Edwards-Kauffman Company Elder Equipment Inc Electrical Construction Co Electrical Distributing Inc Electro-Chem Metal Finishing Elephant Castle Electromatic Inc Mr. Harry El Iiott Elliott Powell Baden 4 Baker Elk Cleaner 4 Laundry Elmer's Colonial House of Panck Elmer's Flag 4 Banner Elmer's Colonial Pancake of Va Elmer's Colonial Pancake of Gr Elmer Fox Westheimer 4 Co C M Erne is 4 Company Emerick Construction Emerson Hardwood Co Employers Overload Co Employers Insurance of Wausau Empire Pacific Industries Inc EmpIoyee Benef i ts Insurance Co Empire Rubber 4 Supply Co W L Enderud
Enoch Manufacturing Company Eoff Electric Company Equitable Savings 4 Loan Joseph M Erceg Ernst 4 Ernst Este's Mens Clothing Inc
Berg Evans Chain Co
Evans Construction Company
David W Evans/Pacific Inc
Evans Products Co
Evergreen Stage Line-Gray Line
The Eye Clinic
Exxon Company USA
Executive Resources
FMC Corporation-MRED
Fabric Wholesalers Inc
FamiIian NW Inc
Far West Federal Savings
Far West Services Inc
Farmers Insurance Group
E A Farnham Co Inc
Fame I Is Ice Cream Parlour Res
First Farwest Corp
Faunt Lewis 4 Bare PC
Drs Fear I Breese Dahl man
Feenaughty Machinery Co
Fenwick-Pickett Inc
Ferguson Auto Body
Fewel-Comer Co Inc
Pacific Paperboard Products I
The Fig Leaf
Fine Arts Engravers
Frank Fink Company
J P Finley 4 Sons
Arnold J Finstad
Finzer Business Machines Corp
Fir Tree Insurance Agency Inc
Firemans Fund Insurance Co
First Federal Sav 4 Loan Of Va
First National Bank of Oregon
First State Bank of Oreg
Robert E Fischer MD
F i sh Grotto
J im Fisher Motors
Fitzgibbon Glass Company
Flamingo Motel 4 Restaurant In
Flightcraft Inc
Flowers By Dorcas Inc
Dick Flint
John F Forbes 4 Company Fordham 4 Fordham Ford Industries Inc Forecaster Manufacturing Co Forentco
Foster 4 Marshall Inc Foucar Steel 4 Aluminum Fought 4 Company Inc Francis Ford
Frank Adams Wholesale Florist
Wayne E Garber
G A M 4 Co
Gerald W Frank
Frank S Disposal Service Inc
Fraser Paper Company
Fredricks Grain Co
J A Freeman 4 Son
Freight Ii ner Corp
Friberg Electric Company
Friday Olds Inc
Friendly Chevrolet Co Fryer S Quality Pie Shop Theodore W Fryou Ralph Fullerton Co Full man Plumbing Co Fulton Provision Co Furbish Chemical 4 Supply Co Furman Lumber Co G 4 H Electric GAF Corp
GAF Photo Service
The Gable Funeral Home Galvanizers Company Garbarino Arighi Marracci 4 Co Gardner 4 Beedon Company Gateway Volkswagon Mr Mrs Richard C Gearhart Gender Machine Works Inc General Appraisal Company General Distributors Inc Genera I Motors Acceptance Corp General Rubber 4 Supply Co General Teamsters Local #162 General Telephone Co of the NW General Tool 4 Supply Genuine Parts Company George 4 Son Cutlery Georgeson 4 Company Inc Georgetown Manor Georgia-Pacific Corporation Gerber Advertising Agency Gerber Legendary Blades Arnold 4 Bruce Doug Gerow
Gersons Stamp 4 Coin
Gevurtz Furniture Co Inc
Gl Joes Inc
Gibbons 4 Reed Company
Paul 0 Giesey/Adcrafters
J K GiI I Co
Roger V GiI I am
GiIlespie DecaIs Inc
The Gilley Company
Gilmore Steel Corporation
AI C Giusti Wine Co
Glass-Dahlstrom Printers
Gleaves-Hyde Volkswagen
Globe Ticket Co of Wash
Globe-Union Inc
Go I by Bag Company
Golden Inn Motel
Goiden Seal Sales Inc
The Goldsmith Co
Hauser 4 Webb
Jeannette Goodrum
Gordon's Stationery Co
Goodyear Rubber 4 Supply Co
Grand Metal Products Corp.
Grandma Cookie Co
Grandma's Unique Family Dining
Grantree Corporation
Grant 4 Roth Plastics Inc
Graphic Arts Center
W R Gras Ie Co
Joe Graziano Produce
J Greb 4 Son Inc
Green Transfer 4 Storage Co
Green I ess Pontiac
Greenwood Inn
Carl Greve Jeweler
Ray V Grewe MD
James W Grigg
Gringo S
Grigsby Bros
Mr John Grossman
George Groom
H K Ltd
H 4 M Business Products H 4 R Block Co Dr C H Hagmeier Hale Associates Realty Ltd J R Ha I I
Frank B Ha I I 4 Co of Or Hall Tool Company Ha I ton Tractor Company Carl M Halvorson Inc U J Hamby
Hampton Lumber Sales Co
Hanset Brothers Mfrs
Handel Lundborg 4 Co
Hanna Industries
Vivian Hanson Travel Service
Harder Plumbing 4 Heating Co
Hardy Butler McEwen Weiss 4 Ne
Curtis T Harper
Dave Harper Attorney
Harris Enterprises Inc
Harco Manufacturing Co
Homer H Harris MD
Harris Upham 4 Company
William W Harsey
Hartung Meat Co
The Harver Company
Harvester Cider
Haskins 4 Sells CPA
Bill Hay Inc
Edmund Hayes
Hayden Island Inc
Joe Hear in
Heathman Hotel
Hfeath Northwest
Theron L Hedgpeth
HeiI Electric
Hembree Electric
W P Hemenway Company
Craig W Henderson
Hendrix 4 McGuire Optician
James L Henderson
John B Hering Co
Herron Northwest Inc
Hertz Equipment Rental
Herzog H A
Herzog Motors
Bart Hess Building Contractor Hess John J
Hesse I Tractor 4 Equip Co
Hewlett 4 Jamison
Hickory Farms of Ohio
The Hickory Stick
Hilaires Encore Restaurant
Hillsboro Argus
Hilaires Restaurant
Hippopotamus Restaurant Mr C's
Hi t Parade Music Co
Hobart Sales 4 Service
Hoch 4 Selby Co
R Hoe 4 Co Saws
Hoffman Construction Co
Holiday Inn at the Coliseum
Holland Gateway Inc
Hoi land Bulb Co
J Y Hoi Ii ngsworth Co
Hollywood Furniture Co
Hoilywood Lights
Edw Holman 4 Son Inc
Holman Transfer Co
Home Makers Supply Co
HoneywelI-Action Protection SE
Hood River Distillers Inc
House of Carpets
Howard-Cooper Corp
Howe I I R B
I L Jack Howk
Robert J Howland
Hubbards Drapery Co
Hubers Restaurant
Len Hufford Construction Co
Hung Far Low
R A Hungerford
Huntington Rubber Mills
Huth Freeman 4 Associates Inc
E F Hutton
Hyatt Lodge
Hyster Company
IBM Corporation
I T T Grinnell Corporation
Imperial Hotel Inc
Imperial Paint Co
Imperial Tour and Travel
Import Plaza
l-D Inc
Industrial Idemnity Insurance Indstrl Refrigeration 4 Equip Instrument Sales 4 Service Insulation Contracting Co Inti Brotherhood Electrical Wk International Harvester Co International House of Pancake International Paper Co Inti Shipping Company International Supply Co Inc Interstate Tractor 4 Equipment Irrigation Accessories Co The Irwin-Hodson Company Yoshiaki Ishii
ITE Imperial Corp
The Ivy Press
J 4 J Construction Co Inc Jacob Hamburger Co Inc
Welcome to the 1979 Portland Rose Festival, our 71st. Over the years, the Festival has changed, always in keeping with the changing times around us. But even with the changes, the Festival has consistently held to its course of being a happy time of community and family enjoyment. That has been, and continues to be, its purpose and 1979 is no different. New events have been added and old ones improved, Every one of the ten days of the Festival is "jam packed" with interesting and enjoyable events... something to hold the interest of everyone. Please accept my best wishes to you and yours for a most enjoyable time.
Mel C. Carpenter
President
Mr. Carpenter is vice president of employee relations and administrative services for Georgia-Pacific Corporation. Born in New Mexico, Carpenter has lived in Portland since 1925. He was decorated as a bomber pilot and air corps captain in World War II. He has been with Georgia-Pacific in various executive posts since 1957 and was elected a corporate vice president in 1974. He has filled various posts with the Rose Festival since 1970, among them chairman of Court Activities and eight years on the auto racing committee.
Maurice Jacobs-Jacobi
Jade West Restaurant
Jacqueline Shops
Jakes Crawfish
Fred S James & Co of Oregon
Jantzen Inc
The Japanese Garden Society Japanese Ancestral Society Jayvee Brand Inc R Jeibmann S Nursery Staff Jennings Inc John Hancock Insurance Jewett Barton Leavy & Kern Johns Meat Market A R Johnson Electric Johnson Acoustical & Supply Co Johnson & Higgins of Ore Inc Johnson-Lieber Company Robert Johnson
Joint Council of Teamsters #37
Mr Dean L Jones
June S Jones Co
Jones Lang Klein Wolf & Smith
Jones Oregon Stevedoring Co
Reg Jones
T Clarence Jordan
Michael George Jordan
Jubitz Truck Stop
KATU Television
KEX Golden West Broadcasting
KING Broadcasting KGW
K & K Photo Finishing Inc
KPAM-FM Stereo
KUPL Radio
KPTV
KWJJ Broadcasting Co KXL Radio Station KYTE Radio K-Mart Store's
Kaiser Foundation Health Plan Kalberer Hotel Supply Co KaIt Manufacturing Company Pau I E Keeney Company Keil S Food Stores Kelley-Clarke Company Harold Kelleys Inc Kellys Olympian Kelly Services Inc Lou Kennedy
Kennel I-El I is Photographers
Kenton Machine Works Inc
PIantron i cs/Kentrox
Keong Kee Kitchen
Kern Park Floral Co
Kerr Steamship Co Inc
Kienows Food Stores
Peter Kiewit Sons Co
Kilham Stationery/Printing Co
King 4 Associates Inc
King Size Photo
E D Kingsley Lumber Yard
Kinney Brothers Wallpaper
Lynn Kirby Ford
Klarquist & Associates Kleenair Products Company Klein Jewelers
Dr Paul F Klein Dr Edward K Kloos Knapp Printing Company Knappton Towboat Company Knauss Chevrolet Company Kneisel Travel Inc Koch Sachs & Whittaker Koi I Business Center Koppers Company Inc Kraft Foods Company Krego Company S S Kresge Co Kubla Khan Food Co KubIi-Howe I I Kummer Meat Company Inc Kuhnausens Kuni Cad iliac Inc L-M Equipment Co Inc La Casa De Rios
La Fontana Sandwich Specialiti LaGrand Industrial Supply Co Lahti & Son Inc
Lakes i de Gardens
Lamb-Weston
Lamm Motor Co
Land Reclamation Land Fill
Mr 4 Mrs Andrew L Lauth
Laventhol & Horwath
The George Lawrence Co
Lawrence Security
Lawrence Systems Inc
Irvin Layton
Ron Leeper
Lerner Shops
Lesher Manzer & McFarlane PC Dr Gerald H Leshgold Let's Dine Out Co Morris Levin Levitz Furniture Company Lew i s Bros Inc Lile Moving & Storage The Charles H Lilly Co Lincoln Engineering Co Lincoln-Memorial Park George Lindeman Linnton Planing Mill Lipman Wolfe 4 Company Liquid Air Inc
The Little Chapel of the Chimes
Lloyd Corporation Ltd
Lloyds Furniture
Lloyds of Milwaukie-Portland
Lomac Motors Inc
Mrs Jerie Lonergan
Wm L Long
Long Mile Rubber Co
John W Loomis Md Pc
Lord Electric Co Inc
Los Ii Inc
Lani Louie's Inc
Louisiana-Pacific Corp
Lowries Food Market-
Tommy Luke Flowers
Lumber Products
Robert L Lumm
Art Lutz 4 Co Realtors
M P M Corporation
Macadam Aluminum 4 Bronze Co
MacG'ibbon Bloch/Advertis-ing
Mr 4 Mrs Robert M MacGavin
MacMillan 4 Bloedel Bldg Mater
Mack Trucks Inc
Magnacorp Ins Group
I Magnin 4 Co
Mai I Iiard 4 Schmiedell
Main LaFrentz 4 Co
Herbert Malarkey Roofing Company
James C Ma let is
Mall 205 Merchants Assn
Mai lory Hotel
Murphy Symonds 4 Stowell Inc HE Management Inc dba McDonlds George E Mangold Co
Mansfield 4 Co
Manpower Inc of Portland Mariners Supply Co Inf Marios Inc
Mr Melvin Mark Jr
Dr R Dent Markee
Marquam Medical Center
Marsh 4 McLennan
Roger E Martin 4 Associates
Martin Electric Co
Maryland-Pacific Cone Co
Mason Bruce 4 Girard
Dr J Cliffton Massar
The Matterhorn Restaurant
MaydwelI 4 Hartzell Inc
Mayer Bros Inc
Mayflower Farms
McCann Erickson Inc
Richard A McClelIan
McCloskey Varnish Co of the NW
McCormick 4 Baxter Creosoting
McCoy Electric Co Inc
McCracken Bros Motor Freight
McDonald's
Thomas A McDonald
Me Graw Edison Power System
McGuire Bearing Co
McKee Pontiac
McKesson 4 Robbins Inc
Joseph May Iie
S P'Meat Market
Med i caI Clinic
Medallion Industries Inc
Meier 4 Frank Company Inc
Merck Sharp 4 Dohme
Meriwether Inc
Merrill Lynch Pierce 4 Assoc
Mei-Char I ton Inc
Metra Steel
Metropolitan Clinic
Metropolitan Disposal Corp Metro-Portland Typesetting 4 Co Fred Meyer Inc
Dr James V Meyer
M iI cor Inc
Mi I I 4 Power Specialties Inc Miller Anderson Nash 4 Assoc Mi I Ier Paint Co Inc Mi Ilers for Men
Millers Sanitary Service Inc Mi Iler's Truck Parts Mi I liman 4 Robertson Inc Milne Construction Co MiIwaukie Bow I Joseph A Minott Mission Insurance Group Inc Charlotte N Mitchell Mobile Radio Communications Mitchell Lewis 4 Staver Mitsubishi International Corp Mitsui 4 Co USA Inc Mobil Oil Corp X6676795A Mod Ii ne
W G Moe 4 Son Inc
Moffatt Nichol 4 Bonney Inc Monroe Machinery 4 Supplies Montag Furnace Co Montavilla Lumber Co Monte Carlo Restaurant Montgomery Ward 4 Company Moore National Lease Moore's Audio Visual Center R Burke Morden
Martin T Mori an Plumbing W Bruce Morrison Consult Engr Morrison Oil Company Morrows Nut House
Mt Hood Chemical Corporation Mt Hood Radio 4 TV Broadcasting Tom Moyer Theatres
Dr Earl C Muck
Multnomah Athletic Club Multnomah County MedcI Society Multnomah Kennel Club Multnomah Typographical Un #58 Munnell 4 Sherrill Inn Murphy Logging Company Murphy Publications
Murray Chevrolet Co
Musicians Mutual Assoc Local
Myers Drum Company
N-R Getic
John R Nall
Gordon NageI Rea I tor
Nadeau's Junior Boot Shop
NaI ley's Fine Foods
Natkin 4 Company
National Biscuit Company
National Builders Hardware Co
National Car Rentals
NCR Corp
National Electrical Contractor National Management Inc
National Mortgage Company Nationwide Mutual Insurance Co R W Neighbor 4 Company Neighbors of Woodcraft Nelsen's Tire Warehouse Nelson-Ball Paper Products Dona Id NeI son Rea Ity Ken Nelson Equipment Co Ted Nelson Company
Nendels Inn
Nero 4 Associates Inc
Ness Produce Co
The Neurological Clinic
James F Nevin
The New Cathay Restaurant
New York Merchandise Co Inc
Newcomers Serv of Greater Ptld
Robert Newell
Nickerson Fleet Management Corp Nickies Inc
Niedermeyer-Martin Company Nissho-lwai American Corp Nob Hill Pharmacy Inc Dr Anderson Optometrists Nordstroms
Norene Tire 4 Battery Company Norris Beggs 4 Simpson North Coast Canvas Products Co North Coast Electric Co North Coast Seed Company North Pac Canners/Packers Inc North Pacific Canners 4 Packers North Pac Grain Growers Inc North Pacific Supply Co Inc Northwest Acceptance Corp Northwest Airlines Inc Northwest Bookbinding Co Inc Northwest Copper Works fnc NW Electric Lgt 4 Power NW Foundry 4 Furnace Co Northwest Hardwood Northwest Hotel Supply Co Northwest Insurance Co NW Livestock Prod Credit Assn Northwest Marine Iron Works Northwest Marine Trade Asso Northwest Motor Welding Northwest Natural Gas Co Northwest Paint 4 Wallpaper N W Paper Box Mfrs Inc Northwest Pump 4 Equipment Co Northwest Schools Inc Northwest Pine Sales Northwest Textbook Depository Northwest Tire Shop Supply Inc NW Truckstel I Sales Inc Northwestern Agencies Inc NW Ice 4 Cold Storage Co Northwestern Transfer Norwest Publishing Co Nude I man Brothers John Nozaki
Nulabs
Nu-Way Printing & Envelope Co
The Oaks Amusement Park
O’Callahan's Restaurant Inc
Tom Ogle Prescriptions
The Old Country Kitchen
Old Spaghetti Factory
Oliphant & Bates Insurance Co
Old Town Pizza Co
Loren 01iver Jr
Oliver & Thompson Inc
Olsen Roe Transfer Company
Omark Industries Inc
Omega Securities Inc
ONeiI I Transfer Company Inc
M C Optical
Oregon Asphaltic Paving Co Oregon Athletic Equipment Co Oregon Automobile Insurance Co The Oregon Bank
Oregon Blue Print Company Oregon Brass Works Ore Pac Building Products Inc Oregon Glass Co Oregon Gasoline Dealers Assoc Oregon Handling Equip Co Oregon Linen Rental Oregon Leather Company Oregon Mutual Insurance Co Oregon Mutual Savings Bank Oregon Physicians Service Oregon Pioneer Savings & Loan Oregon Portland Cement Company Oregon Printing Plates Oregon Railroad Assoc Oregon Roses Inc Oregon Region SCCA Oregon SteeI Mills Oregon Toro Distributors Inc Oregon Trail Savings Oregon Typewriter 4 Record Co Ore Whsle Novelty Co Inc Oregon Worsted Company The Oregonian Publishing Co Organ Grinder Inc Oroweat Bakers Inc Orthopedic Surgery Associates Oswego Lake Country Club Otis Elevator Company Owens-Illinois Glass Company Owens - Corning Fiberglass OWL Enterprises Inc dba McDonalds P & X Thri ftway Inc PHA Life Insurance Co Kaiser Cement and Gypsum Pacific Business Forms Pacific Carbide 4 Alloys Co Pacific Coast Nursery Inc Pacific Coca-Cola Bottling Co Pacific Color Plate Company Pacific Diesel Power Company Pacific Finance Loans Pacific 1st Fed Savings 4 Loan Pacific Fruit & Produce Co Pacific Insulation Service/Sup Pacific Mach 4 Tool Steel Co Pacific Metal Company Pacific Northwest Bell Pacific Power & Light Company Pacific Steel Warehouse Co Cenex
Pacific TraiIways
Packer-Scott
Packouz Jewel Box Inc
The Pagoda
Paine Webber Jackson 4 Curtis Painting 4 Decrtng Contrtrs Palmco Inc
Pancake Corner Inc
Supplyways
Paramount Drapery
Paramount Printing
Paramount Supply Co
Park Place Construction Parr Lumber Company Patrick Lumber Company Pattullo Gleason Scarborough G W Paulson Company Pay I ess Drug Warehouse James C Payne Peat Marwick Mitchell 4 Co Peco Inc
Peerless Pattern Works
Pelton Concrete Construction Pendleton Woo.len Mills Peninsula Plumbing Peninsula Optimist Club Pennwalt Corporation J C Penney Co
Pepsi-Co I a Bottling Company Zanley Perkel Eugene R Perrin MD R W Peterson
Peterson Associated Engineers Pettijohn Engineering Co Inc Petzold 4 Associates Mrs Lewis Pfeifer
Phillips Coughlin Buell Stolof Phillips Electronics Inc Photo-Art Commercial Studios Photo Factory
Physicians Optical Service Piedmont Hardware Company Pierres French Bakery The Pi has Schmidt Westerdahl Pihl Transfer 4 Storage Co
V M Pi I ip 4 Son Inc
Don J Pinson Associates Inc Pioneer Fruit Distributors Inc Pioneer Masonry Restoration Co Pioneer Nt I Title Ins Co Pioneer National Title Ins Co Pioneer Natl Title Ins-Or City Piper Jaffray 4 Hopwood Plaid Pantry
Ply land Shows Inc
The Plush Pippin Inc
Pneumatic Systems Inc
The Princess
Pol lock Motors
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Poorman-Douglas Corp
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“After the excitement of the Rose Festival, keep up the good fun at one of our four restaurants. With complete steak or prime rib dinners. Relaxing privacy. Live music and dancing on our famous stainless steel dance floor, six nights a week!”
GRESHAM 425 E. Burnside Rd.
BEAVERTON 3800 S.W. Cedar
MILWAUKIE
16323 S.E. McLoughlin
VANCOUVER 415 East 13th St
Hills Blvd.
Complete Steak or Prime Rib Dinners jj} C 95
Starting at
/ CATTLE
RESTAURANTS „
James W. Nielson, Prime Minister of The Royal Rosarians.
Royal Rosarian Knighting Ceremony
Friday, June 8, Washington Park Garden Amphitheatre, IO a.m.
The Royal Rosarians are members of a 67-year-old businessmen's organization which forms the official greeter body of the City of Portland. Numbering some 200, they not only welcome distinguished visitors to Portland, they also travel to other points outside of Oregon to visit other festivals and occasions of note and represent the city there. During the Rose Festival, Rosarians perform many important functions, including solicitation of parade floats, assistance in fund raising, marshaling, escort duty and hospitality.
The Rosarians conduct their own ceremonial event, the Knighting Ceremony, presided over by the Prime Minister and other officers whose titles date back to the time of England's King Henry VII. At this pretty ceremonial, the Queen bestows honorary knighthood on visiting and local notables.
The Complete List of Past Presidents
1912 Ralph Hoyt 1927 Frank C. Riggs 1940 Ted R. Gamble 1953 George Henderson 1966 Floyd Bennett
1913 Ralph Hoyt 1928 O.B. Coldwell 1941 Chester A. Moores 1954 N. Thos. Stoddard 1967 George Freck
1914 C.C. Colt 1929 Hugh J. Boyd 1942 George Schoeffel 1955 Milton Rice 1968 Franz Drinker
1915 Emery Olmstead 1930 John A. Laing 1943 James D. Roberts 1956 Harold Kelley 1969 James Simmons
1916 John H. Dundore 1931 Philip L. Jackson 1944 Reade M. Ireland 1957 Leith Abbott 1970 James Rathbun
1917 E.E. Larimore 1932 Philip L. Jackson 1945 Milo K. McIver 1958 William Boone 1971 Webb Harrington
1919 Ira L. Riggs 1933 Walter W.R. May 1946 Jesse J. Gard 1959 Harold Weiss 1972 Herb Ballin, Jr.
1920 Eric V. Hauser 1934 Hillman Lueddemann, Sr. 1947 Ben H. Hazen 1960 Ed Casey 1973 Robert E. Franklin
1921 O.W. Mielke 1935 Hillman Lueddemann, Sr. 1948 Robert L. Eaton 1961 Ed Casey 1974 Hillman Lueddemann, Jr.
1922 O,C, Bortzmeyer 1936 Arthur L. Fields 1949 Howard Holman 1962 William R. Moore 1975 Robert Hazen
1923 Eric V. Hauser 1937 E.A. Burkitt 1950 James J. Richardson 1963 Don Chapman 1976 Larry Campbell
1924 O.W. Mielke 1938 Ralph Cake 1951 George Hailing 1964 Henry Baldridge 1977 Robert Ames
1925 O.W. Mielke 1939 Frank E. McCaslin 1952 Chester R. Duncan 1965 Clyde R. Richardson 1978 Wesley E. Radford
Past Queens, by Year of Reign
1907 Queen Flora (Mrs. Carrie Lee Wood)
1908- 13 Rex Oregonus
1914 Thelma Hollingsworth (Mrs. Wade W. Williams)
1915 Sybil Baker (Mrs. Samuel D. Bamber)
1916 Muriel Saling (Mrs. Muriel Crane)
1917 Nina Zoe Kitts
1919 Clara Fleischman (Mrs. Guy R. Porter)
1920 Clair Squires (Mrs. Cameron Squires)
1921 Dorothy Metschan (Mrs. William Hawley)
1922 Harriet Griffith (Mrs. Zina Wise)
1923 Lucy Lee Thomas (Mrs. Lucy Leonard)
1924 Edith Dailey (Mrs. Edith Dailey)
1925 Suzanne Honeyman (Mrs. Ronald Honeyman)
1927 Dorothy Mielke (Mrs. A.H. Hartig)
1928 Elise Bristol (Mrs. James D. Platt)
1929 Lenore Tamiesie (Mrs. Albert Creitz)
1930 Caroline Hahn (Mrs. R.H. Kimball)
1931 Rachel Atkinson (Mrs. H.W. Hancock) Lincoln
1932 Frances Kanzler (Mrs. F.K. Buskirk) Washington
1933 Jean Stevenson (Mrs. Paul R. Lafferty) Jefferson
1934 Beth Skinner (Mrs. Donald R. Coles) Franklin
1935 Irene Hegeberg (Mrs. George E. Birnie) Jefferson
1936 Janet Sooysmith (Mrs. Richard B. Keller) Lincoln
1937 Dorothy Hardin (Mrs. David Berry) Grant
1938 Frances Hulse (Mrs. Elwyn Boly) Grant
1939 Jean Hoover (Mrs. Jean Bloch) Washington
1940 Virginia Rothenberg (Mrs. Ben T. Gray) Jefferson
1941 Betty Jane Harding, Girls Poly
1942 Shirley Fowler (Mrs. Daniel B. Cason) Franklin
1943 Shirley Howard (Mrs. Robert H. Strong) Commerce
1944 Jo Anne Bush (Mrs. Alfred A. Loeb, Jr.) Grant
1945 Joan Williams (Mrs. James E. Curley) Washington
1946 Lloyde Hough (Mrs. Dixon M. Livingstone) Lincoln
1947 Georgene Ormston (Mrs. L.R. Koontz) Girls Poly
1948 Barbara Logue (Mrs. Dean Zehrung) Washington
1949 Joyce Sommerlade (Mrs. J.E. Goodman, Jr.) Grant
1950 Dorothy Anderle (Mrs. Ronald I. Cole) Cleveland
1951 Gloria Krieger, Jefferson
1952 Jeanne Wallace (Mrs. William Dorff) Washington
1953 Nancie Williams, Lincoln
1954 Jan Markstaller (Mrs. Robert J. Donnelly) Washington
1955 Nancy Wyly (Mrs. Vernon B. Ryles, Jr.) Jefferson
1956 Sharon Frey (Mrs. Richard Wheeler) Grant
1957 Alice Eastman (Mrs. Charles Simpson) Lincoln
1958 Ruth Parrett (Mrs. T.D. Galeeke) Grant
1959 Mary Sue Woolfolk (Mrs. D.W. Bolen) Jefferson
1960 Jean Ann Jackson (Mrs. Eugene J. Costi) Lincoln
1961 Linda Fuqua (Mrs. Gilbert Thomas) Cleveland
1962 Cherie Lynne Viggers (Mrs. D.K. Sanville) Wilson
1963 Linda Jean Jackson (Mrs. Craig W. Moore) Grant
1964 Sharon Arneson (Mrs. K. Gerlach) Independent
1965 Sally Swift, Roosevelt
1966 Julia Ann West (Mrs. W. Randy Miller) Grant
1967 Ana Maria Enriquez (Mrs. W. Malaier) Jefferson
1968 Margaret Mary Huelskamp, Independent
1969 Rhonda Anderson (Mrs. Ted Crisell) Marshall
1970 Laurie King, Wilson
1971 Kristi Lee (Mrs. Wendell Birkland) Roosevelt
1972 Mary Matney, Madison
1973 Anne Du Fresne, Lincoln
1974 Danita Ruzic, Madison
1975 Heather Van Wessem, Jackson
1976 Diana Fredericks. Cleveland
1977 Sue Higgins, Cleveland
1978 Tina Klassy, Franklin
20
91st Annual Portland Rose Show, June 7-8, Masonic Temple U.S., Canadian, Korean Vessels, June 6-10, Downtown Seawall
James Carskadon is president of the Portland Rose Society which presents the oldest and largest rose show of its kind in the country, dating back to 1889. The rose show, open to all amateurs, is the direct ancestor of the Rose Festival. The society is celebrating 1979 as "The Year of the Rose."
Portland annually welcomes its Rose Festival Fleet; ships of the U.S. Navy and Coast Guard and Canadian Navy. This year a Korean training vessel, the Hanbada, joins the fleet. Vessels tie up at the West Side seawall adjacent to the Festival Fun Center and invite visitors aboard for tours.
Big Bank Services,
Small Bank Service
21
Rose Festival Motor Sports
GI Joe’s Rose Cup
Trans Am Sports Car Races
Friday, June 8, through Sunday, June IO,
9 a.m.-6 p.m.
Rose Festival Drag Races
Saturday, June 2, 7 p.m.
Rose Festival Motocross
Thursday, June 7, 7 p.m.
Portland International Raceway, the city-owned motor sports racing facility at West Delta Park is the scene of three speed events during Rose Festival. The drag races kick it off Saturday, June 2, on the quarter-mile strip with funny cars in the feature spotlight. Midweek finds the bone-busting young motorcycle motocross riders competing over the motocross obstacle course. Then, the final weekend, June 8 to IO, leading professional and amateur drivers from across the continent converge on the two-mile road racing course for a program of regional SCCA, bonus-points national races and the feature GI Joe's Rose Cup $25,000 Trans Am lOO-mile pursuit. The 5O-lap Rose Cup grind starts at 3:10 p.m. Sunday, preceded, followed and surrounded by car racing of all sizes and classes. The Rose Cups have their own complete program on sale at the track. Parking is free for all events.
Former Rose Cup Winners
1961- Jerry Grant, Yakima, Washington, 3-litre Ferrari
1962- Jerry Grant, Kent,
Washington, Ferrari Testa Rosa
1963- Bill Stephens, Vancouver,
B.C.. Lister Corvette
1964- Pierre Phillips, Portland,
Lotus 27
1965- John Hall, Vancouver, B.C., Porsche RSK
1966- David Phelan, Portland,
Ford Cobra
1967- Bill Amick, Portland,
McLaren Mark II
1968- Stan Burnett, Seattle,
Burnett Mark II - Chevrolet
1970- Milt Minter, Los Angeles, Cal., Porsche
1971- Herb Capian, Los Angeles, Cal., Corvette
1972- Monte Shelton, Portland, Shelton Motors Lola
1973- Bill Cuddy, Hidden Hills, Cal., McLaren Mark Vlll-E
1974- Monte Shelton, Portland, Ore., McLaren M8F
1975- John Greenwood, Troy, Mich., Corvette 427
1976- Monte Shelton, Portland, Ore., Porsche RSR
1977- George Follmer, Hermosa Beach, Cal., Porsche 934 Turbo
1969-Jon Milledge, Mountain View, 1978-Tuck Thomas, Minneapolis, Cal., Racesales Brabham-Ford Minn., Chevrolet Monza 350 Formula II
22
Work is nearly finished on major interior remodeling and renovation of the high-rise Hilton Hotel in downtown Portland.
Cost of the project, to be completed by summer, will be $1.25 million, according to Daniel A. Damon,
General Manager. Damon said remodeling of the 15-year-old structure is one of the most extensive in the Hilton Hotel Corporation’s western operation. The property was the first Hilton in the Northwest when construction was completed in the early 1960s.
Affected are all of the hotel’s 500 guest rooms, completely redecorated in four different color schemes. New furniture, carpeting, drapes and fixtures also are added. Deluxe suites are custom-designed and decorated.
The remodeling includes more than 6,700 rolls of vinyl, enough to stretch from the Hilton’s downtown location to the slopes of Mt. Hood. The 12,000 square yards of carpeting would cover more than two football fields and the 30,000 square yards of drapery fabric would cover nearly seven city blocks. Earlier, the Hilton completed remodeling in the front lobby and lounge and up-graded the block-square exhibit hall and ballroom.
Contractors and suppliers involved in the latest project are Stadler-Sorg Fixture Co., Nahorney Construction Co., Peake Industries, Inc., Paulson’s Floor Coverings and Interiors and McFadden Paint Co., all of Portland, and Hotel Equipment Co. of Los Angeles. All furniture is Drexel-Heritage.
Interior design coordinators representing the Hilton Corporation are Michael Stanley and Sharon Todd.
ELEGANT DINING high in the sky—atop the Hilton
our menu includes
Portland Under Glass
Relax in the piano bar lounge with cocktails and dancing ... or please yourself with our famous Holiday Magazine Distinctive Dining Award (1978-79) winning charcoal broiled salmon, mahi mahi or prime steak. Lounge opens 5 p.m. and dinners start at 5:30 p.m. Monday through Saturday.
The
Iniioimiicl
COCKTAILS ENTERTAINMENT and DANCING in the
k
Panorama
PIANO BAR & LOUNGE
?«»?
On Sunday bring family and friends for our very special
SUNDAY
BRUNCH
Show them our exciting city from the 23rd floor while you feast on epicurian delights. Brunch served from 10 a m. to 2 p.m.
Off the main lobby. Entertainment nightly Tuesday through Saturday.
JirHILTON
921 S.W. Main Street Portland. OR 97204 For information
phone 503/226-1611
Grand Floral Parade
Saturday, June 9, Memorial Coliseum and City Streets, IO a.m.
WORLD RECORDS ON PARADE
Pre-Parade Show, Memorial Coliseum, 9 a.m.
Premier spectacle of the Portland Rose Festival is the Grand Floral Parade; the two-hour all-floral parade seen by hundreds of thousands at curbside and millions on live television throughout the western United States, including Hawaii and Alaska.
The theme "World Records on Parade" is carried out in the intricate mechanical and floral design of the dozens of floats which sweep majestically through the arena floor of Memorial Coliseum and out onto the streets of Portland.
The parade is strictly controlled as to participation. Only floats, equestrian units and bands and marching units are permitted. A handful of "special" units is included, mainly consisting of special guests of the Festival, including visiting queens from festivals in other cities. (Page 30)
Grand Marshal is Hank Aaron (Page 4). The musical sparkle is enhanced by seven honor and guest high school bands from out-of-state (Pages 12-13). The Queen and her Court (Pages 6-7) will ride a special
float and so will the Junior Queen and Court (Page 16).
Floats will compete for fifteen major awards, headed by a Sweepstakes. Equestrian entries will be judged in five categories. Outstanding band will receive the 1938 Ralph Cake Court Award and firsts also will be awarded for best high school band outside Oregon and within Oregon.
A pre-parade show in the Coliseum will include short programs by the Calgary Police Pipe Band from Calgary, Alberta, Canada, the Salvation Army Band, Clackamas High School Band and Aloha High School of Beaverton. Jackson High School Band will play both American and Canadian national anthems and the 1979 Rose Festival Queen will signal the start of the parade.
The complete parade order of march begins on Page 25 and includes artists' renderings of floats and names of participants as available at press time.
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GRAND FLORAL PARADE ROUTE SAT. JUNE 9th 10 A.M
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24
Grand Floral Parade-Order of March
Numbers F-l, F-2, F-3, etc., indicate floats.
B-l, B-2, B-3, etc., indicate bands or marching units.
H-l, H-2, H-3, etc., indicate equestrian units.
S-l, S-2, S-3, etc., indicate special units.
Special Dignitaries
Certain dignitaries ride in the parade immediately ahead of the float which wins "their" award. For example. Mayor Neil Goldschmidt will appear just before the float winning the Mayor's Trophy. The same practice is followed for Mel C. Carpenter, Rose Festival president; Jim Nielson, Royal Rosarian prime minister; James Carskadon, Portland Rose Society president; and Hank Aaron, Grand Marshal.
S-l Portland Police Bureau Escorts
S-2 U.S. Navy Color Guard, U.S. Navy Recruiting
B-l U.S. Navy Pacific Command Band
H-l Oregon State University Mounted Drill Team, Corvallis
F-l Pacific Northwest Bell
World Records on Parade-As Grand Floral Parade Sweepstakes winner in 1978, Pacific Northwest Bell leads the 1979 parade and proclaims to all the beginning of that parade. Toy bandsmen with herald horns trumpet for attention and hold aloft floral "photos" of the 1978 float, "Teahouse of the August Moon." They carry a banner emblazoned with the 1979 theme. Built by Festival Artists.
S-3 Royal Rosarians Marching Unit
F-2 U.S. National Bank
Rose Royalty on Parade-In a tribute to the institution of the Queen of Rosaria, this entry gathers a "record" number of former queens as riders in one human bouquet. They ride in a Cinderella-like coach reminiscent of the fairy-tale aspects of Queenship. On the door panel of the coach is a portrait in seeds and petals of the 1979 Queen. Eight sculptured floral horses pull the carriage. Built by Festival Artists.
B-2 Kearns High School Honor Band, Kearns, Utah
S-4 Minneapolis, Minnesota, Aquatennial Royalty-Queen of the Lakes Becky Rear
F-3 Jantzen Beach Shopping Center
We're In the Guinness-From the Guinness Book of World Records, the longest Merry-Go-Round marathon ride was established at Jantzen Beach Shopping Center August 2O-September 2,1976; 312 hours, 43 minutes. The book in replica occupies the rear of the float while carousel horses spiral over the streets. Riders are the official record-setters, Gary Mandau, Chris Lyons and Dana Dover. Built by Erv Lind's House of Flowers.
H-2 Chris Long, Princess of the National American Paint Horse Association, Midvale, Utah.
H-3 Southwest Washington Paint Horse Club, Yacolt, Washington B-3 Kentridge High School Guest Band, Kent, Washington
F-4 Harold’s Club o, Reno
World's Biggest Jackpots-The celebrated Harold's Club of Reno, Nevada is a frequent participant in the Grand Floral Parade. This float stakes Harold's claim to "world record" jackpots. The Club's famed "Percy," stripped down to his last barrel, dominates the scene, surrounded by pretty girls, chips, a slot machine drum, a card-riffling gambler, champagne goblet and other paraphernalia of a fun time at Harold's. Built by Fanfare Arts.
H-4 Mabel Baker, Eagle Creek
H-5 Molalla Buckeroo Court, Molalla
Queen Sharon Kalmbach, Alice Moore, Jodie Teisl.
B-4 Montezuma-Cortez High School Guest Band, Cortez,
Colorado
F-5 Stevens and Son Jewelers
Competing for the Winter Olympics-An Alpine winter Olympic village is the setting for this entry, which features a genuine ice rink. Pacific Northwest gold medal figure skaters take turns on the ice surface among the picturesque snow-covered chalets of the village. Featured rider is Thelma Hollingsworth, Queen of the 1914 Rose Festival and a frequent participant in the Grand Floral Parade. Built by Erv Lind's House of Flowers.
H-6 Minidoka Wranglers Drill Team, Burley, Idaho
B-5 Artesia High School Guest Band, Lakewood, California
F-6 Portland Fire Bureau
The Chicago Fire-The largest fire in history is commemorated in this scene which shows Mrs. O'Leary's cow kicking over the lantern which started it all. The city's Fire Bureau has entered at least one float in every Grand Floral Parade since the Rose Festival began in 1907. This year Engine 125 and Truck 11O are builders and decorators. Roses are the traditional flower of choice, Self-built.
25
Grand Floral Parade-Order of March
Dave Willoughby, Boring
Ted Kakelaka Peruvian Paso Unit, Sherwood
Lions Flags of the World
A display unit of 103 national flags of every country where Lions International is recognized.
Flag carriers represent various branches of U.S. and Canadian military services in Portland for the Rose Festival,
Lawrence High School Guest Band, Lawrence, Kansas
Hanna Industries
A Record of Achievement-Oregon's own record of achievement is observed in this float which features a delicately draped canopy of multi-colored flowers accenting a large mural dominated by lofty Mount Hood. Pink and yellow roses and pink and white gladioli form the many bouquets, with accents and details in gold and white mums. Built by Commercial Floats Inc. Snake River Stampede Queen Jackie L Collins, Boise, Idaho Mr. and Mrs. Robert Craven, Sacramento, California Moffat County High School Guest Band, Craig, Colorado
Hyack Festival, New Westminster, B.C.
New Westminster-British Columbia's Oldest City-The annual Hyack Festival at New Westminster and its Mayday dance provide the focus in this float, Mary Ann Corbett, Miss New Westminster 1979, smiles from beneath a graceful summer gazebo while at the rear maidens cavort about a Maypole in an ornate walled garden. Hyack Festival boasts the longest-running Mayday dance in the Northern Hemisphere. Built by Fanfare Arts.
Pendleton Round-Up Court, Pendleton
Queen Rilla Livingston. Susan Shields, Leslie Temple, Bridget Boylen, Janice Healy.
Happy Canyon Princesses, Pendleton
LaWonda Bronson, JaNene Barnes.
rutuii i«e son mutt tin
miiui ciuhei or cmna
Portland Chamber of Commerce
Portland, the Most Livable City-Portland has been calling attention to itself as the "most livable city" since a study sponsored by the U.S. Environmental Protection Agency awarded that title several years ago. The float depicts Portland's famous Skidmore Fountain flanked by two large filigree urns set off by gigantic floral hanging baskets. Built by Commercial Floats Inc. Snohomish, Washington, High School Guest Band
F-1O Bill Snyder Company Realtors
The Pittock Mansion-An Achievement of Time-Floral depiction of the famed sightseer attraction, a record-setter when built in 1914 with central vacuum, elevators, individual room thermostats and indirect lighting. This float depicts a spring day in the mansion's early years, with a horse and carriage clopclopping over the cobblestone driveway. A first-time entry. Built by Erv Lind's House of Flowers.
H-13 Al Kader Mounted Patrol, Al Kader Shrine
B-9 Madison High School Band
F-ll Erv Lind's House of Flowers
The Universe-Einstein's Theory-Saluting the lOOth anniversary of Einstein's birth, this entry features a giant scroll with a floragraph of the great genius. At the rear of the scroll is the famous equation, contained in the Special Theory, which purports to explain the phenomenon of time expansion and contraction. Surrounding the scroll are starbursts of blooms. Built by Erv Lind's House of Flowers.
H-14 Miss Northwest Rodeo Queen Joni Harms, Canby
H-15 Judy Kmieciak, Vallejo, California, and Gerri Denofrio, Cordelia, California
B-1O Battle Ground, Washington, High School Band
F-12 Battle Ground, Washington, Chamber of Commerce
World Records of Music-This is the 24th year this small farming community in southwest Washington State has entered a float. Seed portraits salute four of the greatest names in popular music. The Beatles, Elvis, Glenn Miller and Bing Crosby. The Battle Ground King and Queen ride in front with the other three princesses and escorts at the rear, all high school students. Self-built.
H-16 Galloping Gossips, Longview-Kelso, Washington
B-11 Aloha High School Band, Beaverton
S-6 El Paso, Texas, Sun Bowl Royalty-Sun Queen Cyndi Lund
F-13 Calgary, Alberta, Canada, Tourist and Convention Authority
World's Greatest Rodeo-Each year the "world's greatest rodeo" is presented in Calgary, Alberta, Canada, the Calgary Stampede. This young cowboy, all dressed in his Western clothes, is waving his white hat to show he's one of the "good guys" and having the time of his life greeting spectators at this parade. Built by Pasadena Decorating.
B-12 Calgary Police Pipe Band, Calgary, Alberta, Canada
26
A SMALL BOUQUET FOR THE WORLD RECORD BREAKERS from the tradition breaker.
The Oregon Bank
Less tradition. More bank.
MEMBER FDIC an Orbanco company
Grand Floral Parade-Order of March
F-l 4 Photo Factory
Happy Birthday-From the Guinness Book, the world's most frequently sung song, "Happy Birthday," a sculptural representation of a child celebrating his first birthday. Typical of a first birthday, the child is sticking his finger into the frosting on the birthday cake. Floral decoration features pink glad petals. Forever Yours roses and white Esther Reed daisies. Built by Erv Lind's House of Flowers.
H-17 Jackie Miller, Clackamas
H-18 Hillsboro J.C.’s PeeWee Shodeo Court, Hillsboro
Queen Kathy Brooks, Gina Munster, Ra Nee' Bates.
B-13 Wilson High School Band
F-15 Pasadena Tournament ot Roses Association
The Granddaddy of Them All-The annual Rose Bowl football classic is affectionately known as "The Granddaddy of Them All" because it was the first and still is considered the greatest of all post-season collegiate games. It is the companion event to the Tournament of Roses parade and the float salutes the game with a scale model of the famed football stadium. This marks the 43rd year Pasadena has entered a float in the Portland parade, a "home and home" series which saw the Rose Festival enter its 43rd float at Pasadena last New Year's Day. Built by Floatmasters.
H-l 9 University of Oregon Equestrian Team, Eugene
B-14 David Douglas High School Band
F-16 Meier & Frank Co.
We've Got It All-Oregon-A brilliant rainbow sweeps across the top of the float and contains the many beautiful areas of Oregon-Mount Hood, Multnomah Falls, the Oregon Coast, the panorama of Eastern Oregon, and wildflowers abloom in mountain meadows. A symphony of Oregon greens sets off roses, carnations, iris and gladioli. Built by Festival Artists.
H-2O Vickie Willis Guza, Tillamook
H-21 Tillamook County Equestrian Court, Tillamook
Queen Rhonda Ellerbroek, Debbie Tupper, Patti Salo.
B-15 Clackamas High School Band
F-l 7 Rose Festival Queen’s Float
A gently sloping platform caresses the twelve Princesses of the Royal Court, followed by the Queen on her pedestal surrounded by colorful arrangements of roses and mums. The Court, all graduating high school seniors chosen by their fellow students: Rochelle Anderson, Marshall; Mary Smurthwaite, Madison Kathy Corrigan, Roosevelt; Soledad Grefnes, Washington-Monroe; Devi Porter, Jefferson Mary Ferguson, St. Mary's (Independent); Cathy Leaverton, Cleveland; Margaret Walters, Grant; Lori Smith, Wilson Zeena Pliska, Franklin Lynn Talton, Adams; Lorrie Grewe, Lincoln Julene Bankston, Jackson. Built by Commercial Floats Inc.
H-22 Deanea Polivka, Oregon City
H-23 Larry Waldow and Dean Waldow, Oregon City
B-16 The Dalles High School Band
F-l8 Community of The Dalles
Women in Flight-Two airplanes of early vintage erupt through a cover of clouds to symbolize and commemorate the records set by such famous aviatrixes as Amelia Earhart. Float riders are Lynne Brewer, 1979 Northwest Cherry Sweetheart, and Suzie Zitzelberger, The Dalles Junior Miss. Technical director, Earl Mohr. Community-built.
H-24 Fort Dalles Rodeo Queen Sandra Skelton, The Dalles H-25 Lyle H. Cobb, Beaverton B-17 Marshall High School Band
F-l9 First National Bank of Oregon
Olympic Splendor-Magnificent sculptured horses and hand-sculptured chariots depict the spirit of the Olympic games where many world records have been set. Decor hearkens back to the founding of the Olympics in 1370 B.C. at Athens, Greece. Riders are Sandi Hull and Gail Chris, bank personnel. Thousands of roses highlight the decoration. Built by C.E. Bent & Son.
H-26 Laurence Durbin, Concord, California
H-27 Columbia River Appaloosa Club Court
Queen Shannon McCulloch, Lisa Hamill, Roxie Leidholdt.
B-l8 Shoreline High School Band, Seattle, Washington
28
FLYING THE U.S.OR PACIFIC?
o J? NEW ZEALAND
YOU SHOULD SEE US NOW.
The Proud Bind with the GoldenTail.
CONTINENTAL AIRLINES
North America/Hawaii/Micronesia/Orient/Australia/NewZealand/Fiji/Samoa
Visiting Royalty
Each year, queens and other royalty and representatives from festivals and observances throughout the United States visit the Portland Rose Festival and participate in various activities. This is significant. It is a recognition that the Portland Rose Festival is more than a local or regional celebration. It is a major event which attracts attention throughout the country. This same attention helps draw new visitors to the state, frequently new residents, new industries, new payrolls. The Rose Festival greets those visiting dignitaries warmly and wishes them the best of good times here. All will ride in the Grand Floral Parade.
Cyndi Lund, Southwestern Sun Carnival Sun Queen, El Paso, Texas. Cyndi is 21, a brunet, born at Phoenix, Arizona. She is employed by a car rental firm in El Paso, and is an accomplished gymnast and track and field performer. El Paso is the site of the Southwestern Sun Carnival and Sun Bowl football game.
Kayoko Kazama, Miss Sapporo, is 22 years old and comes to Portland as leader of a delegation to represent Sapporo, Japan, Portland's Sister City. The City of Portland has proclaimed this period "Sapporo Week" to coincide with the Rose Festival. Miss Sapporo enjoys tennis, plays the piano and flies a glider. She will ride the Sandy's-Chinon Camera float in the Grand Floral Parade.
Kolleen Krayer, a brown-haired, browneyed 19-year-old, is the Sungoddess of the 1979 St. Petersburg, Florida, Festival of States. Born at St. Petersburg, she is a 1977 graduate of St. Petersburg High School and now is a sophomore at Auburn University in elementary education. Her background includes athletics and cheerleading.
You Won't Want to Miss:
Festival Fun Center, Riverfront Park, West Side Seawall, Downtown, June 1-10, Day and Night.
This gigantic midway again features "Big Top" canvas tents for commercial booths and food. In addition, there is a new entertainment and activity center under canvas with music and entertainment. A continuing attraction is the multi-media presentation, "Oregon's Scenic Wonders," produced by Don Hunter of Eugene.
Post-Parade Float Display, Lloyd Center, Saturday, June
9, 1:30-9 p.m., Sunday, June
10, 9 a.m.-6 p.m.
Those beautiful floral floats from the Grand Floral Parade are drawn up in ranks on display for picture-taking and closer examination.
Becky Rear, 1979 Minneapolis, Minnesota, Aquatenniai Queen of the Lakes, attends University of Minnesota, majoring in public relations and studio dirts. Art is her first love and she hopes to combine that interest with ad layout work. She is from Montevideo and has been a cheerleader, actress and choir member.
30
An elegant tradition, reborn.
With remodeling now complete, you'll find the London Grill an even more special place than before
Among other things, we've added a handsome antique fireplace that warmed someone's home in London some 200 years ago.
But wait till your see the new menu. It's all you'll need to know that the finest London Grill tradition of all has endured.
The NEW
I9NDON GRILL
In The Benson on Broadway Reservations, 228-9611
WESTERN INTERNATIONAL HOTELS
While you’re in Portland ...
thrill to the exSIGHTment of OREGON
Gray Line Tours depart at times shown from the Imperial Hotel. Passengers are picked up by our gleaming, panorama-window, air-conditioned Motor-coaches at
other downtown hotels 30 minutes prior to departure time. (Gray Line reserves the right to cancel any tour with less than 10 fares).
Mt. Hood Loop 81/2-hour Tour
Treat yourself to a day in a scenic wonderland as you enjoy one of the most outstanding one-day excursions in America. Mount Hood ... Columbia River Gorge ... Bonneville Dam ... Multnomah Falls ... Crown Point Vista. And, don’t forget to take your camera and film. An overnight stay at Timberline is also available.
Departs daily at 9:30 a.m. Adults $16.50. Under twelve $8.25.
Spectacular Oregon Coast and
Willamette Valley 9-hour Tour
A must for photographers and a scenic delight for everyone . . . a visit to Oregon’s Pacific coastline with its miles of sandy beaches, rugged headlands and forested mountains, including ... the Coast Range ... Depoe Bay ... Fogarty Beach ... Devils Punch Bowl State Park ... Boiler Bay ... Otter Crest Wayside ... Cape Foulweather ... Yaquina Head ... Newport, Marine Science Center. Return via the State Capitol — Salem — and the Willamette Valley.
Departs daily at 9:30 a.m. Adults $19.00. Under twelve $9.50.
Two State 7-hour Tour
Tour both the Oregon and Washington side of the magnificent Columbia River Gorge. See the Sanctuary of Our Sorrowful Mother ... Crown Point ... 620 foot high Multnomah Falls — second highest in the nation . . . Entering Washington via the Bridge of the Gods, follow the Evergreen Highway to Camus, Vancouver, and back to Portland. Departs daily at 10:30 a.m. Adults $11.00. Under twelve $5.50.
City of Portland 3-hour Tour
Included in a wide selection of Gray Line Tours is a delightful introduction to Portland, The City of Roses ... West Hills ... International Rose Test Gardens ... Western Forestry Center ... Council Crest Park and its 360° around-the-compass views of all the rivers, peaks and valleys in this area.
Departs daily 1 p.m. Adults $8.50. Under twelve $4.25.
Grand Floral Parade-Order of March
H-32 Sunset Saddle Club, Banks
H-33 Gilliam County Rodeo Queen Darci Wetherell, Arlington B-21 Hudson Bay High School Band, Vancouver, Washington
F-2O Seattle Seafair
Ode to the Sea: World's Greatest Treasure-A moving, animated underwater aquatic scene displays graceful swimming fish and lazily drifting jellyfish in this invitation to Seafair 79, July 21-August 5th. Queen Marisal Barromeo, King Henry Simonson and Prime Minister John Bissett are riders. Two mermaids appear to float among underwater sea columns. Entry provided in part by 7-Eleven Stores. Built by Fanfare Arts.
H-28 Darcy Wright, Oregon City H-29 St. Paul Rodeo Association Court, St. Paul Queen Pam Weisz, Kelli Fussell, Lesli Biddington.
F-24
H-34
H-35
B-22
S-7
Vancouver, Washington, Float Committee
Beauty on the Wing-A whimsical garden scene with "the world's largest butterfly," the Queen Alexandria, in this community-built and decorated float. Laurie Nelson, Miss Washington, shares attention with representatives of Vancouver's three high schools, Michelle Crockett, Carla Sullivan and Rhonda Poland. Designed by a non-professional, Beaulah Stabeno, Self-built.
Jacque K. McCormick, Oregon City, and Gayle Ann Graham, Portland
Harney County Fair Court, Burns
Queen Cyrene Landers, Rena Armstrong, Dorothy McDonald.
Lakeridge High School Band, Lake Oswego
St. Petersburg, Florida, Festival of States Royalty-Sungoddess
Kolleen Krayer
F-21
B-19
KEX Junior Court
Junior Court-A rose garden setting frames the Junior Queen and Princesses. Court members are Mary Galluzzo, Marty Kovach, Debbie Baker. Raina Pitt, Beverly Stewart, Heidi Gamelgaard, Rochelle Rice and Kim Silver. Honor guard are two KEX personalities. Barney Keep, retired this year after 35 years, and Jimmy Hollister. Built by Erv Lind's House of Flowers.
Beaverton High School Band
F-25 Lloyd Center
The Largest Rose Bouquet-The entire length of the float is a bouquet of long-stemmed roses, a creation of FTD florists, to be submitted to the Guinness Book as a world record. Three former Rose Festival Queens are riders: Ruth Parrett Decker, 1958; Kristi Lee Birkland, 1971; and Sue Higgins, 1977. Structure is built around three large fireside baskets with roses of three different colors. Built by Erv Lind's House of Flowers.
H-36 Arabian Horse Breeders Association of Oregon, Beaverton B-23 Cleveland High School Band
F-22 Reno-Sparks Convention Authority
Ten Million Visitors a Year-That's the record claimed by the Nevada fun communities of Reno and Sparks, favorite pastime cities for many lovers of "the action." A stylistic-type skyline of Reno sets off four cantilevered pods, each displaying a beautiful girl. Thousands of roses, peonies and carnations dramatize the theme. Built by C.E. Bent & Son.
H-3O John B. Marval Jr., Rogue River
H-31 Oregon Pinto Breeders & Exhibitors Association Court
Queen Debbie Broadwater, Cindy Combest.
B-2O Salvation Army Band
F-26 Levitz Furniture Inc.
Champions of Ancient America-Referred to here are the ancient Mayans, represented by a magnificent pyramid topped by an animated temple flame. The Mayans and other ancients set records for the first calendar, first star observatory, and other landmarks. Guarding the Mayan temple are four giant stone dragons, each with a Mayan warrior standing on its head. Built by Festival Artists.
H-37 Doug-Ettes Sheriff’s Mounted Patrol, Douglas County B-24 Reynolds High School Band
F-23 Portland General Electric
Washington Park-"Greatest Show of Roses'-Ponderous wrought iron gates enclose a garden setting paying idealized homage to the world's greatest rose test garden, Portland's own International Rose Test Gardens in Washington Park. Brick paths contrast with rich beds of roses, rose bushes, ornamental-shaped topiaries and rose vines climbing through the wrought iron. Built by Festival Artists.
33
Grand Floral Parade-Order of March
F-27 Equitable Savings & Loan Assn.
The Olympics-At the center of the float the Olympic torch supports the five Olympic circles. Within the circles are floragraphs representing various summer Olympic events. On both sides are reproductions of the celebrated gold medals. Riding are two athletes, hopeful aspirants for the 1980 Olympics at Moscow, Russia. Built by Erv Lind's House of Flowers.
H-38 Phil Sheridan Rodeo Court, Sheridan
Queen Marianne Winkler, Shari Carlson. Peggy Koehler.
B-25 Hillsboro High School Band
W
F-3O Northwest Natural Gas Co.
1OO1 Nights-Follows the fable of Scheherazade, spinning tales of Oriental intrigue for a record 1OO1 nights in the splendors of the potentate's gilded pavilion. Sinbad the Sailor flies high above on his magic carpet. Riders, all employed by the gas company or related to employees, are Maria Martinez, Nick DuBravac, Henry Gauthier and Darrin Bell. Built by Erv Lind's House of Flowers.
H-43 King County Mounted Police, Seattle, Washington
Appreciations
The non-profit Portland Rose Festival depends on the talents and contributions of many generous people every year. This year, the following are a few who have contributed to the success of this souvenir program:
Cover design: McCann-Erickson. Formal Court Pictures: Kennell-Ellis. Photography: Hugh Ackroyd, Art Chenoweth, Conkling, Inc., Peter Corvallis, Allan deLay, Bruce Ruminski. Official Car: Pontiac.
F-28 Sandy’s-Chinon Cameras of America
Sister City Achievement-Kayoko Kazama, the beautiful Miss Sapporo, Japan, crosses an arching bridge accompanied by two attendants, all in traditional Japanese ceremonial dress. This floral tribute to Portland's Japanese sister city is dominated by a magnificent fan which unfolds the length of the float and is adorned with butterfly and cherry blossom motifs. Built by Festival Artists.
H-39 Yakima Valley Shrine Patrol, Afifi Temple Shrine, Morton, Washington
H-4O Mrs. Bert Croshaw, Seattle, Washington
B-26 Centennial High School Band, Gresham
F-29 Farmers Insurance Group
Achievements in Flight-Paying tribute to historical firsts in flight. Tri-vision moving panels on each side depict the Wright Brothers' flight at Kitty Hawk, Lindbergh's flight to Paris and man's first landing on the moon with Astronaut Edwin W. Aldrin Jr. saluting the American flag with the landing module in the background, Tina Klassy, 1978 Portland Rose Festival Queen, is the lone float rider. Built by Floatmasters.
H-41 Jacqueline Ashby, Oregon City
H-42 Toppenish Pow-Wow Court, Toppenish, Washington
Queen Debbie Chandler, Bobi Northover, Tina Smith, Lori Lindstrand.
B-27 Jackson High School Band
34
Go for it
For less than most stores offer. Selection, savings and convenience.
f f*” Joe’s got it. G.I.Joe’s in Portland, Salem,
WgJ' 1 and Bend.
Go for it.
gjj’ wf1. North Portland,
Rockwood, Oak Grove ■■ Beaverton Mall, Eastport Plaza,
jjjH Salem, Bend (August ’79)
G.I. Joe’s. We’ve got what you want to fill your leisure life with fun The Northwest’s finest ■ selection of major brand automotive parts and accessories, hardware, ’ outdoors clothing and equipment, sporting 1
goods, hunting and IF fishing gear, garden
supplies and more. z All together. Close to home
The most exclusive
Rose Parade souvenir you can buy.
ANNOUNCING 1980 PONTIAC PHOENIX!
We, the Pontiac dealers listed below, are proud once again to supply the 1979 Rose Festival and Grand Floral Parade with its official cars.
All of them are beautiful new 1979 Pontiacs. Sports cars. Hardtops. Sedans. And station wagons.
We hope you enjoy the Parade. And if you’d like to
remember it with a really exclusive souvenir, come visit any of us afterwards, and we’ll be happy to offer you special savings on one of the 1979 Pontiac Rose Festival official cars.
Then you can have your own private little Rose Parade. Every day of the year.
GREENLEE’S PONTIAC 10075 S.W. Canyon Road Beaverton, Oregon Ph. 646-3131 MIKE SALTA PONTIAC 300 S.E.122nd Portland, Oregon Ph. 255-9711 JIM WESTON PONTIAC 675 E. Burnside Gresham, Oregon Ph. 255-3840
McKEE PONTIAC 1404 Main Street Oregon City, Oregon Ph. 656-5285 BILL COPPS INC. 9th and C Street Vancouver, Washington Ph. 285-0541
PRINTED BY GLASS-DAHLSTROM PRINTERS, PORTLAND, ORE.
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- 40 pages
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