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Official magazine for the 73rd Annual Portland Rose Festival June 5-14, 1981.
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Official Magazine
ANNUAL
PORTLAND ROSE FESTIVAL
JUNE 5-14, 1981
The Portland Rose Festival — A Proud Tradition
Willamette Savings takes pride in serving the financial needs of this great state... and renews its pledge to the continued economic growth of Oregon, and our commitment to personal savings.
Like the Rose Festival... Willamette Savings, a proud tradition.
Willamette O Savings
With #1.5 Billion in Resources
OFFICIAL SOUVENIR MAGAZINE
EDITOR John F. Hahn
Director of Marketing and Public Relations
Clayton W. Hannon
Executive Manager
ASSISTANT EDITOR Kim Hartwig Publicity Assistant
Stephen K. Jackson Gerard R. Griffin
Chairman, Publicity Committee Vice-Chairman, Publicity Committee
This book was published in cooperation with Rono Graphics, Portland; Trade-Litho, Portland; Dale Ott, designer, Design Studio Two, Portland; Harrison Typesetting, Inc., Portland. Photo Credits: Hugh Ackroyd, Harold Hutchinson, Ackroyd Photography, Portland; Kennel-Ellis Studios, Portland; Ron Portillo, Georgia-Pacific Corporation, Portland.
"Portland Rose Festival," "Rose Festival," "Rose Cup Races," and the Rose logo are registered service marks of the Portland Rose Festival Association, 1 S.W. Columbia, Portland, Oregon 97258, which also is the publisher of this program. Use of any service marks is strictly prohibited without written permission from the Portland Rose Festival Association.
©1981 Portland Rose Festival Association. All Rights reserved. Reproduction in whole or part without prior written permission of the publisher is prohibited.
Index
Index.......................................................... 3
Schedule of Events ............................................ 4
< Queen Selection—Coronation ....................................... 6
1981 Princesses................................................ 8
’Starlight Parade ............................................ 10
Starlight Run ................................................ 13
The Clydesdales............................................... 14
KXL-Stage Band Classic........................................ 16
Festival of Bands............................................. 19
1981 High School Guest Bands.................................. 20
Grand Marshal................................................. 22
Grand Floral Parade........................................... 24
Last Year's Winners........................................... 26
Grand Floral Parade Lineup................................. 30-40
Junior Court—Junior Parade.................................... 42
Mitch Miller—Oregon Symphony.................................. 44
Rosarian Knighting Ceremony................................... 47
Mariana Islands Visitors...................................... 47
Visiting Royally ............................................. 48
Past Presidents............................................... 48
Past Festival Queens.......................................... 48
Rose Show..................................................... 51
G.l. Joe's Rose Cup Races..................................... 52
Rose Festival Sports.......................................... 52
Festival Fun Center .......................................... 54
Post-Parade Float Display..................................... 54
Navy Ships—Steel Drum Band.....................................54
Center insert includes: Associate Membership information; Welcomes from Mayor Francis J. Ivancie, President C. Howard Burnett of the Portland Rose Festival Association; and the History of the Rose Festival.
Jingles The Clown
Anheuser-Busch Clydesdales
",
3
Schedule of Events
THURSDAY, JUNE 11
Festival Fun Center Hockey Tournament Woodcarving Show U.S. Navy Ships Arrive PSU Women's Art &
Entertainment Festival Racquetball Tournament
Band Concerts "Dream Machine"—
Entertainment Fair ROSE SHOW
Motocross
West Side Sedwdll 11 a.m.-11 p.m.
Valley Ice Arena 8 a.m.-11 p.m.
Western Forestry Center 10 a.m.-5 p.m. West Side Sedwall Afternoon
Washington Square Day-Eve
Multnomah Athletic Club
Downtown
Coliseum
Lloyd Center (Ice Arena)
West Delta Park
Day-Eve
12 Noon 1 p.m.-11 p.m.
1 p.m.-9 p.m. Gates Open 5 p.i
FRIDAY, JUNE 5
Festival Fun Center Junior Tennis Tournament QUEEN SELECTION AND CORONATION West Side Seawall Buckman Courts Civic Auditorium 12 Noon-11 p.m. 8 a.m.-9 p.m. 8 p.m.
SATURDAY, JUNE 6
Festival Fun Center West Side Seawall 11 a.m.-11 p.m.
Junior Tennis Tournament Buckman Courts 8 a.m.-9 p.m.
Model Boat Races Force Lake—West Delta Park 9 a.m.
Cub Scout 2x4 Derby Mt. Tabor Park 9 a.m.
Woodcarving Show Western Forestry Center 10 a.m.-5 p.m.
YMCA-Bicycle Motocross Meldrum Park-Gladstone 10 a.m.
Figure Skating Championships Valley Ice Arena 10:30 a.m.-9 p.m.
Racquetball Tournament Multnomah Athletic Club Day-Eve
Drag Races West Delta Park Gates Open Noon
Bicycle Track Races Alpenrose 12 Noon
Jr. Rosarian Knighting Ceremony ’ Peninsula Park 11:30 a.m.
lil Briches Rodeo Alpenrose 1 p.m.
Gymnastics Tournament Portland Community College 7 p.m.
STARLIGHT ROAD RUN Downtown 8 p.m.
STARLIGHT PARADE Downtown 8:30 p.m.
SUNDAY, JUNE 7
Festival Fun Center West Side Seawall 12 Noon-11 p.m.
Junior Tennis Tournament Buckman Courts 8 a.m.-9 p.m.
GOLDEN ROSE SKI RACES Timberline Lodge 9 a.m.
Bicycle Road Races Mt. Tabor Park 9:30 a.m.
Figure Skating Championships Valley Ice Arena 10 a.m.-5 p.m.
Woodcarving Show Western Forestry Center 10 a.m.-5 p.m.
Model Boat Races Force Lake—West Delta Park 10 a.m.
Rallye de Roses OMSI 11 a.m.
Racquetball Tournament Multnomah Athletic Club Day-Eve
Royal Rosarian Garden Contest City Wide All Day
Boomerang Tournament Gabriel Park 12 Noon-4 p.m.
'Lil Briches Rodeo Alpenrose 1 p.m.
MILK CARTON BOAT RACES Westmoreland Park 1 p.m.
Beavers-Rose Festival Baseball Fireworks Night Civic Stadium 6 p.m.
MONDAY, JUNE 8
Festival Fun Center West Side Seawall 11 a.m.-11 p.m.
Woodcarving Show Western Forestry Center 10 a.m.-5 p.m.
Royal Rosarian Garden Contest City Wide All Day
Racquetball Tournament Multnomah Athletic Club Day-Eve
TUESDAY, JUNE 9
Festival Fun Center West Side Seawall 11 a.m.-11 p.m.
Woodcarving Show Western Forestry Center 10 a.m.-5 p.m.
Racquetball Tournament Multnomah Athletic Club Day-Eve
American Legion Auxiliary Wheelchair Parade Veterans Hospital 1:30 p.m.
WEDNESDAY, JUNE 10
Festival Fun Center West Side Seawall 11 a.m.-11 p.m.
Woodcarving Show Western Forestry Center 10 a.m,-5 p.m.
Racquetball Tournament Multnomah Athletic Club Day-Eve
U.S. Navy, Coast Guard, Canadian Ships Arrive West Side Seawall Afternoon
PSU Women's Art & Entertainment Festival Washington Square Day-Eve
"Dream Machine"— Entertainment Fair Coliseum 1 p.m.-11 p.m.
JUNIOR ROSE FESTIVAL PARADE Hollywood District 2 p.m.
STAGE BAND CLASSIC Civic Auditorium 7:30 p.m.
FRIDAY, JUNE 12
Festival Fun Center Hockey Tournament G.l. JOE'S ROSE CUP SPORTS
CAR RACES ROSE SHOW
Royal Rosarian Knighting Ceremony
Woodcarving Show U.S./Canadian Ships PSU Women's Art &
Entertainment Festival Racquetball Tournament
Band Concerts
"Dream Machine"— Entertainment Fair
Ice Curling Bonspiel Indian Pow Wow & Pageant FESTIVAL OF BANDS Square Dance
SATURDAY, JUNE 13
West Side Sedwall Valley Ice Arena West Delta Park
Lloyd Center (Ice Arena)
Washington Park
Western Forestry Center West Side Seawall Washington Square
Multnomah Athletic Club
Downtown
Coliseum
Fun World East Delta Park Civic Stadium Mt. Hood Community
College
11 a.m.-11 p.m.
8 a.m.-11 p.m.
9 a.m.-6 p.m.
9 a.m.-8 p.m.
10 a.m.
10 a.m.-5 p.m. Day-Eve Day-Eve Day-Eve
12 Noon
1 p.m.-Midnight
6 p.m.-Midnight 7:30 p.m.-11 p.m. 7:30 p.m.
7:45 p.m.
Festival Fun Center West Side Seawall 11 a.m.-11 p.m.
Ice Curling Bonspiel Fun World 7 a.m.-Midnight
Hockey Tournament Valley Ice Arena 8 a.m.-11 p.m.
PRE-PARADE SHOW Coliseum 9 a.m.
G.l. JOE'S ROSE CUP SPORTS West Delta Park 9 a.m.-6 p.m.
CAR RACES
Table Tennis Tournament Portland Community 9 a.m.-6 p.m.
GRAND FLORAL PARADE College Coliseum-Downtown 10 a.m.
Woodcarving Show Western Forestry Center 10 a.m.-5 p.m.
Ikebana Rose Show Japanese Gardens 10 a.m.-6 p.m.
U.S./Canadian Ships West Side Seawall Day-Eve
PSU Women's Art & Washington Square Day-Eve
Entertainment Festival
Racquetball Tournament Multnomah Athletic Day-Eve
Open Chess Tournament Club Mallory Hotel All Day
Indian Pow Wow & Pageant East Delta Park Noon-11 p.m.
"Dream Machine"— Coliseum 1 p.m.-Midnight
Entertainment Fair
Post Parade Float Display Lloyd Center 1:30 p.m.-9 p.m.
Junior Olympics Madison High School 1:30 p.m.
OHSCA ALL-STAR BASKETBALL Coliseum 6 p.m.
GAMES
TIMBERS-ROSE FESTIVAL CUP Civic Stadium 7:30 p.m.
SOCCER MATCH
MITCH MILLER/OREGON Civic Auditorium 8 p.m.
SYMPHONY POPS CONCERT
SUNDAY, JUNE 14
Festival Fun Center West Side Seawall 12 Noon-10 p.m.
Hockey Tournament Valley Ice Arena 8 a.m.-11 p.m.
Ice Curling Bonspiel Fun World 8 a.m.-3 p.m.
G.l. JOE'S ROSE CUP SPORTS West Delta Park 9 a,m.-6 p.m.
CAR RACES
Post Parade Float Display Lloyd Center 9 a.m.-6 p.m.
Table Tennis Tournament Portland Community 9 a.m.-6 p.m.
Ikebana Rose Show College Japanese Gardens 10 a.m.-6 p.m.
Woodcarving Show Western Forestry Center 10 a.m.-5 p.m.
U.S./Canadian Ships West Side Seawall Day-Eve
Racquetball Tournament Multnomah Athletic Day-Eve
PSU Women's Art & Club Washington Square Day-Eve
Entertainment Festival
Open Chess Tournament Mallory Hotel All Day
Indian Pow Wow & Pageant East Delta Park 12 Noon-11 p.m.
"Dream Machine"— Coliseum 1 p.m.-10 p.m.
Entertainment Fair
Junior Olympics Madison High School 1:30 p.m.
MITCH MILLER/OREGON Civic Auditorium 3 p.m.
SYMPHONY POPS CONCERT
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Queen Selection and Coronation
Friday, June 5, 8 p.m., Civic Auditorium
Selection and coronation of the Queen of Rosaria each year marks the beginning of the 10 days of the Portland Rose Festival. This year's selection and coronation is Friday, June 5, at 8 p.m. in Portland Civic Auditorium.
Since 1932, when the present system of choosing the princesses and queens was introduced, the Royal Court has consisted of girls from city high schools who are graduating, One princess from each of the thirteen schools is chosen by vote of her classmates.
The procedure to select princesses has been organized as a joint effort by the Portland Rose Festival Association and the Portland School Dist. No. 1.
By the express wish of the school district, a preliminary selection of princess candidates is made at each school
1980 Queen Robin Marks 6
by an outside panel of judges provided by the Rose Festival. These judges are representative of differing ages, sexes and ethnic backgrounds. Becoming a candidate is entirely voluntary with the girls.
The panel of judges reduces the original number to a field of finalists, usually six, although the number of finalists conforms to the wishes of that individual school. At that point, students vote on their choice as princess.
One of the princesses will be chosen queen. A panel of Queen Selection judges is carefully selected by one member of the Court Activities Committee. Selection of judges is made after all princesses are selected, to make certain no relatives, friends or close associates of Court members are included. Every effort is made to screen the panel of judges so there is no special interest, relationship or preference which might tend to weigh the outcome in favor of one princess over another.
Princesses meet the judges for personal interviews a few days before Coronation. Other activities are scheduled to allow the judges to see and hear the girls in various settings and situations.
The judges will consider these pre-Coronation contacts along with the Coronation night program in selecting the Queen. Judging is to be based on a maximum 100 points —35 points for poise, 35 points for appearance and 30 points for speaking ability.
The Queen's crown was.designed by Charles Pennell, Portland jewelry craftsman, as a volunteer, after the Business and Professional Women's Club of Portland undertook the raising Of funds for the diadem, through the sale of miniature paper rosebuds.
The piece was finished in 1922 and has been worn by every queen since. The frame is made of 14-carat gold. A large blue zircon graces its tip and 650 white sapphires, accented by eight rare pigeon-blood rubies, blend into the colors of red and white most popular rose colors of the '20's. Like all royal crowns, its actual value is virtually impossible to ascertain. Its value in precious metals and stones is in excess of $5,000.
Each queen receives her own scepter, to keep. It is made of gold-plated spun copper and brass, entirely hand crafted. Upon the sphere or crown rest two golden rosebuds with stems twining around a long, polished rosewood handle. The queen's name is inscribed on the sphere. Roy & Molin Jewelers have the assignment of coordinating scepter production and also cleaning and repairing the queen's crown. The scepter is the work of 75-year-old Victor P. Kayser of Portland. Close examination will reveal one or more tiny metal bees on the scepter.
The Queen's Bench is used only once a year, at the Coronation. It was presented to the Rose Festival Association in 1970 by the Mystic Order of the Rose, a Portland women's organization. The upholstery is white velvet and the back and legs are of wood. The back is ornately carved with golden swirls around a central rose. Starl Warrington, owner of a Portland furniture company, designed the patterns and one of his craftsmen, Leez Cegus, executed the carving.
The Royal Court is made up of the queen and the princesses. They travel and appear as a court before and throughout the festival. Each receives her extensive court wardrobe and a $1000 scholarship to the college of her choice. Many court members return year after year to the Coronation and many queens continue to ride floats in succeeding Grand Floral Parades.
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Princesses of the 1981 Rose Festival Royal Court
t
PRINCESS KIM DIPIETRO PRINCESS JOSIE WILLIAMS
St. Mary’s Franklin
PRINCESS KARLA OVIATT Adams
PRINCESS MOLLY MULLER Washington-Monroe
PRINCESS JENNIFER CASSADY Madison
PRINCESS WIEKE LIEM Wilson
PRINCESS VANESSA SYKES PRINCESS ANN JOSEPH PRINCESS LAURA HANNAM PRINCESS LORI STANTON
Jefferson Lincoln Grant Roosevelt
PRINCESS LEESA DECKER Jackson
PRINCESS NANCY SAKAMOTO Cleveland
PRINCESS STACEY HUSTON Marshall
8
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©1981 Pacific Northwest Bell
Starlight Parade
Saturday June 6, 8:30 p.m., Downtown
The sixth annual Starlight Parade, which was introduced in the Bicentennial Year (1976), has become increasingly popular over the years. More than 100,000 spectators line the streets of downtown Portland for this parade of illuminated floats, bands, drill teams, car clubs, clowns and other specialty units.
This year's Starlight Parade will begin at 8:30 p.m. from the North Park Blocks of the city and traverse along a three-mile route to the disband area near Lincoln High School.
The parade begins later to take advantage of the darkness which will enhance the looks of the illuminated floats.
Among the float entries this year will be the Daffodil Festival from Tacoma, Wash. Daffodil Queen Cindy Kovalenko will ride this entry featuring two giant butterfly wings.
Other floats will include the Washington State Autumn Leaf Festival from Leavenworth, Wash.; Othello Community Festival from Othello, Wash.; Olympia Capitol Lakefair of Olympia; Marysville Strawberry Festival from Marysville, Wash.; and the Yakima SunFair from Yakima, Wash.
Drill teams come from far and near and this year include
the Eagles Junior Drill Team of Seattle, Wash.; Rifle-Ettes of Spanaway, Wash.; LaGrande Girl Scouts Drill Team from LaGrande, Ore; LaSenorita Saber Team from Seattle, Wash.; and the Portland Kelly Kadet Korp.
The famed Anheuser-Busch Clydesdales will pull the Budweiser wagon in one of their many Rose Festival appearances.
Portland area high school bands will strut their stuff and include David Douglas High School, Glencoe Senior High School of Hillsboro and Lincoln High School of Portland.
The Oregon National Guard Reserve's Pipe and Drum band will march in the parade. This celebrated unit was selected to represent the entire Pacific Northwest during the inaugural ceremonies for President Ronald Reagan in January. They were one of only 25 bands to be selected from more than 400 applicants for this prestigious day in Washington, D.C.
Prizes are awarded to the outstanding floats and marching units in a variety of categories.
Members of local Lions Clubs assist parade officials by marshalling the event. This marks the fifth consecutive year the Lions have provided this help.
10
» Enjoy
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Capture all the loveliness of spring flowers on film during this year's Rose Festival! It's a sight you should save and joy year after year. And now Jafco is offering tremendous prices on photographic equipment and film, so you can save as well as remember the roses! Step by Jafco today!
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Fuji Film All the colors of the Festival are yours when you use Fuji film! Bring brilliance back into color snapshots with Fuji film.
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ASA 400 film slightly higher.
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12 exposures $3.29 $1.99
24 exposures $5.30 $3.39
36 exposures $8.19 $5.39
Expires 6/14/81. Cash value 1/20 cent.
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Fujicolor 110-24 exp. print Jafco Regular $ 1.95 Fujicolor 135-24 exp. print Jafco Regular $2.10
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camera you can carry to the far comers of the earth. Ruggedness and dependability make this lightweight, compact camera joy to use! Just slip it into your pocket during the Rose Festival to catch each moment of beauty! Fdbtures a normal and telephoto lens, a zoom viewfinder, a built-in electronic flash and carrying strap. Model XR308. 6636-0132
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Starlight Run
Saturday, June 6, 8 p.m., Downtown
The Starlight Run, which precedes the Starlight Parade, will begin at 8 p.m. from the Memorial Coliseum on the City's east side. From there, more than 5,000 runners will cross the Broadway Bridge onto the city streets.
This third-annual Starlight Run is for the fun of running and entries of all sorts make the four-mile journey. After crossing the bridge the runners join the Starlight Parade route at Broadway and Flanders Streets, following the route to the finish line at Lincoln High School.
Portland radio station KGW (62) sponsors the run which has grown each year, primarily because of the audience which the participants run in front of along the route. More than 100,000 spectators line the streets to watch the runners, followed by the Starlight Parade.
Golden Rose Ski Races
Sunday, June 7, 9 a.m.
Timberline Lodge, Mt. Hood
The Golden Rose Ski Races, this year on Sunday, June 7, starting at 9 a.m., is the oldest sports event in the Rose Festival, dating back to 1936.
The Cascade Ski Club will host the annual ski races on the Palmer snowfield high above Timberline Lodge. Although skiers are categorized by classes, emphasis is placed on the “fun competition" for all who compete.
The races, sponsored by Monte Shelton's BMC, will feature a giant slalom for the elite class. The races will be on the spectacular Palmer glacier and the Magic Mile Runs, in full view for spectators.
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The Clydesdales
The famed Anheuser-Busch Clydesdales make their second consecutive appearance at the Portland Rose Festival this year. It also will mark the third time these popular horses have appeared and this year they will participate in the Starlight Parade and the Grand Floral Parade—along with numerous local showings around the city of Portland.
In earlier days, Anheuser-Busch used beautiful horses and brewery wagons to deliver beer. The echoing clip-clop of hooves on city streets was as much a part of the sound of those times as the streetcar bell and, later, the sputtering noises of the horseless carriage.
But prohibition changed all that. Since there was no beer to sell, the brewery closed its stables and diversified into other types of business activities. . . soft drinks, commercial yeast and a wide assortment of other products.
At heart, though, the Busch family remained brewers. Thus, when the repeal of prohibition became certain, August A. Busch Jr. planned a special way to commemorate the occasion. He secretly bought a team of Clydesdale horses and had them trained to pull a huge brewery wagon.
On April 8, 1933, one day after the repeal of prohibition, August Jr. asked his father to join him on Pestalozzi Street, outside the brewhouse, to see his new car. When they reached the street, August Sr. stopped in his tracks.
Instead of the expected automobile, there stood the magnificent Clydesdale hitch with its eight horses— gleaming leather, brass harness and shining Budweiser wagon.
They are the most widely traveled team of horses in the United States, with their annual total approximating 40,000 miles. Two specially built 40 x 8-foot vans serve as homes for the horses while traveling, with a third van carrying the huge brass-trimmed wagon, portable stalls and necessary equipment.
Generally, ten Clydesdales are taken on each trip, although at most, only eight actually appear on any single
PLAQUE AWARDED BUDWEISER—Mrs. Frederick "Lotsie'’ Busch Giersch accepts award for Anheuser-Busch from 1980 Queen Robin Marks during Pasadena Tournament of Roses. The award was for Anheuser-Busch's Budweiser float entry in the 1980 Portland Rose Festival Grand Floral Parade.
occasion. A Budweiser Clydesdale goes on parade only when he's in peak condition.
Although Clydesdales are of pure Scotch ancestry, they are now also raised in the United States and Canada. When he first joins the hitch, a Clydesdale is usually three to four years old. . . mature enough to show his championship colors.
Each Clydesdale averages 2,100 pounds and stands 18 hands (each four inches). Their shoes are made from a 434 pound piece of steel—two feet long and 1V2 inches wide. The harness for the team costs $30,000.
In addition to the driver and assistant driver, four chauffeur grooms care for the horses and equipment.
An integral part of the unit is "Bud," a frisky Dalmatian who sits with the drivers. "Bud" enjoys his role aboard the Budweiser wagon, barking out his enthusiasm as the hitch moves along the parade route or as it circles the fairground.
Today, the Clydesdale hitch is seen from coast to coast in state fairs, horse shows and parades. In addition to their annual appearance in the Tournament of Roses Parade, they have become a fixture at Santa Anita Race Track.
The Clydesdales have won hundreds of trophies and ribbons.
During an exhibition, the four-hitch, 8,000-pound team pulls a 2-ton wagon in a series of intricate maneuvers, with the driver holding four separate reins laced through the fingers of both his hands. This gives him individual control of each horse.
ANHEUSER-BUSCH CLYDESDALES PUBLIC VIEWING SCHEDULE 1981 Portland Rose Festival
Lloyd Center (South Parking Lot)
Friday, June 5 — 9 a.m.-10 a.m.; 6 p.m.-9 p.m. Saturday, June 6 — 9 a.m.-7 p.m.
Sunday, June 7 — 9 a.m.-Noon; 6:30 p.m.-9 p.m. Monday, June 8 — 9 a.m.-Noon; 6 p.m.-9 p.m. Tuesday, June 9 — 9 a.m.-10 a.m.; 2 p.m.-9 p.m. Wednesday, June 10 — 9 a.m.-9 p.m.
Thursday, June 11—9 a.m.-12:30 p.m.; 7 p.m.-9 p.m. Friday, June 12 — 9 a.m.-9 p.m.
Saturday, June 13 — 2 p.m.-9 p.m.
Sunday, June 14 — 9 a.m.-9 p.m.
14
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Jantzen Beach Center
289-5566
Lloyd Center
288-0111
Clackamas
653-8850
Washington Square 620-9772
Jantzen Mall 285-3765
West Burnside 295-1801
The Engine House Pizza Co.
KXL-Rose Festival Stage Band Classic
Wednesday, June 10, 7:30 p.m. Civic Auditorium
The 1st Annual KXL-Rose Festival Stage Band Classic will be held Wednesday, June 10, starting at 7:30 p.m. at Portland's Civic Auditorium and will feature five outstanding high school stage bands from the Portland metropolitan area and three out-of-state guest bands.
The lineup will consist of five local stage bands including Hillsboro, Sunset, Clackamas, Aloha and Jefferson high schools. The out-of-state entries this year will include Blaine, Minnesota; Roosevelt High of Honolulu, Hawaii; and Trinidad, Colorado.
The special guest entertainment will feature 13-year-old Henry Broderick Radke, and a 16-piece big band known as "H.B. And Friends" from Seattle, Wash. H.B.'s background is one of show business with his mother being singer Gina Funes and his father being trumpet player and band leader Fred Radke of Seattle.
This special group, which will not compete against the high school stage bands, is made up of youngsters from the ages of twelve to fifteen years. The group has been together for three years and has made numerous appearances in the Puget Sound area, as well as Canada.
Each of the competing high school bands will present a 15-minute show and will be competing for first, second and third place awards. Each will present a variety of musical programs.
The Stage Band Classic is sponsored by Portland radio station KXL.
(Further information on the Stage Band Classic and the Festival of Bands may be obtained in the special Festival of Bands/Stage Band Classic program, available at both musical events of the Portland Rose Festival this year.)
“H.B." Radke and his "Friends”
When the parade is over, First State Bank ^sincerely hopes you’ll make a deposit.
Select the waste receptacle of your choice and contribute generously. For deposits of the financial variety, visit any of our 32 handy offices.
FIRST
STATE
BANK
OF OREGON Member F.D.I.C.
1982 All-America Rose Selection Winner
■Ba
From all of us at J&P. . .
our compliments to the Portland Pose Festival Association
CONGRATULATIONS ON YOUR 73rd ANNUAL ROSE FESTIVAL
Jackson & Perkins Cd
Pmc Ga/hmm astcL J/uMe^fK&s/ • Jlkce /#72 yifectyotd, (heyoit 9750/
J)
©1981. Jackson & Perkins Co.
Festival of Bands
Friday, June 12, 7:30 p.m., Civic Stadium
The Festival of Bands has grown each year and this will be the ninth edition of this spectacular music event at Portland's Civic Stadium. It has become one of the most enjoyable events for those of all ages.
Seven out-of-state bands compete with two local high school units for the coveted Fred Meyer Sweepstakes trophy. This year, the Festival of Bands will be held on Friday night, June 12, starting at 7:30 p.m. The event is cosponsored by Fred Meyer, Inc.
As a special added attraction this year, the U.S. Navy's Steel Drum Band will present a special exhibition performance.
Beaverton, Ore., High School and Ft. Vancouver High School of Vancouver, Wash., are the local bands competing for the Fred Meyer Trophy. Last year, Alameda High School of Lakewood, Colo., won the sweepstakes trophy.
Each band will present a 12-minute field show of marching and playing at the Festival of Bands and then at the end, Dr. John K. Richards of Lewis and Clark College in Portland will direct a massed band presentation.
The visiting high school bands also will play noontime concerts at various locations throughout the City on Thursday, June 11, and Friday, June 12. Each also will march in the Grand Floral Parade on Saturday, June 13.
Beaverton High School last appeared in the Festival of Bands in 1977. This 90 member unit is under the direction of Lambert Morris and has an additional 16 member drill team and 16 member flag corps.
The Ft. Vancouver High School band is under the direction of Jim lafrati and has 55 members. The Trappers
also include a 20-member drill team and 16-member flag unit.
The out-of-state bands include Foothill High School of Pleasanton, Calif. This is the third appearance in the Rose Festival for Foothill, under the direction of Bob Moorefield. Foothill captured the sweepstakes honors in 1976 and again in 1978 in the Festival of Bands and won top honors in the Grand Floral Parade in 1978, becoming the first double winner ever in the Rose Festival.
Another returnee this year is Roosevelt High School of Honolulu, Hawaii. Roosevelt participated in the 1976 Rose Festival, and now this 125-member band is under the direction of Riechel Yoshino.
The 110-member Royal Highland Brigade High School band from Simi Valley, Calif., is directed by Norman Bren. Other first time contestant bands will be Velva High School of Velva, North Dakota; Blaine High School of Blaine, Minn.; Trinidad High School of Trinidad, Colo.; and Kennedy High School of Seattle, Wash.
(Further information on the Festival of Bands and the Stage Band Classic may be obtained in the special Festival of Bands program, available at both music events this year.)
FredMeyer
PHOTO-SOUND SECTIONS <
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STEREOS/RECORDS/PHONES/ELECTRONICS
STOP BY OUR PHOTO-SOUND SECTIONS FOR ALL YOUR FILM NEEDS TO CAPTURE THE GREAT MOMENTS OF THIS YEARS PARADE AND FESTIVAL
Fred Meyer Coupon
DEVELOPING & PRINTING SAVINGS
12 Exp. Color Film 20 Exp. Color Film 24 Exp. Color Film 36 Exp. Color Film 20 Exp. Color Slides 36 Exp. Color Slides
I* < • r_'*l Developing Super 8
Movie rllm or Regular
Reg. 3.69 (Code 694) 1.97
Reg. 5.61 (Code 688) 3.29
Reg. 6.29 (Code 695) 3.89
Reg. 9.99 (Code 698) 5.99
Kodachrome or Ektachrome -«
Reg. 2.29 (Code 605) 1.0^7
Kodachrome or Ektachrome q
Reg. 3.29 (Code 606) Z. W
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Perfect Print Pledge
You either like your pictures or leave them and we’ll remake them or gladly refund your money. Let us put your memories into pictures!
Coupon at bottom of ad must accompany film order. No limit unless specified. Only one coupon needed. Redeem coupon in Photo-Sound Sections. C-41 process only on color enlargements.
We use
Kodak paper... fora good look.
r> • x Kodak & Polaroid Instant COPV * rintS pictures and all prints smaller Reg. 89c (Code 704)
than 3^X5.
*400 ASA film 50<P extra. C-41 Process only
• Cash value l/20th of 1<F • Void after June 20, 1981 • Photo-Sound Sections
FM-00
Each of these advertised items must be readily available for sale at or below the advertised price in each Fred Meyer store, except as specifically noted in this ad.
1981 Visiting High School Guest Bands
BLAINE HIGH SCHOOL, Blaine, Minnesota Director: Gerald Siverson. Members: 165
FOOTHILL HIGH SCHOOL, Pleasonton, California Director: Bob Moorefield. Members: 140
KENNEDY HIGH SCHOOL, Seattle, Wash. Director: James Paynton. Members: 110
ROOSEVELT HIGH SCHOOL, Honolulu, Hawaii Director: Riechel Yoshino. Members: 125
ROYAL HIGH SCHOOL, Simi Valley, California Director: Norman Oren. Members: 110
TRINIDAD HIGH SCHOOL, Trinidad, Colorado Director: Duane Zanotelli. Members: 95
VELVA HIGH SCHOOL, Velva, North Dakota Director: Duane Dannewitz. Members: 65
20
« WE’RE FRESH FROM THE GROUND UR
flir California has a fresh new name and a fresh new style.
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Air California is now AirCal. And we're out to win the West with style.
We have new wardrobes that Mary
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Our planes wear the bold new AirCal colors and once
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Grand Marshal
"Mitch Miller is the nearest thing to a musical Secretary of State," wrote one music critic in his review of a Miller concert.
There is little doubt that audiences everywhere would agree. Miller has put his stamp on American music in a variety of ways: he has been a noted classical oboist, a high-powered record company executive, a network television pace-setter, and today he is the ubiquitous symphony conductor, directing "pop" series with major orchestras throughout the country.
Miller hails from upstate New York. He was born on the fourth of July, the son of a Russian-Jewish metal-working emigre who had settled with his seamstress wife in Rochester in the early part of the century. There was always music in their home—recordings by Leopold Stokowski, by Amelita Galli-Curci, by the young Jascha Heifetz, played on a wind-up Victrola. Miller's first musical instrument was the piano.
It was not until he was eleven, and then by accident, that he started to play the oboe. When he applied to study and practice on one of his junior high school's free instruments, only the oboe, apparently regarded as too difficult by other students, was left. Fortunately, Miller's home city, Rochester, was also the home of the world-renowned Eastman School of Music, and Miller took lessons in the Eastern Preparatory Department beginning at age 14.
The year after that he won a full-time scholarship to Eastman, where his talent as an oboist was immediately discerned. Soon he was playing first oboe with the Eastman School Symphony, and at the same time second oboe, professionally, with the Rochester Philharmonic Orchestra.
Shortly after leaving school, Miller moved to New York City. He took every job he could get, and reaped rewards both financially and culturally. He went on tour, for example, with an orchestra George Gershwin had put together; they traveled the country playing Gershwin's major works, like the Rhapsody in Blue and the Concerto in F, with the composer himself as piano soloist. "Even then Gershwin was a sick man," Miller recalls. "I think his doctors, who hadn't yet diagnosed the brain tumor (which was to cause his death a year or two later) thought the concert tour would be a good antidote to what they saw as chiefly a severe depression. It certainly could not have made money—he was carrying the equivalent of a whole symphony orchestra with him."
Despite Gershwin's precarious health, the tour held some stimulating moments for Miller with new experiences around every corner.
Still freelancing, Miller took jobs with other major musicians around the town. He played a series of matinee concerts in Town Hall on which Ossip Gabrilowitsch, whom he remembers as a towering musical intellect and an overwhelming pianist, was soloist in 22 concerti. The conductor for that series was Leon Barzin, a man Miller feels is not so much under-rated as unwarrantedly unfamiliar. Igor Stravinsky was another master who helped teach Miller what he calls "the language of the stick."
After several years of freelancing, with its long hours and undependable conditions, Miller took a full-time job with the Columbia Broadcasting Orchestra. These were still lean days in the economy, though; Miller estimates that with the extra calls he did, under such conductors as Andre Kostelanetz and Percy Faith, he worked from twelve to fifteen hours a day.
By a happy chance John Hammond, the recording industry pioneer, offered him the opportunity to produce some records for the then little-known label Mercury, and
he jumped at it. The results made the entire record industry stare. Miller's genius for creating records had apparently been taking form in his head all along and it bloomed overnight. In no time he was producing hit tunes and hit artists, and Mercury's reputation and sales shot upwards.
Goddard Lieberson, then in charge of Columbia Records, had been a classmate of Miller's at Eastman School. Mercury's sales figures impressed him mightily, and he also recalled Miller's school reputation for fine musicianship and personal flair. He offered Miller a job.
Miller's tenure as head of popular records at Columbia is one of the industry's success legends. Not only did he introduce and promote to world adulation many of the big-name popular singers of the so-called "Singers' Decade" (he started with Columbia in 1950), but he altered the methods and the very sound of popular recording at its roots.
He invented new sounds for his arrangements; he used such unthoughtof instruments as the harpsichord, the French horn, bizarre combinations of percussion instruments such as wood blocks, celesta, and drums.
Columbia's sales skipped higher and even higher. In two years their standing went from No. 4 to No. 1. Miller understandably became the darling of the record business, the music publishing business, and the artist management business.
While still at Columbia, Miller hit on the idea of recording some "sing-along" albums of standards and nostalgic songs, conducted by himself, for American home consumption. The popularity of the albums was instant and enormous. Altogether the series sold more than 20 million copies, making Miller the largest-selling album artist in the record business, a position he held until 1976.
This lucrative and mass-oriented entertainment attracted the notice of television executives. The result was a three-and-one-half year bonanza called "Sing Along With Mitch." It took the country by storm. "Sing-Along" became a household word; "Mitch Miller" became a household name; Miller's jutting black van dyke became a household beard.
When the Sing-Alongs went off the air in 1967, cries of outrage arose throughout the land. Twenty thousand letters poured into NBC.
GO
Welcome.
The 6,826 people who work for you at U.S. Bancorp hope you enjoy the Rose Festival. And, naturally, we hope you’ 11 call us for any of your financial needs.
U. 8.
BANC
Member F.D.I.C.
O R P
United States National Bank of Oregon Bancorp Management Advisers, Inc.
U.S. Bancorp Financial, Inc.
U.S. Creditcorp
Commerce Mortgage Company U.S. Bancorp Mortgage Company Mt. Hood Credit Life Insurance Agency, Inc. Bank of Milwaukie
Citizens Industrial Bank U.S. Thrift & Loan
Grand Floral Parade
Saturday, June 13, Memorial Coliseum and City Streets, 10 a.m.
Pre-Parade Show Memorial Coliseum, 9 a.m.
The premier spectacle of the Portland Rose Festival is the Grand Floral Parade, beginning this year at 10 a.m. from Memorial Coliseum on Saturday, June 13. A pre-parade show starting at 9 a.m. will entertain the thousands of spectators in the Coliseum.
The Grand Floral Parade, a two-hour, all floral production, also will be seen by millions on live television throughout the western United States, including Hawaii.
The theme this year, "Dance Through The Ages," is carried out in the intricate mechanical and floral design of the dozens of floats which move slowly through the Memorial Coliseum and out onto the streets of Portland.
The parade is strictly controlled as to participation. Only floats, equestrian units, bands, and other marching units are permitted. A few "special units" include festival guests and visiting royalty from other festivals around the country.
The Grand Marshal, famous conductor Mitch Miller, highlights the parade.
Much of the music is provided by the seven out-of-state honor bands and many local and area bands.
The Queen and her Court will ride a special float and so will the Junior Queen and her Court.
Floats will compete for 15 major awards with the Sweepstakes prize being the top award. Equestrian entries will be judged in five categories and the outstanding band will receive the 1938 Ralph Cake Award. Firsts also are given to the best high school bands from outside and from within Oregon.
The South Kitsap High School Band from Port Orchard, Wash., Lake Oswego High School Band from Lake Oswego, Ore.; and the Roosevelt High School Band from Honolulu, Hawaii, will perform prior to the Grand Floral Parade in the Memorial Coliseum's pre-parade show. The U.S. Coast Guard Drill Team from Alameda, Calif., also will perform.
The U.S. Coast Guard Band from Alameda, Calif., and the Jackson High School Band from Portland, Ore., will present the U.S. and Canadian National Anthems, prior to the Rose Festival Queen declaring the 1981 Portland Rose Festival's Grand Floral Parade is underway.
24
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Last Year’s Winners
Trophy-Winning Floats of the 1980 Grand Floral Parade
SWEEPSTAKES
Most outstanding float in the parade
Portland General Electric Co.
GRAND PRIZE
Most outstanding commercial entry
Pacific Northwest Bell
QUEEN’S TROPHY
Most outstanding non-commercial entry
Aerospace Industries Lodge 751
ROSE SOCIETY TROPHY
For most effective use of roses
Harold’s Club
THEME TROPHY
For best development of Parade Theme
Atlantic Richfield Co.
GOVERNOR’S TROPHY
Most outstanding entry from outside Portland
Farmers Insurance Group
INTERNATIONAL TROPHY
Most outstanding entry from outside the continental United States
Calgary, Alberta Tourist & Convention Assn.
LEITH ABBOTT AWARD
Float displaying best use of humor
Pasadena Tournament of Roses
JUDGE’S TROPHY
For exceptional merit in the non-commercial class
Reno-Sparks Convention Authority
MAYOR’S TROPHY
Most outstanding commercial entry from the Portland metropolitan area
Northwest Natural Gas Co.
GRAND MARSHAL’S TROPHY
For exceptional merit in the commercial class
U.S. National Bank
PRESIDENT’S TROPHY
Most outstanding commercial entry from the city of Portland
Portland Bottling Co.
SILVER ROSE AWARD
Most outstanding non-commercial float under 35 feet in length
Battle Ground Chamber of Commerce
ROYAL ROSARIAN TROPHY
For outstanding use of flowers by a commercial entry
First National Bank of Oregon
GOLDEN ROSE AWARD
Most outstanding commercial float under 35 feet in length
Riedel International
26
Times have changed. Today’s family is a lot different than yesterday’s.
Even with the luxury of two salaries, your budget has never been tighter. And neither has your time schedule.
You’ve got to manage your money differently if you’re
going to keep up. And that takes getting more from your bank than a traditional checking or
savings account.
That’s where Oregon Bank comes in. We started breaking with the tradition of what banks "were” years ago.
First we pioneered paying higher
interest on savings. Then we did away with inconvenient banker’s hours.
We installed computers to
WHY NOW, MORE THAN EVER BEFORE YOU NEED LESS TRADITION,
MORE BANK.
speed up teller lines. And we brought Pay-by-Phone to Oregon.
Today other banks offer many of these same services. But they didn’t do it first. They fol-
lowed our lead. And that’s our point. "More bank” means thinking a little more about what’s convenient for your budget. And your time schedule. Even before it’s convenient for us.
Now we’ve added a Financial Management Division to sit down and help you and your family plan finances, taxes and investments. There was a time when this kind of help was reserved for the elite. And, at most banks, it still is. m ■
But we’re not most banks. We’re more bank. A less tra- C >|< jM
ditional bank. Because that’s what it takes these days,
more than ever, to help you manage your money better.
If our way of doing things makes sense to you, come
see us. Before any more time slips away.
BANK
AN ORBANCO COMPANY
Member FDIC.
Less tradition. More bank
More Mexico, more often.
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Mexico.
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So fly Mexicana to the timeless wonder of our * Mayan pyramids. Or to the
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We’ll give you our one-class Golden Aztec service along the way. With French champagne. French wine. Continental entrees. And the warm, friendly feeling of Mexico as soon as you step on board.
If you want to know more, just see your travel agent. Or send this coupon to Mexicana. We’ll send you a lot more Mexico, a lot more often.
The Portland Rose Festival Association
Associate Membership
The Portland Rose Festival Association is a non-profit volunteer organization governed by 30 directors, a number of associate directors, honorary directors and directors-at-large.
It is self-supporting and receives no direct operating money from taxes, grants or other public funds. Most of its more than 40 events are free, including the three big parades. Besides maintaining and operating the annual programs, the Rose Festival also provides funding for a St,000 college scholarship to each member of the Royal Court, by means of a related Scholarship Foundation.
A large part of the financing of this annual communitywide celebration comes from Associate Memberships in the Portland Rose Festival Association. Individual memberships are $25, business and organization memberships $50 and up.
During the year leading up to this Rose Festival, the following civic-minded individuls and organizations became paid members of the Association. Your enjoyment of many of the events is due in part to their generosity. This membership list is current as of publication deadline date.
Artcraft Linoleum & Shade Arrow Transportation Co.
Artisan Dental Lab Ruth Ashbrook Bakery Assets Management Assoc. General Contractors
I Assoc. Meat Packers Inc.
‘ Atiyeh Bros. Inc.
Atiyehs Inc.
Atkinson & Company Atlantic Richfield Co.
Atlas Iron Works Inc.
Atwood Larson Company Audio Myers Inc.
Donald & Ruth Austin Auto-Rain Inc.
Auto Wheel Service Inc.
Automatic Sale Company Automatic Welders & Rebuilders A-Line Equipment Company A & A Amusement A & W Sales ALCOA
ADT Security Systems ADP Dealer Services The Reverend C. T. Abbott Abbott & Lind, Inc.
Abernathy & Bishop About Hair Acacia Advertising Academic Book Center Acme Trading & Supply Action Print
Action Print & Litho Inc.
Aden & Josi
H. Victor Adix Jr. MD Advance Automatic Sale Aetna Cravens Co.
Aetna Life & Casualty Co.
Air Cal
Airco Welding Air Filter Sales & Service Ajax Electric Company Al Disdero Lumber Co.
Alaska Airlines Albertsons
Albina Fuel Company Alexander & Alexander Allied Cycles Inc.
Allied Safe & Vault Inc.
Allison Electric Company Charles Allock Alpenrose Dairy Alpine Veneers Inc.
Amalgamated Sugar Co. American Bakeries Co.
American Bldg. Maintenance American Data Service American Guaranty Life American Honda Motor Co. American Hospital Supply American Industrial Service American Inti. Forest Products American Linen Supply American State Bank American Steel Inc.
Amfac Mortgage Corporation Ampac Forest Products Jana Archer Arthur Anderson & Co.
H.A. Anderson Company Anderson Die & Mfg. Co.
Dr. Anderson Optometrists Francis H. Andrews Andrews & Andrews Equipment Anodizing Inc.
Apcoa Inc.
Archer Blower & Pipe Co.
Jana H. Archer Armory Automotive Service Ray Arndt Optical Supply Robert Arneson Sales Agency Arnold & Bruce Arrow Heating Company Avis Rent-A-Car System Azumano Travel Service Babler Bros. Inc.
Babb & Clarkson Advertising
B.J. Country Style Hamburgers, Inc. Brs. Inc.
Badgley Manufacturing Co. Baldwin-Foster
Bales for Food Inc.
Joseh W. Ball MD
Blazer Machinery Company Bank of California The Bank of Tokyo Ltd.
Bardsley E. Haslacher Inc.
Bardy Trophy Company Barkers Auto Supply Inc.
Don E. Barnick David Barrows
E. J. Bartells Co.
Joe Battaglia
Marianne Baty
Bauer Murphy & Assoc.
Fred N. Bay News Company Beall Pipe & Tank Corp.
Beards Frame Shoppes Beaver Engraving Company Beaver Heat Treating Corp.
Ray F. Becker Company Dean E. Becker Beemer Johnson Bates Co.
Bekins Moving & Storage Belford Hammbeck, Inc.
Belindas
Beamis Company Inc.
Beloit Corporation Beni ha na of Tokyo Benj. Franklin S&L
F. E. Bennett Company The Benson Hotel Tom Benson Glass Co.
Benz Spring Company Charles F. Berg Ronald S. Berg CPA Bergsoe Metal Corp.
Bernard Dental Offices Dick Bernhard
Best Vegetable Service, Inc.
Best Western Kings Way Inn Better Business Bureau Biamp Systems, Inc.
Charles E. Biddle Bill Morrison Co. Inc.
Herbert Bullstein Assoc. Bingham-Willamette Co.
Binyon Optical Co.
Robert A. Bitar Gayle Bjorge
Black & Co. Inc.
Black Helterline Beck RA Black Kendall & Tremaine Blackwell North America Blaesing Granite Company Blake Moffitt & Towne Dr. Norman L. Bline Blitz-Weinhard Company Jurh Construction Inc.
Blue Cross of Oregon Bocs Burgers
Boeing Computers Service Boiler Makers Union *72 Boise Cascade Bldg. Products Boise Cascade Boomerang's Thomas Borkus, CPA P.K. Bosler Company Glen F. Boss
Boutwell Gordon Beard & Gr. Bower Moving & Storage Bowmans Mt. Hood Golf Boxer-Marcus Co.
Boyd Coffee Company Gene Bradshaw Brady-Hamilton Stevedore Braley & Graham Brandon Travel Inc.
Mr. & Mrs. Oscar Brandt Brewed Hot Coffee Inc.
Howard Brewton Gen. Contractor Bris Specialty Sandwich Shops Ray Bristow Co.
British Motor Cars Portland Broadway Deluxe Cab Co. Broadway Furniture Brod McClung & Page Co. Broome Oringdulph O'Toole Mr. & Mrs. Hal F. Broughton Brown, Armstrong & Simpson Russell Brown Office Service Bruce-Emmett Company Clyde Brummell Construction
Dr. & Mrs. M. Dev Brunkow Gale Buchanan Buck Ambulance Service Buckaroo-Thermaseal Inc.
Builders Appliance Supply Builders Design & Drafting Bullier & Bullier Realtor Bullivant Wright Leedy Burger King Burlington Northern Roy Burnett Motors Inc.
Mrs. E. V. Burns Mrs. Gwen Burns Burns Brothers Inc.
Ray Burt's Inc.
Bush Garden Geo. S. Bush & Co.
Charles Bushey Business Machine Co.
Businessmens Assurance Co.
John Bussman MD Byers Photo Equipment Co.
C&H Sugar Company C & R Realty Co.
CH2M/HILL
Cabelsystems Investment Cadet Manufacturing Co.
Caffall Bros. Forest Products Cage-Baratta-Harry &. Assoc., Inc. Cal-Ore Machinery Co.
Calaroga Terrace Cal Western Life Campbell Crane & Rigging Campbell/Galt & Newlands International Raceway Parks Timothy J. Campbell MD Campbell Yost Grube Canadian Imperial Bank Commerce Canby Floral Company Garnnett & Cannon Canteen Co. of Oregon Canteen Grill Capital Consultants Captains Corner Caramel Carrousel Caravan Motor Hotel Carbon Dioxide Inc.
Careers Inc. dba McDonald Drs. Carkner CG DN Optometrist The Carnival Restaurant Carpet Fashions James Carskadon, Jr.
John A. Carson
Carton, Bekooy, Gulick & Associates Carter Mfg. Co.
Carter Rice Papers Caruso Produce Cascade Construction Co.
Cascade Capital Corporation Cascade Federal S&L Cascade Pacific Lumber Co. Cellocraft Bag Co.
Centennial Mills Central Distributors Chamber of Commerce Champion Building Products Champion Lumber Company Chappel-Spears Mobile Homes Charlie Helwig, Inc.
Chase Gardens Chase Bag Co.
Check Printing Co.
Chempro of Oregon Chevron Oil USA Inc.
Chinese Garden Restaurant Inc. Chwon Hardware & Machinery Christenson Electric Churchill Tours Inc.
Cider Mill Restaurant
City Brass Foundry
City Center Parking Crown Plaza
City Center Motor Hotel
City Rubber Stamp
Clackamas Greenhouses
Community Publications Inc.
Winfred H. Clarke MD Clifton & Co.
The Clothes Horse
Cclow Roofing & Siding Co.
Coca-Cola-USA
Coe Manufacturing Co.
Cohn Bros.
Coldwell Banker & Co.
Cole & Weber Inc.
Collections Incorporated Collins Pine Co.
Collins & Wilmes Cigar Co.
Colonial Mortuary Columbia Acoustal Inc.
Columbia I & S Inc.
Columbia Distributing Co.
Columbia Forging & Machine Works Columbia Hardwood & Molding Columbia Helicopters Inc.
Columbia Ladder Co.
Columbia Management Co. Columbia Neon Columbia Plywood Corp.
Columbia Pacific Bank & Trust Columbia River Pilots Columbia Sportswear Co.
Columbia Steel Casting Co. Inc. Columbia Welding Products Columbia Wire & Iron Works Columbia Knit of Portland Columbia Bifocal Co.
Coyler-Trane Service Agency Commerce Investment Inc. Commercial Displays The Community Bank Computer Management Service Concrete Cutting Co.
Charles Conklin & Sons Conrad Veneers Inc.
Consolidated Dairy Products Co. Consolidated Freightways Conslidated Graphics Consolidated Metco Inc.
Contacts Influential Container Corp, of America Continental Airlines Inc.
Continental Baking Co.
Continental Can Company Continental Forest Products, Inc. Continental Grain Co.
Continental Porsche-Audi Inc. Contractors Inc.
Convoy Company Ward Cook Inc.
Dr. Ralph G. Cooper PMD Coopers & Lybrand Archbishop Cornelius PWR Corroon & Black-Forsgren Peter Corvallis Products Cory Specialties, Inc.
Cosmopolitan Motor Hotel Cotter & Company The Crab Bowl Inc.
Crot Thrift Financial Man. Group W.H. Cress Co. Inc.
Crichton Metal Specialties Inc. Cromwell Tailors Daniel Crotty Dr. Robert Crouch Western Crisp Inc.
Crown Zellerbach Corp.
Cummins Oregon Diesel Inc.
David Culver Cundri Lemma & Gill Custom Stamping & Mfg. Co.
Custom Wire Products Dailey's Texaco & Tire Center Dallas & Mavis Forwarding Dales Catering Service Damerow Ford Co.
Dales Restaurant & Maverick Room DMJM/Hilton Danielson Thriftway Dant & Russell Inc.
Daugherty Cole Inc.
Davies Biggs Strar & Assoc.
N.J. Davies & Sons Inc.
A.W. Davis Supply Co.
Davis Alfred J. Co.
Dan Davis
Day Music Company
Dealers Supply Company Dean Distributing Co. Inc.
Dehen Award Letters Delap Paul & White Allan J. deLay Delmonte Corporation Delux Check Printing Inc.
Demme Bros Inc.
Denfeld Paints
Denny-Wagoner-Wright Dennis's Seven Dees Nursery Dependable Pattern Works Robert Derneddee Designed Interiors Inc.
Dezendorf Spears Lbrsky Diamond Fuel Company A.K. Dickinson
Dickson Drug Company Diemco Inc.
Diesel Equipment Co.
Dietrich Bye Griffin Yu I Dillingham Marine Mfg.
Dimitre Electric Co.
Directors Furniture Co.
Discount Office Supply Dr. W.E. Daugherty Dodds Worldwide Travel Double Happiness Douglas Forest Materials Corp.
J.R. Downing Downtown Delicatessen Dows Columbia Rug & Upholstery Donald M. Drake Co.
B-D Drake-Willock Tom Drake & Associates Drew Engineering Mr. & Mrs. E.G. Drew H.A. Dryer Co.
Dun & Bradstreet Inc.
Dunis Distributing Co.
Duo-Fast Oregon Company Durametal Corp.
Durham & Bates Agencies Dutton Pacific Forest Products DYR Overseas Timber Products ESCO Corporation ESP Factors
William C. Earhart Co. Inc.
Eastern Airlines Eastside Plating Works Robert L. Eaton Eckelman Enterprises H. Philip Eder Edwards Industries Inc.
Elder Equipment Inc.
Electrical Construction Co. Electro-Chemical Metal Finish Elephant Castle Electromatic Inc.
Mr. Harry Elliott
Elliott Powl Badn & Bakr
Elk Cleaner & Laundry
Elmers Colonial House of Pancakes
Elmers Flag & Banner
Elmer Colonial Pancake Vancouver
Elmer Fox Westheimer Co.
Emanuel Hospital
C.M. Emeis & Company Emerson Hardwood Co.
Employee Benefits Insurance Co. Employers Insurance of Wausau Empire Pacific Industries Empire Rubber & Supply W.L. Enderud Enoch Manufacturing Co.
Eoff Electric Co.
Equitable Savings & Loan Joseph M. Erceg Ernst & Ernst
Este's Mens Clothing Inc.
Berg Evans Chain Co.
Evans Construction Co.
David W. Evans/Pacific Inc.
Evans Products Co.
Executive Institute Hair Evergreen Stage Line-Grey Line S.J. Evonchuck The Eye Clinic FMC Corporation Fabric Wholesalers Inc.
Famillian NW Inc.
Far West Federal Savings Far West Services Inc.
Farmers Insurance Group E. Aa. Farnham Co. Inc.
First Farwest Corp.
Drs. Fearl, Breese, Dahlman Feenaughty Machinery Co. Fenwick-Pickett Inc.
L. Gary Ferlisi
FRANCIS J. IVANCIE Mayor
City of Portland
It is with great pride that I welcome you to the City of Roses for the 73rd Annual Portland Rose Festival.
This is a special year for Portland as we celebrate our 130th anniversary as a major northwest port city.
Portland is proud of its citizens, its parks and its reputation for being one of the most livable cities in the nation. The Rose Festival adds to that reputation.
There are three new events this year. They include: a youth fair called "The Dream Machine" to be held at the Memorial Coliseum, the Stage Band Classic and the Oregon High School Coaches Association's All-Star Basketball Games. The Beavers Rose Festival Fireworks Night, the Rose Festival Hockey Tournament and the docking of 19 U.S. and Canadian Navy ships round out a week that promises Portlanders and visitors the fun and excitement that Rose Festival is famous for.
I extend a warm welcome to all as we join together to celebrate our greatest civic event, Rose Festival.
Mayor Francis J. Ivancie began his political career as an executive assistant to Portland Mayor Terry Schrunk in January of 1957. He was with Mayor Schrunk until 1966 when he won election as City Commissioner. Mayor Ivancie was re-elected to the Portland City Council in 1970 and again in 1974 and 1978. He served as commissioner of public affairs, public safety
and public utilities. He was elected Mayor of Portland on Nov. 24, 1980. His major bureau assignments as a city commissioner also included those with the Parks, Fire, Planning Commission. Human Resources, Regional Energy Matters, Water Works, Hydroelectric Power and the Office of General Services. Mayor Ivancie was graduated from the
University of Minnesota with a Bachelor of Arts Degree in sociology and the University of Oregon with a Master of Arts in education. He was a teacher and school administrator prior to his political career. Mayor Ivancie and his wife, Eileen, have 10 children—six daughters and four sons—and are the grandparents of two children.
Fewel-Comer Co. Inc.
The Fig Leaf
Fine Arts Engravers
Gary E. Fletcher
Frank Fink Company
J. P. Finley & Sons
Arnold J. Finstad
Finer Business Machine Corp. Fireguard Sprinkler System, Inc. Firemans Fund Insurance Co.
First Federal S&L Vancouver First Interstate Bank First State Bank of Oregon Robert E. Fischer MD Fish Grotto
Jim Fisher Motors
Fitzgibbon Glass Co.
Flamingo Motel & Restaurant Inc. Flightcraft Inc.
Dave Fluaitt John F. Forbes & Co.
Ford Black & Co.
Fordham & Fordham Ford Industries Inc.
Forentco
Foster & Marshall Inc.
Fought & Company Inc.
Frank Adams Wholesale Florist Wayne E. Garber
G. A. M. & Co.
Gerald W. Frank
Frank's Disposal Service Fraser Paper Company Fred Meyer Inc.
Frederick & Nelson Fredricks Grain Co.
Fredrickson, Weisensee & Cox J.A. Freeman & Son Rebbecca P. French Friberg Electrical Co.
Friday Olds Inc.
Fryers Quality Pie Shop Theodore W. Fryou Ralph Fullerton Co.
Fullman Plumbing Co.
Furbish Chemical & Supply Furman Lumber Co.
G & H Electric GAF Corp.
The Gable Funeral Home Galvanizers Company Garbarino Arghi Maraci Co. Gardner & Beedon Co.
Gateway Volkswagen Mr. & Mrs. R. C. Gearhart Lori J. Geges General Appraisal Co.
General Motors Acceptance General Teamsters Local 162 General Telephone Co. of Portland General Parts Company George & Son Cutlery Georgeson & Company Inc. Georgetown Manor Georgia-Pacific Corp.
Gerber Advertising Agency Doug Gerow Gersons Stamp & Coin Gestetner Corporation Gevurtz Furniture Co. Inc.
Gl Joes Inc.
Gibbons & Reed Company Paul O. Giesey/Adcrafters
Gilbert Forest Products, Inc. Roger V. Gillman Gillespie Decals Inc.
The Gilley Co.
Gilmore Steel Corp.
Gils Freeway Service Al C. Giusti Wine Co. Glass-Dahlstrom Printers Globe Ticket Co. of Washington Globe-Union Inc.
Golby Bag Company Golf Shop Golden Inn Motel Golden Seal Sales The Goldsmith Co.
Goodyear Rubber & Supply Grain Terminal Association Grams Company, Inc.
Grand Metal Products Corp. Grantree Corporation Grant & Roth Plastics Graphic Arts Center W.R. Grasle Co.
The Grayline Company The Grayline Sightseeing Greater Portland Convention J. Greb & Son Inc.
Green Transfer & Storage
Greenless Pontiac
Greenwood Inn
Gresham Community Hospital
Carl Greve Jeweler
Ray Grewe MD
James W. Grigg
Gringos
Grigsby Bros
Mr. John Grossman
H & R Block
Guardian Photo
Gurnsey & Associates
Ronald D. Haas
Mr. & Mrs. C.R. Hackworth
Dr. C. H. Hagmeirer
Hale Associates Realty
Frank B. Hall & Co. Oregon
Hall Tool Company
H. K. Ltd.
Halton Tractor Company Carl M. Halvorson Inc.
U. J. Hamby Hamilton Furs, Inc.
Hamilton's Home Furnishings Hampton Lumber Sales Co. Hancock Mutual Life Insurance Hanset Brothers Mfgrs.
Handel Lundborg & Co.
Vivian Hanson Travel Service Harder Plumbing & Heating Hardy Butler McEwen Weiss Dave Harper Attorney Harris Enterprises Inc.
Homer H. Harris MD Harris Upham & Company William W. Harsey Harsh Investment Corp.
Hartung Meat Co.
The Harver Company Harvester Cider Haskins & Sells CPA Bill Hay Inc.
Edmund Hayes Hayden Island Inc.
Toe Hearin
Heathman Hotel
Heath Northwest
Hedges & Holmes
R.A. Heintz Construction Helens of Course J. Henry Heiser & Company Hematology Clinic Craig W. Henderson Hendrix & McGuire Optic John B. Hering Co.
Hertz Rental Equipment Herzog H.A.
Herzog Motors
Hessel Tractor & Equipment Co. Hewlett & Jamison Hickory Farms of Ohio The Hickory Stick Hillsboro Argus Hilaires Restaurant Hippopotamus Restaurant Hit Parade Music Co.
Hobart Sales & Service Hoch & Selby Co.
R. Hoe & Co. Saws Hoffman Construction Co.
Holiday Inn at Coliseum Holland Bulb Co.
Holland Gateway Inc.
J.Y. Hollingsworth Co.
Hollywood Furniture Co.
Hollywood News Hollywood Lights Edward Holman & Son Inc.
Holman Transfer Co.
Home, Inc.
Home Makers Supply Co. Honeywell-Action Protect Hood River Distillers Inc.
Hoppis Hot Sheet House of Carpets Howard-Cooper Corp.
Howell R.B.
I.L. Jack Howk
Robert J. Howland
Hub Tour and Travel, Inc.
Hubers Restaurant Len Hufford Construction Hung Far Low Huntington Rubber Mills Hyster Company IBM Corporation ITT Grinnell Corp.
Imperial Hotel Inc.
Imperial Tour & Travel Import Plaza l-D Inc.
Industrial Indemnity Insurance Industrial Packaging Corp.
Industrial Refrigeration & Equipment
Industrial Specialties
Insurance Service Company
Intel Corporation
International Brotherhood Electric
Workers
International Harvester Co. International House of Pancake International Paper Co.
International Shipping Interstate Rentals, Inc.
Investors Insurance Corp.
Irrigation Accessories The Irwin-Hodson Company ITE Imperial Corp.
J.J.'s Beauty Salon
J & J Construction Co. Inc.
Jacob Hamburger Co. Inc.
Maurice Jacobs-Jacobi Jade West Restaurant Jacqueline Shops Fred S. James & Co. of Oregon Jantzen Inc.
The Japanese Garden Society Japanese Ancestral Society Jay Hoyt, Inc.
Jayvee Brand Inc.
Staff Jennings Inc.
Jewett Barton Leavy & Kern Mr. & Mrs. Walter Jirenec Joe Graziano Produce John E. Johansen A.R. Johnson Electric Johnson Acoustic & Supply Johnson & Higgins of Oregon Johson-Leiber Company Joint Council of Teamsters 37 June S. Jones Jones Oregon Stevedoring Jones Photo Service Reg Jones
Jubitz Truck Stop
Kaiser Cement & Gypsum KATU Television
KEX Golden West Broadcasting King Broadcasting KGW K & K Photo Finishing Co.
KPAM-FM Stereo KPTV
KWJJ Broadcasting
KXL Radio Station
KYTE Radio
K-Mart Store No. 4288
K-Mart Store No. 4406
K-Mart Store No. 4435
K-Mart Store No. 4455
K-Mart Store No. 3025
Kaiser Foundation Health Plan Kalberer Hotel Supply Co.
Kalt Manufacturing Co.
The Karen Whitman Co.
Keane, Harper, Pearlman, Copeland Paul E. Kenney Company Keil's Food Stores Kelley-Clarke Company Kelly Girls
Harold Kelleys Inc.
Kellys Olympian
Harry C. Kendall, Jr.
Lou Kennedy
Kennell-Ellis Photography Kenton Machine Works Inc. Plantronics-Kentrox Bruce Kerr Insurance Kerr Steamship Co. Inc.
Kienows Food Stores Peter Klewit Sons Co.
Kilham Stationery/Printing King Size Photo E.D. Kingsley Lumber Yard Kinney Bros. Wallpaper Lynn Kirby Ford Klarquist & Associates Kleenair Products Co.
Klein Jewelers Dr. Paul F. Klein Dr. Edward K. Kloos Klopfensteins
Knapp Printing Company Knappton Towboat Co.
Knauss Chevrolet Co.
Kneisel Travel Co.
Koch Sacks & Whittaker A. R. Kohanek KOIN-TV
Koi I Business Center Kraft Foods Company Krego Company S.S. Kresge Co.
R. Von Krohn
Kubla Khan Food Co.
Kubli-Howell
Kunhausens
Kuni Cadillac Inc.
L.H. Cobb Crushed Rock L-M Equipment Co. Inc.
La Fontana Sandwich Specialty LaGrand Industrial Supply Lahti & Son Inc.
Lake Oswego Blueprint Lake Oswego Review Lamb Weston Lamm Motor Co.
Lamb Reclamation Landfill Lang Klein Wolf Smith The Last Hurrah Mr. & Mrs. Andrew L. Lauth Lauenthol & Horwath The George Lawrence Co. Lawrence Systems Inc.
Lawyers Title Co. of Oregon Irvin Layuton Lennox Industries Lerner Shops
Lesher Maner & McFarlane Morris Levin Levitz Furniture Lewis Bros. Inc.
Liberty Cable Television Lile Moving & Storage The Chas. H. Lilly Co.
Lincoln Engineering Co. Lincoln-Memorial Park George Lindeman Lipman Wolfe & Company Liquid Air Inc.
The Little Chapel of Chi Lloyd Corp. Ltd.
Lloyds Furniture Lloyd Purdy & Co.
Loma Motors Inc.
Mrs. Jerie Lonergan
Wm. L. Long
Long Mile Rubber Co.
John W. Loomis MD Lord Electric Co. Inc.
Losli Inc.
Lani Louie's Inc. Louisiana-Pacific Corp.
Tommy Luke Flowers Lumber Products MJB Company MPM Corporation Macadam-Forbes Macadam Aluminum & Bronze MacGibbon Bloch/Advertising Mackenzie Engineering, Inc. MacMillan & Bloedel Bldg. Maddox Transfer & Storage Made in Oregon Charles H. Maginnis
Welcome to the 1981 Portland Rose Festival! Thousands of volunteers have been hard at work all year to insure that this 73rd edition of our Festival continues its distinguished tradition of excellence. We are
(J expanding this year's Festival by adding several new events that reflect our diversified appeal for persons of all ages. We have designed this Festival for you! I wish you an enjoyable and exciting time as we "Dance Through The Ages."
Mr. Burnett is Vice President-Executive Department of the Union Pacific Railroad. Both he and his wife. Effie, are native Oregonians and live in S.W. Portland. He joined the Rose Festival Association in 1974 and has served on the Princess Selection Committee, as an Associate Director. Director and member of the Executive Committee.
His is a one career assignment with the Union Pacific, having been initially employed in the Operating Department of the railroad and progressing through the officers' ranks from
Trainmaster to Superintendent and General Manager at Omaha. He returned to Portland as a Vice President in 1973.
Since his arrival in Portland his civic dctivities include the presidencies of the Association for Portland Progress, the Chamber of Commerce and the Tri-County Community Council. He has been Chairman of the Civic Auditorium Advisory Committee and has been active on the Board of Directors of the Boy Scouts.
National Alliance of Business. Oregon Historical Society. Portland Performing Arts Center,
C. HOWARD BURNETT President
Portland Rose Festival Association
Oregon Independent College Foundation. National Conference of Christians and Jews and the Western Forestry Center.
Magnacorp Insurance Group I Magnin & Co.
Joseph Maylie Mail-Well Envelope Co.
Maillard & Schmiedell Main Lafrentz & Co.
James C. Maletis
Mallory Hotel
H.E. Management Inc.
Mancini & Groesbeck, Inc.
George E. Mangold Co.
Manpower Inc. of Portland Maring and Associates, Inc.
Marios Inc.
Melvin Mark Jr.
Dr. R. Kent Markee Marquam Medical Center Marriott Corp.
Marsh & McLennan H.N. Marshack DMD Maryatt Industries Martinottis Cafe &. Deli Mason Bruce & Girard Dr. J. Cliffton Massar The Matterhorn Restaurant Maydwell & Hartzell Inc.
Mayer Bros. Inc.
Mayflower Farms McCabe Enterprise McCann Erickson Inc.
Ricard A. McClellan McCloskey Varnish of NW McCormick & Baxter Credst McCoy Electric Co. Inc.
McCracken Bros Motor Freight McDonald S Thomas A. McDonald McGraw Edison Power System McGuire Bearing Co.
McKee Pontiac McKesson & Robbins Inc. McLaughlin/Diaz S.P. Meat Market Medical Clinic Medallion Industries Inc.
Meier & Frank Co. Inc.
Memorial Coliseum Merck Sharp & Dohne Meridian Park Hospital Meriwether Inc.
Merill Lynch Pierce & Smith MEI-Charlton Inc.
Merrill Lynch Wood Markets Metro Steel Metropolitan Clinic Metropolitan Disposal Corp.
Millor Inc.
Miller Anderson Nash
Miller Paint Co. Inc.
Millers for Men
Millers Sanitary Service Milliman & Robertson Inc.
Milne Construction Co.
Milwaukie Bowl
Milwaukie Crane & Equipment Co. Joseph A. Minott Mission Insurance Group Charlotte N. Mitchell Mobile Radio Communication Mitchell Lewis & Staver Mitsubishi International Corp.
W.G. Moe & Son Inc.
Moffatt Nichol & Bonney Monroe Machinery & Supply Montavilla Lumber Co.
Monte Carlo Restaurant Montgomery Ward & Co.
Moore National Lease R. Burke Modern Morgan Park Inc.
Martin T. Morlan Plumbing W. Bruce Morrison Consultant Morrison Oil Company Morrows Nut House Mt. Hood Chemical Corp.
Tom Moyer Theaters
Dr. Earl C. Muck
Multnomah Athletic Club Multnomah Kennel Club Munnell & Sherrill Inn Murphy Logging Company Bruce A. Myron N-R Getic
John R. Nall
Gordon Nagel Realtor NPS Industries Inc.
Nadeaus Junior Boot Shop Nalley's Fine Food Natkin & Company National Builders Hardware National Car Rentals NCR Corp.
National Electric Contractors National Management Inc. National Mortgage Company Nationwide Mutual Insurance Co. R.W. Neighbor & Co.
Neighbors of Woodcraft Nelsens. Tire Warehouse Nelson-Ball Paper Products Ken Nelson Equipment Co.
Ted Nelson Company Nendels Inn
Nero & Associates Inc.
Ness Produce Co.
The Neurological Clinic The New Cathay Restaurant New York Merchandise Co. Newberrys No. 6212 Robert Newell
Nickerson Fleet Management Nickles Inc.
Nicolai Company Niedermeyer-Martin Co. Nissho-lwai American Corp.
Nob Hill Pharmacy Inc. Nordstroms
Norene Tire & Battery Co.
Norris Beggs & Simpson North Coast Canvas Products North Coast Seed Company North Pacific Canners/Packers North Pacific Grain Growers North Pacific Supply Co. Inc. North Shore Development Corp. Northern Steel & Building Supply Northwest Acceptance Inc. Northwest Airlines Inc.
Northwest Bookbinding Co. Northwest Copper Works Inc.
NW Electric Light & Power Northwest Hardwood Northwest Hotel Supply Northwest Insurance NW Livestock Prod. Credit Northwest Marine Trade Assoc. Northwest Motor Welding Northwest Natural Gas Northwest Paint & Wallpaper NW Paper Box Mfgrs. Inc.
NW Psychiatric Associates, P.C. Northwest Pump & Equipment Northwest Schools Inc.
Northwest Pine Sales NW Textbook Depository NW Truckstell Sales Inc.
Northwest Agencies Inc. Nudelman Brothers John Nozaki Nublabs
Nu Equitable Leasing Company Nu-Way Printing & Envelope The Oaks Amusement Park The Office Supply Co.
Tom Ogle Prescriptions The Old Country Kitchen Loren Oliver Jr.
Oliver & Thompson Inc.
Omark Industries Omega Securities Inc.
O'Neill Transfer Co. Inc.
Oregon Asphaltic Paving Oregon Audio Video System Oregon Auto Insurance Co.
The Oregon Bank Oregon Blueprint Co.
Oregon Brass Works Oregon DeMolay Oregon Handling Equipment Oregon Linen Rental Oregon Leather Company Oregon Mutual Insurance Oregon Mutual Savings Bank Oregon Physicians Service Oregon Pioneer Savings & Loan Oregon Portland Cement Company Oregon Printing Plates Oregon Professional Insur. Agents Oregon Railroad Assoc.
Oregon Rails Federal Credit Union Oregon Roses Inc.
Oregon Region SCCA Oregon Sign Corporation Oregon Steel Mills Oregon Toro Distributors Oregon Typewriter & Record Oregon Wholesale Novelty Co. Inc. Oregon Worsted Company Oregonian Publishing Oroweat Bakers Inc.
Orthopedic Surgery Assoc.
Otis Elevator Co.
Owens-Corning Fiberglass Owl Enterprises Inc.
Pacific Business Forms Pacific Carbide & Alloys Pacific Coast Nursery Fnc Pacific Color Plate Company Pacific Diesel Power Co.
Pacific Finance Loans Pacific First Federal S&L Pacific Fruit & Produce Pacific Hardware & Electric Co. Pacific Insulation Services Pacific Machine & Tool Steel Co. Pacific Meat Company Inc.
Pacific Metal Company Pacific Northwest Bell Pacific Northwest Life Insurance Co. Pacific Paperboard Products Pacific Power & Light Co.
Pacific Research Inc.
Pacific Tank & Construction Pacific Trailways Packer-Scott
Packouz Jewel Box Inc.
The Pagoda
Painting & Decorating Center Palmco Inc.
Paramount Supply Co.
Parr Lumber Company Pattullo Gleason Scarborough G.W. Paulson Company Paulson Investment Co.
Payless Drug Stores NW, Inc.
Payless Drug Warehouse
James C. Payne
Peat Marwick Mitchell Co.
C.L. Peck Contractor, Inc.
PECO Inc.
Pelton Concrete Construction Pendleton Woolen Mills Peninsula Optimist Club Pennwalt Corporation J.C. Penney Co.
Pepsi-Cola Bottling Co.
Zanley Perkel Personnel Pool of America Peters Office Supply Co.
R.W. Peterson Peterson Assoc. Engineers Mr. & Mrs. Gordon Petrie Pettijohn Engineering Co.
Mrs. Lewis Pfeifer Phlps Coghln Buel Stif
Phillips Electronics Inc.
Photo-Art Commercial Studio Physicians Medical Lab Pierres French Bakery The Pihas Schmidt Wrdahl Pi hl Transfer & Storage
V.M. Pilip & Son Inc.
Don J. Pinson Association Pioneer Adjustment Co.
Pioneer National Title Insurance Co. Pioneer National Title Plaid Pantry Plak-Kraft
Planning Associates
Playland Shows Inc.
Pneumatic Systems Inc.
The Princess
Polson Implement Co. of Oregon Panchos Restaurant Pool World
Poorman-Douglas Corp.
The Pop Shoppe Pope & Talbot Inc.
Poppers Supply Co.
Port Service Co.
Portland Auto Auction Portland Beavers Baseball Portland Board of Realtors Portland Bottling Co.
The Portland Clinic Portland Contractors Supply Portland Cutlery Co.
Portland Distributing Co.
Portland Electric & Plumbing Co. Portland Fish Company Portland Frozen Foods Portland Gear Works Inc.
Portland General Electric Co. Portland Gymnastic Center Bstr The Portland Hilton Portland Laundry & Dry Cleaners Portland Lodge No. 142 BPOE Portland Machinery Co.
Portland Meadows Inc.
Portland Motor Hotel Portland Orthopedic Clinic Portland Paper Box Co.
Portland Provision Co.
Portland Screw Company Portland Trailblazers Portland Travelodge Motel Portland Wholesale Grocery Co. Portland Willamette Company Portland Wire & Iron Works Portland Women's Clinic Portland Womens Forum Portland Woolen Mills Inc.
Postal Instant Press Potter Distillers Inc.
Poulson-Wilson Inc.
Powell Distributing Co.
Pownall Taylor & Hays Powr Tool Center Precision Castparts Corp.
Premier Gear & Machine Works Premier Manufacturers Press Specialties Mfg. Co.
Price Waterhouse & Co.
Art Priestly Oil Co.
Print-Right Copy Center Printing Pressmen Union No. 43 The Print Shop
Professional Data Processing, Inc. Progress Quarries, Inc.
Prudential Insurance Clarence O. Pruitt, DMD Publishers Paper Co.
Purdy Bush Company Quality Mobile Catering Queen Pump Company Quinn Diversified Quimby Welding Supplies The Quay Inn RMC Group Rader Mfg., Inc.
Ragen & Roberts Lawyers Radio Cab Company Ramada Inn Airport Rambo Motors Inc.
Ramsay Signs Inc.
Lee B. Ragen
The Robert Randall Co.
Randall's Stereo, TV & Appliance Thomas R. Rask Don Rasmussen Co.
Raid Transfer & Storage Ted L. Rausch Co. of Oregon Raz Transportation Co.
The Realty Group
Red Lion Motor Inn Jantzen Beach
Red Lion Motor Inn
Red Carpet Catering Service
Reed Electric Company
Dr. Raymond M. Reichle
Reid-Struct Co. Inc.
Reimers & Jolivette Inc.
Rentex Corp.
Reliable Shoe Store Reliable Transfer Co. Inc.
Reppert Clark & Howard Rep Northwest Inc.
Republic Cafe Resers Fine Food Inc.
Reynolds Metal Co.
Rheinlander Restaurant Rians Incorporated Ribbon Specialties Rich Manufacturing Co. Richardson Advertising Agency Mr. & Mrs. Bert L. Rickard Joe F. Ricks Hal Ritchie Tire Co.
River Queen Riviera Motors, Inc.
Robert Half of Portland Roberts Motor Company Rockey/Marsh Public Relations Rodda Paint Company Roderick Enterprises, Inc.
Rodgers Organ Company Rogers Construction, Inc.
Dr. George A. Ronning Rose City Awning Company Rose City Cemetery Association Rose City Paper Box, Inc.
Rose City Sound Rose City Upholstery Roses By Fred Edmunds Roses Restaurant Dr. Cecil J. Ross Ross Island Sand & Gravel Dr. William M. Ross Ron Rothert Insurance, Inc.
Mrs. George Rotegard
W.G. Rovang & Associates Roy and Molin, Inc.
The Royal Bank of Canada E. John Rumpakis Ryder Printing S.E. Rykoff & Co.
Gene Sause & Company R.E. Schleining & Associates, Inc.
R. G. Schroeder
Schultz, Wack, Weir Printing, Inc. Sefton Can & Plastic Div.
Select Marketing Co.
Servomation of Portland Inc. Shannon & Company Shannon & Wilson Inc.
Shaver Transportation Co.
Shaw Surgical Company Sheridan Umbrella Co.
Sheet Music Service of Portland Shell Oil Company Sheraton Inn Airport Leo C. Sherry, Jr.
Sherwood & Roberts Shilo Inn
M. & H.H. Sichel
Silver Eagle Company
History of the Portland Rose Festival
The Portland Rose Festival began in 1907. It has a direct ancestry dating back to a rose show in a tent in 1889. The rose-growing enthusiasts who presented that first show have presented one every year since and in 1902 organized themselves as the Portland Rose Society.
In 1904 the Rose Society expanded the show to include a Rose Fiesta complete with a floral parade of 20 automobiles, horses, bicycles and a variety of wagons, carriages and other vehicles.
In 1905, at the close of the successful Lewis and Clark Exposition in Portland, Mayor Harry Lane proposed that some way be found to carry the exposition spirit and the promotional impact over into an annual celebration which could be a festival of roses. Meanwhile, the Rose Fiesta continued through 1906,
In 1907, civic leaders took up the challenge and presented the first annual Rose Festival. Carrie Lee Chamberlain, daughter of the governor, became "Queen Flora," and a plaque to her reign commences the Queen's Walk in the International Rose Test Garden in Washington Park. A leading attraction of that first festival was an illuminated parade of twenty floats on flat cars carried on the rails of Portland's electric trolley system. Pictures of that year show a floral parade as well, with horse-drawn and motor-drawn floats and thousands of marching children.
From 1908 to 1913 a King Rex Oregonus ruled over the Rose Festival, supposedly coming from the waters, masked and mantled in mystery, only to reveal his true identity when he removed his huge beard at the festival's annual ball.
At the close of the 1913 Rose Festival it was announced that King Rex would abdicate in favor of a Queen of Rosaria, to be chosen by popular vote. Candidates represented various businesses and clubs and the winner was Thelma Hollingsworth. Queen Thelma still lives in Portland and frequently rides a float in the Grand Floral Parade.
From then through 1929, the Queens were generally young socialites. Since 1930 the Queen has been a Portland high school senior girl. One princess is selected by the student body of each participating school, with the number of princesses varying according to the number of schools. This year the Court numbers 13.
The Royal Rosarians, a separate organization which takes part in many Rose Festival events, dates back to 1912. Administration and planning of the Rose Festival is directly carried out by the Portland Rose Festival Association, a volunteer non-profit corporation composed mainly of businessmen and women.
The Rose Festival has been presented every year since 1907 except two. In 1918 it was canceled because of America's entrance into World War I and in 1926 because of construction at Civic Stadium, site of the festival's major activities of that period.
All other years the Rose Festival has gone on, in spite of war, depression and even natural disaster. The Memorial Day flood of 1948 shattered the community, but it was decided to present the Rose Festival on a restricted basis as a community rallying point, and a curtailed Grand Floral Parade was held on the East Side.
In a way, the hiatus of 1918 became the inspiration for the Junior Rose Festival and the Junior Parade. Some kids in the Hollywood District decided they wanted a Rose Festival parade anyway, so they banded together and formed a small parade. The event grew over the years and in 1936 the Junior Rose Festival was made an official part of the Festival.
Since its beginning, the Rose Festival has continually grown and expanded until now it encompasses ten days and more than forty events. It has provided enjoyment of a wholesome nature to millions through the years and has exalted the beauties and advantages of Portland throughout the world.
Simmons Credit Co.
The Simms Company Sirianni Electric Corp.
W.C. Sivers Company Skidmore Owings & Merrill George Skorney Director Skutt & Sons Ivan L. Sletta Company Donald C. Sloan & Co.
Small Part Mfg. Co,
Smith Brothers Office Outfitters Mr. & Mrs. Edgar Smith Smith Western Inc.
Smiths Home Furnishings Smith-Ritchie Corp.
Dr. Vinton D. Sneeden Snelling & Snelling Sno-Cap Security The Bill Snyder Co.
Snyder Roofing & Sheet Metal Socialgraphics Howard Somers South Specialties Southeast Roofing Co.
Souther Spaulding Kinsey Southland Corp.
Spears Lubersky Sam Speciale Office Machinery Specialty Auto Glass Co. Specialty Woodworking Co. Spe-De-Way Products Co.
The Speck Restaurant Inc. Speeds Automotive Sam J. Sposito Lighting Richard Spring Sprouse-Reitz Co. Inc.
Staceys Lithography-Printing Stafco Inc.
Stagecraft Industries Inc.
Stamm 8c Stuart Insurance Inc. Standard Batteries Standard Dairy
Standard Insurance Co. Standard Printing/Office Supplies Standard Sheet & Metal Co. Stanton-Cudahy Lumber Co.
Star Machinery Company Star Rentals & Sales Stark & Norris Co.
Stauffer Chemical Co.
Steel Products Co.
J.T. Steeb Co.
Steinfelds Products Co.
Steins Distributing Co. Stevens-Ness Law Publishing Co. Stevens & Son Stevens/Thompson/Runyan Stewart & Tunno Insurance Stewart-Warner Alemite H.J. Stoll & Sons Inc.
Richard K. Stowell DDS PC J.P. Stuhl Architect Sumitomo Shoji American Inc. Sunset Fuel Company Sunshine Dairy Supplyways Roy L. Swank MD Sutherland Electric Contractors Swearingen Advertising Agency Sweet Revenge Sweetheart Meats Inc.
Swiss Tailors & Cleaners Inc. System Auto Parks Inc.
T.I.M.E.
T & Development Co. Inc.
Dr. & Mrs. Thomas E. Talbot Taylor & Co. Inc.
Taylor Electric
Teamsters Dairy Local No. 305 Teknifilm, inc.
Tektronix Inc.
Temp-Control Corp.
Tempo Furniture Corp.
Joe Teresi Terminal Flour Mills Terminal Ice & Cold Storage Bob Thomas Auto Body Thomas-Hahn & Co. Inc. Thompson Advertising Specialty
D.P. Thompson Co.
Norm Thompson Outfitters Thuemmel/Marx & Assoc. Inc. Thunderbird Motor Inn Tice Electric Co.
Tidewater Barge Lines Inc.
Tie Bar
Tile Distributors Inc.
Timber Lanes
Timberline Lodge
Time Oil Co.
C.W. Timmer Associates Inc.
Mr. & Mrs. Donald Tisdel Title Insurance Co. of Oregon Man/ Tonkin Ford Sales
Tooe KR Pirsn Marshall Todd Building Co.
Tops All Foods Inc.
Totem Transit Co.
Touche Ross & Co.
Tower Oil Co.
Town Concrete Pipe Inc. Toyota Morot Distributors Trade Litho Inc.
Transamerican Title Insurance Transmission Exchange Travel Counselors Inc.
Travel Lodge at the Coliseum VWR Scientific Inc.
Tri City Bowl
Tri-County Community Council Tri-Met
Triumph Travel
Tube Forgings of America Tuck Lung Co.
Tumac Lumber Company 20-10 Products, Inc.
US Datacorp
Unigard Insurance Group Union Ave. Motel Union Carbide Corp.
Union Oil Co. of California Union Pacific Railroad Co. Uniserve Corp.
United Adjuster Inc.
United Airlines United Beer Distributing United Brokers Co.
United Finance Co.
United Grocers Inc.
United Industrial Electric United Parcel Service United Pipe & Supply Co. United Salad & Produce United States Bakery Inc.
US National Bank University of Portland Upland Industries Corporation Utility Trailer & Equipment VTN-Oregon Inc.
Vancouver Furniture Co.
Van Duyn Chocolate Shops Van Kirks Florist Van Waters & Rogers Inc. Viking Automatic Sprinkler Viking Industries Inc.
Village Inn Pancake House
Vista-St. Clair Inc.
Volvo of America Corp.
J.M. Vranizan Company Donald E. Wach Mr. & Mrs. Ronald G. Wach Wacker Siltronic Corp.
Waddles Restaurants R.M. Wade & Company Wagstaff Battery Mfg. Co.
Waker Associates Inc.
Don V. Wallace Wallace Security Agency Wally Thriftway Walnut Park Corp.
Walrad Insurance Agency Walsh Construction Company Wanke Panel Company Warn Industries Washington Square Inc.
Washington Federal Savings Watco Electric Co.
The Water Tower Merchants Waterway Terminals Co.
Watsons Valley Pharmacy D.C. Wax Office Equipment House Webfoot Fertilizer Co.
Weight Watchers of Oregon H.A. Weiss
Ollie Welch Meat Co. Inc. Wells-Reed-Wood-West Co.
Mrs. H.B. Wendell Wentworth & Irwin Inc.
Wesco Moore Clear Inc.
Westcon
Wershow Ash Lewis
West Coast Industrial
West Hills Schools Inc.
West Coast Picture
Westerman-Weber Inc.
Western Airlines Inc.
Western Business Builders Western Construction Co.
Western Craft Paper Group Western Electric Co. Inc.
Western Engineers Inc.
Western Food Company Western Forestry Center Western International Forest Products Western Paper Company Western Photo Mount Co.
Western Savings & Loan Western Stations Co.
Western Transportation Westinghouse Electric Weyerhaeuser Company Whipple & Moshofsky Whitaker & Whitaker White Stag Manufacturing White Suth Parks & Allen Dr. James M. Whitely Wholesale Fountain Supply Widing Transportation Stan Wiley Inc.
Wilfs Station Inc.
Rudie Wilhelm Jr.
Willamette Athletic Willamette Iron & Steel Willamette Industries Willamette Pattern Works Willamette Savings & Loan Willamette View Manor Willamette Western Corp.
Lew Williams Cadillac Williamsen & Bleld Inc. Willoughby Hearing Center Wilsey Wholesale Drug Co. Wilshire Medical Center Wilson & Dean Construction Co. Pete Wilson Realty Ralph A. Wilson Dean Witter & Co. Inc.
Tom Wood Wood Feathers Inc.
World Photo, Inc.
F.W. Woolworth Co.
Wymore Transfer Company
Ye Olde Towne Crier
Yergen & Meyer CPA
Porter Yeti Jr. General Contractor
Lawrence R. York
Arthur Young & Company
Young Land Ltd.
Zell Brothers
Zellerbach Paper Company Zidell Expl Zimmer-Pasion Inc.
Zimmer Gunsul Frasca A.J. Zinda Company Orthopedic Surgery Assoc.
Great Western Malting Co.
Le Papillon
Western Kraft Bag Div.
Frito-Lay Pierce Packing
Things have changed since “the good old days.”
Except for a few nostalgic occasions, such as a special run for rail fans of our old “8444;’ the days of picturesque steam locomotives are gone.
Now the world’s most powerful diesels highball our Union Pacific Fruit Express as well as western grain, cotton, lumber, coal and chemicals for the needs of our nation’s homes and industries.
And our modern “piggyback” trailer and container service speeds produce and products to market quickly, dependably, economically.
With our increasing international trade activities, to and from the Far East, we also serve more major west coast ports than any other railroad.
While our interests range from coast to coast—and beyond—the “Union Pacific West;’ from the Missouri to the Pacific, is still our home.
And home is where the heart is.
We can handle it.
the Union Pacific railroad people
Grand Floral Parade—Order of March
Saturday, June 13, 10 a.m., Coliseum-Downtown
Numbers F-1, F-2, F-3, etc., indicate floats B-1, B-2, B-3, etc., indicate bands H-1, H-2, H-3, etc., indicate equestrian units S-1, S-2, S-3, etc., indicate special units
Special Dignitaries
Certain dignitaries ride in the parade immediately ahead of the float which wins the award in their honor. For example, Vic Atiyeh, Governor of Oregon, will appear just before the float that has won the Governor's Trophy. The same practice is followed for Mayor Francis J. Ivancie; C. Howard Burnett, Rose Festival President; Mel Pihl, Royal Rosarian Prime Minister; John Lauer, Rose Society President; and Mitch Miller, Grand Marshal.
S-1 Portland Police Motorcycle Escort
S-2 U.S. Coast Guard Color Guard
B-1 U.S. Coast Guard Band & Drill Team, Alameda, Calif. H-1 King County Mounted Police, Seattle, Washington
F-1 Portland General Electric
"When Swing Was King"—The Rose Festival Grand Floral Parade swings into action with the tradition of awarding the number one parade position to last year's Sweepstakes Trophy winner. Through extensive use of black magnolia leaves. PGE's entry presents a striking black and white night dance from the swing era. A dynamic fountain stands as the center of activity. Four "Deco Art" rectangular trees complete the beauty of this night scene. Built by Festival Artists.
S-3 Royal Rosarians Marching Unit
F-2 Lloyd Center Merchants Association
"Kabuki"—Lloyd Center's 20th consecutive entry in the Grand Floral Parade represents the beauty and grace of the Japanese dance theatre Kabuki (pron: Ka-boo-key). A floral figure of the traditional dancer stands on top of gladiola petal-covered base which takes the form of transparent fans. Float riders are attired in the Kabuki dance costumes. Built by Erv Lind Florist.
B-2 Foothill High School Band, Pleasanton, California (Guest Band)
S-4 Lions International Flag Unit
F-3 Calgary Tourist & Convention Association
"Calgary Stampede, Greatest Outdoor Show on Earth"—With a bucking bronco at the head of the float, Calgary's tribute to its annual Stampede Show features a giant 12-foot high spur. Murals made up of 10 different types of flowers and seeds are embedded in the spur. The mural reveals majestic mountain scenes, towering skyscrapers and Conestoga wagons. Four foot high letters spell out the word, "Calgary." Built by Pasadena Decoration Company.
H-2 Larry Waldow, Oregon City
H-3 Barbara Ann Leeder, Beaver Creek, Oregon S-5 “Jingles” The Clown, Barnum Festival, Bridgeport,
Connecticut
B-3 Trinidad High School Band, Trinidad, Colorado (Guest Band)
F-4 Aerospace Industrial District Lodge *751
"Freedom Dance U.S.A."—The colors of Old Glory stand out in this ballroom balcony setting. All drapes and the center flag depicts the stars and stripes of the American flag, hanging above six young ladies who are members of family of District *751 workers. American Red Roses accent the giant "Freedom Ribbon" located in the center. Aerospace industrial won the 1980 Queen's Trophy for best non-commercial float. Built by Fanfare Arts.
F-5 Ridel International
"An Aquatic Ballet"—Neptune, King of the Sea, presides over this underwater ballet. Three giant lion fish circle a center orb, in a float decorated with pom pom mums, pink peonies, orange gladiolas and a variety of dry flowers and seeds. Built by Commercial Floats.
H-4 Washington County Diamond Rodeo Court, Queen Debbie Spencer, Hillsboro, Oregon
H-5 Appa-Jack Queen, Lisa Scott, Hillsboro, Oregon B-4 Blaine High School Band, Blaine, Minnesota
(Guest Band)
30
Check into the Marriott...
.. .And check out our facilities. Located downtown on the Willamette River is the largest hotel in Oregon. The new Portland Marriott. With an indoor pool, health club and sauna rooms. Four fine restaurants and lounges. And complete catering and convention facilities. Every service to pamper the traveler. For reservations, call toll free 1-800-228-9290 (in Portland, call 226-7600).
Portland Harriott ffotcl,
1401 S.W. Front Avenue, Portland, Oregon 97201. (503) 226-7600
Grand Floral Parade—Order of March
F-6 Fred Meyer
"Dance of the Hours"—This jungle fantasy features two high-stepping pink hippos leading a dance. Accompanying them are two dancing ostriches and three marching alligators. The surrounding jungle trees are dressed in orchids and pom mums. Built by Commercial Floats.
H-6 Al Kader Shrine Mounted Patrol, Portland, Oregon B-5 Kennedy High School, Seattle, Washington
(Guest Band)
F-7 Reno-Sparks Convention Authority
"High Sierra Ballet"—In this mountain wonderland setting, three graceful deer leap across a rushing Sierra stream, and dance lightly over the snow covered crags of white cataleya orchids. The float glows of the clean feeling of winter in the high country. Riders on the float include float sculptor Chuck Janac and his daughter, former Festival princess Marjorie Janac. Built by Fiesta Floats.
H-7 National Queen, American Paint Horse Association, Valerie Spino, Ocala, Florida
H-8 Oregon Queen, American Paint Horse Association, Lori McGlohn, Medford, Oregon
B-6 Velva High School Band, Velva, North Dakota (Guest Band)
F-8 Safeway Stores
"Cinderella/Home From the Ball"—Cinderella rushes out of the castle at the stroke of midnight. The prince, having found the lost glass slipper, calls for her. Her entourage of coachmen and coach are now four simple little mice and a pumpkin. Characters are portrayed by Safeway Store personnel. Built by Commercial Floats.
H-9 Oregon State University Mounted Drill Team, Corvallis, Oregon
B-7 Jackson High School Band, Portland, Oregon
F-9 Hyack Festival, New Westminster, B.C.
"112th Annual May Dance Festival Ceremonies"—The Hyack Festival's entry features Queen Becci Dewinetz waving from an elevated gazebo in the middle. To either side of her are princesses Frances Barone and Karie Willenberg. All stand in a garden accented in pink, white and red roses and fuschia representing the annual Hyack Festival Celebration in New Westminster, B.C. Built by Fanfare Arts.
H-10 Miss Northwest Rodeo 1981, Diane Elverud, Cornelius, Oregon
H-11 Mabel Baker, Eagle Creek, Oregon
S-6 Disneyland Ambassador, Willie Van Der Zwaag B-8 Royal High School Band, Simi Valley, California
(Guest Band)
F-10 Pasadena Tournament of Roses
"Dancing with Friends and Neighbors"—Dozens of beautiful floral arrangements surround a garden party. Three formally attired couples enjoy dancing beneath a gazebo and drched trees, dancing in the garden and sitting on an ornate wrought iron bench. Topiary trees of solid roses rise up ot the front of the float. The country's only other major floral parade presents a float in the Rose Festival Parade for the 45th year. Built by C. E. Bent & Son.
H-12 Lyle H. Cobb, Beaverton, Oregon
H-13 Gilliam Company Rodeo, Fair & Races Court, Queen Dodi Webb, Condon, Oregon
F-11 Anheuser Busch/Budweiser Clydesdales
"The Beer Barrel Polka"—The familiar lettering "Budweiser" adorns the float drawn by the more familiar Clydesdale hitch. Guided by two drivers, the team pulls a scene of dancers in a garden that contains a checkered cloth picnic table with benches, a gazebo and two trees, wrapped in cocoa palm bark and carrying various flowers. Built by Flatmasters.
B-9 Roosevelt High School Band, Honolulu, Hawaii (Guest Band)
32
FOR ALL YOU DO... THIS BUD'S FOR YOU.
ANHEUSER BUSCH. INC • ST LOUIS
Grand Floral Parade—Order of March
H-18 Rancho El Rocco, Peruvian Paso, Rider RoxAnn Gibson, Hillsboro, Oregon
H-19 Rancho La Paz, Peruvian Paso, Rider Jane Corvilli, Tigard, Oregon
F-12 Benjamin Franklin Federal Savings & Loan
"Swingin' to the Sound of the 40's"—This accumulation of big band instruments around a giant juke box reminds the viewers that Benjamin Franklin Savings & Loan is sponsor of the annual "Sound of the 40's" concert, Aug. 15-17 in the Washington Park Bowl. The base structure is made up of three drums, accompanied by oversized drum sticks, a saxophone and clarinet. The multi-colored juke box provides the sound for bobbysoxers and military personnel dancing atop the drums. Built by Erv Lind Florist.
H-14 Mrs. Bert Crowshaw, Seattle, Washington
H-15 Hillsboro JayCees Peewee Rodeo Court
B-10 Ft. Vancouver High School Band, Vancouver, Washington
F-15 Portland Chamber of Commerce
"Cdribbean Dance Rhythms"—Three island type huts, surrounded by stylized palm trees suggest a Caribbean beach settlement. To complete the Caribbean style of dance and music, the U.S. Navy Steel Drum Band plays a number of island selections while riding on this island paradise. The float is decorated with orchids, blue iris, pink mums and peonies, gladiolas, and is topped off with birds of paradise forming the bouquets. Built by Commercial Floats.
F-13 Vancouver, Washington
"Mexican Hat Dance"—Three lovely young Senoritas, chosen from three Vancouver high schools, ride in front of a lorge black Sombrero covered with dry magnolia leaves. An embossed red rose highlights the sombrero, and is surrounded by white scrolls setting on top of a bouquet of red roses. Clad in the traditional China Poblena dress, Anna Jones, Nikkie Schlepp and Rhodora Estigoy are escorted by young caballero Mark Schell. Built by the Vancouver Float Committee.
H-16 Vale Fourth of July Rodeo Junior Queen Kim Smith, Ontario, Oregon
H-17 Columbia River Appaloosa Horse Club Court, Queen Rhonda Rulo, Longview, Washington
F-16 KEX-Golden West Broadcasters
"KEX Salutes the Junior Court"—Riding a heart motif float is the Rose Festival Junior Court, led by Queen Erin Neill. Other Court members include Arissa Oliveros, Kathy Kovach, Jaine Naylor, Shannon Koch, Lori Perkins, Tiffany Elliott and Andrea Frasca. A large sculptured hedrt set in a mass of smaller floral hearts and mixed Summer bouquets bring up the rear of the float. Built by Erv Lind Florist.
H-20 Miss Rodeo Oregon 1981, Janice Healy, Heppner, Oregon
H-21 Blue Mountain Riders, Walla Walla, Washington B-12 Clan Macleay Pipe Band, Portland, Oregon
F-14 Pacific Coca Cola
"Queen's Float"—A horse drawn cariage made of white chrysanthemums and gladiola petals carry the 1981 Royal Court of Rosaria. The carriage, built 30% larger than life, is flanked on each side by a floral portrait of the crowned Queen of Rosaria. Pink roses accent the wheels of this huge carriage. Built by Festival Artists.
B-11 Hillsboro High School Band, Hillsboro, Oregon S-7 St. Petersburg Festival of States Queen Laura Budd,
St. Petersburg, Florida
F-17 Farmers Insurance Group
"Shall We Dance"—1980 Rose Festival Queen Robin Marks oversees a famous ballroom scene from the film, "The King And I." On a dance floor of daisies, two dancers in Siamese costumes perform inside a gazebo. Two smaller gazebos are located in the front and rear of the Siamese architectural setting. Color theme includes white with accents of yellows and pinks. Built by American Decorating.
H-22 Ft. Dalles Rodeo Queen Chelle Johnson, The Dalles, Oregon
34
200JETS.1500TAKE-OFFS DAILY. OVER 90 CITIES.35,000 PROFESSIONALS.
.Seattle/Tacoma
Delta is an airline run by 35,000professionals. One of them is Flight A ttendent Bea Macionski.
Last year, Delta flew more passengers in the U.S. than any other airline.
Many, of course, came from the Portland area. Taking jets than fan out to cities across the country, including Dallas/Ft.Worth, New Orleans, Atlanta, Orlando/Walt Disney World and Miami. To England and Germany. To Canada, Bermuda, the Bahamas and Puerto Rico, too.
To help you get to all these places, we have over 30 people working for you in the Portland area. They’re the Delta professionals. People who go all-out for you every mile of the way.
Next trip, fly Delta. For reservations, see your Travel Agent or call Delta at 228-2128. You can charge your tickets on any maj or general-purpose credit card.
Montreal
Burlington
^Portland
Las Vegas
A DELTA
SYSTEM ROUTE MAP
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Tampa/St.PeteMffi& Clearwater®^ Sarasota/ Bradenton \ Ft.Myers
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DELTA IS READY WHEN YOU ARE’
Grand Floral Parade—Order of March
H-23 Washington County Sheriff's Posse, Hillsboro, Oregon B-13 Sunset High School Band, Beaverton, Oregon
F-18 Harolds Club
"Jackpot! Dance for Joy"—Harolds Club has hit the jackpot in Grant Floral Parade awards the past three years. This year's theme describes a covered wagon on a western trail, led in front by pioneer trailhands and two leoping block steers. Suddenly, each side of the covered wagon opens up to reveal Harolds Club employees dressed in western costumes, jumping and waving for joy after hitting a jackpot, A dancing Indian in the rear of the wagon shares the celebration. Built by Fanfare Arts.
H-24 Pendleton Round-Up, Queen Susan Koch, Pendleton, Oregon
H-25 Happy Canyon Princesses, Pendleton, Oregon
F-21 Wenatchee Apple Blossom Festival
"Apple Dandy Hoedown"—The Apple Blossom Festival's first entry since 1975 features a train made up of apple cars, an apple engine and a core for a caboose. Queen Trina Damish rides atop the engine while her two princesses prefer to be passengers in the apple cars. The dominating red, white dnd green colors are accented with fresh apples. Built by Fanfare Arts.
H-26 Northwest Buckskin Club Court and Queen Michelle Jackson, Tigard, Oregon
B-15 Lake Oswego High School Band, Lake Oswego, Oregon
H-27 Wild Buffalo Bill Lane, Riverbank, California
SPECIAL PARADE GUESTS
The Chamorro Rosarian Foundation of the Mariana Islands, headquartered in Gudm, pays special tribute to the Rose Festival with this mainland visit. Two floral bedecked flodts carry the theme "By the Beautiful Sea of the Marianas." with their queens and courts riding the floats.
Queen Chamorro Rose Lola Elaine Cruz, Queen Sirena Rose Sylvia Roberto and Queen Chamorrita Rose Patty Mendiola, along with the Junior Queens and Courts, are royalty of the Foundation.
The 30-member Guam Youth Band, under the direction of George Tool, provides musical entertainment of this special guest section. The youngsters represent all of the Mariana Islands.
Chamorro Rosarian Foundation Junior Royalty Guam Youth Band
Chamorro Rosarian Foundation Senior Royalty
F-22 United States National Bank of Oregon
"Swan Lake"—The most popular ballet in the world inspired this entry from U.S. National Bank. A huge swan covered in Glddiola petals, intertwined with a graceful tree, dominates the scene. Float riders depicting the ballet's black and white swan ballerinas dance upon a base of giant water lillies. The pastel shaded lillies were grown especially for this float. Built by Erv Lind Florist.
H-28 Snake River Stampede Queen Kelly Ann Miller, Jerome, Idaho
H-29 Clackamas County Sheriff’s Posse, Wilsonville, Oregon
B-16 Clackamas High School Band, Milwaukie, Oregon S-8 Austin Aqua Festival Queen Carol Covert, Austin,
Texas
F-23 Pacific Northwest Bell
"Cha-cha-cha"—A Latin atmosphere is graced with figures Carmen Miranda and her escort, dancing the ”cha-cha" atop a brick and mortar inlaid dance floor. Macaw birds, found in the lush outdoors of South America, are highly detailed with yellow mums, gladiola petals, carnations and Vanda orchids. Both the birds and the dancers are native South Americans who enjoy a unique South American dance. Built by Festival Artists.
36
rirvnhin
We feature GM cars like this Chevrolet Malibu.
2 LONG-STEMMED TRADITIONS:
Portlands Rose Festival and Nationals low rates.
After you experience all the color and pageantry of this year’s fabulous Rose Festival, explore Portland and beyond with the comfort and convenience of a rental car from National.
A National car sets you free to enjoy all the area has to offer...at your own pace. And it costs less than you think. We offer special weekend and weekly rates plus our regular low
daily rates on top-condition GM cars. In addition, we offer valuable S&H Green Stamp certificates on rentals in all 50 U.S. states.
With a National car you can take the Skyline Drive for breathtaking views. Tour this bustling city and watch as ocean-going vessels go up the Columbia River to unload their worldwide cargo. Take a spectacular Pacific coastline
drive. See majestic Mt. Hood and the timberland greenery, lakes and scenery that make Oregon one scenic drive after another.
So enjoy thorn-free service at petal-soft prices during the Portland Rose Festival. Call either of the convenient locations below for reservations.
Portland Int’l. Airport 620 West Burnside
249-4900 228-6637
National Car Rental
Grand Floral Parade—Order of March
H-30 Vickie Willis, Tillamook, Oregon
H-31 University of Oregon Club Sports Equestrian Team, Eugene, Oregon
B-17 Salvation Army Band, Portland, Oregon
F-24 Reliable Transfer
"Barn Dance"—The float changes with every theme, but the Reliable Transfer strawberry roan Shetland Ponies are a constant participant in the Grand Floral Parade. This horse team, with Allen Pfeifer as the driver, pulls an open barn with hay bales and two pairs of dancers. Green and yellow bouquets decorate each corner of the barn. Self built.
S-9 Sun Bowl Queen Janene Marie Costa, El Paso, Texas
F-25 Janlzen, Inc.
“Dancin' at Jantzen"—A swing down memory lane is offered by Jantzen's Golden Canopy Ballroom. Local employees of Jantzen dance to the sound of big band music underneath the canopy. A saxophone and trombone together are the centerpieces of the ballroom. At either side of the canopy is a set of drums and a piano, shaded by flowing musical scores made from an assortment of seeds. A scroll located on top of the canopy declares the title of the ballroom, while the float's theme is written in its base. Built by Huserik Company.
H-32 Miss Sheridan Rodeo Barbara Jean Best, Sheridan, Oregon
H-33 Arabian Horse Breeders Association of Oregon, Silverton, Oregon
B-18 Oregon City High School Band, Oregon City,
Oregon
F-26 Seattle Seafair
“Popeye—Dancing a Sailor's Jig"—Popeye, the famous spinach eating sailor, is presented in part by 7-Eleven Stores of Oregon and the annual Seattle Seafair, July 25 through Aug. 9. The 40-foot Popeye is secure with his spinach as well as with friends Olive Oyl, Sweet Pea, the Sea Hag and Wimpy in his shark-surrounded boat. At the stem of the boat is the lovely Seafair Queen of the Seas, Brigitte Grossreider, who is dressed as a mermaid on a giant Skipper's helm. Built by Fanfare Arts.
S-10 Seattle Motorcycle Police Drill Team, Seattle, Washington
B-19 South Kitsap High School Band, South Kitsap, Washington
F-27 Pacific National Exhibition
“PNE Showtime Spectacular Train"—Five individual float units are combined to form an exciting chain of movement, color and sound. An engine spitting bubbles out its stack powers the following cars: The original Wurlitzer Band organ car, complete with animated conductor and clown: a giant revolving PNE symbol: a bear and zebra stating actual dates of the event: and a giant drum, exclaiming “PNE Showtime '81," held in late August, with band members holding trumpets. Built by Emerald Florists.
H-34 Oregon Pinto Breeders & Exhibitors Association Court, Queen Karen Shirley, Salem, Oregon
H-35 Afifi Temple, Yakima Valley Shrine Mounted Patrol, Morton, Washington
B-20 Centennial High School Band, Gresham, Oregon
F-28 Union Pacific Railroad
“Fred & Ginger"—America's most famous stage and film dancing team is honored in an art deco motif identifying with the Astaire and Rogers' films of the 1930's. Under a floral canopy of stars, floral reproductions of Fred and Ginger slowly revolve. The figures are surrounded by art deco panels, giant palms and showgirls in authentic reproductions of the outfits of the era. Built by Erv Lind Florist.
38
While the costumes may have changed and the steps become 9 more complicated, dance remains the universal language;
'uniting young to old, family to I family, nation to nation. Z
<
I All of us at United Airlines r wish everyone connected with the Portland Rose Festival the best of luck in getting the 1981 celebration off on the right foot.
a
IUJ
Flythe friendly skies of United.
Grand Floral Parade—Order of March
H-36 Molalla Buckeroo Rodeo Court, Molalla, Oregon H-37 Doug-ettes, Sheriff’s Mounted Patrol, Roseburg,
Oregon
B-21 Barlow High School Band, Gresham, Oregon
H-38 Dave Willoughby, Boring, Oregon
H-39 Tillamook County Equestrian Court, Queen Becky
Jacob, Tillamook, Oregon
F-29 Erv Lind Florist
"Water Ballet"—A most unusual form of ballet is exhibited through a floral show of two dolphins pulling a water skiing ballerina. Framed in a huge floral sea shell, the ballerina is surrounded by eight-foot tall tropical fish and exotic undersea plant life. Sea Foam Statice, along with a variety of other flowers, brings this water fantasy from the seas to the Portland mainland. Built by Erv Lind Florist.
B-22 Battle Ground High School Band, Battle Ground, Washington
F-30 Battle Ground, Washington, Chamber of Commerce
"Roaring Through the Twenties"—A park scene out of the Roaring Twenties is transformed into a miniature dance pavilion. While dancers in flapper costumes perform the "Charleston," another couple arrives in their 1927 Rolls Royce. Gas lights brighten the path from the street to the pavilion. This marks the 26th consecutive year of participation in the Grand Floral Parade by the City of Battle Ground. Built by citizens from Battle Ground.
H-40 St. Paul Rodeo Court, St. Paul, Oregon
H-41 Galloping Gossips Drill Team, Vader, Washington
F-31 First Interstate Bank
"Dancing on the Nile"—Gliding along a floral reproduction of the Nile River is an elegant barge with its brow shaped into a massive mythological animal's head. A floral canopy on the barge shades Queen Cleopatra and a dancer. Four maidens holding fans are dwarfed by towering pillars, while three oarsmen, portrayed by actual members of the Oregon State University Crew Team, "propel" the barge down the river. Built by C. E. Bent & Son.
H-42 Denette Wachter, Milwaukie, Oregon
H-43 Toppenish Rodeo & Pow-Wow Court, Queen Barbara Davidson, Toppenish, Washington
B-23 Beaverton High School Band, Beaverton, Oregon
F-32 Meier & Frank
"Sleeping Beauty Ballet/The Awakening"—Both a fantasy fairy tale and Sleeping Beauty come to life when the prince awakens her with a kiss. The evil witch flees the castle of moss, silverleaf and white gladiola petals, covered with climbing wild roses. The good fairy godmothers have gone to awaken the rest of the sleepy castle tenants to complete the storybook tale. Built by Commercial Floats.
H-44 Northwest Peruvian Horse Club, Kent, Washington
H-45 Darcy Wright, Oregon City, Oregon
B-24 Reynolds High School Band, Troutdale, Oregon
F-33
Northwest Natural Gas
"Minuet"—This stately dance of the 17th and 18th centuries is enjoyed by dancers dressed to match the times. A royal couple, dressed in velvet and satin, dances to a string quartet playing the scores of Mozart and Boccherini. Northwest Natural Gas employees portray both the royal couple and four Carrara marble statues holding urns. The musical quartet are members of the Metropolitan Youth Symphony. A variety of floral arrangements create the fabulous garden setting of the French chateau. Northwest Natural Gas won the 1979 Sweepstakes Award. Built by Erv Lind Florist.
H-46 Oregon Mounted Governor's Guard, Salem, Oregon
40
j "Smoked in my Chinese oven, an old boot would taste great"
TRADER VI<’J
In The Benson at SW Broadway and Oak—228-9611
Westin hotels
“Listen, I’ve been cooking all my life. “But I’ve never seen anything that can do for meat what a Chinese oven can. I put one in my very first Trader Vic’s restaurant, and in every one since.
“It’s the wood smoke that does it. And the marinades
Trader vie and sauces we use.
“Together, they seep into the meat while it cooks and, well, you just wouldn’t believe it.
“I never found a recipe for boot. But I bet I could cook one
Junior Parade
Wednesday, June 10, Hollywood District,
2 p.m.
The Junior Rose Festival Parade, the largest children's parade in the country, boasts floats, bands, decorated bikes with costumed riders and over 10,000 participants. The parade began as a neighborhood affair over 60 years ago and has been an official part of the Rose Festival since 1936.
Milk Carton Boat Races
Sunday, June 7, Westmoreland Park, 1 p.m.
An exciting event for kids of all ages is the Milk Carton Boat Races. Particpants build boats using only sealed halfgallon milk cartons for the boat's flotation. The Southland Corporation's 7-Eleven Stores co-sponsor this event, now in its ninth year as a part of the Portland Rose Festival.
Junior Court
JUNIOR ROSE FESTIVAL COURT—From left to right, top row: Arissa Oliveros, Shannon Koch, Erin Neill; center row: Kathy Kovach, Tiffany Elliott, Andrea Frasca; front row: Lori Perkins, Jaine Naylor.
Other Events
Many events are scheduled for kids during the Rose Festival including the 'Lil Briches Rodeo (Saturday and Sunday, June 6-7, at Alpenrose, 1 p.m.), the Cub Scout 2x4 Derby (Saturday, June 6, Mt. Tabor Park, 9 a.m.), the YMCA-Bicycle Motocross (Saturday, June 6, Meldrum Park, Gladstone, 10 a.m.) and the Junior Olympics (Saturday-Sunday, June 13-14, Madison High School, 1:30 p.m.).
There also is gymnastics, figure skating, tennis and even a boomerang tournament. These and other events for juniors provides a diversified array of activities for youngsters, both to participate and spectate in during the 10 days of the Festival.
Special Guest
WILLIE VAN DB? ZWAAG
Twenty-two-year-old Willie Van Der Zwaag of Ontario, Calif., is Disneyland's 1981 Ambassador to the World and will be a special guest at the 1981 Portland Rose Festival. She will participate in the Rose Festival Junior Parade on Wednesday, June 10, and the Grand Floral Parade on Saturday, June 13.
Willie has the distinction of representing Walt Disney's Magic Kingdom throughout the year. She attends California Polytechnic University at Pomona. She plans a career in the medical field as a pediatrician or medical technologist. Willie began her career at Disneyland as a tour guide in the guest relations area where she has been for the past three years.
42
Qn June 8, Alaska Airlines expands its Southern California service with a new destination.
ONTARIO. SAN BERNADINO,
POMONA.COVINk, BREArLA HABRA, WHITTlbt.ANAHEiM INDFUUERTON IRE
ILASKA CITIES.
Beginning June 8, were adding service to the Los Angeles metropolitan area with daily flights to convenient Ontario Airport from Portland, Seattle and Alaska.
So, if you've got business or pleasure in LA/s bustling east side or Orange County fly with our happy face to Ontario. And, don't forget our daily Burbank
service for minutes closer access to downtown Los Angeles, Glendale,
> Pasadena and the entire San Fernando Valley.
Call your travel agent for reservations.
Alaska Airlines
Fly with a happy face.
Mitch Miller, Oregon Symphony Pops Concert
Saturday, June 13, 8 p.m. and
Sunday, June 14, 3 p.m.
Mitch Miller, one of the most popular musicians and conductors, will direct the Oregon Symphony Pops Concert orchestra in two performances, Saturday, June 13, 8 p.m. and Sunday, June 14, 3 p.m., at Portland's Civic Auditorium.
This is the Rose Festival's major entertainment attraction and is sponsored by the Oregon Symphony Association.
Miller is not new to Portland. He has conducted several concerts in the past.
Miller loves symphonic conducting, and shows. The energy pours out of his baton as it does out of his body; orchestral players get tremendous empathic pleasure out of playing with him, not only for his scrupulous musicianship but for his zealousness about music and about playing and audiences.
"I'm trying to reach people. What else would I be doing it for? My reward is to look out and see faces come alive."
He accepts invitations from city after city to conduct fund-raising concerts, appear on telethons, donate rare records from his own collection or holidays at his vacation home. . . anything to raise money for the cause of good music and deserving musicians. He feels government too should take responsibility: "Music is just as important as education or health. . . and a lot more important than a bunch of new highways!"
Much as Miller loves conducting, he can hardly conceive of it as work. "You know," he said, "I met Erich Leinsdorf a while ago—I've known him for a long time. . . and he asked how I was doing. I told him I was having a ball, and he said, 'Whatever you do, Mitch, don't tell anyone how easy it is.' That's just the way I feel about it! What a life!"
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"A cook’s tour of Portland.” *«•>
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“Tivoli Garden is a bit of Scandinavia in downtown Portland. And while you’ll enjoy the lovely garden setting, it’s what happens in the kitchen that will delight you. It’s superb Continental fare at 111 S.W Columbia. Call 222-48947
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Royal Rosarian Knighting Ceremony
Friday, June 12, Washington Park Garden Amphitheatre, 10 a.m.
It is a timeless tradition for the queen to bestow knighthood on reputable and honorable men. In a ceremony reminiscent of an age gone by, the new Queen of Rosaria performs one of her most important tasks when she touches her sceptor on the shoulders of visiting and local notables, The annual Royal Rosarian Knighting Ceremony is one of the most beautiful parts of Rose Festival.
The Royal Rosarians are the official greeters for the City of Portland.
Over 200 businessmen form the body, which welcomes many distinguished visitors to the city throughout the year. They also travel to other festivals and occasions outside of Portland and Oregon to represent the city.
The Rose Festival is also helped by the Royal Rosarians in many ways.
They help solicit floats and assist in fund raising. During the festival, they can be seen in their white suits and straw hats marshalling, escorting the courts and providing hospitality to visiting dignitaries.
MELVIN PIHL Prime Minister Royal Rosarians
Mariana Islands Visitors
Dignitaries and Queens from the Chamorro Rosarian Foundation of the Mariana Islands, with headquarters in Guam, will be special visitors to the Portland Rose Festival in 1981. This is their first ever visit. Approximately 200 will make up the group that will include queens and princesses, and a youth band.
The Chamorro Rosarian Foundation is headquartered in Agana, Guam, and promotes education, science and agricultural research in the improvement of the Chamorro Rose Cultivars. Guam, a United States Trust Territory, is located 3,000 miles west of Hawaii. It takes up an area of 209 square miles.
The group will have two floats in the Grand Floral Parade, as well as an entry in the Starlight Parade, The 30-member Guam youth band and the junior royalty also will make an appearance in the Junior Parade as well as the Starlight and Grand Floral Parades.
The delegates and ambassadors of the Foundation will participate as spectators and be involved throughout the entire 10-day Portland Rose Festival.
Queen Chamorro Rose Lola Elaine Cruz
Queen Elaine, 31, is executive secretary of the Director of Public Health & Social Services in Mangilao. She is the mother of three boys and a girl. She is from Vigo, Guam.
Queen Sirena Rose Sylvia Roberto
Queen Sylvia, 41, is a member of the Mangilao Municipal Council, secretary of the Department of Public Works Employees Association and Public Works Bus Driver for elementary and secondary schools. Hobbies are softball, tennis and swimming.
Queen Chamorrita Rose Patty Mendiola
Queen Patty, 19, is a graduate model of the Barbizon Modeling School in Hawaii, and currently is a student at the University of Hawaii. She was 1979 Queen of Rota's Patron Saint, San Francisco de Borja. She is from Songsong, Rota (Marianas).
Guam
47
Visiting Royalty
Each year, queens and other royalty and representatives from festival observances throughout the United States visit the Portland Rose Festival, participating in various activities. This is significant because it is recognition that the Portland Rose Festival is more than a local or regional celebration. It is a major event which attracts attention throughout the country. This same attention helps draw new visitors to the state, frequently new residents, new industries, new payrolls. The Rose Festival greets those visiting dignitaries warmly and wishes them the best of good times here. All will participate in the events of the Festival, including visiting royalty riding in the Grand Floral Parade.
CAROL COVERT
1981 Austin Aqua Festival Queen Austin, Texas
Carol Covert, 19, is from Austin where she was graduated from Anderson High School. She currently is a sophomore at the University of Texas, majoring in education. She won the National Honor Society Trustee Award.
JANENE MARIE COSTA
1981 Sun Bowl Queen
El Paso, Texas
Janene Marie Costa, currently a sophomore science major at Southern Methodist University, is from El Paso, where she was selected from a field of 20 Sun Princesses. The 19-year-old Ms. Costa is an accomplished dancer.
LAURA LEMAN BUDD
1981 Sungoddess
St. Petersburg, Florida
Laura Leman Budd, 19, currently is a sophomore at Appalachian State College, Boone, N.C. She was named 1981-82 Sungoddess of the St. Petersburg Festival of States in April. She is active in bicycling, water and snow skiing and other outdoor sports.
The Complete List of Past Rose Festival Association Presidents
1912 Ralph Hoyt 1928 O.B. Caldwell 1942 George Schoeffel 1956 Harold Kelley 1970 James Rathbun
1913 Ralph Hoyt 1929 Hugh J. Boyd 1943 James D. Roberts 1957 Leith Abbott 1971 Webb Harrington
1914 C.C. Colt 1930 John A. Laing 1944 Reade M. Ireland 1958 William Boone 1972 Herb Ballin, Jr.
1915 Emery Olmstead 1931 Philip L. Jackson 1945 Milo K. McIver 1959 Harold Weiss 1973 Robert E. Franklin
1916 John D. Dundore 1932 Philip L. Jackson 1946 Jesse J. Gard 1960 Ed Casey 1974 Hillman Lueddemann, Jr.
1917 E. E. Larimore 1933 Walter W. R. May 1947 Ben H. Hazen 1961 Ed Casey 1975 Robert Hazen
1919 Ira L. Riggs 1934 Hillman Lueddemann, Sr. 1948 Robert L. Eaton 1962 William R. Moore 1976 Larry Campbell
1920 Eric V. Hauser 1935 Hillman Lueddemann, Sr. 1949 Howard Holman 1963 Don Chapman 1977 Robert Ames
1921 O. W. Mielke 1936 Arthur L. Fields 1950 James J. Richardson 1964 Henry Baldridge. 1978 Wesley E. Radford
1922 O. C. Bortzmeyer 1937 E. A. Burkitt 1951 George Hailing 1965 Clyde R. Richardson 1979 Mel C. Carpenter
1923 Eric V. Hauser 1938 Ralph Cake 1952 Chester R. Duncan 1966 Floyd Bennett 1980 Robert L. Nordlander
1924 O. W. Mielke 1939 Frank E. McCaslin 1953 George Henderson 1967 George Freck
1925 O. W. Mielke 1940 Ted R. Gamble 1954 N. Thomas Stoddard 1968 Frank Drinker
1927 Frank C. Riggs 1941 Chester A. Moores 1955 Milton Rice 1969 James Simmons
Past Queens, by Year of Reign
1907 Queen Flora (Mrs. Carrie Lee Chamberlain Wood) 1908-13 Rex Oregonus
1914 Thelma Hollingsworth (Mrs. Wade W. Williams)
1915 Sybil Baker (Mrs. Samuel D. Bamber)
1916 Muriel Saling (Mrs. Muriel Crane)
1917 Nina Zoe Kitts
1919 Clara Fleischman (Mrs. Guy R. Porter)
1920 Claire Squires (Mrs. Cameron Squires)
1921 Dorothy Metschan (Mrs. Willard Hawley)
1922 Harriet Griffith (Mrs. Zina Wise)
1923 Lucy Lee Thomas (Mrs. Lucy Leonard)
1924 Edith Dailey (Mrs. Edith Dailey)
1925 Suzanne Honeyman (Mrs. Ronald Honeyman)
1927 Dorothy Mielke (Mrs. A. H. Hartig)
1928 Elsie Bristol (Mrs. James D. Platt)
1929 Lenore Tamiesie (Mrs. Albert Creitz)
1930 Caroline Hahn (Mrs. R. H. Kimball)
1931 Rachel Atkinson (Mrs. H. W. Hancock) Lincoln
1932 Frances Kanzler (Mrs. Frances K. Buskirk) Washington
1933 Jean Stevenson (Mrs. Paul R. Lafferty) Jefferson
1934 Beth Skinner (Mrs. Donald R. Coles) Franklin
1935 Irene Hegeberg (Mrs. George E. Birnie) Jefferson
1936 Janet Sooysmith (Mrs. Richard B. Keller) Lincoln
1937 Dorothy Hardin (Mrs. David Berry) Grant
1938 Frances Hulse (Mrs. Elwyn Boly) Grant
1939 Jean Hoover (Mrs. Jean Bloch) Washington
1940 Virginia Rothenberg (Mrs. Ben T. Gray) Jefferson
1941 Betty Jane Harding, Girls Poly
1942 Shirley Fowler (Mrs. Daniel B. Cason) Franklin
1943 Shirley Howard (Mrs. Robert H. Strong) Commerce
1944 Jo Anne Bush (Mrs. Alfred A. Loeb, Jr.) Grant
1945 Joan Williams (Mrs. James E. Curley) Washington
1946 Lloyde Hough (Mrs. Dixon M. Livingstone) Lincoln
1947 Georgene Ormston (Mrs. L. Robert Koontz) Girls Poly
1948 Barbara Logue (Mrs. Dean Zehrung) Washington
1949 Joyce Sommerlade (Mrs. Joseph E. Goodman, Jr.) Grant
1950 Dorothy Anderle (Mrs. Ronald I. Cole) Cleveland
1951 Gloria Krieger, Jefferson
1952 Jeanne Wallace (Mrs. William Dorff) Washington
1953 Nancie Williams Muhle, Lincoln
1954 Jan Markstaller (Mrs. Robert J. Donnelly) Washington
1955 Nancy Wyly Ryles, Jefferson
1956 Sharon Frey (Mrs. Richard Wheeler) Grant
1957 Alice Eastman Simpson, Lincoln
1958 Ruth Parrett (Mrs. Decker) Grant
1959 Mary Sue Woolfolk (Mrs. Darrell Wesley Bolen) Jefferson
1960 Jean Ann Jackson (Mrs. Eugene J. Costi) Lincoln
1961 Linda Fuqua (Mrs. Gilbert Thomas) Cleveland
1962 Cherie Lynne Viggers (Mrs. David K. Sanville) Wilson
1963 Linda Jean Jackson (Mrs. Craig W. Moore) Grant
1964 Sharon Arneson (Mrs. Kenny Gerlach) Independent
1965 Sally Swift, Roosevelt
1966 Julia Ann West (Mrs. Gary Grover) Grant
1967 Ana Maria Enriquez (Mrs. William Malaier) Jefferson
1968 Margaret Mary Heulskamp, Independent
1969 Rhonda Anderson (Mrs. Ted Crisell) Marshall
1970 Laurie King, Wilson
1971 Kristi Lee (Mrs. Wendell Birkland) Roosevelt
1972 Mary Matney (Mrs. Daniel Peterson) Madison
1973 Anne Du Fresne (Mrs. Robert Gale) Lincoln
1974 Danita Ruzic (Mrs. Thomas Stevens) Madison
1975 Heather Van Wessem, Jackson
1976 Diana Fredericks, Cleveland
1977 Sue Higgins, Cleveland
1978 Tina Klassy, Franklin
1979 Rochelle Anderson, Marshall
1980 Robin Marks, Lincoln
48
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JOHN LAUER President
Portland Rose Society
93rd Annual Portland Rose Show
June 11-12, Lloyd Center Ice Pavilion
The annual Portland Rose Society's Rose Show is the oldest and largest of its kind in the United States. The Rose Show actually is older than the Rose Festival and this year celebrates its 93rd anniversary on Thursday and Friday, June 11-12, at the Lloyd Center Ice Arena.
The Rose Festival Queen officially opens the show at 12:30 p.m., Thursday, but the show continues through Friday evening.
The public is invited to bring their best roses to the show between 6:30 a.m. and 10 a.m. on the opening day. Judging usually takes place from 10 a.m. to 12 noon. The viewing public will be admitted beginning at 1 p.m.
NIKE is just as Oregon as the Douglas fir, the Willamette Valley, Tillamook cheese and the Trail Blazers.
You may not have known it, but NIKE was born and bred in the Beaver state. Today, after only 11 years, we’re one of Oregon’s
largest companies and the makers of the number one running shoes in America. It’s good to call
Oregon our headquarters, but even better to know it’s our home.
Beaverton, Oregon
G.l. Joe’s Rose Cup Races
Friday, June 12 through Sunday, June 14 9 a.m.-6 p.m.
CRC Trans-Am Feature, Sunday June 14
The Portland Rose Festival is off to the car races for three days of exciting action beginning Friday, June 12. G.l. Joe's sponsors the annual Rose Festival Sports Car Races on the 1,9-mile road course at Portland International Raceway.
Trans-Am drivers from across the continent will compete for $30,000 in total prize money. Custom made autos also will be a part of 12 different category races, including the featured Trans-Am event. The Seventh Annual Trans-Am race will be sponsored by CRC Chemical Company for the second straight year.
Last year the Rose Cup races enjoyed its 20th anniversary. California driver Mark Pielsticker drove his Monza from the third qualifying row to win the Rose Cup's featured race. Local favorites Monte Shelton (three time winner) and Herschel McGriff finished third and fourth respectively behind Pielsticker and John Bauer.
The Trans-Am event at PIR is part of a nine-stop circuit. Racers will make a stop at Charlotte, N.C., before journeying to Portland. Other classifications of auto racing along with the Trans-Am time trials will precede Sunday afternoon's featured event.
Various marque clubs around the state congregate around the track and invite spectators to view their immaculate cars. From the Austin Healy Club of Oregon to the statewide Trans-Am Club, these organizations exhibit their autos and gladly answer questions that curious onlookers have to offer.
The excitement of Sunday's race will be carried by
>1 HElMRArH- I I
.1 • • I
simulcast over the PIR public address system and Radio KLIQ. A team of broadcasters will cover every turn, every spill and every thrill as they pull racers from the track for a first hand account of Sunday's races.
Rose Cup programs are on sale at PIR and at all G.l. Joe's locations during Rose Festival Week, Parking at the track is free on all days of Rose Festival racing.
Past Winners of the Rose Cup
1961 Jerry Grant, Yakima, Wash. (3-Litre Ferrari)
1962 Jerry Grant, Yakima, Wash. (Ferrari Testa Rosa)
1963 Bill Stephens, Vancouver, B.C. (Lister Corvette)
1964 Pierre Phillips, Portland, Ore. (Lotus 23B)
1965 John Hall, Vancouver, B.C. (Porsche RSK)
1966 David Phelan, Portland, Ore. (Ford Cobra)
1967 Bill Amick, Portland, Ore. (McLaren Mark 11)
1968 Stan Burnett, Seattle, Wash. (Burnett Mark 11)
1969 Jon Milledge, Mountain View, Calif. (Brabham Ford Formula 11)
1970 Milt Minter, Los Angeles, Calif. (Porsche Carrera)
1971 Herb Caplan, Los Angeles, Calif. (Corvette)
1972 Monte Shelton, Portland, Ore. (Lola)
1973 Bill Cuddy. Hidden Hills, Calif. (McLaren M8E)
1974 Monte Shelton, Portland, Ore. (McLaren M8F)
1975 John Greenwood, Troy, Mich. (Corvette)
1976 Monte Shelton, Portland, Ore. (Porsche RSR)
1977 George Follmer, Hermosa Beach, Calif. (Porsche 934)
1978 Tuck Thomas, Minneapolis, Minn. (Chevy Monza)
1979 John Paul, Lawrenceville, Ga. (Turbo Porsche)
1980 Mark Pielsticker, Orinda, Calif. (Chevy Monza)
Rose Festival Sports
Gymnastics Invitational
Saturday, June 6
Portland Community College, 7 p.m.
The Portland Gymnastics Center Boosters sponsors this gymnastics event, now in its fifth consecutive year. Competition is expected to include 14 of the top female gymnasts in North America. PCC is located at the Mt. Sylvania Campus in Southwest Portland.
Drag Races
Saturday, June 6
Portland International Raceway, 12 noon
The quarter-mile track will be buzzing at West Delta Park for the 21st annual Festival Drag Races. Qualifying will run through the day with eliminations starting at 7 p.m.
Bicycle Road Races
Sunday, June 7
Mt. Tabor Park, 9:30 a.m.
The oldest bicycle race in the state of Oregon winds its way through scenic Mt. Tabor Park on Portland's eastside. This 1.3-mile course has been used since 1962 for the races.
Bicycle Track Races
Saturday, June 6
Alpenrose Velodrome, 12 noon
The International Bicycle Track Racing competition will be held on the 14-year old Veledrome track at 6141 S.W. Shattuck Road. This is a national circuit event for bicycle track racers and is sanctioned by the U.S. Cycling Federation.
Beavers-Rose Festival Fireworks Night
Sunday, June 7
Portland Civic Stadium, 6 p.m.
The Rose Festival welcomes the Pacific Coast League's Portland Beavers in a special doubleheader baseball game against the Albuquerque Dukes which will be followed by a gigantic fireworks display.
Hockey Tournament
Thursday-Sunday, June 11-14
Valley Ice Arena, 8 a.m. daily
Formerly known as the Cam-Am Hockey Tournament, the Festival welcomes for the 14th year this exciting ice hockey tournament involving some of the finest amateur teams from around the country.
All-Star Basketball Games
Saturday, June 13
Memorial Coliseum, 6 p.m.
This Oregon High School Coaches Association event, cosponsored by the Oregon Sports Writers and Sportscasters 1 Association and the Rose Festival Association, will feature the most outstanding high school boys and girls in a doubleheader.
Timbers-Rose Festival Cup Match
Saturday, June 13
Portland Civic Stadium, 7:30 p.m.
The Portland Timbers, of the North American Soccer League, challenge their Pacific Northwest rival, the Seattle Sounders, in the fifth annual RF Cup Match. The Timbers hold a 3-1 edge in the series against Seattle.
52
Every cup of Yuban’ ... it's worth
tastes so r ich... a second cup.
A
Rich, rich Yuban® coffee. Yuban ground coffee is made from a special blend of 100% Colombian beans. The first cup is so enjoyable, you'll love seconds. That pleasure also goes for Yuban instant with its rich special blend. You'll have another cup? Mmm, of course.
Yjban. Richness worth a second cup.
Yuban is a registered trademark of General Foods Corporation.©General Foods Corporation 1980.
The most exclusive
Rose Parade souvenir you can buy.
A 1981 Pontiac J-Car
We, the Pontiac dealers listed below, are proud once again to supply the 1981 Rose Festival and Grand Floral Parade with its official cars.
All of them are beautiful 1981 Pontiacs. Sports cars. Hardtops. Sedans. And Station Wagons and J-Cars.
We hope you enjoy the Parade. And if you’d like to
remember it with a really exclusive souvenir, come visit any of us afterward, and we’ll be happy to offer you special savings on one of the 1981 Pontiac Rose Festival official cars.
Then you can have your own private little Rose Parade. Every day of the year. *
GREENLEE’S PONTIAC
10075 S.W. Canyon Road Beaverton, Oregon
Ph. 646-3131
JOHN LINK PONTIAC
1404 Main Street Oregon City, Oregon
Ph. 656-5285
MIKE SALTA PONTIAC
300 S.E. 122nd Portland, Oregon Ph. 255-9711
JIM WESTON PONTIAC
675 E. Burnside Gresham, Oregon
Ph. 255-3840
BILL COPPS INC.
9th and C Street Vancouver, Washington
Ph. 285-0541
Extent
- 60 pages
Contributors
Digital Publisher
Subject.Topic
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Language
Rights & Usage
In copyright. Intellectual property owned by the Portland Rose Festival Foundation is used by permission of that organization, which retains publication rights thereto. Use of materials from this collection beyond the exceptions provided for in the Fair Use and Educational Use clauses of the U.S. Copyright Law may violate federal law.
Identifier
- JWtxt_000152
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