Description
Official program for the 67th Annual Portland Rose Festival June 6–15, 1975. The theme for the festival was "Parade of Festivals."
Related content
Collections with this item
Details
Transcription
Official
Program
Annual
Parade of Festivals
Pacific Northwest Bell
Make ends meet
Beginning at 10 PM tonight or any night, you can call from one end of the state to the other and talk for ten minutes for $1 or less, plus tax. Just dial the call yourself without operator assistance.
Ten minutes for $1 after 10 PM. A moneysaving plan for those not-so-Long Distance calls.
©
&
A Parade ©f festivals
67th Annual
P©r(land R©se Festival
TABLE OF CONTENTS
A PARADE OF FESTIVALS......................... 4
FESTIVAL OF ROYALTY
Queen Selection and Coronation ............. 6
FESTIVAL OF FUN
Burl Ives Show/Festival Fun Center.......... 8
FESTIVAL OF SPORTS
Gl Joe’s/Rose Cup Sports Car Races............10
Equitable Savings/Rose Festival Track Meet,
Other Sports..................................11
FESTIVAL OF BANDS...............................12
PARADE OF FESTIVALS
Grand Floral Parade Map.......................14
Line of March.....................16,17,20,21,24
FESTIVAL OF TRADITIONS
MEMBERSHIP AND LEADERSHIP...................Insert
PARADE OF FESTIVALS
Visiting Queens and Celebrities...............18
FESTIVAL OF YOUTH
Junior Parade.................................22
Other Young-Inspired Events...................23
FESTIVAL OF SPECTACLES
Photo Tips .................................25
FESTIVAL OF RIVERS AND OCEANS
Navy/River Carnival.........................26
FESTIVAL OF FLOWERS
OFFICIAL SOUVENIR PROGRAM
Published by the
Portland Rose Festival Association 10 S.W. Ash St., Portland, Oregon (503) 227-2681
Clayton Hannon .... Executive Manager
Art Chenoweth........Publicity Director
Jack Wagner. Chm., Publicity Committee
Rose Society/Rose Show/Garden Contest
FESTIVAL OF HOBBIES
For Every Taste and Interest
27
..................27
FESTIVAL OF TRADITIONS
Royal Rosarians/Knighting Ceremony/Past Queens
1974 Grand Floral Parade Float Winners
FESTIVAL OF COMMUNITIES
Schedule of Events/Past Presidents
28
29
...........30
3
A Parade ©f Fes(ieal$ Portland R©se Festival
June 6-15, 1975
MANY FESTIVALS IN ONE
Although the official name is Portland Rose Festival, this community-wide occasion has developed through its almost seven decades of celebration as a rainbow of Many Festivals In One. Since the first Festival in 1907 a few customary features have always been included—a Queen or other Royalty, one or more parades, and entertainment features. In recent years, however, the Festival has expanded into new dimensions.
MORE THAN THREE DOZEN EVENTS
The number of events has grown to more than three dozen, most of them free. Emphasis has shifted from spectator events to events of involvement and participation. Something for everyone, all tastes, all ages, all interests has become the direction. It is entirely appropriate that the Grand Floral Parade theme this year (chosen by the citizenry in a Theme contest) should be “Parade of Festivals.” For this Festival is, indeed, a Parade of Festivals.
A MANY-FACETED
CELEBRATION
The choosing of the Queen brings about a Festival of Royalty. A Festival of Fun presents the Burl Ives Show and the Festival Fun Center complex. The Portland Rose Society and the Rose Garden contest contribute to a Festival of Flowers. Marine events create their own Festival of Rivers and Oceans. Young people have their Festival of Youth, with a Junior Parade, Junior Court, Milk Carton Boat Races, and other events. A Festival of Bands focuses on a night-time marching and playing concert. Many interests make up a Festival of Hobbies, from square dancing to coin collecting. A Festival of Traditions points attention to such differing traditions as the Royal Rosarian Knighting, the Indian Pow-Wow and a salute to the Festival Association Membership, whose contributions play a vital part in making the non-profit Festival a reality.
SPORTS IN PROFUSION
Biggest Festival of all is the Festival of Sports, with 15 scheduled happenings. The Gl Joe’s/Rose Cup Sports Car Races bring a national professional Trans-Am auto racing event to the Festival for the first time. At the amateur level, prep stars of three states and Canada compete in the Equitable Savings/Rose Festival Track Meet. Other sports events range from graceful figure skating to roaring drag races. Upon examination, the Rose Festival can be seen in its larger sense as a true Festival of Communities, for the events and the activity cover many of the city’s neighborhoods and bring in the participation of many nearby cities and regions. Truly, the 1975 Portland Rose Festival can be hailed as a “Parade of Festivals."
PARADE OF MANY
ELEMENTS
The event which always provides the climax to each Rose Festival, the Grand Floral Parade, is a combination of many elements. Besides the parade itself, with its completely flower-decorated floats, bands and equestrian units, the parade gathers together visiting Royalty and a trio of good-will ambassadors from Disneyland. A pre-parade band show and the post parade float display add extra interest to this cavalcade.
4
See the week’s events on
Rose Festival Highlights KOIN-TV, Ch. 6
The Benj. Franklin is bringing Arthur Godfrey to Portland for an eye-witness report on this year’s festival. You’ll hear his inimitable commentary, ably assisted by Oregon’s own Blaine Hanks.
Save Sunday evening to enjoy the highlights of Festival Week and review the prize-winning entries in the Grand Floral Parade with Arthur Godfrey.
Sunday, June 15 8:30 p.m.
SAVINGS & LOAN ASSN.
Franklin
Home Office: Franklin BJdg., Portland, Oregon 97204 Robert H. Hazen, Pres. • 32 Offices • Phone 248-1234
Benj. Franklin 1975 Rose Festival Float
Danita Ruzic
Festival ©f Royalty
Queen Selection and Coronation Friday, June 6, 8 p.m. Memorial Coliseum
Complete with multi-media screens, rippling lights and cascading fountains, the Queen Selection and Coronation opens the official 10 days of 1975 Rose Festival. One of 14 high school graduating seniors, chosen Princess by her fellow students, will be selected Queen by the panel of judges. Girls are interviewed and observed before the Coronation, with the final decision this night. Judges score each girl up to 35 points for appearance, up to 35 points for poise and up to 30 points for speaking ability. Each Princess promenades the stage as giant slide projections of her face appear overhead, followed by a one-minute movie of the girl in a favorite activity. She demonstrates a formal curtsey and delivers a halfminute impromptu speech from pre-selected topics. While judges deliberate, the Norman Leyden singers provide entertainment. Among honored guests will be Takeshi Itagaki, Mayor of Portland’s sister city, Sapporo, Japan. Mayor Itagaki is heading a delegation of Sapporo officials on a sister city visitation of Portland during the Rose Festival.
The
Norman Leyden Singers
6
-
1975 Rose Festival Court
Festival of Royalty
Princess Anne Rooney Grant
Princess Angela Dyton Jefferson
Princess Lydia Tjaden Marshall
siSH
Overture
Rose Festival Concert Orchestra John Richards, Conductor
Introduction and Welcome
Robert H. Hazen, President Portland Rose Festival Association
Homage by Royal Rosarian Honor Guard
Frank M. Tunno, Prime Minister
Invocation
Introduction To The Queen Selection
Richard Ross, Master of Ceremonies
Presentation of Princesses Grant, Jefferson, Marshall, Adams
Presentation of Junior Court
Princess Julie Odell Adams
Princess Jane McCuaig Cleveland
Princess Dawna Rae Rose Franklin
Princess Katie Brennan Independent (St. Marys)
Princess Jodie Ricks Roosevelt
Princess Heather VanWessem Jackson
Presentation of Princesses
Franklin, Roosevelt, Cleveland
Introduction of Former Queens and Presidents Intermission
Presentation of Princesses
Independent, Jackson, Madison, Monroe
Introduction of Directors
Presentation of Princesses
Wilson, Washington, Lincoln
Princess Geretta Fields Madison
Princess Debbie Semler Monroe
Princess Mary Elsasser Wilson
Princess Vicci Strang Washington
Princess Dorothy Hart Lincoln
Reprise of the Court En Masse Introduction of Judges
Entertainment
Norman Leyden Singers
Judges Deliberate
Introduction of the 1974 Queen
Miss Danita Ruzic
Announcement of the New Queen
Ceremonial Investment of the Queen
with Crown by Royal Rosarians Prime Minister Frank M. Tunno, with Scepter by Rose Festival Association President Robert H. Hazen, with a gift from the City of Portland by Mayor Neil Goldschmidt Proclamation by the Queen Recessional
7
Festival ©f Fun
With a Rose Festival dedicated to enjoyment, every event is fun at some level, although the pleasure in a traditional ceremony may be different from the madcap excitement of the Festival Fun Center. In former days, the Festival stressed sit-down entertainment shows. Changing with the times, the Festival today trends toward the participating kind of fun. Still, entertainment shows find their place and this year Burl Ives is the showtime attraction.
The Burl Ives Show, Saturday, June 14, 7 and 9:30 p.m., Civic Auditorium
Burl Ives became America’s foremost folk singer when most people thought of folk songs as cowboy music. In the Elizabeth Taylor film, "Cat on a Hot Tin Roof,” Burl was “Big Daddy,” and he's been Big Daddy most of his life. Starting in the 30’s as a ballad singer, Ives created his own CBS radio show, starred in 13 Broadway productions, and has made 23 movies to date, including an Oscar in 1958 for his supporting role in “The Big Country,” and was starred in the recent TV series, "The Bold Ones.” Ives has more than 50 record albums currently-available, embracing everything from Gospel to Mother Goose. For his two Auditorium shows, Ives will present a pleasant, relaxed program of his best, both historic and present day.
Opening the show will be Bruce Kelly’s New Oregon Singers, billed as "Oregon’s Official Ambassadors of Song,” with 21 major tours around the world, covering every continent except Antarctica. Kelly’s singers are young and good-looking, completely in the spirit of a Festival of Fun.
Festival Fun Center
West Side Seawall, downtown
A whirling kaleidoscope of activity day and night, the Fun Center returns again to the downtown seawall area, now much expanded because of the vacation of the former Harbor Drive. The Midway, with a new Kiddieland special area, is presented by Rainier Shows, offering more "Spectacular” rides than any midway show in the state, at popular prices. Arts and crafts booths give local artisans an unparalleled show-place and marketplace. Commercial booths offer a screened cross-section of products for sale and food ranging from hot dogs to scones to teriyaki. The Center opens every day about 11 a.m. (Sunday at noon) and stays open until 11 p.m.
8
Welcome.
The 4,700 people who work for you at United States National Bank of Oregon hope you enjoy the Rose Festival. And, naturally, we hope you’ll call us if you ever need a friend who’s also a banker.
i—r
BANCORP
Member F.D.I.C.
United States National Bank of Oregon Bancorp Leasing, Inc.
Bancorp Management Advisers Cascade Capital Corporation Commerce Mortgage Company US. Datacorp
Festival ©f Sp©r(s
More than anything, the Portland Rose Festival is a Festival of Sports. Fifteen sports events are scheduled with a number of others related to sports. Two most elaborate sports events are the Gl Joe’s/Rose Cup Sports Car Races and the Equitable Savings/Rose Festival Track Meet. Both are events in the tradition of grand spectacles, both are presented at well-developed sports facilities.
Gl Joe’s/Rose Cup Sports Car Races Friday, June 13-Sunday, June 15 West Delta Park, 9 a.m.-6 p.m.
For the first time in the 15-year history of the Rose Cup Sports Car Races, national professional drivers will compete in a Trans-Am 100-mile race, 50 laps around the city’s 1.9-mile road racing course. The Trans-Am is a national series begun in 1966 to establish a national champion manufacturer of American sports sedans and a national driver championship. Today it has evolved to a series which includes other high-powered car classes. The Camaros, Mustangs and Javelins of the early series are now joined by Corvettes, Porsches and Datsun 280Z’s.
Gl Joe’s Provides Sponsorship
Joining the Portland Rose Festival in sponsorship of this program is Gl Joe’s, Portland retailer which emphasizes automotive and outdoor equipment. Gl Joe's is putting up $10,000 for prize money and providing special promotional backing, plus advance discount ticket sales at all Gl Joe’s outlets.
Complete Racing Program
The Oregon Region, Sports Car Club of America, again will run the races. This will be the third in the six national Trans-Am events. The series was won last year by Peter Gregg in a Porsche Carrera 911. Milt Minter, 1970 Rose Cup winner, has been a regular competitor, as has Elliott Forbes-Robinson, who has competed in national points races in Portland. Some 50 drivers are expected. In addition, the SCCA and the Rose Festival will present a complete schedule of national points and regional points races, covering three days of driving, with the final feature event on Sunday. All admission is general, parking on-site is free.
Fifteen Years of Rose Cups
With this program, the Rose Cup marks its 15th annual competition. It has been won five times by Portland drivers. Only two drivers, Jerry Grant and Monte Shelton, have won twice. Shelton is the reigning champion.
Former Rose Cup Winners
1961— Jerry Grant, Yakima, Washington, 3-litre Ferrari
1962— Jerry Grant, Kent, Wash., Ferrari Testa Rosa
1963— Bill Stephens, Vancouver, B.C., Lister Corvette
1964— Pierre Phillips, Portland, Lotus 27
1965— John Hall, Vancouver, B.C., Porsche RSK
1966— David Phelan, Portland, Ford Cobra
1967— Bill Amick, Portland, McLaren Mark II
1968— Stan Burnett, Seattle, Burnett Mark II - Chev.
1969— John Milledge, Mountain View, Cal.,Racesales Brabham-Ford Formula II 1970 Milt Minter, Los Angeles, Cal., Porsche
1971— Herb Caplan, Los Angeles, Cal., Corvette
1972— Monte Shelton, Portland, Shelton Motors Lola
1973— Bill Cuddy, Hidden Hills, Cal., McLaren Mark Vlll-E
1974— Monte Shelton, Portland, Ore., McLaren M8F
10
{ II
UVL
Festival ©f Sp©r(s
Equitable Savings/Rose Festival Track Meet
Saturday, June 7, 1:30 p.m. Mt. Hood Community College
Third year for this growing athletic event for young prep stars, both boys and girls. Outstanding performers at the State high school meets in Oregon, Washington and Idaho receive invitations. In addition, a few are invited from British Columbia, Canada. Result is a fresh, fast-paced meet which brings together potential super-stars of tomorrow’s colleges and track clubs.
Equitable Joins Sponsorship
Equitable Savings & Loan Association, long-time enthusiasts for sports events, have come forward to underwrite athlete expenses for this meet, guaranteeing a top-quality Rose Festival event. Action is set at the outstanding Mount Hood Community College all-weather track, with Jim Puckett, MHCC track coach, returning as meet director. A special program will be published for the track meet. A substantial amount of covered seating is available at the track.
Ten Days of Sports Action
This year’s Festival starts and ends with sports and there is no day without some kind of competition or tournament. The
Tennis Tournament is already in progress when the Festival begins. The first weekend, June 7-8, offers marathon canoe races, hydroplane races, bicycle track races and road races, and an archery tournament. Monday, June 9, the seven-day racquetball tournament begins. Thursday, June 12, the intrepid motocross motorcycle riders joust in an evening program at West Delta Park. Friday, June 13, action begins in lawn bowling, bonspiel, amateur hockey and table tennis. Figure skating picks up on Saturday to run through the weekend. Final sports event on Sunday, June 15, is the Golden Rose Ski Tournament, high above Timberline Lodge on the snow fields of Mount Hood.
Rose Festival Drag Races Sunday, June 1, 2 p.m.
West Delta Park
Another long-time favorite Festival event is the Drag Racing program on the city-owned quarter-mile strip at Portland International Raceway. This year, the Drags are running in the afternoon, with qualifying in the morning. Exact program will be announced shortly before the event. There are sure to be some top fuel feature contests, super stocks, eliminators and other attractions favored by the speed-loving set.
11
Efes{ival ©f Bands
Capuchino, Millbrae-San Bruno, California, Honor Band
Minden, Nebraska
Buffalo, Missouri
North Kitsap, Washington
In one sense, the entire Rose Festival is a “Festival of Bands.” Five guest high school bands come into the city from far away places. Joining them are school bands, military bands and other musical groups. Playing, marching and displaying their showmanship, these many bands enliven the entire 10 days of Rose Festival—in the city streets, at special concerts, in the Grand Floral Parade, the Junior Parade, the Rosarian Knighting and other events. Special showcase for bands is the Festival of Bands.
Festival of Bands
Friday, June 13, 8 p.m.
Civic Stadium
On the artificial turf at Civic Stadium, five high school bands and one military group share the spotlight in an entire evening of concert. This year, for the first time, high school bands will be judged on music, marching and maneuvering, and showmanship/general effect. Each band will present a 15-minute field show. Order of appearance is: Magrath-Cardston of Cardston, Alberta, Canada. Milwaukie, Oregon. Minden, Nebraska. David Douglas, Portland. Capuchino of Millbrae-San Bruno, California. The U.S. Navy Band Northwest will present a 25-minute stage show.
Guest Bands From Afar
Half a dozen or less high school bands are invited annually to Portland as Guest Bands for the Rose Festival. This year, 30 bands applied for invitations. The most outstanding were selected. They include: Magrath-Cardston, Minden, and Capuchino, plus the Buffalo Gals of Buffalo, Missouri, and North Kitsap, Poulsbo, Washington.
Magrath-Cardston, Alberta, Canada
12
Parade ©f Fesficals
1975 Grand Floral Parade
Pre-Parade Show 9 a.m.
Parade Start, 10 a.m., Memorial Coliseum
The pinnacle of excitement comes in every Rose Festival on the second Saturday with the Grand Floral Parade, a completely-flowered procession dating its ancestry back to the very first Rose Festival in 1907.
Theme this year is “Parade of Festivals,’’ and each of the graceful floats will represent some Festival, real or imaginary. This is the parade that has everything, that sums up all the fun, all the beauty, all the tradition of Rose Festival time.
The Queen and her Court rule over all, riding the Chamber of Commerce float. Most of the other floats also carry pretty girls and compete for one of 13 coveted trophies. Last year's sweepstakes winner was Eastman Kodak, back this year to try for two victories in a row.
Five Guest Bands from outside Oregon join other bands to vie for the 1938 Court Award, a distinguished silver rose trophy established by the 1938 Festival president, the late Ralph Cake. This trophy was won in 1974 by Englewood, Colorado.
Mingling with the floats and bands are selected equestrian units from the three Pacific Coast states, costumed or uniformed, with flower-decorated mounts. This is a favorite event for many of the rodeo courts in the Northwest. Last year’s equestrian winners were Molalla Buckeroo Court for rodeo courts, Paula Graf for fancy dress or costume, and Western-ettes All Girl Drill Team for mounted color guards.
The parade is televised over a network extending throughout the region and is filmed and photographed by countless pro-
fessionals and amateurs, TV news teams and sideline spectators with snapshot cameras. PA systems spaced along the route inform viewers of the approach of the different entries and also announce winners of the float awards. Equestrian and band awards are not decided until the parade passes, since the judging is based heavily on movement along the parade route.
Officials and dignitaries ride white Pontiac convertibles, the official Rose Festival car. Most dignitaries are not listed in the official lineup, since many of them will be moved into the lineup immediately preceding the floats which win their awards. For example, Mayor Neil Goldschmidt will appear immediately before the float winning the Mayor's Trophy. Among other officials scheduled to apear, many of them with their families, are Governor Robert Straub, Rose Festival President Robert Hazen, Royal Rosarian Prime Minister Frank M. Tunno, and Portland Rose Society President Reuben Newcomb. Royal Court Chaperone Mrs. R. J. Frank will also ride as an honored guest.
Parade judging begins at 7:30 a.m. in the south parking lot of Memorial Coliseum. Winners are announced about 9:30 a.m. At 10, the procession begins moving from the parking lot through the Coliseum and along the route indicated by the accompanying map. The cavalcade is timed to run about 1 hour and 50 minutes, to fit into the 2-hour TV format. At the parade termination point, floats are convoyed to the Lloyd Center, where they will remain on display through Sunday.
parade „ START
1975
GRAND FLORAL [ PARADE ROUTE
SAT. JUNE IM4" 10 A.M.
14
How to rub elbows with President Ford,
Eric Segal, Sammy Davis Jr., Harry Belafonte,
Hal Holbrook, Maria Callas,
Carol Channing,
Burt Lancaster,
The Los Angeles Lakers, Roberta Flack,
Rose Kennedy,
Sally Struthers,
Bill Cosby and
Lee Trevino
In Portland, of all places.
Just stay at the Benson on Broadway.
That's where they eat, sleep and drink when they're in town.
BENSON
309 S.W. Broadway, Portland, Oregon 97205 • (503)228-9611 or toll free (800) 228-3000
WESTERN INTERNAHONAL HOTELS
Partners m travel with United Airlines
Grand Floral Parade-Crder of March
(Numbers 1, 2, 3, etc., indicate float. B is Band, H is Equestrian Unit.)
COLOR GUARD DIVISION
Marshal: Clyde Brummell
B-l Portland Police Motor Escort U.S. Navy Color Guard Unit
B-2 Navy Band Northwest—
Color Guard Band
50-member band from 13th Naval District.
H-l Oregon Mounted Governor’s Guard Oregon Governor Robert Straub rides with this group, created by gubernatorial executive order. Riders wear blue uniforms, feature all-matching silver equipment, and all carry the colors of the United States as this year’s specially-invited equestrian color guard entry.
1. EASTMAN KODAK COMPANY
Flag Day
The honor of first float position goes to the 1974 Sweepstakes winner, Eastman Kodak. Especially appropriate is the theme, “Flag Day,’’ for June 14 is U.S. Flag Day. An American Eagle with 50-foot wing spread revolves over panels depicting Betsy Ross, the Capitol Building, the Spirit of '76 and man’s first landing on the moon. Built by House of Flowers.
B-3 Royal Rosarian Marching Unit White-suited Rosarians, 200-member businessmen’s organization, have been City of Portland’s official ambassadors of good will since 1912.
2. MEIER AND FRANK COMPANY
Festival of Fashions
George Core, Meier & Frank Visual Presentation Director, designed this entry, which salutes fashion festivals around the world. Each live model wears a designer creation. Floral features are pink and orange roses, pink and orange carnations and natural green ferns. Built by Pageant Presentations.
H-3 Pendleton Roundup Queen and Court Queen Lori Anderson, Michele Evans, Susan Fitterer, Ann Lorenzen, Jan Terje-son.
B-4 Capuchino High School Band, Miilbrae-San Bruno, California
Honor Band for the 1975 Parade.
3. PACIFIC NORTHWEST BELL
Portland Rose Festival
A tribute to the Portland Rose Festival and the many flower festivals around the nation is portrayed with a lush rose garden scene. The garden is set off with a carved picture frame of white chrysanthemums. Graceful trees shelter each end of the float, flanking a large gazebo and two fountains, set among the varicolored blooms. Built by Herrin-Preston. H-4 Clackamas County Sheriff’s Color Guard H-5 Clackamas County Sheriff’s Posse
DIVISION NO. 2
Marshal: Lloyd Davis
B-5 Magrath-Cardston High School Guest Band, Cardston, Alberta, Canada
4. WASHINGTON SQUARE MERCHANTS
Disneyland's Year 'Round Festival Direct from the fantasy world of Disneyland comes Kathy Smith, Disneyland’s 1975 Ambassador to the World, together with two famous Disney characters, Mickey Mouse and Pluto. Miss Smith, 21, is from Tustin, California. Yellow and white mums, gladiola petals and a full live green tree dominate the float. Built by Commercial Displays.
H-6 Jody Noble, Miss Northwest Rodeo, Hermiston
B-6 Minden, Nebraska, High School Guest Band
5. LEVITZ FURNITURE
Shakespearean Festival
A graceful balcony is suspended over the street by means of huge urns of solid-packed rose cascades. Bubbling fountains are featured on either end of the balcony in the center of the urns. Below the balcony is a lush garden setting with a magnificent horse which seemingly prances on the pavement beside the float. Built by Herrin-Preston. H-7 King County Sheriff's Posse
B-7 Buffalo Gals Drum and Bugle Corps Guest Band, Buffalo, Missouri
6. GREATER RENO CHAMBER OF COMMERCE
Reno, A Festival of All Seasons An elaborate arch of intricate scrolls encompasses the entire frame of this float. Inside the enclosed garden are four elegantly costumed young ladies, representing the four seasons, standing amid flower beds planted in the colors of the respective seasons, with large suspended bowls of roses, inviting one and all to fun-filled festive Reno. Built by Pageant Presentations.
H-8 Lyle H. Cobb, Beaverton
H-9 Julia Rugg, National High School
Rodeo Queen and Shari Rugg, Athena
B-8 North Kitsap High School Guest Band, Poulsbo, Washington
7. PORTLAND RETAIL TRADE BUREAU
Easter Festival
A large, brightly colored Easter basket is filled with multi-colored Easter eggs and
16
Festival »f Ihadi^icns
P«r(land Rose Efes(iual Association
Directory of Members
The Portland Rose Festival Association, a non-profit volunteer organization governed by 50 directors, is 67 years old and in that time has developed some strong and flavorful traditions. The Festival receives no tax money or other public funds and it has become a tradition for the business, professional and social community to contribute to the financing of the Festival through Associate Memberships.
Most of the Festival’s events are free. Also, the Association provides a $500 Oregon college scholarship to each member of the Royal Court. The income from Memberships is vital to the continuing Festival program. Individual memberships are $25 and up, business membership $50 and up.
Following is a list of individuals, organizations and firms which were current paid members of the Festival Association at publication deadline time:
A-l Electric & Plumbing
A-l Silk Screen Products
A. A. Ambulance Service
A & W Industrial Fastening Devices
Alcoa
A. M. F. Voit Inc.
Abbey Rents
Abbott & Lind Inc.
Ace Electric
Acme Trading & Supply Co.
Action Print & Litho Inc.
Ad-Mail Inc.
E. M. Adams & Co.
Scott Adams Aden & Josi
H. Victor Adix Jr. M.D.
Paul Ail
Air Filter Sales & Serv.
Air West Alberts Clinic Albertsons
Albina Fuel Company Alcon Industries Inc.
Alexander & Alexander Allied Arts Studio Allison Electric Company Alpenrose Dairy Amalgamated Sugar Company Amco Distributing Inc.
American Brush Company American Bldg. Maintenance Co. American Data Service American Distilling Company American Guaranty Life Ins. Co. American Honda Motor Company American Industrial Serv. Co. American Inti. Forest Prod. Inc. American Linen Supply American Lumber Company American Mail Line Ltd.
American Motors Sales Corp. American Savings & Loan Assoc. American Sheet Metal Works Inc. American Steel Inc.
Ameron
Arthur Andersen & Company H.A. Andersen Company Anderson Asson & Hess Anderson Brothers Inc.
Anderson Die & Mfg. Co.
Francis H. Andrews
Andrews & Andrews Equipment Co.
Andrews Lumber Company
Apcoa Div. of ITT
Archer Blower & Pipe Co.
Armour & Company Ray Arndt Optical Supplies Robert Arneson Sales Agent Arrow Transportation Co.
Arts Thriftway Art-Pak Products Inc.
Ruth Ashbrook Bakery Associated General Contractors Associated Meat Packers Inc.
Atiyeh Bros. Inc.
Atiyehs Inc.
Atkinson & Co.
Atlantic Richfield Co.
Atlas Steamship Co.
Audio Electronics Co.
The Austin Company Auto Wheel Service Inc. Automated Insurance Associates Automatic Sales Company Automotive Equipment Co.
Auto Dealeis Assn, of Portland Avery Plumbing & Heating Avis Rent-A-Car System Azumano Travel Serv.
B. & D. Development Co.
Babler Bros. Inc.
Badgley Manufacturing Company Dr. Paul F. Bailey Jr.
Ron D. Bailey William A. Baldwin Ball -Ford Company Balzer Machinery Company Bank of California The Bank of Tokyo Bankers Life Company Bardsley & Haslacher Jnc.
Bardy Trophy Company Barker Mfg. Co.
Don E. Barnick David Barrows
E. J. Bartells Company The Bassist Corporation Joe Battaglia
Bauer Murphy & Assoc.
W. C. Bauman Co. Inc.
Fred N. Bay News Company Beall Pipe & Tank Corporation Beal-Oliver Sandy Blvd. Clinic James Beam Distilling Co.
Beaver Engraving Company Beaver Heat Treating Corp.
Ray F. Becker Company Began Equipment Bekins Moving & Storage Bemis Company Inc.
Benaroya Business Park Bench Advertising Co. Inc. Benihana of Tokyo Benj. Franklin Savings/Loan
F. E. Bennett Company Benson Chemical Corp.
Benson Hotel Charles F. Berg
J. Bernard Insurance Agency Bernard Dental Offices Berry Insurance Agency Berven Carpets Corp.
Beverage Equipment Co.
Biffs Seafood Restaurant Big C Stores Inc.
Billings Bookkeeping Service Billings & Cronn Company Bingham-Willamette Co.
Binyon Optical Co.
G. Cyrus Bishop
Robert A. Bitar
Clifford Bjorgan
Black & Company Inc.
Black Helterline Beck Rappleye Black Kendall & Tremaine Attys Blaesing Granite Company Blake Moffitt & Towne Blake & Neal Finance Company
Blanchard Lumber Company Dr. Norman L. Bline Blitz-Weinhard Company Blore Klarquist & Assoc.
Blue Ribbon Food Service Blyth & Company Inc.
Bocs Burgers Metropolitan Clinic Boise Cascade Bldg. Products Boise Cascade Bollons & Poss Realtors Bone & Joint Clinic Bower Moving & Storage Linden B. Bowman Realtor Bowmans Mt. Hood Gol, Club Boxer-Marcus Co.
Boyd Coffee Company Brady-Hamilton Stevedore Co. Braley & Graham Brewed Hot Coffee Inc.
Brewster Burnett & Baily Howard Brewton Gen. Contractor Britelite Bowl
British Motor Car Distributors Broadway Bowl Restaurant Broadway Deluxe Cab Company Broadway Furniture Brod & McClung Brodie Hotel SuddIv Bromme Selig Oringdulph & Parin Ronald S. Berg Russell Brown Office Service Bruce-Emmett Company Clyde Brummell Construction Dr. & Mrs. M. Dev Brunkow Bryans Piano & Organ Company Buckaroo-Thermoseal Inc.
Buck S. West Portland Texaco Builders Design & Drafting Service Bullier & Bullier Realtors Bullivant Wright & Assoc.
Burger King
Burlingame Flower Shop Burlington Northern Burns Brothers Tire Bush Garden
Business Equipment Bureau Business Mens Assurance Co. Business Printing Co.
Drs. Butler Reeh & Thornfeldt Buxton Motors
C.l.T. Corporation Cadet Manufacturing Company Caffall Bros. Forest Prodts. Inc. Kenneth E. Cain
Cake Hardy Buttler McEwen & We Cal-Ore Machinery Co.
Cal-Roof Wholesale Inc.
Calaroga Terrace Campbell Crane & Rigging Serv. Campbell/Galt & Newlands Inc. Michael E. Campbell Campbell Copy Company Inc.
The Canadian Imp. Bank of Comm. Canby Floral Company Garnett E. Cannon Canteen Company of Oregon Canton Grill Captains Corner
Caravan Motor Hotel
Carbon Dioxide Extinguisher Co. Careers, Inc. dba McDonald's Carmichael Oldsmobile Inc.
Drs. Carkner CG, DN, DC, Optometrist
Carnation Company
Carpet Fashions
John A. Carson
Carter Mfg. Co.
Cascade Construction Co.
Cascade Health Care Cascade-Pacific Lumber Co.
Cascade Shipping Co.
Cascade Sports Car Club The Castle
Casual Village
Cellocraft Bag Co.
Centennial Mills
Central Distributors
Chamber of Commerce Chappell-Spears Mobile Home Chase Gardens Chase Bag Company Check Printing Company Chili Pepper
Chinese Garden Restaurant Inc.
Chins Kitchen
Chown Electric Supply Company Chown Hardware & Machinery Christenson Oil Company Christmas Northwest Corp.
Churchill Tours Inc.
Cine-Craft Co.
City Brass Foundry
City Center Parking
City Rubber Stamp Co.
Clackamas Greenhouses Clarke Publishing Company Clifton & Company Clow Roofing & Siding Co.
Coast Janitorial Service
Coast Mirror Company
Coast Transport Inc
Coats & Clarks Sales Company
Coca Cola - USA
Coe Manufacturing Company
Henry Cohen
Cohn Bros.
Coit Drapery Cleaners Coit/Petzold
Cole Clark & Cunningham Cole & Weber Inc.
Collections Incorporated Collins Pine Co.
Collins & Wilmes Cigar Co.
Colonial Mortuary Columbia Coin Co. Inc.
Columbia Distributing Company Columbia Helicopters Inc.
Columbia Plywood Corp'.
Columbia River Pilots Columbia Steel Casting Co. Inc. Columbia Trane Inc.
Columbia Typewriter Co.
Columbia Wire & Iron Works Columbiaknit of Portland Columbian Bifocal Company Colwood Golf Course Combustion Engineering Inc.
Commerce Investment Inc. Commerce Mortgage Commercial Displays The Congress Hotel Charles Conkling & Sons Inc. Consolidated Dairy Products Co. Consolidated Metco, Inc. Container Corp, of America Continental Air Lines Inc. Continental Baking Co. Inc. Continental Can Company Continental Grain Co. Contractors Inc.
Convoy Company Ward Cook Inc.
James C. Maletis P.C.
Dr. Ralph G. Cooper D.M.D. Cordagency Inc.
Copenhagen inc.
Cornell Howland Robert L. Correll Corroon & Black-Forsgren Corsun Arms Motor Hotel Peter Corvallis Productions Cotter & Company Maxine Cozzetto Realtor The Crab Bowl Dudley Craig Ltd.
Credit Thrift Fin. Manag. Corp. Cromwell Tailors Bert Crosswhite Dr. Robert Crouch Crow Enterprises Inc.
The Crown Company Crown Zellerbach Corporation Crown Zellerbach Corp. Cummins Oregon Diesel Inc.
Ed Curry Candies Inc.
Custom Stamping & Mfg. Co. Dahnken Dames & Moore Dales Catering Service Dan & Louis Oyster Bar Daniel Mann and Assoc.
Danner Shoe Mfg. Co.
Dant & Russell Inc.
The Davidson Company Davies Biggs Strayer and Assoc. A. J Davis & Sons Inc.
A. W. Davis Supply Company Davis Alfred J. Company Dan Davis
Orthopedic Surgery Associates Day Music Company Dealers Supply Company Dean Distributing Co. Inc.
Delap & Paul Del Monte Corporation Del Monte Meat Company Delta Electric
Deluxe Check Printers Inc. Demme Bros Inc.
Denny-Wagoner-Wright Dependable Pattern Works Inc. Designed Interiors Inc.
Diamond Fuel Company Dickensheets-Potter Company The Dickinson Company Dicksorf Drug Co.
Robert H. Hazen
President
Portland Rose Festival Association Mr. Hazen, President of the Benj. Franklin Savings & Loan Association, is a former President of the Portland Chamber of Commerce and prominent in many civic activities, particularly in attracting national conventions to the city. He has been a Rose Festival director and active leader since 1960.
Welcome to the 1975 Portland Rose Festival, biggest and best in history! We always like to see each Festival better than the others and in recent years we have succeeded especially well. There are more events than ever, serving more varied interests than ever. Many events have added significant refinements and improvements. The Rose Festival is vitally important to Portland. For many people throughout the world, Portland means the Rose Festival, just as New Orleans means the Mardi Gras. Although we welcome thousands of visitors, we remember that the Festival is designed primarily for the enjoyment of the people who live here; a community-wide celebration that brings us all together in the spirit of fun and cooperation. Our city is better for it and we are better as individuals. I hope you will all join me in the many events this year and I hope you get as much satisfaction out of this year’s Festival and I know I will.
Dietrich Bye Griffin & Youel Dimitre Electric Co.
Directors Furniture Co.
Discount Fabrics
Dr. W. E. Dougherty
Double Happiness
Douglas Forest Materials Corp.
Dows Columbia Rug & Upholstery
H. A. Dryer Co.
Dun & Bradstreet Inc.
Dunham Printing Inc.
Dunis Distributing Co.
Duo-Fast Oregon Company Durametal Corp.
Durham & Bates Agencies Inc. Dwyer Overseas Timber Products Esco Corporation ESP Factors
Easterday Supply Company Robert L. Eaton Eaton Corporation Ebasco Services Eckelman Enterprises Economy Oil Company Ed. Roske Concessions H. Philip Eber Edwards Industries Inc.
Electrical Construction Co. Electrical Distributing Inc. Electromatic Inc.
Harry Elliott Inc.
Elliott Powell Baden & Baker Elmers Colonial House of Panck. C. M. Emeis & Company Emerick Construction Emerson Hardwood Co.
W. L. Enderud
Enoch Manufacturing Company Entre of Oregon Equitable Savings & Loan Ernst & Ernst
Evans Construction Company Evans Products Co.
Evergreen Stage Line-Gray Line Ray Go Wagner Inc.
Familian NW Inc.
Farmers Insurance Group Farrells Ice Cream Parlour Res. First Farwest Group Inc.
Faunt & Lewis P.C.
Federal Sign & Signal Corp. Feenaughty Machinery Co. Fewel-Comer Co. Inc.
Fibreboard Corporation Fibrex & Shipping Co. Inc.
The Fig Leaf
Frank Fink Company
J. P. Finley & Sons
Arnold J. Finstad
Finzer Business Machines Corp.
First Federal Savings & Loan
First National Bank of Oregon
First State Bank Of Oregon
Robert E. Fischer M.D.
Fish Grotto Ray Go Wagner Inc.
Jim Fisher Motors
Fitzgibbon Glass Company Fleet Leasing Inc.
Floorcraft Carpet Co.
The Florsheim Shoe Store Co. John F. Forbes & Company A. D. Ford & Sons Ford Industries Inc.
Forecaster Manufacturing Co. Foremost Dairies Forentco
Foster & Kleiser Company Fouch Electric Mrg. Co. Inc. Fowler Distributing Company Frady Construction Company Francis Motor Car Company Gerald W. Frank Fraser Paper Company Freedom Bank of Finance J. A Freeman & Son French & French International Freightliner Corp.
Friberg Electric Company Friday Olds, Inc.
Woody Froom Tire Co.
Fryer S. Quality Pie Shop Theodore W. Fryou Fullman Plumbing Co.
Fulton Moving & Storage Future Products Co.
GAF Corp.
The Gable Funeral Home Gainers Auto Clinic Galvanizers Company Garbarino Arighi Marracci & Co. Gardner & Beedon Company Dr. Charles E. Gardner Gateway Porsch/Audi Gateway Volkswagon Gatto & Sons Inc.
Gender Machine Works Inc. General Appraisal Company General Distributors Inc.
General Motors Acceptance Corp. General Teamsters Local 162 General Telephone Co. of the NW General Tool & Supply Genuine Parts Company George & Son Cutlery Georges Three Georgeson & Company Inc. Georgetown Manor Georgia-Pacific Corporation Gerber Advertising Agency Gerber Legendary Blades Gerlinger/Arnold/Reger & Co. Doug Gerow
Gevurtz Furniture Co. Inc.
Gl Joes Inc.
Gibbons & Reed Company Paul 0. Giesey/Adcrafters Giesy Greer & Gunn J. K. Gill Co.
Gillespie-Petersen Brokerage Gillespie Decals Inc.
The Gilley Company Gilmore Steel Corporation Al C. Giusti Wine Co.
Glass-Dahlstrom Printers Globe Ticket Co. of Wash. Golden Inn Motel The Goldsmith Co.
Goodrich Hauser & Webb W. F. Goodrum Goose Hollow Inn Goodyear Rubber & Supply Co. Grand Metal Products Corp. Grantree Corporation Grant & Roth Plastics Inc.
W. R. Grasle Co.
Gray Line Sightseeing Graziano Produce Great Western National Bank Green Transfer & Storage Co. Greggs Food Products Gresham Insurance Agency Carl Greve Jeweler Ray V. Grewe M.D.
Grigsby Bros.
Ray Grimshaw Inc.
Mr. John Grossman Clayton K. Gross D.M.D.
H. K. Ltd.
H & R Block Co.
Dr. C. H. Hagmeier Hall Tool Company Halton Tractor Company Carl M. Halvorson Inc.
Hampton Lumber Sales Co. Handel Lundborg & Co.
Haner, Ross & Sporseen, Inc.
Hanna Industries
Vivian Hanson Travel Service
Curtis T. Harper
Nancy Harrington
Harris Enterprises Inc.
Homer H. Harris M.D.
Harris Upham & Company Hartung Meat Co.
The Harver Company Harvester Cider Haskins & Sells C.P.A.
Hawes St. Clair Miller Cook fol. Bill Hay Inc.
Edmund Hayes Hayden Island Inc.
Ben H. Hazen L. D. Heater Music Co.
Heinrich Datsun Harold W. Heller John Helmer Haberdasher J. Henry Heiser & Company Charlie Helwig Inc.
L. W. Hembree Co.
W. P. Hemenway Company Hennessey Goetsch & McGee Piper Jaffray & Hopwood Herzog H. A.
Herzog Motors
Bart Hess Building Contractor Hess John J.
Hessel Tractor & Equip. Co. Hickory Farms of Ohio The Hickory Stick Alan Hicks Photography
Hilaires Encore Restaurant Hilaires Restaurant G. Spencer Hinsdale Hippopotamus Restaurant Mr. C.S. Hit Parade Music Co.
Hobart Sales & Service Hoch & Selby Co.
Hoffman Construction Co.
Holland Gateway Inc.
Hollywood Furniture Co.
Hollywood Lights Edw. Holman & Son Inc.
Holman Transfer Co.
Home Builders Association Hood River Distillers Inc.
House of Carpets Howard-Cooper Corp.
Howell R. B.
I. L. Jack Howk
Robert J. Howland
Hubers Restaurant
Wilson H. Hulley
Exxon Company U.S.A.
Hung Far Low
Isaac D. Hunt
Huntington Rubber Mills Hyster Company IBM Corporation Imperial Hotel Inc.
Imperial Paint Co.
Import Plaza
Independent Delivery, Inc.
I-D Inc.
Industrial.Air Products Indstrl. Refrigeration & Equip. Information Sciences Inc.
Instant Pattern Corp.
Insulation Contracting Co.
Inti. Brotherhood Electrical Wk. International Dunes Company International Harvester Co. International House of Pancakes Inti. Shipping Company Interstate Tractor & Equipment Interstate Training Service Irrigation Accessories Co.
The Irwin-Hodson Company ITE Imperial Corp.
J. & J. Construction Co. Inc. Maurice Jacobs-Jacobi Jade West Restaurant Jacqueline Shops
Jafco Inc.
Fred S. James & Company Jamoke Landing Jantzen Inc.
Japanese Ancestral Society Jayvee Brand Inc.
R. Jeibmann S. Nursery Staff Jennings Inc.
John L. Jersey & Son Inc.
Jewett Barton Leavy & Kern Johns Landing Johns Meat Market A. R. Johnson Electric Johnson Acoustical & Supply Co. Johnson & Higgins of Ore. Inc.
Joint Council of Teamsters 37 Mr. Dean L. Jones Jubitz Truck Stop Just Leather
Kalberer Hotel Supply Company KATU Television KEX Golden West Broadcasting King Broadcasting KGW KISN Star Broadcasting Inc.
K & K Photo Finishing Inc. KPAM-FM Stereo KPOJ Radio KPTV
KXL Radio Station Kaadys Service Station Kahls Interiors
Kaiser Foundation Health Plan Kalt Manufacturing Company Paul E. Keeney Company Kelley-Clarke Company Harold Kelleys Inc,
Kelleys Olympian Co.
Kelly Services Inc.
Kendall Lumber Mill Kennell-Ellis Photographers Kenton Machine Works Inc. Kentrox Industries Inc.
Kerr Grain Corp.
Perl A. Kessinger Keyser C. P.
Kienows Food Stores
Kilham Stationery/Printing Co.
King Size Photo
Robert S. Kinoshita
Lynn Kirby Ford
Kleenair Products Company
Karl J. Klein Inc.
Dr. Edward K. Kloos Knapp Printing Company Knappton Towboat Company Knauss Chevrolet Company Kneisel Travel Inc. Knickerbocker Motor Motel Frank Knoll Printing Paul Koch Volkswagen Wayne Kollas
Koppers Company Inc.
Dr. Michael L. Kovsky Koyama Kei Dr.
Dr. Arthur D. Kracke Kraft Foods Company Kubla Khan Food Co. Kuhnausens Kuni Cadillac Inc.
L-M Equipment Co. Inc.
Lagrand Industrial Supply Co. Lakeside Gardens Lamb-Weston Inc.
Lamm Motor Co.
Lang-Senders & Co.
Mr. & Mrs. Andrew L. Lauth Laventhol Krekstein Horwath & Henry Blauer The George Lawrence Co. Lawrence Security Lawrence Systems Inc.
Lawson Construction
Neil Goldschmidt
Mayor
City of Portland
The Hon. Neil Goldschmidt was elected mayor of Portland in 1972 and at that time was the youngest mayor of a major city in the U.S. Prior to that he served with distinction as a city commissioner. As mayor, he has shown a dedicated interest in people, neighborhoods, a livable environment, a peaceful and safe city, and a planned strategy for tomorrow's solutions.
I’d like to welcome all, visitor and native alike, to the 1975 Portland Rose Festival. Our Rose Festival is a tradition and, like most good traditions, it serves three purposes.
First, it helps to remind us of the rich history our city enjoys. The annual pageantry and pomp, ceremonies and celebrations are reminders of the civic pride that our citizens have in their community.
There is another purpose served by the Rose Festival, and that is the enduring tradition of change, the evolution of an honored festival to reflect our contemporary community and our changing perceptions of ourselves. Finally, there is the most basic of all Rose Festival traditions, that of enjoyment and relaxation, the fun and foolishness of all different kinds of people having a good time.
Irvin Layton
Ralph Leber Company Inc.
Thomas Lee Lennox Industries Inc.
Dr. Gerald H. Leshgold Lets Dine Out Co.
Morris Levin
Levitz Furniture Company Lewis Bros. Inc.
Liberty House/Rhodes The Charles H. Lilly Co.
Lincoln-Memorial Park Lipman Wolfe & Company The Little Chapel of The Chimes Lloyd Corporation Ltd.
Lloyd Travel Service Lloyds Furniture Lomac Motors Inc.
Loomis Armored Car Service Inc.
John W. Loomis M.D.
Lord Electric Co. Inc.
Losli Inc.
Lani Louie S. Inc.
Louisiana-Pacific Corp.
Luckey’s Buffet Tommy Luke Flowers Lumber Products Art Lutz & Co. Realtors Coopers & Lybrand M-D Brokerage Co.
Macadam Aluminum & Bronze Co. Maddox Transfer & Storage I Magnin & Co.
Mail-Well Envelope Co.
Mailliard & Schmiedell Herbert Malarkey Roofing Co.
Mall 205
Mallory Hotel
Ed Malone Agency
Management Recruiters
H. E. Management, Inc. dba McDonald's
Manitou Equipment Company
Charles Manlove M.D.
Marios Inc.
Dr. R. Kent Markee Marquam Medical Center Marsh & McLennan Mr. Ray F. Martin Maryland-Pacific Cone Co.
Mason Bruce & Girard Dr. J. Cliffton Massar The Matterhorn Restaurant Maydwell & Hartzell Inc.
Mayer Bros. Inc.
Mayflower Farms McCall Oil Company McCann Erickson Inc.
McCloskey Varnish Co\ of The N.W. Dezendorf Spears Lubersky & Ca.
McCormick & Baxter Creosoting McCracken Bros. Motor Freight McDonald's
McKee Pontiac
McKesson & Robbins Inc.
Ray A. MeNelan Matthew McKirdie M.D.
McMenamin Jones Joseph & Lang Bud Meadows Ford Inc.
S.P. Meat Market Medical Clinic Mediaeval Inn Leo J. Meienberg M.D.
Meier & Frank Company Inc.
Merck Sharp & Dohme Merrill Lynch Pierce & Assoc. Mei-Charlton Inc.
Metropolitan Disposal Corp. Metro-Portland Typesetting & Co. Fred Meyer Inc.
Dr. James V. Meyer Midway Lumber Supply Lt. Col. Paul F. Mielly Mill & Power Specialities Inc.
Miller Anderson Nash & Assoc.
Miller Paint Co. Inc. •
Millers For Men Milliman & Robertson Milne Construction Co.
Joseph A. Minott Everett Mitchell Advertising Mitchell Lewis & Staver Richard Mitchell Mitsui & Co. USA Inc,
Moffatt Nicol & Bonney Inc. Montavilla Lumber Co.
Monte Carlo Restaurant
Montgomery Capital Companies, Inc.
Dr. T. Montgomery
Montgomery Ward & Company
Moore Dry Kiln Company
R. Burke Morden
Martin T. Morlan Plumbing
W. Bruce Morrison Consult. Engr.
Morrison Oil Company
Morrows Nut House
MEC&C Advertising Inc.
Mortons Shoe Stores Inc.
Mt. Hood Radio & TV Broadcasting Dr. Earl C. Muck Multnomah Athletic Club Multnomah County Medcl. Society Multnomah Kennel Club Munnell & Sherrill Inc.
Murphy Logging Company The Murray-McCormick Env. Group Musicians Mutual Assoc. Local Mutual Wholesale Drug Myers Drum Company
John R. Nall
National Biscuit Company National Car Rentals National Cash Register Co.
National Electrical Contractor National Mortgage Company Nationwide Mutual Insurance Co.
R. W. Neighbor & Company Neighbors Of Woodcraft Paul Neils
Ken Nelson Equipment Co.
Ted Nelson Company
Nendels Inn
Nero & Associates Inc.
Ness Produce Co.
The Neurological Clinic The New Cathay Restaurant New York Merchandise Co. Inc. Newcomers Service of Greater Ptld. Robert Newell
Niedermeyer-Martin Company ‘
Nielsens Jewelers
Albert M. Niemi
Nob Hill Pharmacy
Dr. Noles Optometrists
Nordstroms
Norene Tire & Battery Company Norris Beggs & Simpson North Coast Seed Company North Pac Canners/Packers Inc. North Pac Grain Growers Inc.'
North Pacific Supply Co. Inc. Northwest Acceptance Corp. Northwest Airlines Inc.
Northwest Bookbinding Co. Inc. Northwest Copper Works Inc.
N.W. Electric Lgt. & Power N.W. Foundry & Furnace Co. Northwest Grocery Co.
Blue Cross of Oregon Northwest Insurance Co.
Northwest Lift Slab Co. Inc. Northwest Safe & Lock N.W. Livestock Prod. Credit Assn. Northwest Marine Iron Works Northwest Motor Welding Northwest Natural Gas Co.
N.W. Paper Box Mfgs. Inc. Northwest Pump & Equipment Co. Northwest Schools Inc.
Northwest Textbook Depository N.W. Truckstell Sales Inc. Northwestern Inc.
Northwestern Agencies Inc.
N.W. Ice & Cold Storage Co. Norwest Publishing Co.
George A. Norwood Nudelman Bothers Nulabs
Nu-Way Printing & Envelope Co. The Oaks Amusement Park Occidental-Transamerica Inc. Odyssey Productions Inc.
Tom Ogle Prescriptions The Old Country Kitchen Old Spaghetti Factory Oliphant & Bates Insurance Co. Oliver & Thompson Inc.
Olsen Roe Transfer Company Omark Industries Inc.
Omega Securities Inc.
Oneill Transfer Company Inc.
Mrs. Eleanor A. Ooten Opti-Craft Inc.
Oregon Asphaltic Paving Co. Oregon Audio Vidio System Oregon Automobile Insurance Co. The Oregon Bank Oregon Blue Print Company Oregon Culvert Company Oregon Electric Construction, Inc. Oregon Gift Shop Oregon Gasoline Dealers Asso. Oregon Handling Equip. Co. Oregon Laundry Cleaners Oregon Leather Company Oregon Marine Supply Company Oregon Mutual Savings Bank Oregon Pacific Industries Oregon Physicians Service Oregon Pioneer Savings & Loan Oregon Portland Cement Company Oregon Printing Plates Oregon Railroad Assoc.
Oregon Region SCCA Oregon Steel Mills Oregon Toro Distributors Inc. Oregon Trail Savings Oregon Transfer Company Oregon Typewriter & Record Co. Ore. Whsle. Novelty Co. Inc. Oregon Worsted Company The Oregonian Publishing Co. Oroweat Bakers Inc.
Otis Elevator Company Owens-Illinois Glass Company Owens - Corning Fiberglass Dr. Albert A. Oyama PHA Life Insurance Co.
Pacific Building Materials Pacific Carbide & Alloys Co.
Pacific Coast Nursery Inc.
Pacific Coca-Cola Bottling Co. Pacific Color Plate Company Pacific Diesel Power Company Pacific Finance Loans Pacific 1st Fed. Savings & Loan Pacific Fruit & Produce Co.
Pacific Hrdwre. & Elec. Co. Inc. Pacific Insulation Service/Sup. Pacific Intermountain Express Pacific Mach & Tool Steel Co. Pacific Meat Company Inc.
Pacific Metal Company Pacific National Advertising Pacific Northwest Bell Pacific Power & Light Company Pacific Steel Warehouse Co. Pacific Supply Cooperative Pacific Trailways Packer-Scott
Packouz Jewel Box Inc.
The Pagoda
Paine, Webber, Jackson & Curtis Painting & Decrtng Contrtrs. Pak-Well Paper Prod. Company Pan American World Airways Inc. Paper Mills Agency of Ore. Inc. Paramount Supply Co.
Parr Lumber Company Patrick Lumber Company G. W. Paulson Company Payless Drug Warehouse James C. Payne Peat Marwick Mitchell & Co.
Peco Inc.
C. L. Peck Contractor Peerless Division-Royal Indust. Pendleton Woolen Mills Peninsula Plumbing Pennwalt Chemical Corp.
J. C. Penney Co.
Pepsi-Cola Bottling Company Zanley Perkel
Peters Office Supply Company Richard J. Petersen M.D.
R. W. Peterson Mrs. Lewis Pfeifer Phillips Coughlin Buell. Stolof. Phillips Electronics Inc.
Photo-Art Commercial Studios Physicians Optical Service Piedmont Hardware Company Pierres French Bakery Pihl Transfer & Storage Co.
V. M. Pilip & Son Inc.
Don J. Pinson Associates Inc. Pioneer Fruit Distributors Inc. Pioneer Ins. Agency of Ore. Inc. Pioneer Ntl. Title Ins. Co. Pneumatic Systems Inc.
Pollock Motors Ponchos Restaurant Poor Richards Restaurant The Pop Shoppe Pope & Talbot Inc.
Poppers Supply Company
Porter-Scarpelli Macaroni Co. Portland Auto Auction Portland Bolt & Mfg. Co. Portland Bottling Company Ptld. Center Devel. Co.
Portland Center Pharmacy The Portland Clinic Portland Coin-O-Rama Ptld. Contractors Supply Portland Cutlery Co.
Portland Distributing Co. Portland Elevator Company Far West Federal Savings Portland Fish Company Portland Frozen Foods Portland General Electric Co. The Portland Hilton Ptld. Laundry & Dry Cleaners Ptld. Lawn Bowling Club Portland Lodge 142 BPO Elks Portland Machinery Company Portland Meadows Inc.
Portland Memorial Portland Motor Hotel Portland Orthodontic Group Portland Orthopedic Clinic Portland Outdoor Store Portland Paper Box Company Portland Precision Mtg.
Ptld. Precision Instru. & Rep. Allied Safe & Vault Co. Inc.-Pd. Portland Screw Co.
Portland Stevedoring Company Portland Trailblazers Portland Travelodge Motel Portland Wholesale Groc. Co. Portland Willamette Company Portland Wire & Iron Works Portland Womens Forum Portland Woolen Mills Inc.
Ports O'Call Merchants Ass. Postal Instant Press Arthur S. Potwin Poulson-Wilson Inc.
S. J. Pounder Realty Co. Pownall Taylor & Hays Precision Castparts Corp. Premier Gear & Mach. Wks. Price Waterhouse & Company Art Priestley Oil Company Print-Right Copy Center Printing Pressmens Union 43 Progress Electronics Co. of Ore. Property Counselors Inc. Prudential Insurance Publicity Providers Purdy Brush Company The Quay Inn Radio Cab Company Rainier Brewing Co.
Ramada Inn Rallye Fanatics Ramsay Signs Inc.
Taylor Ramsey Rancho Self Service Flowers Randall Construction Co. Inc. Don Rasmussen Co.
Rays Food Service United Buses Inc.
The Realty Group The Red Steer Dr. Raymond M. Reichle Reid-Strutt Co. Inc.
Reimers & Jolivette Reingold Jewelers Rentex Corp.
Reliable Transfer Co. Inc.
John F. Rennie Ron Rentfrow Reppert Clark & Howard Republic Cafe
Reser’s Fine Foods Inc.
Reubens
Reynolds Metals Co.
Rians Incorporated Rich Manufacturing Company Richardson Advertising Agency C. E. Riggs Inc.
Risbergs Truck Line River Queen
Riverside West Motor Hotel Riviera Motors Inc.
Roberts Business Machines Roberts Motor Company Robertson Factories Inc. Rockey/Marsh Pub. Rel.
Rodda Paint Co.
Rogers Construction Co.
Rodgers Hollywood Rol-Away Truck Mfg. Co. Inc.
Dr. George A. Ronning Roos-Atkins Roosevelt Hotel Rose City Awning Co.
Rose City Paper Box Inc.
Rose City Upholstery Rosenblatts
Roses By Fred Edmunds
Roses Restaurant
Dr. Cecil J. Ross
Ross Hollywood Chapel Inc.
George Rotegard
Roth Life Cycle Inc.
W. G. Rovang & Assoc.
Roy and Molin Inc.
Royal Inn of Portland Royal Rosarians Rudat Boutwell & Partners E. John Rumpakis Rusco Building Products The Rustler
Assets Management Inc.
Ben Rybke
Ryder Printing
S & W Fine Foods Inc.
Sabre Construction Company Safeco Insurance Co. of America Safeco Title Insurance Safeway Stores Inc.
Safway Scaffold Co.
Sam's Hideaway Jim Sahli Home Furnishings St. John Drug Company Sandberg Heating & Fuel Co. Sanderson Safety Supply Sandwell International Inc. Sandy Boulevard Dodge Sandy Blvd. Veterinary Clinic Sandycrest Terraces Sandys Camera Shop C. H. Savage Company Paul Schatz Furniture Co. Schermerhorn Bros. Inc.
E. Carl Schiewe Contractor Schlegel Typesetting Company Schmitt Steel Inc.
Dr. Louis B. Schoel Schulz Sanitary Serv. Inc. Schultz Wack & Weir Inc. Schumacher Fur Co.
Peter A. Schwabe Atty. Schweitzer S.
Mr. & Mrs. Ralph Scolatti Jack N. Seabold Seagram-Distillers Sealy Mattress Co.
Sears Roebuck & Company Securities-lntermountain Inc. Security Bank of Oregon Sees Candies Inc.
Sefton Can & Plastics Division Servomation of Portland Inc.
Shannon & Company Shannon & Wilson Inc.
Shaver Transportation Company Shaw Surgical Company Shedrain Unbrella Company Sheet Music Serv. of Portland Shell Oil Company Shepard Business Forms Company Sheraton Inn Airport Sheraton Motor Inn Sherwood & Roberts Showboat Restaurant & Lounge Shuler Rankin Myers & Walsh M. & H. H. Sichel Silver Eagle Company Silver Falls Packing Co. Inc.
Sivler Wheel Frt. Lines Homer Simantel Simmons Carbon Company Inc. Simmons Credit Co.
The Simms Company Simpson Timber Company Singer Sewing Machine Company Sir Winston’s W. C. Sivers Company Six Robblees Inc.
The Sizzler Family Steak House Skidmore Owings & Merrill Fletcher H. Skillern Jr.
The Skookum Company Inc.
Sky Chefs Inc.
T. E. Slanker Company
I. L. Sletta Company Donald C. Sloan & Company Small Parts Manufacturing Co.
Mr. & Mrs. Edgar Smith Smith Western Inc.
Smiths Home Furnishings Inc. Hilton Smith Associates Dr. Vinton D. Sneeden Snelling & Snelling Snyder Roofing Company Socialgraphics Howard Somers Southeast Roofing Co.
Souther Spaulding & Kinsey Sam Speciale Office Mach. Inc. Specialty Auto Glass Co. Inc. Specialty Woodworking Co. Inc. Spectrum Studios. Inc.
Sperry & Hutchinson Company Sam J. Sposito Lighting Special Sprouse-Reitz Co. Inc.
Stacey S. Lithography-Printing Stagecraft Industries Inc.
Stamm & Stuart Insurance Mgt. Standard Batteries Standard Oil Co.
Standard Printing/Office Sply. Standard Steel & Metal Company Star Machinery Company Stark Plumbing & Heating Inc.
Art Stearns Tires Inc.
Drs. Stearns Fearl & Breese Steinfelds Products Company Stenographic Office Services Stevens-Ness Law Publishing Co. Stevens/Thompson/Runyan Stewart & Tunno Insurance Stewart-Warner Alemite Sis.
H. J. Stoll & Sons Inc.
Storey Tool & Die Works Richard T. Stoutt Sumitomo Shoji America Inc. Sunset Fuel Company Sunshine Dairy Surgical Sales Inc.
Sutherland Electrical Contract Swartz Moving & Storage Co. Swede’s Auto Parts Swiss Tailors & Cleaners Inc.
System Auto Parks Inc.
TIME
F. M. Tarbell Co.
Tastee Products of Calif. No. 1 Taylor & Co. Inc.
Taylor Electric Tektronix Inc.
Temp-Control Corp.
Tempo Furniture Corp.
Joe Teresi Texaco Inc.
Thayer Business & Off. Equip. Co.
D. P. Thompson Co.
Norm Thompson Outfitters R. C. Thompson & Son Inc. Thuemmel/Marx & Whiting Inc. Thunderbird Motel & Restaurant Tice Electric Co.
Tie Bar
Tile Distributors Inc.
Timberline Lodge Time Oil Co.
Tire Marketers Inc.
Title Insurance Co. of Oregon Marv Tonkin Ford Sales Moe M. Tonkon Attorney Tops All Foods Inc.
Totem Transit Co.
Touche Ross Bailey & Smart Tower Oil Co.
Town Concrete Pipe Inc.
Trade Litho Inc.
Tradewell Stores Inc. Transamerica Title Ins. Co. Transmission Exchange Trans Pacific Financial Corp. Travelodge
Travel Counselors Inc.
Treck Photographic Inc.
Tri City Bowl Tri-Met
Triangle Milling Co.
O'Neill-Trixler Inc.
Timfab
Tube Forgings of America Tuck Lung Co.
Willie M. Tucker
Uhlemann Optical Co. of Oregon Union Ave. Motel Union Carbide Corp.
Union Oil Co. of California Union Pacific Railroad Company Uniservice Corp.
United Adjusters Inc.
United Air Lines United Brokers Co.
United Finance Co.
United Fire Extinguishers United Parcel Service United Salad & Produce United States Bakery Inc.
U. S. National Bank Utility Trailer & Equipment Vacuum Cleaner Specialists Inc. Valley Plaza Valley Truck Serv.
Vancouver Furniture Company Van Duyn Chocolate Shops Inc. Van Kirk S. Florist Van Waters & Rogers Inc.
Victoria Station Inc.
Viking Automatic Sprinkler Co. Viking Industries Inc.
Village Inn Pancake House Dean Vincent Inc.
Vinton Company Vista-St. Clair Inc.
William Volker & Company Volvo Western Dist. Inc.
J. M. Vranizan Company Waddles Restaurants
R. M. Wade & Company Clarence Walker Flowers Wallace Buick Company Wallace Security Agency Inc. Walton Tailoring Wanke Panel Company Washington Square Inc.
Washington Federal Savings Watcoa Div.-Mogul Corp.
Waterway Terminals Company Waterworks Supplies Co.
Watsons Valley Pharmacy Cloyd R. Watt Construction Co. Roscoe E. Watts
D. C. Wax Office Equipment House Weatherite Co.
Weiler Chevrolet H. A. Weiss
Mr. & Mrs. H. B. Wendell Wentworth & Irwin Inc. Wershow-Ash-Lewis Auctioneers West Coast Orient West Coast Business Inv. Ltd. Western Paper Company West Coast Picture West Portland Lumber & Hardware Western Air Lines Inc.
Mr. D. M. Nichols Dist Center Mgr. Western Business Builders Western Electric Co. Inc.
Western Elec.-Columbia River Western Food Company Western Grain Exchange Western Kraft Corp.
Western Machinery Corp.
Western Photo Mount Company Western Power Products Western Savings & Loan Western Stations Company Western Transportation Co. Westinghouse Electric Corp. Weyerhaeuser Company Whipple & Moshofsky Lumber Co. Whitaker & Whitaker White Rock Bottling Co.
White Stag Manufacturing Co. White Sutherland Parks & Allen Dr. James M. Whitely Widing Transportation Stan Wiley Inc.
Wilfs Station Inc.
Rudie Wilhilm Warehouse Co. Willamette Industries Inc. Willamette Savings & Loan Asn. Willamette View Manor Inc. Willamette-Western Corp.
Lew Williams Cadillac Williamsen & Bleid inc.
Willoughby Hearing Center Wills Enterprises Inc.
Wilsey & Ham. Inc.
Wilshire Medical Center Pete Wilson Realty Inc.
Winter Products Co.
Dean Witter Wolf & Company Wolff-Zimmer-Gunsul-Frasca Wood Feathers Inc.
F. W. Woolworth Company Wymore Transfer Company Xerox Corporation Ye Olde Towne Crier Yergen & Meyer C.P.A.
Porter Yett Jr. Gen. Contractor Arthur Young & Company Zell Brothers Werner E. Zeller M.D.
Zellerbach Paper Company Zidell Expl. 607500 A. J. Zinda Company
In Appreciation
The success of the Portland Rose Festival would not be possible without the skills, talents and efforts of many people. Following are a few who have contributed greatly to this program and other communications activities of this year’s Rose Festival:
Program Cover: OREGON STATE HIGHWAY PHOTO. Graphics: COLE & WEBER. Special art: CARLETON L. SNYDER, COMMERCIAL DISPLAYS, INC. Court pictures: KENNELL-ELLIS. Photography: HERB ALDEN, ROBERT AMES, BOB BACH, CONKLING PHOTOGRAPHY, PETER CORVALLIS, ROGER JENSEN, EDMUND Y. LEE, ALFRED MONNER, DANA OLSEN, RALPH PERRY, PHOTO ART, PORTLAND ROSE SOCIETY. Track photos courtesy OREGON JOURNAL SPORTS. Special editorial material: EASTMAN KODAK CO.
Coronation Production—Producer: BRUCE RUMINSKI. Audio: WAYNE LUND, ROSE CITY SOUND. Lighting: DON CAMERON, HOLLYWOOD LIGHTS. Multimedia electronics: BLAINE SMITH, ENTRE OF OREGON. Movie photography: J. WILDER MINCEY. Still photos (candid): DENNIS AREHART, BRUCE LANDREY; (portrait) BILL ODBERT, KENNELL-ELLIS. Stage setting: CARLTON L. SNYDER, COMMERCIAL DISPLAYS, INC. Production assistance: RON PANFILIO, GEORGIA-PACIFIC: JACK FISHER, DEAN BOND, PACIFIC NORTHWEST BELL. NORMAN LEYDEN SINGERS: DR. NORMAN LEYDEN, Director. JEANNIE REY ROUTTU, Choreographer. AL CLAUSIUS, Manager.
Grand Floral Parade-Grder of March
(Numbers 1, 2, 3, etc., indicate float. B is Band, H is Equestrian Unit.)
lovely ladies. A proud Easter Bunny watches over the entire scene. Carried out in white mums, red roses and varicolored gladiola petals. The Portland Retail Trade Bureau is an association of Portland businessmen. Built by Commercial Displays.
DIVISION NO. 3
Marshal: Ian Higginbotham
H-10 Ike Whiteley, Portland
H-10A Wasco County Fair and Rodeo Court, The Dalles
Queen Debbie Warner, Crystal Davis, Pam Nagle.
8. GAF CORPORATION
Vienna Waltz
Fourth year in the Grand Floral Parade for GAF, with more than 1,000 employees involved in flowering the float and selecting the riders by popular ballot from among their co-workers. An elegant ballroom scene is recreated in flowers. Waltz music plays as two suspended chandeliers twirl over a parquet dance floor. Built by Herrin-Preston.
B-9 Clan Macleay Pipe Band, Portland
9. JANTZEN BEACH CENTER
Carrousel Festival
The famed Jantzen Beach Center carrousel is symbolized in this unique entry, featuring six authentic wood-carved merry-go-round ponies covered with multi-colored glad petals. At the center of the carrousel a canopy of orange, red and yellow blooms is topped with “Forever Yours’’ red roses in a riot of variegated color. Built by House of Flowers.
H-13 Paula Louise Graf, Woodburn B-10 Lakeridge High School Band
10. LAKE OSWEGO CHAMBER OF COMMERCE
Festival of the Arts
Girls in Greek hairstyle and makeup pose as statues to represent the nine mythological daughters of Zeus, symbolizing the arts. The daughters stand in a Greek garden setting of pillars and fountains. At the base, flowers recreate the man-made Lake Oswego feeding the fountain waters, to depict the City of Lake Oswego as home of the Festival of the Arts. Built entirely by community volunteers.
H-14 Molalla Buckeroo Court
Queen Judy Ruddell, Carolyn May, Sandi Vantz.
11. PORTLAND GENERAL ELECTRIC
Sapporo Snow Festival
Miss Sapporo, Machiko Miyoshi, comes from Portland’s sister city in Japan to ride this float. She is depicted being borne by four footmen in a Kago, over an ornamental Japanese bridge through a grove of graceful trees, laden with icicles. PGE employees ride. Built by Festival Artists, decorated by PGE employees.
H-15 Mrs. Bert Croshaw, Seattle
B-ll Hillsboro High School Band
DIVISION NO. 4 Marshal: Jake Bigham
12. UNION PACIFIC RAILROAD
Great Big Rollin' Railroad
Anne DuFresne, 1973 Portland Rose Festival Queen, rides this light-hearted entry. A cartoon train puts on the brakes to avoid hitting an animated cow standing on the tracks. Miss DuFresne is the milkmaid trying to get the cow to move, as bells clang, steam shoots out and the cow bawls its frustration to the throng. Built by Herrin-Preston.
H-16 Oregon Pinto Breeders and Exhibitors Association Court
Queen Carol Ayer, Judy Wetmore, Julie Wetmore.
B-12 Centennial High School Band
13. GREATER GRESHAM AREA CHAMBER OF COMMERCE
Fun On Parade
Two big black Percherons pull this float entry sponsored by the Greater Gresham Chamber of Commerce, with the spotlight on fun featuring Miss Gresham 1975, lovely Betty Hufer, and a group of members from the Gresham Senior Center, playing washboard band style tunes. The lively oldsters decorated this horse-drawn entry with carnations, daisies and roses.
H-17 Gresham Westernairs 4-H Color Guard Jean Arthur, Diane Hothouse, Susan Richards, Rhonda Gantenbein, Beverly Weeks.
14. UNITED STATES NATIONAL BANK
Carnival in Rio
The reigning Miss Portland, Maya Adam-ovics, rides this unique cantilevered float which features two brilliantly colored Scarlet Macaws perched on a branch between garlands of cattleya orchids and beds of roses. The birds’ tails unfurl to the rear of the float to create the unique carnival setting that is Rio. Built by Festival Artists.
H-18 Merry Ann Woods, Mulino, Queen of the Molalla Bicentennial Celebration
B-13 Jackson High School Band
17
Parade ef Fes(ieals
There is much more to the Grand Floral Parade than the smoothly moving procession seen by onlookers. Behind the scenes, hundreds of people contribute time and effort to plan the procession, to dramatize its features and ensure that it becomes the entrancing spectacle it aspires to be. Float builders, some professional, some community volunteers, enlist hundreds of helpers for the final flowering, working through the night so that by daybreak each float reaches its peak of floral perfection.
Pre-Parade Show, Saturday, June 14
9 a.m., Memorial Coliseum
Setting the tone for the Grand Floral Parade is the pre-parade show of music and marching. This year the show will present two visiting high school Guest Bands, the Buffalo Gals Drum and Bugle Corps from Buffalo, Missouri, and the North Kitsap, Washington, Band. Joining them are two unique groups, the Salvation Army Brass Band and the La Senorita's Girls Drill Team of Seattle, Washington.
St. Paul Winter Carnival Queen of Snows Bobbie Mischke
Post-Parade Float Display
Saturday, June 14 and Sunday, June 15
Daytime until 6 p.m., Lloyd Center
Ail the floats from the Parade are drawn up in formation for picture-taking, conversation and comparison. Perfect for a leisurely walk-through.
Miss Sapporo Machiko Miyoshi
Visiting Royalty
Visiting Royalty and celebrities from other Festivals and lands always lend touches of glamor to the Grand Floral Parade. This year three young ladies are coming from opposite sides of the globe to appear and ride floats in the Parade.
From Japan comes Miss Sapporo, Machiko Miyoshi, to ride the Portland General Electric Co. float. She will travel here as part of a delegation from Portland's sister city on an official visitation. The delegation includes government officials, businessmen and other prominent personages from Sapporo. Bobbie Mischke, Queen of Snows for the St. Paul, Minnesota, Winter Carnival, will appear on the Northwest Natural Gas Co. entry. Miss Mischke is 20 years old, a junior at the College of St. Catherine in St. Paul, majoring in home economics and art. She fits in perfectly as a Winter Carnival Queen. Her favorite sports are skiing and figure skating.
Kathy Smith, 21, of Tustin, California, pays an official visit to the Portland Rose Festival as Disneyland’s 1975 Ambassador to the World. When Miss Smith is not traveling the U.S. extolling the marvels of Disneyland, she is a student at University of California, Irvine. Her hobbies are sewing, jogging, reading and gardening. She will appear on the Washington Square float with two famous Disney characters, Mickey Mouse and Pluto. The trio will also serve as Grand Marshals for the Junior Parade on Thursday afternoon, June 12.
1975 Disneyland Ambassador Kathy Smith
The Benson High School Drivers
Portland's Benson High School, almost-entirely male in enrollment, does not choose a Princess for the Royal Court. But the Benson young men have their vital contribution to make to the Festival. They drive the white Pontiac convertibles which are the official cars for the Queen and Court. Applicants for the eight positions pass a rigorous physical and psychological screening. To be selected is a coveted honor.
Benson High School Drivers
Clockwise, starting from upper right: Carl Dean, Captain; Jeff Sjodin, Co-Captain; Jerry Bassett, Larry Kordosky, Ron Love, Bob Gordin, Jeff Sievert, Matt Neve.
r
18
and no bank like Real
Grand Floral Parade-Grder of March
(Numbers 1, 2, 3, etc., indicate float. B is Band, H is Equestrian Unit.)
15. BENJ. FRANKLIN SAVINGS & LOAN
Colonial Flower Festival
Benj. Franklin Federal Savings & Loan Association carries out its traditional Colonial theme. Beautiful trees with cascades of flowers frame an early-Ameri-can open carriage pulled by two prancing white horses. Riders, all Benj. Franklin employees, are Laura Roggenbihl, Jan Erickson and Adrian Kloak. Built by Herrin-Preston.
H-19 Salem Saddle Club Drill Team Color Guard
Harold Ballweber, captain. Chris Parker, Duane Goertzen, Feme Hansen, Bob Hanse.
QUEEN’S DIVISION Marshal: Walter Henningsen B-14 Marshall High School Band
16. LLOYD CENTER MERCHANTS
Lucia Festvial of Lights Each November the Lucia, Queen of Lights pageant is celebrated at Lloyd Center. The Lucia Queen, Nancy Johnson, is surrounded by an oval frame of red roses. Riding with her are her Court, Dawn Walton, Carol Gimre, Rhonda Hus-tad. Giant stained glass windows of gladiola petals dominate the front and rear. Built by House of Flowers.
17. ALPENROSE DAIRY
This is My Country
Anticipating the forthcoming annual presentation of the Americana pageant slated at Alpenrose Dairy arena June 29-July 4, this entry features a band wagon, one of 12 circus wagons to be featured in the pageant, drawn by eight matched Shetland ponies. Drivers are Rex Blackmere and Willard Lyons. Inside the band wagon are members of the Rose City Banjoleers, followed by an honor guard of 13 costumed mounted cavalry. Self-built and decorated.
H-20 Emerald Empire Roundup Court, Eugene Tami Kennom, Joni Ramlo, Debbie Saunders.
B-15 Battle Ground, Washington,
High School Band
18. BATTLE GROUND CHAMBER OF COMMERCE
Harvest Days
A Horn of Plenty accented by an impressive Harvest Moon creates a floral tribute to the Battle Ground, Washington, Festival, “Harvest Days,’’ July 18-20. The bountiful cornucopia in shades of bronze, yellow and orange nestles on a base of straw and oak leaves. Five high school maidens and one country boy enjoy the ride. Self-built and decorated.
19. BETHEL AME CHURCH
Our Neighborhood is a Brotherhood A stylized touring car bears symbols of brotherhood, emancipation and enlightenment. Different colored hands are clasped together above the car. Breaking of the slave chain, the Liberty Bell, the inscrutable Zodiac and Wheel of Fortune appear. Self built and decorated. B-16 David Douglas High School Band
20. QUEEN’S FLOAT—PORTLAND CHAMBER OF COMMERCE
The Chamber traditionally provides the Queen’s Float, presenting the 1975
Queen of Rosaria, chosen June 6, an her Court of 13 high school graduating seniors preceded by a large urn overflowing with lush red roses. The Queen stands on a balcony with the Princesses seated on ascending risers. The 1975 Court is, in order of selection, Anne Rooney, Grant; Angela Dyton, Jefferson; Lydia Tjaden, Marshall; Julie Odell, Adams; Dawna Rae Rose, Franklin; Jodie Ricks, Roosevelt; Jane McCuaig, Cleveland; Katie Brennan, St. Marys (Independent); Heather VanWessem, Jack-son; Geretta Fields, Madison; Debbie Semler, Monroe; Mary Elsasser, Wilson; Vicci Strang, Washington; Dorothy Hart, Lincoln. Built by Commercial Displays.
21. OLD TOWN COMMUNITY
DIVISION NO. 6
Marshal: Douglas Peters
H-21 Clark County Saddle Club Rodeo Court
B-17 Fort Vancouver High School Band
22. CITY OF VANCOUVER
Fort Vancouver Sesquicentennial A floral replica of this historic fort features the blockhouse fort construction in the background, verdant trees, a canoe in the Columbia river and a giant Sesquicentennial emblem. Riding is Miss Sesquicentennial, chosen shortly before the Rose Festival begins. Self-built and decorated.
H-22 Westernetts Drill Team, Boring Raeleen Butcher, Lee An Baarstad, Cathy Snyder, Kathy Hansbrough.
B-18 Rex Putnam High School Band
23. HANNA INDUSTRIES
Bicentennial
Kicking off the nation’s Bicentennial celebration, Hanna Industries’ entry in this year’s Grand Floral Parade features a large golden eagle perched upon the Declaration of Independence. A fireworks display in flowers precedes the
20
Grand Floral Parade-Grder of March
(Numbers 1, 2, 3, etc., indicate float. B is Band, H is Equestrian Unit.)
eagle to depict Independence Day, the Fourth of July. Red, white and blue dominate the color scheme. Built by Commercial Displays.
H-23 Arlington Rodeo Court
Queen Karen Morris, Peggy Grubauch.
24. PASADENA TOURNAMENT OF ROSES
A long-time entrant in the Grand Floral Parade, Pasadena logically chooses to depict its own Festival, the famed Pasadena Tournament of Roses Parade and the Rose Bowl game. A simulated floral frame shows scenes from Pasadena, including a float passing thronged parade spectators and the Rose Bowl itself with the San Gabriel mountains in the background. Built by Herrin-Preston.
B-19 Royal Canadian Sea Cadets Band
25. ROYAL CITY SOCIETY—HYACK FESTIVAL
Remember When
The Hyack Festival float from New Westminster, B.C., takes spectators back to a wild West Coast with a race between two 26-foot dugout canoes straining to bring furs to the trading post. Eight Indian stalwarts strain every muscle in paddling the mighty Fraser river. The Hyack Festival each May features the longest one-day canoe race in North America. Self-built and decorated.
26. RELIABLE TRANSFER
Festival of Love
This is the 25th year for Reliable Transfer in the Parade, which is about as reliable as you can get. Four Shetland ponies draw a wagon carrying a doublesided open book. Riding, driving and walking alongside are Terry Bradley, Nancy Goldbeck, Scott Pfeifer, Carma Byles, Ron Lyon and Allen Pfeifer. Built and decorated by the Pfeifer family and Decorations Unlimited.
H-24 Quinten D. Warren
H-25 Russ Walker
DIVISION NO. 7
Marshal: Walter Collins
B-20 La Senorita’s Girls Drill Team, Seattle
27. SEATTLE SEAFAIR
Seafair on Parade
If pretty mermaids and mystic colors of the sea are to your liking, this float will catch your eye. With Galen Motin, Seafair Queen of the Seas, riding high atop the entry, Seattle’s popular Seafair pays its respects once again to the Rose Festival. Riding with Queen Galen are two lovely mermaids. This year’s Seafair celebration will be July 24-August 3. Built by Pageant Presentations.
B-21 Seafair Clowns
28. FARMERS INSURANCE GROUP
Indian Pow Wow
Farmers Insurance Group of companies honors the first inhabitants of our country, the American Indian. A large Indian tom-tom sets the tone. At the front, a dignified Indian chief sits astride his pony in a verdant forest glade. At the rear is another glade with two shy deer among the trees. Danita Ruzic, 1974 Rose Festival Queen, is the lone rider. This is the 13th year in the Grand Floral Parade for Farmers Insurance. Built by Everett Fisch.
H-26 Washington County Diamond Rodeo Court, Beaverton
Queen Brenda Healy, Kim Rueckner, Susan Thomas.
29. WASHINGTON STATE APPLE BLOSSOM FESTIVAL
Apple Blossom Time Representing one of the oldest civic celebrations in the Northwest, this float comes from the apple growing community of Wenatchee, the home of the Washington State Apple Blossom Festival, 56 years old this year. Riding the float are 1975 Apple Blossom Festival Queen Teresa Adams and her two princesses, Debbie Sorrentino and Kathy MacDonald. The Apple Blossom Festival is held annually at Wenatchee in early May. Self-built, decorated by Pageant Presentations.
B-22 Franklin High School Band
30. NORTHWEST NATURAL GAS COMPANY
Winter Carnival—St. Paul
A salute to the famed St. Paul Winter Carnival brings two of its real-life personages to ride on the float. They are Bobbie Mischke, 1975 Queen of Snows, and Richard J. Long, Boreas Rex 39th. Beside a shimmering lake of real ice, on which skaters are performing, rises the fanciful ice palace of King Boreas and his Queen of Snows. Built by House of Flowers.
H-27 Mid-Columbia Saddle Club Association Court
Queen Vicki Barnhart, Becky Mesecher, Becki Puddy.
DIVISION NO. 8
Marshal: Wayne Garber B-23 Salvation Army Brass Band
31. ORDER OF DE MOLAY
Rose Festival 1907
A plantation coach depicts the type of float used in the first Rose Festival parade in 1907. It is horse-drawn as were many floats in that first parade. As is traditional, the De Molay float is decorated primarily with roses, mostly red. Self-built, self-decorated.
21
Festival ©f V©u(h
Since its beginnings, the Rose Festival has emphasized the young — their interests, their ambitions, their spontaneity. Most of the events, while not geared exclusively to young people, appeal to youth. Some events are designed entirely for the young set and the “oldsters” have to be content to play the role of spectator.
Junior Parade, Thursday, June 12
(See Map) Thousands of kids swarm through the East Side Hollywood District starting at 2 p.m. for the biggest children’s parade in the country. All entries are in costume or uniform and the age limit (except for certain guest entries) is 1st through 8th grades. It’s the final day of school this year and the youngsters are sure to be bursting with pre-summer ex-huberance. Floats, bikes, pets, all decorated, and bands compete for dozens of prize ribbons. The Junior Queen and her Court of seven princesses, ages 9 to 11, lead the procession.
The Spirit fives
in Portland
uni76 n
22
> Efesfiual ©f Y©u(h
* The Junior Court
The Junior Queen and Court, eight little girls from Portland, perform their own schedule of royal duties, participate in many ceremonies. Members of the Court this year are Kimberly Robertson, Shelley Benton, Tonny Tanner, Rhonda Vel-oni, Wendy Marks, Wendy Werner, Katie O’Connor and Senja Tapanen.
Milk Carton Boat Races
Friday, June 13, 1 p.m.
Westmoreland Park
Exclusively for boys and girls 8 through 16 and sponsored jointly by the Rose Festival and the Dairy Farmers of Oregon. Contestants build their own boats from empty half-gallon milk cartons and compete for cash prizes up to $50. An occasional capsizing doesn't hurt, since Westmoreland pool is very shallow.
Little “Briches” Rodeo
Sat.-Sun., June 7-8, 1 p.m.
Alpenrose Dairy
Sponsored as a youth benefit by Lloyd Center Optimists, the Rodeo gets kids 7 through 12 involved in catching greased pigs, milking goats and tying ribbons on calves' tails.
W,eg
-lad
.1
vou
• as far
■oT
23
Grand Floral Parade-Crder ©f March
(Numbers 1, 2, 3, etc., indicate float. B is Band, H is Equestrian Unit.)
H-28 Phil Sheridan Rodeo Court
Queen Pam Scharf, Mona Gurr, Vickie
Boekhoff.
B-24 Beaverton High School Band
32. KEX RADIO 1190—JUNIOR COURT
Small World of Rose Festival Junior Rose Festival Queen Katie O’Connor and her Court enjoy a picnic in the park. Queen Katie stands in an ornate gazebo while the little princesses sit on floral picnic spreads with their picnic baskets. Princesses are Kim Robertson, Shelley Ann Benton, Toyonnia Tanner, Rhonda Veloni, Wendy Marks, Wendy Werner and Senja Tapanen. Chaperone accompanying the Court is Mrs. Richard (Nancy) Davis. Built by House of Flowers.
H-29 Gilliam County Fair Court
Queen Rhonda Ericksen, Dorothy Tucker.
B-25 Madison High School Band
33. PACIFIC POWER & LIGHT CO.
Freedom Festivals U.S.A.
Betsy Ross unfurls our first national symbol of freedom before George Washington. This floral American flag, flowered entirely in carnations with stars of white rice, provides a stirring remembrance of the event. Two lovely Pacific belles in period dress grace the rose terrace in front of a natural screen of laurel and mums. Built by Pageant Presentations.
H-30 Lynette Brown, Fort Dalles Day Rodeo Queen, Rufus
B-26 Sunset High School Band 34. STEVENS & SON JEWELERS
> *
Chinese New Year
Recognizing the Dragon as the Chinese symbol of goodness and strength, Stevens & Son concocts one that would be 80 feet long if stretched out. This Dragon’s head tosses to and fro as it contemplates the crowd and its white moustache and beard toss in the breeze. A most unusual entry. Built by Festival Artists.
H-31 Cowlitz County Rodeo Court Queen Lori Graham, Terri Allison, Cynthia Higby.
DIVISION NO. 9
Marshal: Kenneth Klein B-27 Wilson High School Band
35. GEORGIA-PACIFIC CORPORATION
Festival of the Dance
Georgia-Pacific presents an exquisitely delicate float saluting one of the truly beautiful arts, ballet. A majestic swan gracefully nestles in a bed of pink roses. Dancing among large pink water lilies are two dancers moving to the strains of Tchaikovsky’s “Swan Lake,” most popular of all classical ballets. Built by Pageant Presentations.
H-32 Yamhill County Fair Court
Queen Debbie Mitchell, Peggy Kinche-loe, Beth Roy.
B-28 Reynolds High School Band
36. PORTLAND FIRE BUREAU
Festival of 1907
The Portland Fire Bureau has not missed putting a float in the Grand Floral Parade since the first parade in 1907. This float depicts the celebration of that continuous participation with an old 1907 fire steamer, complete with Sparky, the Fire Prevention Dalmatian dog and floral firemen in action. Self-built and decorated.
H-33 St. Paul Rodeo Association Court Queen Kim Schroeder, Sally Smith, Debbie Thornton.
B-29 Cleveland High School Band
37. FIRST NATIONAL BANK OF OREGON
Mardi Gras
The First National Bank of Oregon’s harlequin was so taken by Mardi Gras spirit that he scooped up a whole gang of Dixieland band players, costumed merrymakers and lots of confetti and balloons. Beaming with pride, he turns his gigantic head and winks at the onlookers. A variety of bright flowers in natural shades capture Mardi Gras glitter. Built by Commercial Displays.
H-34 Kathy Weick, Miss Rodeo Oregon,
Estacada
B-30 South Kitsap High School Band,
Port Orchard, Washington
38. PORT ORCHARD, WASHINGTON
Fathoms O'Fun
Recalls Port Orchard’s Fathoms O’Fun Festival each year. An old fashioned park scene depicts the gaslight era of the 1880’s. Focal point is a towering old— fashioned gazebo, flanked by rotatin;'’' platforms. The Queen and five Prin-^ cesses from the 1975 celebration are dressed in old fashioned white gowns with floral - adorned "skimmer” hats. Self-built and decorated.
24
{§5
{festival ©f Speejaeles
Photo Tips
The annual Portland Rose Festival is the type of spectacle that lends itself ideally to picture-taking. The 1975 Festival will be, if anything, bigger and better than ever with respect to photo subjects. Events appealing to picture-takers get under way Friday night, June 6, with the Queen Selection and Coronation at the Coliseum. The popping of flashbulbs during the ceremony always adds to the excitement. The next day offers numerous picture-taking opportunities with the River Carnival, including a boat parade.
Throughout the next week there is a variety of picture-taking events—ranging from the color and movement of the Festival Fun Center to the arrival of U.S. and Canadian ships at the downtown seawall. The Junior Parade on Thursday, June 12, is a panorama of kids and costumes and the Milk Carton Boat Races Friday, June 13, sees some unique boats and usually a few laugh-filled capsizings. If you like pomp and ceremony, the Knighting Ceremony Friday morning at Washington Park should satisfy your shutter-clicking desires.
Elaborate floats, pretty girls, smartly marching bands and high stepping horses are just a few of the items to be pictured at the Grand Floral Parade Saturday, June 14. The pre-parade area in the parking lot just south of Memorial Coliseum has floats assembling at daybreak, offering a challenging and un-
usual picture-taking opportunity. Following the actual parade, photographers will get a second chance to record those sights which they may have missed during the parade. This year, all floats will be displayed at the Lloyd Center from 1:30-9 p.m. on Saturday, parade day, and all next day, Sunday, 9 a.m.-6 p.m.
No matter what event you attend, photo experts suggest you arrive early and be sure you have plenty of color film. Also, it is important you use the proper equipment to record each of these events photographically. An ideal camera for still photos is the popular-priced pocket camera using color film. With this camera and film, you can take either slides or color prints which give you long lasting memories of this year’s rose festival.
While waiting for the parade to begin June 14, practice your human interest photography by looking for interesting shots of nearby spectators. Then, as the first parade unit—and each of the floats and bands you would like to remember— comes into view, picture its approach.
Any moving subject is “stopped” most easily as it moves directly toward or away from the camera. When a unit moves in front of you, keep it centered in the viewfinder of your camera as you follow its motion. While “panning” simply squeeze your camera shutter release for a crisp glimpse of the unit against an artfully-blended backdrop.
Whatever the Portland Rose Festival event, you will be a spectator with an advantage if you carry a camera.
Courtesy of Eastman Kodak Company
25
Kfes(ival ©f Rivers and Qeeans
The Pacific ocean and the many rivers of the region have from the beginning been a dominant influence on Portland and the entire area. The city enjoys the many economic benefits of a deep water harbor and maintains close traditional ties with the military maritime services. The closeness of the Pacific and the fine network of regional rivers create a continually-growing enthusiasm for pleasure boating, water skiing, scuba diving and other water-based pastimes.
U.S. Navy and Coast Guard, Canadian Navy
Since earliest days, military vessels have cruised upriver at Festival time, to moor at the seawall and welcome thousands of visitors aboard. Ships start arriving Wednesday, June 11, and stay through Sunday, June 15. The U.S. Navy has assigned seven vessels: the destroyer leader England, destroyers Southerland, John R. Craig and Henderson, submarine Gudgeon, hydrofoil High Point and oiler Navasota. The Coast Guard will detail two high endurance cutters, Munro and Campbell. Canadian Navy ships include three destroyer escorts, the Resti-gouche, Kootenay and Terra Nova, and four minesweepers, Chignecto, Cowi-chan, Miramichi and Fundy.
River Carnival, Sat.-Sun.,
June 7-8
In salute to the importance and vitality of the river system, the Carnival expands this year to a two-day event, based near Ports O' Call on Swan Island. First day features a boat parade, water ski exhibitions and other events. Second day offers hydroplane races.
26
Festival ©f Fl©wers
It couldn’t be a Rose Festival without emphasis on flowers and several features focus directly on the floral background of the Festival. The annual Rose Society Show is the oldest and largest rose show in the U.S. The Garden Contest helps inspire citizen interest in rose cultivation. The Rose Pin itself is symbolic of the Festival and an important fund-raising activity. During Festival week, many businesses and communities bedeck their walls and light poles with arrangements of roses and other flowers.
87th Annual Portland Rose Show
Thursday-Friday, June 12-13, Daily to 9 p.m.
Masonic Temple
This show began in 1889 and is a direct ancestor of the Festival. Anyone can enter and more than 60 prizes and trophies are awarded. Rose Society members wear bright red jackets. President this year is Reuben C. Newcomb. Frank Myers is show chairman.
Reuben C. Newcomb
Rose Garden Contest
Judging Monday-Tuesday, June 9-10
Any rose grower with 25 bushes can enter the 41st annual contest sponsored by the Royal Rosarians. The competition encourages homeowners, schools, businesses and public agencies to keep up Portland’s reputation as “The City of Roses.”
&
The Rose Pin
Different names have been given through the years to the annual pin produced for the Festival, yet the purpose remains the same: To show community solidarity and support, and to help provide funds I for events. Nowadays each Rose Pin is unique, designed as a collector’s item. The pin carries with it coupons for admission values to three events, plus an entry blank for the 1976 theme, which must be on the Bicentennial subject. Winning entry receives a 1975 Pontiac and there are four weekly prizes of vacation trips. Cost of the pin is $1.
PORTLAND rose FESTIVAL. 1975
JUNE 6-15
Festival ©f H©bbies
With “something for everyone” as a commitment, the Rose Festival naturally finds itself with a number of events appealing primarily to hobbyists. Any individual hobby event is not expected to attract masses of participants or spectators. Purpose of these events is to give all interests in the community a chance to enjoy their own special forms of recreation. The 1975 Rose Festival has four events which classify primarily as hobby events. The Coin-a-Rama, long-standing feature, occupies the Masonic Temple the first week end, June 6, 7 and 8, sponsored by the Portland Coin Club, with 50 leading U.S. and foreign dealers exhibiting rare coins and currency. Sunday, June 8, car rally enthusiasts gather at Oregon Museum of Science and Industry for a Rallye de Roses and Rallye School, sponsored by Rallye Fanatics. The same day the Kelly Butte Range is the scene of an exhibition of muzzle loader rifle shooting. Biggest hobby exhibition event is sure to be Rose Festival Square Dance at Memorial Coliseum Friday night, June 13. Last year this demonstration by square dancing clubs and groups drew 3,000 participants and spectators.
27
Festival ©f Traditions
In its 67 years the Portland Rose Festival has constantly changed with the times, yet certain traditions remain from early days and draw continued interest and enthusiasm. The Royal Rosarian Knighting Ceremony exists virtually unchanged since it began in 1912. Past Queens are still remembered with their plaques along the Queen’s Walkway in Washington Park. The YWCA Strawberry Breakfast returns for the 42nd year as a charming interval in the whirlwind Festival period. The Indian Pow-Wow, not an old event compared to many, reminds us that another culture was celebrating here long before Portland existed.
Royal Rosarian Knighting Ceremony
Friday, June 13, 10 a.m., Washington Park
The Royal Rosarians are a volunteer organization of 220 Portland businessmen dedicated to the promotion of the City of Portland and the Portland Rose Festival. Their white uniforms and straw hats are recognized throughout the Pacific Northwest. Rosarians perform many services in the Rose Festival, including escort to the Royal Court. They are active throughout the year, as official ambassadors of goodwill for the city, by proclamation of the mayor. They visit other Northwest Festivals and cities and confer honorary knighthood on prominent visitors. Their role in Festival drama peaks with the Knighting Ceremony in the Garden Theatre of Washington Park. Led by the Prime Minister, the officers—all bearing titles from the court of Henry VII of England—recite a litany dating back to the traditions of the Wars of the Roses and assist the Queen in conferring honorary knighthood on distinguished persons. Over the years more than 1500 persons have received knighthood at this ceremony.
Scenes here recall the 1974 ceremony and placing of the Queen’s Plaque, with Queen Danita Ruzic and former Prime Minister James Culbertson. Prime Minister for 1975 is Frank M. Tunno, partner in the insurance firm of Stewart and Tunno, and a Rosarian since 1963.
Frank M. Tunno
Indian Pow-Wow, Friday, June 13-Sunday, June 15, West Delta Park
Indians from all over the Northwest pitch their tepees and present shows featuring all kinds of Indian dances, music and singing.
YWCA Strawberry Breakfast, Saturday,
June 7, 10 a.m.-l p.m., Downtown YWCA
The newly-crowned Queen and her Court are honor guests at this benefit for YWCA camp scholarships. The traditional menu includes fresh strawberries, sweet rolls and beverages, with pleasant entertainment.
PAST QUEENS, BY YEAR OF REIGN
1907 Queen Flora 1940 Virginia 1959 Mary Sue
1908-13 Rex Oregonus Rothenberg Woolfolk
1914 Thelma Jefferson High Jefferson High
Hollingsworth 1941 Betty Jane 1960 Jean Ann
1915 Sybil Baker Harding Jackson
1916 Muriel Saling Girls Poly High Lincoln High
1917 Nina Zoe Kitts 1942 Shirley Fowler 1961 Linda Fuqua
1919 Clara Franklin High Cleveland High
Fleischman 1943 Shirley Howard 1962 Cherie Lynne
1920 Claire Squires Commerce High Viggers
1-921 Dorothy 1944 Jo Anne Bush Wilson High
Metschan Grant High 1963 Linda Jean
1922 Harriet Griffith 1945 Joan Williams Jackson
1923 Lucy Lee Wash. High Grant High
Thomas 1946 Lloyde Hough 1964 Sharon Arneson
1924 Edith Dailey Lincoln High Independent
1925 Suzanne 1947 Georgene Schools
Honeyman Ormston 1965 Sally Swift
1927 Dorothy Mielke Girls Poly High Roosevelt High
1928 Elise Bristol 1948 Barbara Logue 1966 Julia Ann West
1929 Lenore Wash. High Grant High
Tamiesie 1949 Joyce 1967 Ana Maria
1930 Caroline Hahn Sommerlade Enriquez
1931 Rachel Grant High Jefferson High
Atkinson 1950 Dorothy 1968 Margaret Mary
Lincoln High Anderle Huelskamp
1932 Frances Cleveland High Independent
Kanzler 1951 Gloria Krieger Schools
Wash. High Jefferson High 1969 Rhonda
1933 Jean Stevenson 1952 Jeanne Wallace Anderson
Jefferson High Wash. High Marshall High
1934 Beth Skinner 1953 Nancie 1970 Laurie King
Franklin High Williams Wilson High
1935 Irene Hegeberg Lincoln High 1971 Kristi Lee
Jefferson High 1954 Jan Markstaller Roosevelt High
1936 Janet Wash. High 1972 Mary Matney
Sooysmith 1955 Nancy Wyly Madison High
Lincoln High Jefferson High 1973 Anne Du Fresne
1937 Dorothy Hardin 1956 Sharon Frey Lincoln High
Grant High Grant High 1974 Danita Ruzic
1938 Frances Hulse 1957 Alice Eastman Madison High
Grant High Lincoln High
1939 Jean Hoover 1958 Ruth Parrett
Wash. High Grant High
28
Fcs(iutil ©f Tr*tidi(ifcns
Award Winning Floats of the 1974 Grand Floral Parade
SWEEPSTAKES
Most Outstanding Float in the Parade EASTMAN KODAK
GRAND PRIZE
Most Outstanding Commercial Entry PACIFIC NORTHWEST BELL
QUEEN’S TROPHY
Most Outstanding
Non-Commercial Entry
PASADENA TOURNAMENT OF ROSES
THEME TROPHY
Best Development of Parade Theme U.S. NATIONAL BANK
ROSE SOCIETY TROPHY
Most Effective Use of Roses PORTLAND GENERAL ELECTRIC COMPANY
GOVERNOR'S TROPHY
Most Outstanding Entry from Outside Portland GAF CORPORATION
INTERNATIONAL TROPHY
Most Outstanding Entry from Outside the Continental United States ROYAL CITY SOCIETY,
NEW WESTMINSTER, B.C.
GOLDEN ROSE AWARD
Most Outstanding Float under 35 Feet in Length LAKE OSWEGO
JUDGES TROPHY
Exceptional Merit in Non-Commercial Class PORTLAND FIRE BUREAU
GRAND MARSHAL’S TROPHY
Exceptional Merit in Commercial Class GEORGIA-PACIFIC CORPORATION
PRESIDENT’S TROPHY
Most Outstanding Commercial Entry from the Portland Metropolitan Area JANTZENINC.
ROYAL ROSARIAN TROPHY
Outstanding Use of Flowers by a Commercial Entry MEIER & FRANK
MAYOR’S TROPHY
Most Outstanding Commercial Entry from the City of Portland NORTHWEST NATURAL GAS
■Photos Courtesy of Sandy's Camera Shops
29
We, the Pontiac dealers listed below, are proud once again to supply the 1975 Rose Festival and Grand Floral Parade with its official cars.
All of them are beautiful new 1975 Pontiacs. Convertibles. Hardtops. Sedans. And station wagons.
We hope you enjoy the Parade. And if you’d like
to remember it with a really exclusive souvenir, come visit any of us afterwards, and we’ll be happy to offer you special savings on one of the 1975 Pontiac Rose Festival official cars.
Then you can have your own private little Rose Parade. Every day of the year.
CENTURY PONTIAC INC.
10075 S.W. Canyon Road Beaverton, Oregon
Ph. 646-3131
MIKE SALTA PONTIAC
300 S.E. 122nd Portland, Oregon
Ph. 255-9711
JIM WESTON PONTIAC
E. Burnside and 232nd Gresham, Oregon
Ph. 665-2166
McKEE PONTIAC INC.
1404 Main Street Oregon City, Oregon
Ph. 656-5285
McCOY AUTO CO.
9th and C Street Vancouver, Washington
Ph. 285-0541
ico7 PRINTED BY GLASS-DAHLSTROM PRINTERS, PORTLAND, ORE.
Extent
- 34 pages
Contributors
Digital Publisher
Subject.Topic
Subject.Place
Language
Rights & Usage
No copyright - United States (this work is believed to be free of known restrictions under copyright law in the United States).
Identifier
- JWtxt_000138
Add new comment