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Official program for the 65th Annual Portland Rose Festival June 1–10, 1973. The theme was "Behind the Footlights."
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The best time to share the good times in the northwest is after 5 PM on weekdays. That’s when lower Long Distance rates begin. And that’s when you’re likely to find friends and family at home.
So go ahead and spread the good word.
Long Distance calls get people together.
Pacific Northwest Bell
Dial it yourself rates apply on calls placed with an operator where dial facilities are not available. Dial-direct rates do not apply to coin, credit card, collect, person-to-person, and hotel-guest calls, or to calls charged to another number.
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Finual Reptland Rose Festival
Cranking up for the 65th annual Portland Rose Festival is Robert E. Franklin, Festival Association President. Auto, which still runs perfectly, is a 1907 Ford, produced the same year the Festival began. Dashing driver is car’s owner, Robert Ames, who is also Rose Festival Auto Racing Director. His demure passenger is Mary Matney, 1972 Rose Festival Queen.
Official Souvenir Program, Published by the Portland Rose Festival Association, 10 S.W. Ash St., Portland, Oregon. (503) 227-2681
Clayton Hannon..........Executive Manager
Art Chenoweth..............Publicity Director
Rollin Killoran, Chm.... Publicity Committee
Price.................................$1.00
Editors of this program acknowledge with thanks the contributions of many people. Cover design: Cole & Weber. Cover Photo (and other photos) Hugh Ackroyd. Princess Pictures: Kennell-Ellis. Photographs: Robert Ames, Charles Conkling & Sons, Peter Corvallis, David Falconer, Max Gutierrez, Jim Hallas, Edmund Y. Lee, Photo-Art, Portland Rose Society, E.C. Prentiss, Sandy's Camera Shops, William Savage. Special Art: Connie Barnes. Special Editorial Material: Eastman Kodak Co. Interior Design: John Semple. Production Coordinator: David G. Barnes. Printing: Graphic Arts Center. Official Car: Pontiac.
able of Contents
Schedule of Events—“Our 65th Year”............5
Queen Selection and Coronation................6
River Carnival/Sandler & Young Show/Drag Races 8
Milk Carton Boat Races/Navy Ships............10
Junior Parade/Brady Bunch Show...............11
Rose Show/Rosarian Knighting.................12
Festival of Bands............................14
Grand Marshal Walter Brennan/Grand Floral Parade
Map..........................................15
Grand Floral Parade—
Line of March and Float Pictures..........16
Insert-
Membership and Leadership of the Rose Festival Continued—Line of March and Floats—
Grand Floral Parade.......................17
Visiting Royalty and Guests..................22
Post-Parade Display of Floats................23
Wheels of Progress: The Automobile Since 1907.24 Invitational Track Meet/
Rose Pin & Theme Contest .................25
“The First Rose Festival Auto Race”..........26
Rose Cup Sports Car Races....................27
A Festival For Everybody.....................28
Festival Fun Center:
Directory of Booths & Attractions.........30
Photo Tips...................................31
©UP
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That’s another way of saying, “Be sure to take it on Kodak film.”
The dependable film.
Kodak makes your pictures count.
5
ORTLAND’S first official Rose Festival burst upon the growing metropolis in 1907, although it had its beginnings much earlier, with the first annual Portland Rose Society Show in 1889
and the Rose Society Fiesta and Parade in 1904. Since 1907 the Festival has surmounted two World Wars, the Great Depression, the Vanport Flood and the turbulent 60s. Today it is as fresh and vigorous as ever. Yet it continues to cherish its earliest ideals and traditions.
After the first Festival in 1907, its first manager and float builder, George L. Hutchin, wrote an account of the spectacle. Reading it once again becomes a reminder of how much, and yet how little, the Festival has changed in its 65 years.
Mr. Hutchin wrote:
The Portland Rose Festival has no peer, it is in a class by itself, a type all great cities would strive to emulate, but none can approach. The floral parades by day with their artistically designed and richly bedecked floats, their long processions of automobiles, cavalcades and carriages, tally-hos, and smartly equipped vehicles of every
description and gaily caparisoned horses, are a dream of fairyland. They present a scene of bewildering and bewitching loveliness.
Then at night, the weird pageants beautifully illuminated are the cynosure of all eyes, each float representing some spectacular allegory, some historical incident or mythological fantasy. Mounted upon these gorgeous creations of barbaric splendor, canopied and festooned by a wreath of flowers, are groups of fair and dainty maidens in robes of rarest beauty. This galaxy of budding youth might seem conjured from Elysium.
And then the night of Water Carnival, when hundreds of boats dash among the paraders, all ablaze with myriads of Chinese and Japanese lanterns, whose iridescent hues dancing like living light on the quivering wavelets, form a wondrous kaleidoscopic picture.
During the week of Festival, Portland is always in its gala attire. Old Glory floats proudly from every mast-head and every flag pole and the public buildings and great commercial houses and private residences are ornate with the colors of the Carnival.
Schedule of Events June 1-10,1973
Friday, June 1
Coin-A-Rama, Masonic Temple,
10 a.m.-10 p.m.
Festival Center opens, 12 noon-
11 p.m., West side seawall. (See page 30 for directory of booths)
Queen Selection and Coronation, 8 p.m., Memorial
Coliseum (See pages 6-7)
Saturday, June 2
Rifle Match, 8 a.m., Camp Withycombe
YWCA Strawberry Breakfast, 10 a.m.-1 p.m., downtown YWCA
Coin-A-Rama, 10 a.m.-10 p.m., Masonic Temple
Junior Olympics, 10:30 a.m., Franklin High School
Festival Center, 11 a.m.-11 p.m. Bicycle Track Races, 3 p.m., Al-
penrose Dairy
Rallye de Roses, Portland to Prineville, starts 5 p.m.,
Riviera Plaza, 1618 S.W. 1st Ave.
River Carnival, 4:30 p.m.-10:30 p.m., Willamette River, downtown. (See page 8)
Sandler & Young Show, 8 p.m., Coliseum (See page 8)
Sunday, June 3
Archery Tournament, 7 a.m.-4
p.m., Washington Park C -Ttifle Match, 7:30 a.m., Camp
Withycombe
Bicycle Road Races, 10 a.m.-3 p.m., Mount Tabor Park
Coin-A-Rama, 10 a.m.-6 p.m., Masonic Temple
Drag Races, 12 noon-5 p.m., Portland International Raceway, West Delta Park (See page 8)
Festival Center, 12 noon-11 p.m.
Monday, June 4
Festival Center, 11 a.m.-11 p.m. Tennis Tournament, Irvington
Club.
Tuesday, June 5
Festival Center, 11 a.m.-11 p.m. Milk Carton Boat Races, 1 p.m.,
Westmoreland Park (See page 10)
Tennis Tournament, Irvington Club.
Lawn Bowling, Westmoreland Park
Music of Glenn Miller Show with Tex Beneke and Ray Eberle, 8:30 p.m., Civic Auditorium
Wednesday, June 6 Festival Center, 11 a.m.-11 p.m. U.S. Coast Guard and Canadian
Navy ships arrive, afternoon (See page 10)
Tennis Tournament, Irvington Club and Buckman Courts Lawn Bowling, Westmoreland
Park
Thursday, June 7
Festival Center, 11 a.m.-11 p.m. Rose Show opens, Masonic
Temple, 1 p.m.-9 p.m. (See page 12)
Junior Rose Festival Parade, 2 p.m., Hollywood District (See page 11)
U.S. Navy ships arrive, afternoon. (See page 10)
Tennis Tournament, Irvington and Buckman
Lawn Bowling, Westmoreland Park
Brady Bunch Show, 8 p.m., Civic Auditorium (See page 11)
Friday, June 8
Rose Show, 9 a.m.-9 p.m., Masonic Temple (See page 12)
Royal Rosarians Knighting Ceremony, 10 a.m.,
Washington Park (See page 12)
Festival Center, 11 a.m.-11 p.m. Junior Olympics, 1 p.m.,
Franklin High School
Indian Pow-Wow,7:30p.m., East Delta Park
Tennis Tournament, Irvington and Buckman
Lawn Bowling, Westmoreland Park
Figure Skating Championships, 5 p.m.-7:30 p.m., Valley Ice Arena, Beaverton.
Bonspiel, 6 p.m., SilverSkate Ice Arena
Rose Festival Square Dance, 8 p.m., Coliseum
Festival of Bands, 8 p.m., Civic Stadium (See page 14)
Saturday, June 9
Figure Skating Championships, 8 a.m.-5 p.m., Valley Ice Arena, Beaverton
Grand Floral Parade Pre-Parade show, 9 a.m., Coliseum
Grand Floral Parade, 10 a.m., starts at Coliseum. (See pages 15, 16,17,18,19,20for pictures, map, floats in color)
Festival Center, 11 a.m.-11 p.m. Rose Cup Sports Car Races, 12 noon-5 p.m., Portland International Raceway, West Delta
Park. (See page 27)
Post-Parade Float Display, 1 p.m., Portland Center, S.W. 4th Ave. near Hall Street (See page 23)
Indian Pow-Wow,3:30 p.m., East Delta Park
Invitational Track and Field Meet, 3:30 p.m., Mount Hood Community College (see page 25)
Tennis Tournament, Irvington and Buckman
Bonspiel, Silver Skate Ice Arena Sunday,June 10
Golden Rose Ski Race, 11 a.m., Timberline, Mount Hood
Rose Cup Sports Car Races, 12 noon-5 p.m., Portland International Raceway (See page 27)
Festival Center, 12 noon-10 p.m. Post-Parade Float Display,
Portland Center, S.W. 4th Ave. near Hall St.
Tennis Tournament finals, Irvington and Buckman
Bonspiel, Silver Skate Ice Arena Indian Pow-Wow, 1 p.m. and
7:30 p.m.
6
Queen Selection and Coronation, 8:00 p.m., Memorial Coliseum
HE PORTLAND Rose Festival tradition of Queenly Monarchs goes back to the first Festival, when Carrie Lee Chamberlain, daughter of the governor, ruled as Queen Flora. In the years since, different types of royalty
and systems of selection have been used. The present system of selecting princesses from among the city’s high school graduating senior girls has been in effect continuously since 1932, with each princess receiving a college scholarship. A secret panel of judges observes the Royal Court, before Queen Selection night and at the ceremony, using the same judging chart printed here. The new Queen reigns for a year, until she passes on the crown to her successor.
The 1973 Rose Festival Court and
1972 Rose Festival Queen
1972 Queen of Rosaria, MARY MA TNEY
Princess Linda Darke Franklin
Princess Lisa Tappan Adams
Princess Ann Talbott Grant
Princess Glenda Jackson Monroe
Princess Nancy Estes Roosevelt
Princess Cindy Jarmer Marshall
Princess
Linda Armontrout Madison
Princess Faith Love Cleveland
7
Opening Music
Rose Festival Concert Orchestra John Richards, Conductor
Introduction and Welcome
Robert E. Franklin, President Portland Rose Festival Association
Star Spangled Banner
and Invocation
John Larson, Senior,
Sunset High School
Homage by Royal Rosarian Honor Guard
B. Don Anderson, Prime Minister
Introduction of Tony Sandler and Ralph Young, Opening Music Presentation of Princesses
Franklin, Adams, Grant, Monroe
Presentation of Former Queens, Royal Courts and Past Presidents Presentation of Princesses
Roosevelt, Marshall, Madison
Intermission
Presentation of Princesses
Cleveland, Lincoln, Jefferson, Jackson
Presentation of Junior Court Rose Festival President, Directors Presentation of Princesses
Washington, Independent, Wilson
Reprise of The Court En Masse Tribute to Rose Festival Court
Sandler & Young
Introduction of Judges
Richard Ross
Concert Interlude
Hudson’s Bay High School Stage Band, Jim Guard, Director
Judges Deliberate
Music for Royalty
Rose Festival Concert Orchestra
Introduction of the 1972 Queen
Miss Mary Matney
Announcement of the new Queen Ceremonial Investment of the Queen
with Crown, Scepter, Gift from the City Royal Rosarians Prime Minister B.
Don Anderson, Rose Festival President Robert E. Franklin,
Mayor Neil Goldschmidt Proclamation by the Queen Recessional
Tony Sandler and Ralph Young . . . famed entertainers, in the spotlight at the Queen Selection and Coronation
Princess Kathe Mai Jefferson
Princess Jan Bushey Jackson
Princess Anne Du Fresne Lincoln
Princess Phyllis Hawkins Washington
Princess
Lynne Schenck Independent! Concordia)
Princess
Sharon Elorriaga Wilson
Queen Selection Judging Chart
As Used by the Secret Panel of Judges Highest Score Possible: 100 Points
Princess and School Appearance Up to 35 Pts. Poise Up to 35 Pts. Speaking Ability Up to 30 Pts. TOTAL
Princess Linda Darke Franklin
Princess Lisa Tappan Adams
Princess Ann Talbott Grant
Princess Glenda Jackson Monroe
Princess Nancy Estes Roosevelt
Princess Cindy Jarmer Marshall
Princess Linda Armontrout Madison
Princess Faith Love Cleveland
Princess Anne Du Fresne Lincoln
Princess Kathe Mai Jefferson
Princess Jan Bushey Jackson
Princess Phyllis Hawkins Washington
Princess Lynne Schenck Independent (Concordia)
Princess Sharon Elorriaga Wilson
8
Saturday, June 2
Saturday, June 2
Sunday, June 3
River Carnival
Sandler & Young
Drag Races
SEORGE L. HUTCHIN, first Festival manager and float builder of 65 years ago, wrote at that time about “The Willamette River.” He said:
The “Beautiful Blue Danube,” so celebrated in song and verse, is no equal to the clear translucent Willamette. At Portland it broadens into a peerless harbor, the lower portion of which bears the ships of many nations, carrying tremendous commerce to and from every quarter of the globe.
This year, Portland reemphasizes the role of the Willamette in Portland’s commerce and fun with a new River Carnival, 4:30-10:30 p.m., Saturday June 2. Water skiing, collegiate crew races, a daytime parade of pleasure boats and a nighttime illuminated parade of yachts are among the attractions on the river front from the Hawthorne Bridge to the Steel Bridge. Pleasure boat events are presented by the Columbia River Yachting Association.
Special attraction is the Motorized Bathtub Racing, presented by Nor’West Boating Industries.
ONY SANDLER and Ralph Young, besides drawing the spotlight at the Queen Selection, stay an
extra day in Portland to present their own full-scale entertainment show in the Coliseum, 8 p.m. The bill also includes Oregon’s most famous traveling troupe, Bruce Kelly and The New Oregon Singers.
NE OF the Rose Festival’s most exciting events, the drag races, this year concentrated in one
day of roaring engines and screaming, smoking tires. New management, new format and greatly improved facilities at Portland International Raceway, West Delta Park, promise the greatest drags ever. Races are under sanction of the National Hot Rod Association and emphasis will be in the Funny Cars and Double A Fuel Dragsters. And there’ll be the usual events for the recreational racer—the mod-ifieds, super stocks and stockeliminators. Everyyear at least one pickup truck competes. Free parking onsite,alladmission is general.
Welcome.
The 3983 people who work for you at United States National Bank of Oregon hope you enjoy the Rose Festival. And, naturally, we hope you’ll call us if you ever need a friend who’s also a banker.
where
banking
isavery.
personal
thing.
10
Tuesday, June 5, 1 p.m.
Milk Carton Boat Races,
Westmoreland Park Casting Pool
NEW event for the Rose Festival— the Milk Carton Boat Races. Here’s a view of how they do it at the Minneapolis Aquatennial. The
Portland version is open to kids 8 through 16, divided into classes by age. Members of the Oregon Dairy Farmers Commission are offering $450 in prizes, including a sweepstakes award for boat judged most outstanding in design and originality. This is one of a half dozen entirely new events this year. The Festival, while keeping its traditions solid, also grows with the times. Whoever heard of a milk carton in 1907?
June 6-7
U.S. and Canadian
Ships Arrive
Since earliest years naval vessels have visited the Rose Festival and a Festival fleet each year is now an established tradition. They come upriver on Wednesday and Thursday afternoons, to an audience of thousands lining the bridges and seawalls as small boats dart in and out and fireboats spout watery welcomes. All ships schedule public visiting hours. Ships assigned this year are:
U.S. Navy—USS England, guided missile destroyer. USS DeHaven, A.J. Isbell, destroyers. USS Gray, Meyerkord, Bauer, Shields, Roark, destroyer escorts. USS St. Louis, amphibious cargo ship. U.S. Coast Guard—SSCG Resolute, Point Doran, cutters. Canadian Navy—HMS Kootenay, destroyer escort. HMS Thunder, Fundy, Chaleur, Chignec-to, bay class mine sweepers. Porte de La Reine, Porte Quebec, gate vessels.
11
Thursday, June 7, 2 p.m., Hollywood district
Thursday, June 7, 8 p.m.
Junior Rose Festival Parade
Six children held the first unofficial junior parade in 1918 on 44th between Hancock and Tillamook, with a queen who rode in a tiny express wagon followed by two bicycles and a tricycle. By 1922 the parade had gotten big enough to be reported in the Rose City Herald. In 1923 Mrs. W.S. Spinning and another adult began organizing the children and by 1926 the Sandy Boulevard Community Club was working with the group as a community project. By 1935 the neighborhood parade had grown so large and famous that other Portland districts were invited to make it city-wide and the Junior Festival became an official event of the Rose Festival in 1936. Today, up to 15,000 kids march in the parade, all in costume. It is the biggest children’s parade in the country and a “must see” for visitors.
The Brady Bunch
Civic Auditorium
The lively kids from the famed TV series present their full stage show at the Auditorium. In addition, some of the bunch will appear at the Junior Parade as grand marshals.
The Brady Bunch, the Sandler and Young Show and the Music of Glenn MillerShowTuesdaynight, June 5, are examples of the type of wholesome family show which the Festival strives to bring before Portland audiences during Rose Festival week.
12
June 7-8, Masonic Temple
Portland Rose Society Show
Friday, June 8, 10 a.m.,
' IHE ROSE SOCIETY show, largest ' and oldest of its kind in America, dates back to 1889 and is the
1. historical predecessor of the Rose Festival itself. C.P. Keyser, for many years city parks superintendent and closely associated with roses since 1905, recalls the 1889 show:
This initial show was held in the drill hall of the Bishop Scott Academy under the auspices of the Trinity Episcopal Guild, assisted by other ladies of the city. The date was May 21st; according to W.S. Sibson, “the affair was a most unqualified success. While the number of exhibits was small compared with more recent shows, the splendid size and quality of flowers displayed had without question much to do with awakening a general interest in rose culture in Portland.
Today some 20,000 blooms are entered, in every conceivable category. Rose Society President this year is Mrs. Junna Elliott and show chairman is Dr. Thomas Reardon.
By tradition, the Queen opens the Rose Show, at 1 p.m. Thursday, June 7. She is traditionally accompanied by the Rose Festival President, Robert E. Franklin, and the Prime Minister of Royal Rosarians, Don Anderson. The Mayor, Neil Goldschmidt, or a representative of the mayor’s office is also traditionally present for the ribbon-cutting.
Royal Rosarians Knighting Ceremony
Washington Park
Since their formation in 1912, the Royal Rosarians, official greeters of the City of Portland, have played an integral part in each Rose Festival. The Rosarians marshal the parades, escort Royalty, assist in Festival activities and each year present their own Knighting Ceremony in verdant Washington Park. Presiding this year will be Prime Minister B. Don Anderson and Prince Regent George Gannett.
Royal Rosarian Knighting Through Six Decades
?
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14
Fairfield, Ohio
June 8, 8 p.m., Civic Stadium
Festival of Bands
Another new event in this year’s Festival, promising to be the most spectacular of the newcomers. Visiting and local bands march and display their musical virtuosity on the Stadium turf, ending in a massed band concert. Performing will be the North American Air Defense Command concert band, the Kahuku High School Band from Oahu, Hawaii, and a combined band from School District No. 1. Three of the Festival’s six visiting Guest Bands will be featured: Fairfield, Ohio; Scottsbluff, Nebraska; Durango, Colorado. Admission is by Rose Pin coupon.
Rose Festival Guest Bands
Only a limited number of invitations to outstanding out-of-state bands are issued each year. These bands, numberingsixthisyear,are the Official Guest Bands. Those invited this year are Durango, Colorado; Bullard of Fresno, California; Melrose, Minnesota; Fairfield, Ohio; Schuyler, Nebraska and Scottsbluff, Nebraska. Melrose, Schuyler and Bullard will appear in the pre-parade show atthe Coliseum Saturday, June 9, the others in the Festival of Bands.
TflTTO TT I-:
North American Air Defense Command Band
Bullard, Fresno, California
Melrose, Minnesota
Scottsbluff, Nebraska
Schuyler, Nebraska
15
Saturday, June 9
Grand Floral Parade Grand Marshal—Walter Brennan
IN THE Festival’s 65th year, with the parade theme “Behind The Footlights,” the perfect choice for Grand Marshal is Walter Brennan. The gravel-voiced triple
Oscar winner typifies the excitement of the entertainment world. At 74, he is older than the parade itself, yet spry, modern and forward-looking. Born in Cambridge, Massachusetts, and identified in the public mind with Hollywood, Mr. Brennan has for many years owned property and lived much of his life in Oregon. He has been acting 46 years, loved every minute of it, and recently completed his third feature for Walt Disney Productions, “The One and Only, Genuine, Original Family Band.” With 110 motion pictures and well over 200 television shows to his credit, Mr. Brennan’s appearance in Portland’s Grand Floral Parade adds another “first” to his lifetime record in show business.
Since the first Festival in 1907 the Grand Floral Parade has continued to be the climax. All decoration must be floral, a standard which has kept the parade’s purity of purpose and beauty intact through 65 Festivals. After the first Festival in 1907, Portland Post Card Company issued a
folder on “The Portland Rose Carnival and Fiesta.” The introduction said, in part:
The grand pageant of floats, chariots and automobiles brilliantly decorated with carnival colors and floral beauty was wildly cheered. Smart equipages and gaily caparisoned horses vied with each other in claiming the plaudits of the vast concourse of enthusiastic spectators.
And when the blare of the sackbut and the twang of the psaltery had died away Portland awoke to find herself
famous, and all the people arose to exclaim: “Long live The Rose City!” whose fiesta this souvenir has endeavored to make enduring by publishing its history in pleasing pictures.
Walter Brennan
SAT. JUNE 9th I0 A.M.
I973
GRAND FLORAL PARADE ROUTE
16
Saturday, June 9
1973 Grand Floral Parade—Theme “Behind The Footlights” Pre-Parade Show 9 a.m.
Memorial Coliseum. Parade start, 10 a.m.
At daybreak, floats begin moving into place in the parking lot at Memorial Coliseum, preparatory to judging, which begins at 6:30 a.m.
The judging committee is again this year headed by Byron Glad of Portland. Judges are Mrs. Janet Baumhover of Portland, long associated with the dramatic arts: Mrs. Jo Hauck, Executive Manager of the Indianapolis, Indiana, “500” Festival: Charles Johnston of El Segundo, California, a floral expert and President of TELEFLORA: and John Pritchard, Executive Vice President of Evans Products in Portland.
At 9 a.m., the Pre-Parade Show begins in the Coliseum, presenting guest bands from three out-of-state high schools: Bullard of Fresno, California. Melrose, Minnesota and Schuyler, Nebraska.
At 10 a.m. the procession rolls into and through the Coliseum and onto the city streets to the plaudits of 400,000 spectators. To fit within TV time schedules, the parade is designed to run a maximum of two hours past a given point.
In previous years the Queen and her Royal Court and all dignitaries rode near the beginning of the parade. This year the Queen will appear approximately halfway through the lineup. Dignitaries will ride immediately ahead of the float which won their trophies, for example, the Governor will appear immediately before the float winning the Governor's T rophy.
\'eap
ORDER OF MARCH
(Code Number 1-36 are Floats; B are Bands, H are Equestrian Units.)
COLOR GUARD DIVISION— Marshal: Donald H. Black
B-1 Portland Police Motor Escort United States Air Force Color Guard
B-2 North American Air Defense Command Band
From Colorado Springs, Colo., world's only two-nation military band, composed of servicemen from U.S. and Canada.
H-1 King County Mounted Police
Seattle, Wash., group noted for matched Palomino horses and silver tack. Each rider carries the American flag.
B-3 Royal Rosarian Marching Unit
Official greeter organization of City of Portland since 1912
1. NORTHWEST NATURAL GAS COMPANY
Pinocchio
Last year's Sweepstakes winner is honored with first float position. The Gas Company float is entirely designed, built and decorated by employees. “First nighters” are Don and wife Doris Johnston, watching Pinocchio (Bret Johnson), Jiminy Cricket (Helen Anderson) and the Blue Fairy (Pattie Schuh.)
B-4 Fairfield, Ohio, Senior High School Honor Band
One of Mid-West's most traveled and most applauded bands appears as 1973 Honor Band, with 120 youngsters marching.
H-2 Lyle H. Cobb
2. UNITED STATES NATIONAL BANK
Stars In Your Eyes
Theme of a 1939 Broadway musical is enhanced by Queens of three other Festivals: Kyle Barnhouse, Miss Sun Bowl from El Paso. Texas: Patricia Keizer, Minneapolis Aquatennial, and Janet Troutman, Festival San Jacinto of San Antonio, Texas. Built by Festival Artists. Pasadena. Cal.
H-4 Multnomah County Sheriff’s Mounted Posse
3. KPAM
Hello Dolly
Giant Raggedy Ann doll beams at spectators, while costumed riders depict other beloved characters from Raggedy Ann books. Built by Floats Four Inc., Portland.
H-5 Mrs. Bert Croshaw, Seattle, Wash. H-6 St. Paul Rodeo Court
Queen Rebecca Ingram, Pamela Meisner, Sharon Nicks
DIVISION NO. 1 —
Marshal: Dr. Charles E. Smith
B-6 Scottsbluff, Nebraska, High School Guest Band
4. PACIFIC NORTHWEST BELL
Follies
Recalls recent hit show, “Follies”, which is reminiscent of shows produced by late great Flo Ziegfeld. Girls wear elaborate costumes and floral headpieces styled in Ziegfeld manner. Built by Herrin-Preston. San Marino, Cal.
H-7 Clackamas County Sheriff’s Mounted Color Guard
H-8 Clackamas County Sheriff’s Mounted Posse
B-7 West Linn High School Band
5. PORTLAND GENERAL ELECTRIC COMPANY
B-5 Melrose High School Guest Band, Melrose, Minnesota
H-3 Marsha Watt, Princess, Ellensburg, Wash., Rodeo Court
South Pacific
A gnarled tree extends out over a South Seas island lagoon as giant
Directory of Members
The Portland Rose Festival Association is a non-profit volunteer organization governed by 50 directors, currently 49 men and one woman. Its purpose is to present an annual Festival to involve and promote the Greater Metropolitan Portland Area and to promote the rose as a symbol of the area.
The Association gets no income from taxes or other public money. Most of its events are free. It is supported
mainly by income from events, and by memberships. Individual memberships are $25 and up, business memberships $50 and up. Memberships are tax deductible as a business expense.
Following is a list of individuals, organizations and firms which are current paid members of the Festival Association. It isthesememberswho help make possible the annual Rose Festival:
A-1 Silk Screen Products AMF Voit, Inc.
Abbey Rents Ace Electric
Acme Personnel Service, Inc. Acme Trading & Supply Co. Action Print & Litho, Inc. Ad-Mail, Inc.
E.M. Adams & Co.
Addressograph-Multigraph Corp.
Aden & Josi
H. Victor Adix Jr., M.D.
Stan Adkins Builder, Inc.
Air Filter Sales & Service Air West
Airways-Rent-A-Car Alaska Steel Company Albert Ltd.
Alberts Clinic Albertsons
Albina Fuel Company Alexander & Alexander Alexander's Chrysler-Plymouth Allied Arts Studio Allied Safe & Vault Co., Inc. Allison Electric Company Allyns Cleaners-Troy Laundry Alpenrose Dairy Alpine Veneers, Inc.
Amalgamated Sugar Company Amato Lanes & Restaurant American Brush Company American Bldg. Maintenance Co. American Data Service American Guaranty Life Ins. Co. American Honda Motor Company
American Industrial Serv. Co. American International Forest
Products, Inc.
American Linen Supply American Mail Line Ltd.
American Savings & Loan Assoc. American Sheet Metal Works, Inc. American Steel, Inc.
Ameron
Arthur Andersen & Company
H.A. Andersen Company Anderson Die & Mfg. Co.
Francis H. Andrews
Andrews & Andrews Equipment Co.
Andrews Lumber Company
Apcoa Division of ITT
Ara Vista Beauty Salon
Archer Blower & Pipe Co.
Arden Farms Company Argay Company Armour & Company Robert Arneson Sales Agent Arrow Transportation Co.
Artcraft Signs & Screenprtg.
Arts Thriftway Ruth Ashbrook Bakery Asparros West
Associated Meat Packers, Inc.
Atiyeh Brothers, Inc.
Atiyehs, Inc.
Atkinson & Co.
Atlantic Richfield Co.
Atlas Steamship Co.
Auto Glass Service Co.
Auto Paint Service Auto Wheel Service, Inc.
Automotive Equipment Co.
Auto Dealers Assn, of Portland
Avis Rent-A-Car System Azumano Travel Service B & D Development Co.
Babler Bros., Inc.
Badgley Manufacturing Company Dr. Paul F. Bailey Jr.
Baisen Steak House Ball Ford Company Balzer Machinery Company Bank of California The Bank of Tokyo Bardsley & Haslacher, Inc.
Bardy Trophy Company Barker Mfg. Co.
Don E. Barnick David Barrows
E. J. Bartells Company The Bassist Corporation Joe Battaglia
Bauer Murphy & Assoc.
Fred N. Bay News Company Beall Pipe & Tank Corporation Beal-Oliver Sandy Blvd. Clinic James Beam Distilling Co. Canfield Beattie, M.D.
Beaver Engraving Company Beaver Heat Treating Corp. Bechtel Corporation Ray F. Becker Company Began Equipment Bemis Company, Inc.
Benihana of Tokyo
F. E. Bennett Company Benson Chemical Corp.
Benson Hotel
Benz Spring Company Charles F. Berg Ronald S. Berg
Berliners, Inc.
Bernard Dental Offices Berry Insurance Agency Berven Carpets Corp.
Bettendorf Enterprises Beverage Equipment Co.
Biffs Seafood Restaurant Big Bird Inc.
Big C Stores, Inc.
Billings Bookkeeping Service Billings & Cronn Company Bingham-Willamette Co.
Binyon Optical Co.
G. Cyrus Bishop Robert A. Bitar Black & Company, Inc.
Black, Helterline, Beck, Rappleye Black, Kendall & Tremaine, Attys. Blaesing Granite Company Blake, Moffitt & Towne Blake & Neal Finance Company Blanchard Lumber Company Robert Blank Realty Co.
Dr. Norman L. Bline Blitz-Weinhard Company Blore, Klarquist & Assoc.
Blue Cross of Oregon Blyth & Company, Inc.
Bocs Burgers Bodine-Cantril Clinic Dr. & Mrs. Gene V. Bogaty Boise Cascade Bldg. Products Boise Cascade Paper Mill Div. Bollons & Poss Realtors Bone & Joint Clinic Boquist, Bowen & Fisher Botsford & Goodfellow Bower Moving & Storage
Linden B. Bowman Realtor Bowmans Mt. Hood Golf Club Boyd Coffee Company Boyd Printing Company Brady-Hamilton Stevedore Co.
Braley & Graham Brand S Corporation Brewed Hot Coffee, Inc.
Brewster, Burnett & Baily Howard Brewton Gen. Contractor Briggs, A Division of Celotex Corp. British Motor Car Distributors Broadway Deluxe Cab Company Brod & McClung Brodie Hotel Supply Broms-Lonie
Bromme, Selig, Oringdulph & Partners Broughton Lumber Company Bob Brown Oldsmobile Russell Brown Office Service Bruce-Emmett Company Dr. & Mrs. M. Dev Brunkow Bucher Realty, Inc.
Buck Ambulance Service Buckaroo-Thermoseal, Inc.
Builders Design & Drafting Service Bullier & Bullier Realty Bullivant Wright & Assoc.
Burlingame Flower Shop Burlington Northern Roy Burnett Motors, Inc.
Burns Brothers Tire Burrows & Eggen Bush Gardens
Business Equipment Bureau Business Mens Assurance Co.
Drs. Butler, Reeh, & Thornfeldt Buxton Motors
4
Robert E. Franklin President
Hillman Lueddemann Jr.
Vice President
Portland Rose Festival Association-— Directory of Members
C.l.T. Corporation
Cadet Manufacturing Company Caffall Bros. Forest Products, inc. Cage, Baratta, Harry & Assoc., Inc. Kenneth E. Cain
Cake, Jaureguy, Hardy, & Assoc. Cal-Ore Machinery Co.
Cal-Roof Wholesale, Inc.
Calaroga Terrace
Campbell, Crane, & Rigging Service Campbell, Galt, & Newlands, Inc. Michael E. Campbell Campbell Copy Company, Inc. Campbell-Weiss Company The Canadian Imperial Bank of Comm. Canby Floral Company Garnett E. Cannon Canteen Company of Oregon Canton Grill
Captains Corner
Caravan Motor Hotel
Drs. Carkner, C.G., D.N., D.C., Optometrists
Carmichael Oldsmobile, Inc.
Carnation Company The Carnival Carpet Fashions John A. Carson Carter Mfg. Co.
Cascade Construction Co. Cascade-Pacific Lumber Co.
Cascade Shipping Co.
Cascade Sports Car Club Case Power & Equipment Castle Watchers Campers Club The Castle Casual Village Cellocraft Bag Co.
Centennial Mills Central Distributors Chamber of Commerce Chappell-Spears Mobile Home Chase Gardens Chase Bag Company Check Printing Company Chinese Garden Restaurant, Inc.
Chins Kitchen
Chown Electric Supply Company Christenson Oil Company Churchill Tours, Inc.
City Rubber Stamp Co.
Civic Parking Co.
Clackamas Greenhouses Dr. Robert Clifton Clifton & Company Clow Roofing & Siding Co.
Coast Auto Supply Company, Inc. Coast Mirror Company Coast Transport, Inc.
Coats & Clarks Sales Company Coca-Cola USA Coe Manufacturing Company Cohn Brothers Coit Drapery Cleaners Coldwell Banker and Company Cole, Clark, & Cunningham Cole & Weber, Inc.
Colhouer Construction Co.
Collections Incorporated Collins & Erwin Piano Co.
Collins Pine Co.
Collins & Wilmes Cigar Co.
Colonial Mortuary Columbia Distributing Company Columbia Knit of Portland Columbia Plywood Corp.
Columbia River Pilots Columbia Steel Casting Co., Inc.
Columbia Trane, Inc.
Columbia Typewriter Co.
Columbia Wire & Iron Works Columbian Bifocal Company Colwood Golf Course Combined Insurance of
America
Commerce Investment, Inc. Commerce Mortgage Commercial Displays Commonwealth, Inc.
The Congress Hotel Charles Conkling & Sons, Inc. Consolidated Dairy Products Co. Consolidated Metco, Inc.
Container Corp, of America Continental Air Lines, Inc. Continental Baking Co. Inc. Continental Can Company Continental Grain Co.
Continental Porsche-Audi, Inc. Convoy Company Ward Cook, Inc.
Dr. Ralph G. Cooper D.M.D. Coopers & Lybrand J.W. Copeland Yards Cordagency, Inc.
Copenhagen, Inc.
Cornell Howland Corsun Arms Motor Hotel Peter Corvallis Productions Cosmopolitan Motor Hotel Cotter & Company The Crab Bowl Dudley Craig Ltd.
Credit Thrift Finance Manag. Corp. Cromwell Tailors Dr. Robert Crouch Crow Enterprises, Inc.
Crown Brokerage Company The Crown Company Crown Zellerbach Corporation C. Harlan Cruse Cummins Oregon Diesel, Inc. Cupples Company Ed Curry Candies, Inc.
Custom Furniture Rental Corp. Custom Stamping & Mfg. Co. Dahnken
Daily Journal of Commerce Dales Catering Service D'Angelo's Hair Fashions Dan & Louis Oyster Bar Daniel Mann and Assoc.
Danner Shoe Mfg. Co.
Dant & Russell, Inc.
The Davidson Company Davies, Biggs, Strayer, and Assoc.
A.J. Davis & Sons, Inc.
A.W. Davis Supply Company Davis, Alfred J. Company Davis, Joe B., M.D.
Orthopedic Surgery Associates Day Music Company Dealers Supply Company Dean Distributing Co., Inc.
Delap & Paul Del Monte Corporation Del Monte Meat Compnay Deluxe Check Printers, Inc.
Demme Brothers, Inc.
Denny, Wagoner, Wright Dependable Pattern Works, Inc.
De Semple Typewriter Co.
Designed Interiors, Inc.
Diamond Fuel Company Dickensheets-Potter Company The Dickinson Company
Dickson Drug Co.
Diesel Equipment Company Dietrich Bye Griffin & Youel Dimitre Electric Co.
Directors Furniture Co.
Discount Fabrics S.W. Dittenhofer Jr.
Douglas Forest Materials Corp. Donald M. Drake Company Ralph Driesen Clothiers
H.A. Dryer Co.
The Dublin House, Inc.
Drs. E. D. DuBois & R. L. Baker Dun & Bradstreet, Inc.
Dunis Distributing Co.
Duo-Fast Oregon Company Durham & Bates Agencies, Inc.
Esco Corporation ESP Factors
Easterday Supply Company Eastern Air Lines, Inc.
Robert L. Eaton Eaton Corporation Economy Oil Company H. Philip Eder Edwards Industries, Inc.
Edwards-Kauffman Company Electrical Construction Co. Electrical Distributing, inc. Electromatic, Inc.
Elliott, Powell, Baden, & Baker Elmers Colonial House of Pancakes C.M. Emeis & Company Paul B. Emerick Company Emerson Hardwood Co.
Marcel A. Empey, M.D.
Empire Building Material Co.
Dr. Ronald Y. Eng Enoch Manufacturing Company Eoff Electric Company Equitable Savings & Loan Equity Acquisitions Corp.
Ernst & Ernst
Evans Construction Company Evans Products Co.
Everett Spencer Mobile Homes Exxon Company U.S.A.
Familian N.W., Inc.
Fanning Chevrolet Farmers Insurance Group Farrells Ice Cream Parlour Rest. Farwest Assurance Group Faunt, Bigej, Lewis, & Scott, CPA's Federal Sign & Signal Corp. Feenaughty Machinery Co. Fewel-Comer Co., Inc.
Fibreboard Corporation The Fig Leaf Financial Associates, Inc.
J. P. Finley & Sons Arnold J. Finstad Finzer Business Machines Corp. Firstbank Mortgage Corporation First Federal Savings & Loan First National Bank of Oregon First State Bank of Oregon Robert E. Fischer, M.D.
Fish Grotto Jim Fisher Motors Fitzgibbon Glass Company Fleet Leasing, Inc.
Floorcraft Carpet Co.
Forchuk-Wold & Peyton The FlorsheimShoe Store Co. Flowers By Malcolms John F. Forbes & Company A. D. Ford & Sons Ford Industries Inc.
Forecaster Manufacturing Co. Foremost Dairies Forentco
Foster & Kleiser Company Rae N. Foster, M.D.
Fought & Company Fowler Distributing Company Francis Motor Car Company Gerald W. Frank
Benj. Franklin Fed. Savings/Loan Fraser Paper Company Freedom Bank of Finance J. A. Freeman & Son Freightliner Corp.
Fresh Way Sanitation Inc.
Friberg Electric Company Fryer's Quality Pie Shop Theodore W. Fryou Fulton Moving & Storage Future Products Co.
GAF Corp.
GAF Photo Service The Gable Funeral Home Galvanizers Company Garbarino, Arighi, Marracci & Co. Gardner & Beedon Company Garrett Freightlines Inc.
Gateway Volkswagon Gender Machine Works Inc.
General Appraisal Company General Distributors Inc.
General Motors Acceptance Corp. General Teamsters Local 162 General Telephone Co. of the N.W. General Tool & Supply Genuine Parts Company George & Son Cutlery Georgeson & Company Inc. Georgetown Manor Georgia-Pacific Corporation Gerber Advertising Agency Gerlinger/Arnold/Reger & Co. Doug Gerow
Gevurtz Furniture Co., Inc.
Gl Joes Inc.
Gibbons & Reed Company Paul 0. Giesey Giesy, Greer & Gunn Gladys Gilbert Studio Gilbertson Machine Shop J. K. Gill Co.
Gillespie-Petersen Brokerage Gillespie Decals Inc.
Gillette Lawrence & Co., Inc.
The Gilley Company Gilmore Steel Corporation Al C. Giusti Wine Co.
G. Glanz & Son Disposal Service Glanz Bros. Sanitary Service Globe Ticket Co. of Wash.
Dr. Leonard M. Goldberg The Goldsmith Co.
W. F. Goodrum John Graham Co.
Grand Metal Products Corp. Granning & Treece Finance Co. Grant & Roth Plastics Inc.
Graphic Arts Center Graziano Produce Great Western National Bank Great Western Plywood Ltd.
Green Transfer & Storage Co. Greggs Food Products Carl Greve Jeweler Ray V. Grewe, M.D.
Greyhound Van Lines Inc.
Grigsby Bros.
Ray Grimshaw Inc.
Mr. John Grossman
Gunderson Bros. Engineering Clayton K. Gross, D.M.D.
H & R Block Co.
Dr. C. H. Hagmeier Hall Tool Company Halton Tractor Company Carl M. Halvorson Inc.
David B. Hamilton Hampton Lumber Sales Co.
Hanna Industries
Vivian Hanson Travel Service
Homer H. Harris, M.D.
Harris Upham & Company The Harver Company Harvester Cider Haskins & Sells, CPA Mr. Harl Haas
Haughton Elevator Company Bill Hay Inc.
Edmund Hayes Hayden Island Inc.
Ben H. Hazen Heathman Hotel L. D. Heater Music Co.
Heathman Hotel Drugs
Theron L. Hedgpeth
R. A. Heintz Construction Co.
Harold Heller
John Helmer Haberdasher
J. Henry Heiser & Company
Charlie Helwig Inc.
W. P. Hemenway Company Hennessey Goetsch & McGee Herrin-Preston Parade The Hertz Corporation
H. A. Herzog
Herzog Motors
Bart Hess Building Contractor John J. Hess
Hessell Tractor & Equip. Co.
The Hickory Stick G. Spencer Hinsdale Hippopotamus Restaurant Mr. C's Hit Parade Music Co.
Hobart Sales & Service Hoch & Selby Co.
The Holland Inc.
Hollywood Furniture Co.
Hollywood Lights Edw. Holman & Son Inc.
Holman Transfer Co.
Home Builders Association Hood River Distillers Inc.
Hot Coffee Service Inc.
House of Carpets Howard-Cooper Corp.
R. B. Howell
I. L. Jack Howk
Robert J. Howland
Hubers Restaurant
Hung Far Low
Isaac D. Hunt
Huntington Rubber Mills Hyatt Lodge
Hyster Sales Co.
IBM Corporation
IR Equipment Corp.
Imperial Hotel Inc.
Imperial Paint Co.
Imsport
Industrial Air Products Industrial Refrigeration & Equip. Instant Pattern Corp.
Inti. Brotherhood Electrical Workers Inti. Harvester Co. of America Inti. Shipping Company Interstate Training Service
Mel Carpenter Secretary
Robert Hazen Treasurer
Portland Rose Festival Association—Directory of Members
The Irwin-Hodson Company ITE Imperial Corp.
J & J Construction Co., Inc.
Jade West Restaurant Jacqueline Shops Fred S. James & Company Jantzen Inc.
Japanese Ancestral Society Jayvee Brand Inc.
Staff Jennings Inc.
A. Robert Jensen
Jensen Investment Company
B. P. John Furniture Corp.
John L. Jersey & Son, Inc.
Jewett Barton Leavy & Kern Joe's Hollywood Shell Service John's Meat Market
John's Stationery & Printing Co. Inc.
A. R. Johnson Electric
Johnson Acoustical Supplies
Johnson & Higgins of Ore. Inc.
Johnson-Lieber Company
Joint Council of Teamsters 37
Mr. Dean L. Jones
L. L. Jones & Son
Jones Photo Service
Joslyn Pacific Company
Jr. League of Portland, Ore.
Don Juan's Mexican Imports KATU Television KEX Golden West Broadcasting KING Broadcasting KGW KISN Star Broadcasting Inc.
K & K Photo Finishing Inc. KPAM-FM Stereo KPDQ Inc.
KPOJ Radio KPTV
KWJJ Radio Station
KYXI Radio Station
K-Mart Store 4288
K-Mart Store 4406
K-Mart Store 4435
K-Mart Store 4455
K-Mart Store 3025
Kaady's Service Station Kahl's Interiors
Kaiser Foundation Health Plan Kalberer Hotel Supply Co.
Kalt Manufacturing Company Keane & Associates, Lawyers Paul E. Keeney Company Kelley-Clarke Company Harold Kelley's Inc.
Kelley's Olympian Co.
Kendall Lumber Mill Kennell-Ellis Photographers Kenton Machine Works Inc.
Kern Park Floral Co.
Kerr Grain Corp.
Keyser, C. P.
Kienow's Food Stores Kilham Stationery/Printing Co. Roberts. Kinoshita, M.D.
Lynn Kirby Ford Klawa Mehlig & Assoc.
Kleenair Products Company Karl J. Klein Inc.
Dr. Edward K. Kloos Knapp Printing Company Knappton Towboat Company Kneisel Travel Inc.
Frank Knoll Printing Koppers Company Inc.
Kraft Foods Company
J. Donald Kroeker & Assoc.
Kubla Khan Food Co.
Kubli-Howell Company
Kuhnausen's
Kuni Cadillac Inc.
Ladd Estate Inc.
George H. Lage, M.D.
LaGrande Industrial Supply Co.
Laird & Campbell, M.D.
Lamb-Weston Inc.
A. B. Lambert Lamm Motor Co.
Landry S Carpets Michael B. Leahy
Laventhol, Krekstein, Horwath & Horwath The George Lawrence Co.
Lawrence Warehouse Co.
Lawson Construction Irvin Layton
Ralph Leber Company Inc.
Lennox Industries Inc.
Dorothea Lensch
Russell W. Lentz
Lerner Shops
Let's Dine Out Co.
Levin Hardware
Morris Levin
Lewis Bros. Inc.
Lewis & Clark College
Lido Restaurant
Lile Mayflower
The Charles H. Lilly Co.
Lincoln-Memorial Park
Erv Lind Flowers Inc.
Lipman Wolfe & Company
Litho-Art
The Little Chapel of the Chimes Lloyd Corporation Ltd.
Lloyd's Furniture Lomac Motors Inc.
Loomis Armored Car Service Inc.
John W. Loomis, M.D.
Lord Electric Co., Inc.
Losli Inc.
Louisiana-Pacific Corp.
Tommy Luke Flowers
Lumber Products
MJB Company
Maddox Transfer & Storage
I. Magnin & Co.
Mail-Well Envelope Co.
Mailliard & Schmiedell
Maletis & Thorpe
Mall 205
Mallory Hotel
Ed Malone Agency
Management Recruiters
Manchester Company
Manitou Equipment Company Charles Manlove, M.D.
Manpower Inc. of Portland Marios Inc.
Mr. Melvin Mark, Jr.
Dr. R. Kent Markee
Marsh & McLennan Inc. of Ore.
Mr. Ray F. Martin Maryland-Pacific Cone Co.
Mason Bruce & Girard The Matterhorn Restaurant Maydwell & Hartzell Inc.
Mayer Bros Inc.
Mayflower Farms McCall Oil Company McCann Erickson Inc.
McCloskey Varnish Co. of the N.W. McColloch/Dezendorf & Assoc.
McComas & Associates, Inc.
McCormick & Baxter Creosoting McCracken Bros. Motor Freight McKee Pontiac McKesson & Robbins Inc.
Matthew McKirdie, M.D. McNeil/Bloodworth & Hawes Bud Meadows Ford Inc.
S P Meat Market Medical Clinic
Media Service Center Inc.
Mega Coffield Kazanjian Inc.
Meier & Frank Company, Inc.
Merck, Sharp & Dohme Merrill, Lynch, Pierce & Assoc. Metalclad Pacific Asbestos Metallurgical Engineers Metropolitan Printing Company Metropolitan Security Fred Meyer Inc.
Dr. James V. Meyer Midway Lumber Supply Miller Anderson Nash & Assoc.
Miller Paint Co., Inc.
Miller's for Men Milliman & Robertson
J. C. Milne
Joseph A. Minott
Everett Mitchell Advertising Mitchell Lewis & Staver Mitsui & Co. USA, Inc.
Mize Kriesien Fewless & Assoc. Mobil Oil Corporation Moffatt Nichol & Bonney Inc. Monarch Shingle Company Monte Carlo Restaurant Dr. T. Montgomery Montgomery Ward & Company Moore Dry Kiln Company R. Burke Morden Martin T. Morlan Plumbing W. Bruce Morrison Consulting Engr. Morrison Oil Company MEC&C Advertising Inc.
Morton's Shoe Stores Inc.
Moss Adams & Co.
Mt. Hood Radio & TV Broadcasting Tom Moyer Theatres Dr. Earl C. Muck Multnomah Athletic Club Multnomah County Medical Society Multnomah Hot Rod Council Multnomah Kennel Club Multnomah Typographical Union 58 Munnell & Sherrill Inn Harold Murphy Murphy Publications Murray McBride & Assoc.
Mutual Wholesale Drug Myers Drum Company Nalley's Fine Foods National Biscuit Company National Car Rentals National Cash Register Co.
National Mortgage Company R. W. Neighbor & Company Neighbors of Woodcraft Paul Neils Ness Produce Co.
The Neurological Clinic New York Merchandise Co., Inc.
J. J. Newberry Company Robert Newell A. D. Newman Company Nicolai Company Niedermeyer-Martin Company Dick Niles Inc.
Nob Hill Pharmacy Dr. Noles, Optometrists Nor-Air Inc.
Nordstrom's
Norene Tire & Battery Company Norris, Beggs & Simpson
North Coast Electric Company North Coast Seed Company North Pac. Canners/Packers Inc. North Pac. Grain Growers Inc. North Pacific Supply Co., Inc. Northwest Acceptance Corp. Northwest Airlines Inc.
Northwest Copper Works Inc.
NW Electric Light & Power NW Foundry 8i Furnace Co. Northwest Grocery Co.
Northwest Ind. Laundry Co. Northwest Insurance Co.
Northwest Lift Slab Co., Inc.
NW Livestock Prod. Credit Assn. Northwest Marine Iron Works Northwest Motor Welding Northwest Natural Gas Co. Northwest Pantry Inc.
Northwest Schools Inc.
Northwest Textbook Depository NW Truckstell Sales Inc. Northwestern Inc.
Northwestern Agencies Inc.
NW Ice & Cold Storage Co.
Norwest Publishing Co.
Nudelman Brothers Nu-Way Printing & Envelope Co. The Oaks Amusement Park Tom Ogle Prescriptions The Old Country Kitchen Old Spaghetti Factory Oliphant & Bates Insurance Co. Olsen Roe Transfer Company Olympia Brewing Company Omark Industries Inc.
O'Neill Transfer Company Inc. Open Road Industries Opti-Craft Inc.
Oregon Asphaltic Paving Co. Oregon Audio Video System Oregon Automobile Insurance Co. The Oregon Bank Oregon Blue Print Company Oregon Culvert Company Oregon Handling Equip. Co.
Oregon Laundry Cleaners Oregon Leather Company Oregon Marine Supply Company Oregon Mutual Savings Bank Oregon Pacific Industries Oregon Physicians Service Oregon Pioneer Savings & Loan Oregon Portland Cement Company Oregon Printing Plates Oregon Railroad Assoc.
Oregon Region SCCA Oregon Steel Mills Oregon Toro Distributors Inc. Oregon Transfer Company Oregon Transformer Works Oregon Typewriter & Record Co. Ore. Whlse Novelty Co., Inc. Oregon Worsted Company The Oregonian Publishing Co. Oroweat Bakers Inc.
Orthopedic Surgery Associates Otis Elevator Company Owens-Illinois Glass Company Owens-Coming Fiberglass Dr. Albert A. Oyama PHA Life Insurance Co.
Pacific Building Materials Pacific Coast Nursery Inc.
Pacific Coca-Cola Bottling Co. Pacific Color Plate Company Pacific Diesel Power Company Pacific Finance Loans
Pacific 1st Fed. Savings & Loan Pacific Fruit 8i Produce Co.
Pacific Hrdwre. & Elec. Co. Inc. Pacific Machine & Tool Steel Co. Pac-Mar Services Pacific Meat Company Inc.
Pacific Metal Company Pacific National Advertising Pacific Northwest Bell Pacific Plastic Pipe Co.
Pacific Power & Light Company Pacific Steel Warehouse Co.
Pacific Supply Cooperative Pacific Trailways Packer-Scott Packouz Jewel Box Inc.
The Pagoda
Painting & Decorating Contractors Pak-Well Paper Prod. Company Pan American World Airways Inc. Pancake Corner Inc.
Paper Mills Agency of Ore., Inc. Paramount Pest Control lr,c. Paramount Supply Co.
Park Haviland Hotel Parr Lumber Company Patrick Lumber Company M. F. Patterson Dental Supply G. W. Paulson Company Payless Drug Warehouse James C. Payne
Peat, Marwick, Mitchell & Co.
Peco Inc.
C. L. Peck Contractor Peerless Pacific Co., Inc.
Peerless Division-Royal Indust. Pendleton Woolen Mills Peninsula Plumbing Pennwalt Chemical Corp.
J. C. Penney Co.
Pepsi Cola Bottling Company R. G. Peters Builder Inc.
Peters Office Supply Company A. V. Petersen Company Richard J. Petersen, M.D.
Mrs. Lewis Pfeifer Phillips Electronics Inc.
Photo-Art Commercial Studios Physicians Optical Service Piedmont Hardware Company Pierre's French Bakery Pihl Transfer & Storage Co.
V. M. Pilip & Son Inc.
Pine Street Company Don J. Pinson Associates Inc. Pioneer Fruit Distributors Inc. Pioneer National Title Ins. Co. Piper Jaffray & Hopwood Plaza Pool Company Plumbers Supply Plymart Inc.
Pollock Motors Ponchos Restaurant Poor Richards Restaurant Poorman-Douglas Corp.
Pope & Talbot Inc.
Poppers Supply Company Porter-Scarpelli Macaroni Co. Portland Auto Auction Portland Better Business Bureau Portland Bolt & Mfg. Co.
Portland Bottling Company Portland Buckaroos Portland Casket Company Inc. Portland Center Development Co. The Portland Clinic Portland Coin-O-Rama Portland Concrete Pipe Co.
Clayton W. Hannon Executive Manager
Hon. Neil Goldschmidt Mayor of Portland
Portland Rose Festival Association—Directory of Members
Portland Contractors Supply Portland Cutlery Co.
Portland Distributing Co.
Portland Electric & Plumbing Co. Portland Elevator Company Portland Federal Savings Portland Fish Company Portland Frozen Foods Portland General Electric Co.
The Portland Hilton Portland Laundry & Dry Cleaners Portland Lodge No. 142-BPOE Portland Machinery Company Portland Meadows Inc.
Portland Memorial Portland Orthodontic Group Portland Orthopedic Clinic Portland Paper Box Company Portland Precision Mfg.
Portland Precision Inst. & Repair Co. Portland Stevedoring Company Portland Trailer Court Portland Wholesale Groc. Co.
Portland Willamette Company Portland Wire & Iron Works Portland Women's Forum Portland Woolen Mills Inc.
Postal Instant Press Arthur S. Potwin Poulson-Wilson Inc.
S. J. Pounder Realty Co.
Pownall Taylor & Hays Arthur A. Pozzi Company Precision Castparts Corp.
Premier Gear & Machine Works Premium Oil Company Price Waterhouse & Company Art Priestley Oil Company Print-Right Copy Center Printing Pressmen's Union No. 43 The Printshop Process Sign Company Progress Electronics Co. of Ore. Pronto Pup Co., Inc.
Property Counselors Inc.
Prudential Insurance Publicity Providers Purdy Brush Company Radio Cab Company Rainier Brewing Co.
Ramada Inn Ramsay Signs Inc.
Taylor Ramsey Rancho Self Service Flowers Ed Randall's Chevytown Don Rasmussen Co.
Raven Creamery
Ray Go Wagner
Ray's Food Service
Red Carpet Catering Service
The Red Steer
Dr. Raymond M. Reichle
Reid-Strutt Co., Inc.
Reimers & Jolivette Reingold Jewelers Reliable Shoe Store Reliable Transfer Co., Inc.
John F. Rennie Ron Rentfrow Reppert Clark & Howard Reppert & Company Republic Cafe Rhodes
Rian's Incorporates Rich Manufacturing Company Richardson Advertising Agency
C. E. Riggs Inc.
The Ringside
Risbergs Truck Line
River Queen
Riverside West Motor Hotel Riviera Motors Inc.
Riverview Abbey Mausolem Co. Roberts Motor Company Robertson Factories Inc. Rockey/Marsh Pub. Rel.
Rodda Paint Co.
RodewayInn Rogers Construction Co.
Rol-Away Truck Mfg. Co., Inc. Roos-Atkins Roosevelt Hotel Rose City Awning Co.
Rose City Paper Box Inc.
Rose City Sound Inc.
Rose City Upholstery Rosenblatt's Roses by Fred Edmunds Rose's Restaurant Dr. Cecil J. Ross Dr. William M. Ross Rotegard George W. G. Rovang & Assoc.
Roy and Molin Inc.
Royal Beer Distributors
Royal Inn of Portland
Royal Rosarians
E. John Rumpakis
Russell, Hoppe, Keller, Balfour
Ben Rybke
Ryder Printing
S & W Fine Foods Inc.
Sabre Construction Company Safeco Insurance Co. of America Safeway Stores Inc.
Safway Scaffold Co.
St. John Drug Company Sandberg Heating & Fuel Co. Sanderson Safety Supply Sandwell International Inc.
Sandy Boulevard Dodge Sandy Blvd. Veterinary Clinic Sandycrest Terraces Sandy's Camera Shop Santry Tire Company C. H. Savage Company Paul Schatz Furniture Co. Schermerhorn Bros. Inc.
E. Carl Schiewe, Contractor Schlegel Typesetting Company Schmitt Steel Inc.
George W. Schoeffel Dr. Louis B. Schoel Schulz Sanitary Serv., Inc.
Schultz, Wack & Weir Inc. Schumacher Fur Co.
Peter A. Schwabe, Attorney Mr. and Mrs. Ralph Scolatti Seagram-Distillers Sealco
Sealy Mattress Co.
Sears Roebuck & Company Securities-lntermountain Inc. Security Bank of Oregon See's Candies Inc.
Sefton Can & Plastic Division Servomation of Portland Inc. Shannon & Wilson Inc.
Shaw Surgical Company Sheet Music Service of Portland Shell Oil Company Shepard Business Forms Company Sheraton Motor Inn Sherwood & Roberts E. W. Shields Inc. Scoa-Gallenkamp's
Showboat Restaurant & Lounge Shuler Rankin Myers & Walsh M & H H Sichel Silver Eagle Company Silver Falls Packing Co., Inc.
Silver Wheel Freight Lines Simmons Credit Co.
The Simms Company Charles Simon
Simpson Timber Company Sinclair & Valentine Co.
Singer Sewing Machine Company W. C. Sivers Company Six Robblees Inc.
Skidmore, Owings & Merrill Sky Chefs Inc.
Skutt & Sons Lyman Slack Motors
I. L. Sletta Company Donald C. Sloan & Company Small Parts Manufacturing Co. Allan A. Smith, Attorney Mr. & Mrs. Edgar Smith Smith's Home Firnishings Inc. Hilton Smith Associates Dr. Vinton D. Sneeden Snelling & Snelling Snyder Roofing Company Howard Somers Southeast Roofing Co.
Southland Corporation Souther, Spaulding & Kinsey Spear Beverage Company Sam Speciale Office Machines Inc. Specialty Woodworking Co., Inc. The Speck Enterprises Inc.
Sperry & Hutchinson Company Waldemar Spliid
Sam J. Sposito Lighting Specialties Spouse-Reitz Co., Inc.
Stagecraft Industries Inc.
Stamm & Stuart Insurance Mgt. Standard Oil Co.
Standard Printing/Office Supply Standard Steel & Metal Company Star Machinery Company Stark Plumbing & Heating Inc. States Steamship Art Stearns Tires Inc.
Drs. Stearns, Fearl & Breese Wm. M. Stebbins Steinfelds Products Company C. E. Stevens Company Stevens-Ness Law Publishing Co. Stevens & Son Stevens/Thompson/Runyan Stewart & Tunno Insurance Stewart-Warner Alemite Sales H. J. Stoll & Sons Inc.
Storey Tool & Die Works Jack P. Stuhl
Sumitomo Shoji America Inc. Sunset Fuel Company Sunset Tours Sunshine Dairy Surgical Sales Inc.
Sweetbriar Inn System Auto Parks TIME
Tamblyn & Assoc., Attys.
F. M. Tarbell Co.
Taurus
Taylor & Co., Inc.
Taylor Electric
Teeples & Thatcher
Tektronix Inc.
Teller Construction Co. Temp-Control Corp.
Tempo Furniture Corp.
Tenneco Chemical Co.
Joe Teresi Texaco Inc.
D. P. Thompson Co.
Thompson Metal Fab.
Norm Thompson Outfitters R. C. Thompson & Son Inc. Thristee Market No. 1 Thuemmel/Marx & Whiting Inc. Thunderbird Motel & Restaurant Thunderbird Motor Inn Tice Electric Co.
Tie Bar
Tile Distributors Inc.
Timberline Equipment Co.
Time Oil Co.
Title Insurance Co. of Oregon Marv Tonkin Ford Sales Moe M. Tonkon, Attorney Tops All Foods Inc.
Totem Transit Co.
Touche, Ross, Bailey & Smart Tower Oil Co.
Town Concrete Pipe Inc.
Toyota Motor Distributors Tracey & Company Inc.
Trade Litho Inc.
Tradewell Stores Inc.
Trans Western Express Transamerica Title Ins. Co. Transmission Exchange Trans Pacific Leasing Inc.
Travel Counselors Inc.
Treck Photographic Inc.
Tri City Bowl Tri-Met
Triangle Milling Co.
Trixler Brokerage Co.
Timfab
Tube Forgings of America Tucker-Emmrich Co.
Uhlemann Optical Co. of Oregon Unigard Insurance Group Union Ave. Motel Union Carbide Corp.
Union Oil Co. of California United Adjusters Inc.
United Air Lines United Brokers Co.
United Finance Co.
United Parcel Service United Salad & Produce United States Bakery Inc.
U. S. National Bank US Plywood Corp.
Utility Trailer & Equipment Valley Plaza Valley Truck Service Vancouver Furniture Company Van Duyn Chocolate Shops Inc. Van Kirks Florist Van Water & Rogers Inc.
Dr. John G. Vandenberg Victoria Station, Inc.
Viking Automatic Sprinkler Co. Viking Industries Inc.
Village Inn Pancake House Dean Vincent Inc.
Vinton Company Vista-St. Clair Inc.
William Volker & Company Volvo Western Dist. Inc.
J. M. Vranizan Company Waddle's Restaurants R. M. Wade & Company Wagner Mining Equipment Inc. Wakehouse Motors Inc.
Clarence Walker Flowers Wallace Buick Company Wallace Security Agency Inc. Walston & Company Inc.
Walton Tailoring Wanke Panel Company Watco Div-Mogul Corp.
Waterway Terminals Company Waterworks Supplies Co.
Watson's Valley Pharmacy Wayne's Photo Finishing Weatherite Co.
Weiler Chevrolet Weisfield's Inc.
H. A. Weiss
John Welch Dental Depot Inc.
Mr. & Mrs. H. B. Wendell Wentworth & Irwin Inc.
West Coast Orient West Coast Business Inv. Ltd. Western Paper Company West Coast Picture Western Air Lines Inc.
Western Auto Supply Comp. Western Business Builders Western Electric Co., Inc.
Western Elec.-Columbia River Western Equipment Co. of Portland Western Food Company Western Kraft Corp.
Western Machinery Corp.
Western Photo Mount Company Western Propane Inc.
Western Savings & Loan Western Transportation Co.
Western Wood Manufacturing Westinghouse Electric Corp. Weyerhaeuser Company C.H. Wheeler White Motor Corp.
White Rock Bottling Co.
White Stag Manufacturing Co.
White , Sutherland, Brownstein, Pr. Dr. James M. Whitely Widing Transportation Widmer Plumbing & Heating Co. Stan Wiley Inc.
Rudie Wilhelm Warehouse Co. Willamette Industries Inc. Willamette Savings & Loan Asn. Willamette View Manor Inc.
Lew Williams Cadillac Williamsen & Bleid Inc.
Willoughby Hearing Center Wills Enterprises, Inc.
Wilshire Medical Center Pete Wilson Realty, Inc.
Window Products, Inc.
Winter Products Co.
Wolf & Company
Wolf-Zimmer-Gunsul-Frasca-Ritter Wolsborn Properties Woodbury & Company Woodland Park Hospital Wymore Transfer Company Yaws Top Notch Ye Olde Towne Crier Yergen & Meyer CPA Porter Yett, Jr., General Con-
tractors
Arthur Young & Company Zeero Ice Company Zell Bros.
Werner E. Zeller, M.D.
Zellerbach Paper Company Zidell Machinery Supply Co.
A.J. Zinda Company Zukors
J
17
Saturday, June 9 fePSfld Rl0P6iI
1973 Grand Floral Parade—Theme “Behind The Footlights’’ Pre-Parade Show9 a.m.
Memorial Coliseum. Parade start, 10 a.m.
butterflies hover around the trunk, slowly waving their exotic wings. A straw-thatched Polynesian hut sets off the scene. Builder Festival Artists.
H-9 Sonja Copeland, Reno, Nevada, Rodeo Association
H-10 Klickitat County Fair and Rodeo Court, Goldendale, Wash.
Queen Candy Kolbaba, Becky Mesecher, Kay Shull
B-8 Durango, Colorado, High School Guest Band
6. ALPENROSE DAIRY
c
Band Wagon
Largest of 14 miniature circus wagons originally built for the 1 961 Rose Festival, with Rusty Nails and the Rose City Banjoliers, 40 members age 10 to 80. Elliot Sweetland is the leader. Driver is Rex Blackmer, assisted by Willard Lyons.
7. JUNIOR COURT
The Junior Festival Queen stands in a floral heart, surrounded by her princesses. Members of Court are Margaret Ann King, Shawn Loucks, Jeanette Garcia, Sherri Bobzien, Lynda Lee More, Lisa Portinga, Michael Ann McReynolds and Connie Hartup. Builder Floats Four
H-11 Oregon Mounted Governor’s Guard, Salem
DIVISION NO. 2—
Marshal: Gale R. Buchanan
B-9 Schuyler, Nebraska, High School Guest Band
8. OLYMPIA BREWING COMPANY
The Golden Years of Ziegfeld
A tribute to the master showman of all time, Florenz Ziegfeld. Magnificently costumed showgirls parade on a multi-tiered stage setting with swans, fountains and cherubs. Nancy Thorne, Olympia Lakefair Queen, stands center stage with her escort, Mando Morales. Jon-Jon Jensen is the living statue. Built by Pageant Presentations, Bothell, Wash.
H-12 Ike Whitely, Redmond
B-10 Area 1 Honor Band — Portland Public Schools
9. GAF CORPORATION
1001 Nights
Aladdin's magic carpet soars high above minarets and reclining harem' girls. More than 1,000 GAF employees participated in float planning and flowering and harem girls are winners of vote by employees. Girls are Vee Buck. Grace Freeth, Nancy Green, LaVerne Lloyd. Builder Herrin-Preston.
H-13 Olympic Arabian Pleasure Horse Club, Port Orchard, Wash.
B-11 Battle Ground, Wash., High School Band
10. BATTLE GROUND. WASHINGTON
In The Good Old Summertime
A large old Victrola phonograph with animated revolving record recalls musical memories of bygone shows. Riders are from Battle Ground High School, one from each class. Float is a project of a new group, the "Rose Parade Or Bust" club.
H-14 Tacoma, Washington, Lariettes
11. PORTLAND RETAILTRADE BUREAU
20,000 Leagues Under The Sea
A giant floral squid attacks the beleaguered submarine Nautilus against the background of a giant transparent sea shell. The design is carried out in 35,000 vanda orchids and Esther Reed daisies. Built by Commercial Displays Inc., Portland.
DIVISION NO. 3—
Marshal: Thomas L. Milne
B-12 Bullard High School Guest Band, Fresno, Cal.
12. RELIABLE TRANSFER
Circus Wagon
Circus Band Wagon drawn by four
Shetland Ponies. Built by employees.
13. MEIER & FRANK COMPANY
James Michener’s Hawaii
A lush tropical entry with suspended rock formations, a waterfall, palm trees, floral ceremonial drums and an outrigger. Fourteen varieties of live green plants plus orchids and othertropicals flown from Hawaii are employed. Builder Floats Four.
H-15 Paula Graf, Woodburn
H-16 Gilliam County Fair and Rodeo Court, Condon
Queen Renee Ericksen. Eileen Ansen, Marie Rietman
B-13 Lewis and Clark Tiger Band, Spokane, Wash.
18
Saturday, June 9
1973 Grand Floral Parade—Theme ‘‘Behind The Footlights’’ Pre-Parade Show 9 a.m.
Memorial Coliseum. Parade start, 10 a.m.
14. SPOKANE EXPO 74
Greatest Show On Earth’
A wrought iron strip symbolic of Expo's theme design swirls around water fountains and garden areas, in which stand the Spokane Lilac Festival Queen and her Court. Spokane's World’s Fair is next year. Builder Pageant Presentations.
H-17 Arlington Rodeo Court Queen Marci Linnell, Bobbi Acock, Mickie Hoskins
H-18 Pierce County Sheriff’s Mounted Posse, Tacoma, Wash.
15. PORTLAND’S HOLLYWOOD DISTRICT
Swan Lake
A huge sculptured white swan floats on a lake of blossoms. Ballerinas are Astrid de Brea, professional modeling teacher and ballet performer, and Michelle Pape, professional dance instructor. Portland's Hollywood district has entered floats over a span of 30 years. Builder Herrin-Preston.
QUEEN’S DIVISION — Marshal: Ian Higginbotham
B-14 Mark Morris High School Band, Longview, Wash.
16. LONGVIEW 50TH ANNIVERSARY The Flapper
Longview celebrates its golden anniversary with a float depicting the formal rose garden planted by the city's founder. F.A. Long, around the city's library. In 1923 costume are flappers, Janmarie Langill and Teresa Kirk. Golden celebration is June 27-July 4. Built by Huserik Manufacturing. Portland.
H-19 Queen Jody Noble, Fort Dalles
Rodeo, The Dalles
B-15 Madison High School Band
17. EQUITABLE SAVINGS & LOAN ASSOCIATION
Castles In The Sky
Suspended pathways of flowers sweep up to enchanted castles looming from flowery clouds. Appearing are Sandi Herring, Miss Oregon; Vicki Hawkins. Miss Idaho; Beccy Pozzi. Miss Washington. Builder Herrin-Preston.
18. PORTLAND CHAMBER OF COMMERCE — QUEEN’S FLOAT
The Chamber traditionally provides the Queen's float. The Queen, chosen June 1, stands at the rear, surrounded by the Royal Court. Court, in order of selection, are Linda Darke. Franklin; Lisa Tappan, Adams; Ann Talbott, Grant; Glenda Jackson. Monroe; Nancy Estes. Roosevelt; Cindy Jarmer, Marshall: Linda Armontrout. Madison; Faith Love. Cleveland; Ann Du Fresne, Lincoln: Kathe Mai. Jefferson; Jan Bushey, Jackson; Phyllis Hawkins, Washington; Lynne Schenck, Concordia: Sharon Elorriaga, Wilson. Builder Commercial Displays.
H-20 Salem Saddle Club Drill Team Color Guard
H-21 Oregon Mounted Posse, Salem
B-16 Rex Putnam High School Band, Milwaukie
19. PORTLAND BOTTLING COMPANY
Funny Girl
Song 'Don't Rain On My Parade" forms the theme emphasis, with giant musical scroll intertwining floral umbrellas. Riding the float is the current Miss Portland. Christine Kammer. Costumes are from old Roaring Twenties night club. Builder Floats Four.
DIVISION NO. 4— Marshal: Lloyd L. Davis
20. KEIZER COMMUNITY
I'd Like To Teach The World To Sing
First-time entry for the Keizer Community. north of Salem. A sweeping descending staircase is filled with singers presenting the well-known plea for world harmony. Designed, financed, built and decorated by Keizer Community residents.
H-22 Al Kader Shrine Temple Mounted Patrol
B-17 Washington High School Band
21 PASADENA TOURNAMENT ROSES ASSOCIATION
All The World Is A Stage
19
Saturday, June 9
1973 Grand Floral Parade—Theme “Behind The Footlights’’ Pre-Parade Show 9 a.m.
w Memorial Coliseum. Parade start, 10 a.m.
A stylized marquee dramatically wraps around a large globe to portray the feeling that all the world is a stage. Floral scenes on the marquee recreate the old time bill boards, depicting famous plays and stars. Builder Herrin-Preston.
H-23 Mabel Baker, Eagle Creek
B-18 Parkrose Senior High School Band
22. FARMERS INSURANCE
The King and I
The float depicts the “Shall We Dance" musical number, with floral Anna and the King posed in dance steps in the ballroom of the King's palace. All flowers appear in natural color, without paint or dye. Mary Matney, 1972 Rose Festival Queen, is the rider. Built by Floatmasters, Temple City, California.
H-24 Emerald Empire Round-Up Court, Eugene
Lorrie Wood, Linda Levings, Annie Nikitins
DIVISION NO. 5— Marshal: Kenneth J. Klein
B-19 West High School Band and Drill Team, Bremerton, Wash.
23. SEAFAIR
Million Dollar Mermaid
A tribute to the Seattle Seafair ^Features Miss Seafair, Kathy Beck, in mermaid attire. Mark Faldborg is
King Neptune and the float is escorted by the Seafair Commodores, commanded by Walter Guidinger. The Seafair runs July 28-August 5. Builder Pageant Presentations.
B-20 La Senoritas Drill Team, Seattle, Wash.
24. LLOYD CENTER MERCHANTS ASSOCIATION
Finian’s Rainbow
Famous musical comedy theme is carried out in a grouping of giant mushrooms, each topped by a leprechaun. Each mushroom follows a different color scheme highlighted by its own variety of rose. More than 12.000 roses used. Builder Floats Four.
B-21 Lakeridge Senior High School Band, Lake Oswego
25. COMMUNITY OF LAKE OSWEGO Cabaret
Theatre-type setting depicts Lake Oswego community's annual dramatic production, which this year was “Cabaret." Design, construction and decoration are by Lake Oswego community residents.
H-25 Wasco County Fair Court, The Dalles Queen Lori Roberts, Debbi Warner, Chris Brown
DIVISION NO. 6—
Marshal: Reginald L. Carver
B-22 Benson Polytechnic High School Band
26. GEORGIA PACIFIC CORPORATION
1776
A stately reproduction of the original American Flag of 1776 sweeps over the float, which depicts the pride of Americanism. Four couples are dressed in authentic costumes of
the period, which also includes fifers and drummers, an eagle and other patriotic emblems. Builder Pageant Presentations.
H-26 Pendleton Round-Up Court
Queen Becky Raymond, Carol Cassens, Shannon Cimmiyotti, Heather Hales, Jan Kaser. Pennant bearers: Jennifer Raymond, Julie Rugg.
B-23 Kahuku High School Band, Hawaii
27. KEX RADIO & KONA VILLAGE RESORT
Aloha Week
The annual Aloha Week Festival September29-October27 is saluted in this float, which required the cooperation of many people to bring it to the mainland. Besides the sponsorship of KEX and the Kona Village Resort, Orchids of Hawaii donated the 50,000 Islands flowers which make up the huge Cattleya orchid outline. Featured are the King and Queen of Aloha Week, William Pule and Gloriann Pokipala. Builder Herrin-Preston.
H-27 Barbara Whitesal, Miss Northwest Rodeo, The Dalles
B-24 David Douglas High School Band
28. JANTZEN BEACH CENTER
Carousel
First time entry for the new Jantzen Beach Center features a floral merry-go-round, with carousel horses on the front unit and horse silhouettes on the rear unit, with a large vanda orchid canopy over the dashing steeds. Builder Huserik Manufacturing.
20
Saturday, June 9
1973 Grand Floral Parade—Theme “Behind The Footlights’’ Pre-Parade Show9 a.m.
Memorial Coliseum. Parade start, 10 a.m.
29. GRESHAM AREA CHAMBER OF COMMERCE
Little Hut
A shipwreck scene with a unique distress signal leads to an island of beautiful girl castaways, clustered around their makeshift home and a palm tree. Builder Commercial Displays.
DIVISION NO. 7—
Marshal: Jacob W. Bigham Jr.
B-25 Clan Macleay Pipe Band H-28 Oregon Pinto Association Court
Queen Larolyn Gibson, Ingrid Herwick, Terry Tiller
30. METRO DIVISION ORDER OF DE MOLAY
31. FIRST NATIONAL BANK
Behind The Footlights of Progress
The little red school house depicts the De Molay ideal of selfdevelopment and personal improvement.
33. BEAVERTON AREA JAYCEES
Fiddler On The Roof
Live dancers depict the vivacious daughters from this famed musical. A floral canopy surrounds the bridal couple as the father sings "To Life" accompanied by a colorful violinist. The dominating mother-in-law completes the float. Builder Commercial Displays.
B-26 Clackamas High School Band, Milwaukie
Datemusume-Koi-No-Higanoko
Miss Sapporo, from Portland's Japanese sister city, is hostess to this visit to a typical 15th or 16th century Japanese garden. The float theme is the name of a famous Japanese puppet play telling of an old-time love story. Builder Festival Artists.
H-29 Molalla Buckaroo Court
Queen Sue Martin, Kay Hodges, Merry Woods
DIVISION NO. 8—
Marshal: Fred L. Helbock
B-27 Aloha High School Band, Beaverton
Comedy-T raged y
The thespian symbol of Masque and Dagger, comedy and tragedy, are depicted, in the form of a court jester and clown for comedy, and Romeo and Juliet for tragedy. Joe and Sue Collinson are the lovers, Becky Charles the Jester. Beaverton’s 37th year. Built by Beaverton Area Jay-cees.
H-30 Washington County Fair and Rodeo Court
Queen Jan Spiesschaert, Vicky Schoen, Debbie Van Dyke
H-31 Washington County Sheriff’s Posse
B-28 Cleveland High School Band
34. HANNA INDUSTRIES
The Flintstones
The world's first car wash in Bedrock, U.S.A., sees the Flintstones and their neighbors have their cars squirted by a shaggy mastodon and brushed by a monkey as a sabre-tooth tiger punches their tickets. Builder Herrin-Preston.
H-32 Afifi Shrine Mounted Patrol, Yakima, Wash.
B-29 Franklin High School Band
35. PACIFIC POWER & LIGHT CO.
Flower Drum Song
Stern Oriental father overlooks a promenade of delicate Chinese maidens in this recreation of the famous musical. A bridge, swans, Oriental lanterns and a huge floral screen set the graceful tone. Builder Pageant Presentations.
H-33 Portland Indian Center
36. PORTLAND FIRE BUREAU
Participants in the Grand Floral Parade since the first one in 1907, the Fire Bureau’s 1973 entry is an appropriately decorated fire truck. All work is done by the firemen, with most of the flowers donated by the public.
© 1973 The Bank of California, N. A. Member F. D.
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22
Visiting Royalty Graces The Rose Festival
OT WITHIN MEMORY has so much royalty from other states and abroad, chosen to pay official visitations to the Portland Rose Festival.
Representing Hawaii’s Aloha Week will be the reigning King and Queen, William Pule and Gloriann Pokipala. The annual Aloha Week festival emphasize the heritage of Hawaii and the preservation of its history and culture through song, dance and pageantry. The King, whose full name is William Mahoe Pule, is three-fourths Hawaiian and the father of seven children. The Queen’s complete name is Gloriann Keohokulani Moikeha Pokipala. She is five-eighths Hawaiian and also has seven children. They are reigning as King Mahoe (twin) and Queen Keohokulani (star of heaven.) They ridethe KEX-Kona Village Aloha Week float in the Grand Floral Parade.
Aloha Week King William Pule and Queen Gloriann Pokipala
Miss Sapporo, chosen just last month, is 19-year-old Mayumi Takahashi. She speaks no English but is accompanied by a chaperone-interpreter. She is returning the visitation of the 1972 Rose Festival Queen, who visited Sapporo last July. Sapporo and Portland are Sister Cities and have enjoyed a long friendly relationship over the years.
Kyle Reuel Barnhouse is Queen of the Southwestern Sun Carnival at El Paso, Texas, a Festival which includes the famous Sun Bowl Football game. Queen Kyle is ajunioratUniversi-ty of Texas at Austin majoring in journalism. She aspires to become an airline stewardess and is the daughterof Mr. and Mrs. William Barnhouse of El Paso.
Patricia Keizer holds the title of Minneapolis Aquatennial Queen of the Lakes. She was selected over 38 other young ladies to reign over the 34th annual Aquatennial. Patricia is oneof five daughters of Mr. and Mrs. Leonard W. Keizer of Shakopee, Minnesota, and she also has four brothers. Patricia is 5’6”, age 19,117 pounds with brown hair and eyes. She has been a student in nurses training at Rochester, Minnesota, State Junior College.
El Paso Minneapolis Aquatennial
Sun Queen Queen of the Lakes
Kyle Barnhouse Patricia Keizer
Miss Fiesta San Jacinto Janet Troutman
Janet Troutman is Miss Fiesta San Jacinto, an 18-year-old freshman at San Antonio, Texas, College. She is a public relations major in college and active in the Baptist Church and Hospital in San Antonio. Her hobbies include modern dance, singing, sewing and playing the piano and guitar. Janet and the eight Miss Fiesta alternates meet many dignitaries during the annual Festival and visit many other Festivals as well.
23
HEN THE last strains of the last marching band die away after the Grand Floral Parade, that is notthe end of the dazzling floral floats. They are taken to S.W. 4th Avenue near Hall Street in
Portland Center to be put on display through the week end. Spectators may stroll among them, taking pictures, recalling memories of their passage, reflecting on comparisons between this float and that. True, their moment of great grandeur is past and the petals wilt and the colors slowly fade. Yet the post-parade display is ashow in itself, well worth the visit, a chance to linger over each design, to recall each music-filled moment, to relive again the roars of the assembled throngs.
And the post-parade is a good place, too, for the “old timbers” to “remember when” the floats may have seemed much bigger and more colorful—but they really weren’t. Float building has made great strides in design and flowering since those early days and even in very recent years.
Pepsi’s got a lot to give!
Pepsi Cola Bottling Company of Portland/Salem
J
24
25
The Rose Pin—
Saturday, June 9, 3:30 p.m.,
Rose Festival Invitational Track and Field Meet
Mount Hood Community College
A former event with a new twist appears in the 1973 Portland Rose Festival. In previous years, the Festival has sponsored an Open Invitational Track and Field Meet. Thisyear, the Invitational is concentrating on outstanding high school athletes. Receiving invitations were the top two finishers in the state Triple A high school meets of Oregon, Washington and Idaho. As in 1972, the excellent new all-weather facility at Mount Hood Community College is the setting.
The track meet will have its own program, with complete entry lists. Meet director is Jim Puckett. Events will be as follows: 100,220,440, 880, Mile, Two Mile, 120 High Hurdles, 180 Low Hurdles, Pole Vault, Discus, Shot Put, LongJump,HighJumpand Javelin. Open men and women exhibition events also are scheduled.
Wear A Pin
and Support The Festival
1 I HE ROSE PIN is an annual tradition with the Portland Rose Festival. It gives every Portlander and every visitor a chance to participate in the Festival, by wearing the pin and using the discount coupons which go along with it. Priceof the pin is $1.00 and the design changes every year.
Beginning this year, the pin is offered as a collector’s item, with similarpins in subsequent years designed to make an attractive collection or display over-all.
With this year’s pin, on sale downtown and at many stores and businesses, go the following coupons: 1) An entry blank in the Theme contest. A panel of judges picks the winning theme for the 1974 Rose Festival and it becomes the official theme for the Grand Floral Parade of 1974. 2) A coupon good for one admission to the Festival of Bands. 3) An exchange ticket good for half price on regular admission to the Rose Show. 4) An exchange ticket for $1 off on Coliseum seats foreitherthe Queen Selection and Coronation or the Grand Floral Parade. Grand prize in the theme contest is a Pontiac and four weekly prizes of deluxe vacation trips are offered.
The Portland Rose Festival receives no public money—it is entirely supported by income from events, by associate memberships and some miscellaneous income. The Rose Pin is an important source of financial support for the Festival, which presents most of its events free to the public.
OUP
June 5, 1908
THE MORNING OREGONIAN
The First Road Race
Before a crowd of fully 40,000 people strung out over the 14-mile course, H.M. Covey, driving his little Cadillac run-a-bout, won the 50-mile automobile road race, covering the distance in 1 hour, 13 minutes, 20 seconds, and Harry Bell, driving a Studebaker, was first in the 100-mile event, in 2 hours, 4 minutes, 8 seconds. Both races furnished surprises, because the wise automobile men had figured that the Thomas 6 would catch the judge’s eye in the 50-mile event and thatalmostanycarin the 100-mile race would turn up winner, save the Studebaker. To add to the surprise was the fact that in the long-distance event, the Studebaker cars finished one, two.
The ding-dong struggle between the Oldsmobile, driven by H.O. Harrison, and the Locomobile and the persistent manner in which the two Studebaker cars hung on gave the spectators a keen thrill of excitement.
The driving of Harrison electrified the crowd. With his face a smear of grease and dust, hefairly flew by the judges’ stand and as he heard the volley of cheers above the roar of his flying car, he
smiled and showed the only clean thing about him, his teeth.
When the space-eliminating tests were ended
and the announcement was made that no one had been killed there was a great cheer. Fears of an accident were strongly felt by those witnessing the high-power cars flit by like rockets, and the relief was great at the fortunate termination.
Spurts of better than a mile a minute were frequent, however, and these
were seen mainly along the level stretch leading past the starting point.
veap
The Spirit lives
in Portland
Sat.-Sun., June 9-10, Noon to 5 p.m.
Rose Cup Races,
Portland International Raceway
HIS WILL BE the 13th annual Rose Cup Sports Car Races and undoubtedly will be the biggestyet. Forthefirsttime,the Sports Car Club of America has found-
ed a West Coast championship series, to be known as the Gold Rush Series. The Rose Cup is the first race in the series and the series winners may take home as much as $10,000 apiece. The lure of gold and excitement is bringing many crack California drivers to Portland for this raice, as well as competitors from Washington, Canada and even such faraway states as Virginia.
Monte Shelton won the Rose Cup last year, for the first time, and the suave Sandy Boulevard auto dealer may turn it again, for he is driving a new car, a Porsche which on paper threatens to run the competition into the ground.
However, since Monte is noted as a scrambler who frequently spends half the race in the pits, he is not given a shoo-in by any means. Saturday racing will include qualifying and practice, with the national points races filling up Sunday. All types of cars will be there, rain or clear, from the little Formula Vees right upthrough the ASedans,thebig Sports Racing machines and the large Formula cars.
The Rose Cup has its own program, complete with entry list, on sale at the course. There is plenty of free parking, all admission is general and new concession stands on the site promise to make the weekend more enjoyable for spectators and racers alike. The Road Races are one of the Festival’s biggest and most exciting events—a “don’t miss” attraction.
Previous Winners - Rose Cup Road Races
1961 - Jerry Grant, Yakima, Wash.
1962 - Jerry Grant, Kent, Wash.
1963 - Bill Stephens, Vancouver, B.C.
1964 - Pierre Phillips, Portland, Or.
1965 - John Hall, Vancouver, B.C.
1966 - David Phelan, Portland, Or.
1967 - Bill Amick, Portland, Or.
1968 - Stan Burnett, Portland, Or.
1969 - Jon Milledge, Mountain View, Cal.
1970 - Milt Minter, Los Angeles, Cal.
1971 - Herb Caplan, Los Angeles, Cal.
1972 - Monte Shelton, Portland, Or.
28
Sunday, June 10
Behind The Footlights— The Final Act
As the 1973 Portland Rose Festival draws to the final day of its 65th year, the sense of pace and excitement carries to the end. The Festival Center remains open and ablaze with light and music. The Navy ships continue to host their multitudes of visitors. High on Mount Hood, at Timberline, the members of Cascade Ski Club present the traditional Golden Rose Ski Races. The post-parade float display continues through the day and the Indian Pow-Wow presents its final dances, before folding its tepees. The bonspiel and the tennis tournament wind up and crown their champions.
It is all over and yet it all begins again. The 1974 theme contest winner will be announced by the middle of June and plans will begin for next year’s Portland Rose Festival. Dates for the 1974 Festival are June 7-16 and already the Festival is looking ahead to its participation in our nation’s 200th birthday celebration in 1976.
As they have since the beginning, people make the Rose Festival—people marching, playing, watching, dancing, celebrating, competing, enjoying each other. Every year, the Rose Festival brings the community together in one joyful
period, to recall the past, savor the present, envision the future. That is the Portland Rose Festival—for 65 years, something you can count on.
J
Established 1865.
In the winner’s circle.
/> I9O5.
SB Even at the turn of the century. Portland's
!f Rose Festival had all the ingredients
of a great celebration. Prize-winning * floats . .. colorful costumes ... a lively atmosphere . . . and, of course, iS? beautiful roses.
Each year these same ingredients combine to make the current festival the 8 best one yet. At First National we've taken part in all of them. And despite a If festival history that's hard to beat, we
F think that
the 1973 wed like to wXe.hT''31 get to know
grandest one VOU.L-I=
of them all. J *^1^
Trophy Winners of the 1972 Portland Pose Festival
GRAND FLORAL PARADE
SWEEPSTAKES Most Outstanding Float in the Parade Northwest Natural Gas
GRAND PRIZE
Most Outstanding Commercial Entry Lloyd Center
ROSE SOCIETY TROPHY Most Effective Use of Roses Benj. Franklin Savings & Loan
QUEEN’S TROPHY
Most Outstanding Non-Commercial Entry Pasadena Tournament of Roses
THEME TROPHY
Best Development of Parade Theme Farmer’s Insurance
LEITH ABBOTT AWARD Best Use of Humor First National Bank
JUDGES TROPHY
Exceptional Merit in Non-Commercial Class Gresham
GOVERNOR’S TROPHY Most Outstanding Entry from Outside Portland Eastman Kodak
GRAND MARSHAL’S TROPHY Exceptional Merit in Commercial Class GAF
MAYOR’S TROPHY Most Outstanding Commercial Entry from Portland Stevens & Son
PRESIDENT'S TROPHY Most Outstanding Commercial Entry from the Portland Metropolitan Area Meier & Frank
ROYAL ROSARIAN TROPHY Outstanding Use of Flowers by Commercial Entry
Bank of California
JUDGES’ AWARD Special Award for Showmanship Toyota
32
IT’S OUR
To Supply 1973 Pontiacs,
The '"Official Portland Rose Festival" Automobile . . .
k
SPECIAL SAVINGS
On All 1973 "Portland Rose Festival" Pontiacs Convertibles, Hardtops And Station Wagons!
See Them At Your Pontiac Dealers Listed Below .
CENTURY PONTIAC INC.
10075 S. W. Canyon Road Beaverton, Oregon
PH. 646-3131
MIKE SALTA PONTIAC
300 S. E. 122nd Portland, Oregon
PH. 255-9711
FRANK NEWELL INC.
E. Burnside and 232nd. Gresham, Oregon
PH. 665-2166
McKEE PONTIAC INC.
1404 Main Street Oregon City, Oregon
PH. 656-5285
McCOY AUTO CO.
9th and C Street Vancouver, Washington
PH. 285-0541
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