PORTLAND ROSE FESTIVAL W 1964

How would you rate them?

Appearance Poise Speaking Ability thtai

up to 40% up to 40% up to 20% IUIH

FOR YOURSELF

Queen Selection Judging Chart

Princess Marydith Dawn Hooker, Franklin

Princess Susan Arlene Chaperon, Washington

Princess Judith S. Parsons, Wilson

MEMORIAL COLISEUM MONDAY JUNE 8 8 p.m. DST

Princess Marcia Ann Empey, Cleveland Princess Lona Lea Taylor, Girls’ Polytechnic Princess Anne-Marie Katherine Niemi, Grant Princess Barbara Rae Hyden, Jefferson Princess Sharon Anne Langfitt, Lincoln Princess Darlene Joan Leu, Madison Princess Christine Marie Conner, Marshall Princess Sharon Ann Arneson, North Catholic Princess Nancy Ann Rather, Roosevelt

(Queen selection is based on the above points)

PRINCESS ANNE-MARIE Grant

PRINCESS LONA LEA Girls Polytechnic

PRINCESS SHARON North Catholic

PRINCESS SUE Washington

To the Colors

ALL-CITY HIGH SCHOOL BRASS ENSEMBLE

Star Spangled Banner...............................................Francis Scott Key

AUDIENCE, ALL-CITY HIGH SCHOOL CHOIR and ALL-CITY ROSE FESTIVAL ORCHESTRA

Overture to West Side Story.....................................Leonard Bernstein

ALL-CITY ROSE FESTIVAL ORCHESTRA

Highlights from Brigadoon...........................Alan Lerner and Frederick Loewe

ALL-CITY HIGH SCHOOL CHOIR and ALL-CITY ROSE FESTIVAL ORCHESTRA

We, the People.................................Michael Cambren and Robert Armbruster

ALL-CITY HIGH SCHOOL CHOIR and ALL-CITY ROSE FESTIVAL ORCHESTRA

Fanfare for a Ceremonial Occasion...............................Albert W. Ketelby

ALL-CITY HIGH SCHOOL BRASS ENSEMBLE

Recessional, Pomp and Circumstance .... ......................Edward Elgar

ALL-CITY HIGH SCHOOL CHOIR and ALL-CITY ROSE FESTIVAL ORCHESTRA Music Director A. VERNE WILSON, Supervisor of Music, Portland Public Schools

PRINCESS CHRIS PRINCESS BARBARA PRINCESS DARLENE PRINCESS MARCIA

Marshall Jefferson Madison Cleveland

I

The Portland Rose Music Festival brings to the stage of the Memorial Coliseum the Northwest’s top young talent . . . bands . . . stage bands . . . orchestras . . . instrumental soloist"-^ and vocalists ... in a diversified program under the direction of Wayne S. Hertz, distinguished conductor and chairman of the department of music at Central Washington State College. Tickets for this first-of-its-kind-in-the-West event are on sale at the Memorial Coliseum box offices. Reserved seats are $2.50 and $2.00; general admission $1.50 for adults and 75 cents for children under 18.

PORTLAND ROSE

AV

PAT BOONE

Popular young singing star who has appeared in 11 movies and who has been at the top of the entertainment world since his first records were made in 1955, Pat Boone will sing several numbers and act as host for the Memorial Coliseum show.

THREE

NIGHTS

ONLY

WED., THUR. and FRI.

JUNE IO, 11 and 12 8 p.m. DST

Memorial

Coliseum

The following college and high school musical groups will appear on the nights indicated:

WEDNESDAY, JUNE IO THURSDAY, JUNE 11

Olympia, Wash. High School orchestra

Cleveland High School band, Portland

Redmond, Ore. High School band

Renton, Wash. High School choir

Milwaukie, Ore. High School stage band

Franklin High School choir, Portland

Director: Host and. Guest Artist: Guest Instrumentalist:

Enumclaw, Wash. High School choir

Grants Pass, Ore. High School band

Lewis and Clark College choir, Portland

Parkrose High School band, Portland

Madison High School orchestra, Portland

West Bremerton, Wash. High School stage band

Plus two audition winners each night

DR. WAYNE S. HERTZ, Ellensburg, Wash. PAT BOONE

CARL “DOC” SEVERINSEN

FRIDAY, JUNE 12

Central Washington State College choir

West Bremerton, Wash. High School band

Astoria, Oregon High School Band

Clover Park High School choir, Tacoma

Corvallis, Ore. High School orchestra

Central Washington State College stage band

MUSIC FESTIVAL

1964 OFFICERS AND DIRECTORS

Portland Rose Festival Association

HENRY BALDRIDGE, President

CLYDE R. RICHARDSON, First Vice President ROBERT H. HAZEN, Secretary FLOYD BENNETT, Second Vice President GEORGE BUCHANAN, Treasurer

HERB BALLIN JR.

CECIL L. BROWN CARROLL W. BRISSENDEN HARRY BUCKLEY JACK CAMPBELL FRANZ B. DRINKER ROBERT E. FRANKLIN GEORGE E. FRECK

DIRECTORS

MARSHALL B. GIFFORD ROSS R. HAMMACK CHARLES R. HOLLOWAY JR. RALPH HOLSAPPLE DOUGLAS P. HUEGLI WILLIAM P. HUTCHINSON MELVIN MARK JR.

EDDIE MAYS W. A. OLIVER ROSS W. PORTER JAMES RATHBUN JAMES M. SIMMONS ROBERT G. SWAN WALKER M.TREECE

LEITH ABBOTT WILLIAM B. BOONE EDWARD L. CASEY DON CHAPMAN R. L. EATON

ACTIVE HONORARY DI

JESSE J. GARD GEORGE HENDERSON HOWARD HOLMAN HAROLD KELLEY FRANK E. McCASLIN

(All the above are past presidents)

RECTORS

W. R. MOORE MILTON W. RICE JAMES J. RICHARDSON GEORGE SCHOEFFEL HAROLD WEISS

MARK O. HATFIELD,

Governor

TERRY D. SCHRUNK,

Mayor

DR. R. MOTT ERWIN, JR.

Prime Minister, Royal Rosarians

HAROLD L. DAVIDSON, Portland Rose Society

DONALD V. McCALLUM,

President, Portland Chamber of Commerce

DR. MELVIN W. BARNES, Superintendent of Schools

ALLEN O. CARDEN

DIRECTORS AT LARGE

RAY E. GARNER

LEA PHILLIPS

GERALD W. FRANK

C. P. KEYSER

L. W. (BUD) MALLETT, Executive Director

STAFF

BOB BRYANT, Assistant Director

HUGH A. SCOTT,

Promotion and Publicity Director

Gran<

ORDER OF MARCH

Code:

1-45 Floats; B—Bands; H—Equestrian Units

1

B-2

B-3

H-l

MEIER AND FRANK C( Clackamas County Sher THE UNITED STATES BANK OF OREGON Beaverton High School Beaverton High>^&ol Marching Uni BEAVERTON ARl„ JR, OF COMMERCE Washington County She Color Guard (5)

B-10 Victoria Girls Drill Tean 10. NORTHWEST NATURA

7. H-6

8.

B-8

B-9

H-7

B-4

QUEEN’S DIVISION—DIVISION No.

Richard H. Lord, Marshal

B-l Portland Police Motor Escort West Bremerton, Washington High School Band U.S. Marine Corps, Color Guard (4) and Mass Colors King County Sheriff’s Posse—

Seattle, Washington (16-20)

Royal Rosarian Marching Unit (60)

GRAND MARSHAL—STEWART H. HOLBROOK 1. GOVERNOR HATFIELD, MRS. HATFIELD, AND FAMILY

Oregon Mounted Posse—Color Guard— Governor’s Guard (5)

MAYOR AND MRS. TERRY D. SCHRUNK Portland Mounted Posse—Color Guard (5) Clan Macleay Pipes and Drums (25) PRESIDENT HENRY E. BALDRIDGE AND MRS. BALDRIDGE, PORTLAND ROSE FESTIVAL ASSOCIATION

PRIME MINISTER ROYAL ROSARIANS DR. R. MOTT ERWIN, JR.

Ike Whitely

PRESIDENT ROBERT O. CASE, PORTLAND ROSE SOCIETY

MRS. EVELYN STOLL,

CHAPERONE ROYAL COURT

Benson Polytechnic High School Band (87)

THE PORTLAND CHAMBER OF COMMERCE QUEEN’S FLOAT

H-2

2.

H-3

B-5

3.

H-4

5.

B-6

GRAND FLORAL PARADE ROUTE

SAT. JUNE 13th 10 A.M.

DIVISION No. 2—Dr. Burgess F. Kelly, Marshal

H-5 Gene Teague

B-7 Gresham High School Band (100)

11.

H-9

12.

DIVISION No. 3—Fred L. H

H-8 Joe Cousins B-ll U.S. Marine Corps Marj B-12 Pacific First Fleet Banc U.S. Navy—(22)

U.S. NAVY

Edward Roberts HOYT HOTEL

H-10 Gresham Elks Mounted B-13 Hudson’s Bay High Sch Vancouver, _

B-14 Hudson’s Bay J/<net1

13. VANCOUVER, WASHIN H-ll St. Paul Rodeo Court (3

14. PALESTINE DE MOLA

DIVISION No. 4—Stanley J.

H-12 Evelyn Chambers B-15 Wilson High School Ba

15. BOYD COFFEE COMP/ H-13 Lebanon Saddle Club-

16. HOLLYWOOD BOOSTE H-14 Lyle Cobb H-15 Mrs. Lyle Cobb

GRAND FLORAL PARADE JUDGING RULES

1964 PARADE THEME: “Between the Bookends”

Judges consider artistic arrangements and harmonious use of natural flowers together with the general artistic effect. Floats must be entirely covered with natural flowers. Artificial flowers are prohibited. Natural ferns, brakes, vines, etc., may be used but in competition for prizes, flowers of beauty and quality, appropriately and harmoniously arranged to depict the theme will receive the greatest consideration by the judges. Floats may not exceed 12 feet in height, 15 feet in width and 35 feet in length, unless special permission is obtained, to avoid entanglement with overhead traffic signals and clearance en route. No advertising may be used on any float other than the name of the sponsor or symbolic trademark. Lettering of the name of the sponsor must be in flowers and will be a factor in judging. Judges take into consideration the appropriateness of the dress of participants on the float and the drivers and their effect in interpreting the theme.

SATURDAY

JUNE 13 IO a.m. DST

J FLORAL PARADE

ANY

-Color Guard (5) ERS CLUB

B-16 Hillsboro High School Band (70)

17. HILLSBORO, OREGON

H-16 Morrow County Fair and Rodeo Royal Court (5)

B-17 Madison High School Band (82)

18. RELIABLE TRANSFER COMPANY

DIVISION No. 5—Dr. Richard C. Godfrey, Marshal

H-17 Westernettes (16)

B-18 Marshall High School Band (86)

19. THE FIRST NATIONAL BANK OF

OREGON

H-18 Malheur County Sheriff’s Posse B-19 Neighbors of Woodcraft Drum Corps

(26-28)

B-20 Neighbors of Woodcraft Marching Unit (6-8)

20. NEIGHBORS OF WOODCRAFT H-19 Anita Howard Thorson

21. LLOYD CENTER

H-20 Afifi Temple Mounted Patrol—

Yakima, Washington (20)

B-21 Roosevelt High School Band (73)

22. PACIFIC N.W. BELL TELEPHONE

COMPANY

DIVISION No. 6—H. Stockton Boyd, Marshal

H-21 Molalla Buckeroo Rodeo Court (3)

23. THE PORTLAND RETAIL

TRADE BUREAU

B-22 Al Kader Shrine Temple Drum Corps (25) B-23 Al Kader Shrine Temple Marching Unit

(2 units—60)

B-24 Al Kader Band (40)

24. AL KADER SHRINE TEMPLE

H-22 Al Kader Mounted Patrol (17)

H-23 Heck Harper

25. SEVEN-UP BOTTLING COMPANY-

JUNIOR COURT

B-25 Custer High School Band—Miles City, Montana (107)

26. MILES CITY, MONTANA

DIVISION No. 7—August F. Kalberer, Marshal

H-24 Multnomah County Sheriff’s Posse— Color Guard (5)

27. THE BANK OF CALIFORNIA, N. A.

H-25 John E. Beall

B-26 Grant High School Band (95)

28. STEVENS & SON, JEWELERS

H-26 Pendleton Round-up Rodeo Court (5)

29. RIVER QUEEN RESTAURANT

H-27 Sheri Lynn Miethe

B-27 Albany High School Band (80)

30. ALBANY CHAMBER OF COMMERCE

DIVISION No. 8—Donald H. Goetz, Marshal

B-27 Girls Polytechnic Drillettes and Drum Corps (49)

31. PORTLAND GENERAL ELECTRIC

COMPANY

H-28 Clatsop County Rodeo Court (3)

H-29 Clatsop County Sheriff’s Posse—

Color Guard (5)

32. CHURCH OF THE NAZARENE

B-29 Battle Ground High School Band—

Battle Ground, Washington (65)

B-30 Battle Ground Marching Unit (19)

33. BATTLE GROUND BUSINESSMEN’S

CLUB

H-30 Washoe County Sheriff’s Posse—

Reno, Nevada (20)

34. RENO, NEVADA

DIVISION No. 9—Dr. Charles E. Smith, Marshal

H-31 Mabel Baker

B-31 Cleveland High School Band (89)

35. FARMERS INSURANCE GROUP H-32 Salem Saddle Club—Color Guard (5)

B-32 Salem Cherrians Marching Unit (24)

B-33 North Salem High School Band

36. SALEM CHERRIANS H-33 Ruth Adams

37. PASADENA TOURNAMENT OF ROSES H-34 Arabian Horse Breeders Association—

Color Guard (5)

B-34 Washington High School Band (47)

B-35 U.S. Air Force Marching Group (14)

38. U.S. AIR FORCE AND EAST SIDE

COMMERCIAL CLUB

DIVISION No. 10—Wesley L. Lentz, Marshal

H-35 Lonnie Logsdon

39. PACIFIC POWER & LIGHT COMPANY H-36 Bob Strohecher

B-36 Jefferson High School Band (57)

B-37 Seattle Pirateers (32)

B-38 Seattle Buddhist Boy Scout

Drum and Bugle Corps

40. GREATER SEATTLE, INC.

H-37 Laurence Strohecher

B-39 ICOA Insurance Company Drum Corps B-40 ICOA Insurance Company Marching Unit

41. ICOA LIFE INSURANCE COMPANY H-38 Laton Kirk

B-41 Lincoln High School Band (60)

42. KIWANIS CLUBS OF PORTLAND AREA

DIVISION No. 11—Ronald R. Spence, Marshal

43. MEADOWLAND DAIRY

B-42 Franklin High School Band (89)

44. THE PORTLAND FIRE DEPARTMENT H-39 Mrs. Jack Miethe—Miss Leah Nordland

45. ALPENROSE DAIRY

Roses of every variety are seen at the peak of perfection as they compete in the Portland Rose Show, the nation’s oldgs^ rose show and one of the to£ its kind. This year the blooms will be on display for three days in the Memorial Coliseum June 11, 12 and 13.

A WEEK OF FUN AND FROLIC IN THE

Young sailing enthusiasts test their nautical skill in the 30th annual model sailboat regatta at Westmoreland Park casting pool. Craftsmanship is judged at Benson High School on Tuesday, June 9, at 7:15 p.m. Launching and sailing races begin at 1:45 p.m. on Wednesday, June 10, with the Queen and her Court among the spectators.

The fleet’s in! Arrival of the U.S. and Canadian ships begins June 10, as the Rose Festival Fleet sails under Portland’s many bridges. The vessels tie up at the West Sea Wall of the Willamette River, a short walk from the main downtown area. Ships are open daily from 9:"7 to 11:30 a.m. and 1 to 4:30 p.m. while they are in port.

The Queen receives her crown! Selection of one of the 12 beautiful princesses to rule the malm of Rosaria is full of ex-^jment and splendor. The crowd watches the drama unfold expectantly, on stage at the Memorial Coliseum at 8 p.m., Monday, June 8.

CITY OF ROSES, PORTLAND, OREGON

On the spectacular slopes of Mt. Hood, the closing event of the 1964 Portland Rose Festival is held — the Golden Rose Ski Tournament, the last skiing competition of the Western winter sports season. Winners receive their cups from the Queen herself. Races start at 2:30 p.m., Sunday, June 14.

Marine Day events begin with a water-borne parade of more than 100 yachts, proceeding through the heart of Portland on the Willamette, beginning at 11:30 a.m., Sunday, June 7. The festively decorated yachts tie up at Swan Island to watch i water ski show at 1 p.m.

These are followed by boat drag races and helicopter acrobatics, with King Neptune and his daughters and the 12 Rose Festival princesses looking on.

FESTIVAL FU N CENTER,'

Started six years ago, the Festival Fun Center has grown bigger and more exciting every year. In Holladay Park next to the world’s largest shopping center, there are free stage shows, a free circus for the kiddies, exhibits from all over the world, plus free admission and free parking!

STREETS OF THE WORLD feature fabulous fabrics, exotic foods and beautiful gift items from nearly every country in the world.

OREGON PRODUCTS EXHIBITS show the wide array of products for which Oregon is noted —agricultural, lumber and manufactured items.

ARTS AND CRAFTS MARKET displays outstanding works by Oregon artists in fields of painting, sculpture, ceramics, hand-weaving, jewelry, print-making and photography. GARDENERS’ MARKET PLACE features floral and garden display by Portland area garden clubs, plus newest outdoor living accessories, plants and products to help them grow.

OPEN DAILY: 11 a.m. to midnight — June 5 through June 14

GRAND OPENING

June 5 — 1 p.m. to midnight

PLUS A GAY WAY with the largest array of amusement rides ever presented in one center in the Northwest. Attractions for the entire family—including the fiesta atmosphere of the International Cafe. Exciting new amusement rides, plus the all-time favorite ferris wheels and merry-go-round, make the Festival Fun Center a real highlight of 10 days of fun during the Portland Rose Festival.

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76th ANNUAL PORTLAND ROSE SHOW

The largest and the oldest Rose Show in the United States, entries in the Portland Rose Show

9

require space the size of a football field. More than 5,000 roses are brought to Portland at the

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peak of their bloom from all areas of Oregon, and as far away as Boise, Idaho, and Vancouver, B.C.

The show is an official event of the Portland Rose Society which was organized in 1889,11 years before the American Rose Society was formed. The Society has designated the Ena Harkness as the official rose for the Queen of the Rose Festival. A special rose is designated also for each of the 12 princesses.

ROSE SHOW HOURS

I p.m. - 11 p.m., Thursday, June 11 9 a.m. - 11 p.m. Friday, June 12

II a.m. - 5 p.m. Saturday, June 13

Georgia-Pacific Room

MEMORIAL COLISEUM

PORTLAND the center of a scenic wonderland

Portland is close to a spectacular array of natural grandeur. Within easy driving distance are the beauty of the Columbia River Gorge and the mists of Multnomah Falls; the blue ocean and evergreen hills of the Oregon Coast; the high mountain meadows punctuated by the snow-capped peaks of the Cascade range; the unbelievably-blue water of Crater Lake, second deepest in North America.

U.S. & Canadian Navy Ships

Junior Rose Festival Parade

Grand Floral Parade

Merrykhana Parade

PORTLAND’S ROSE FESTIVAL... 10 days of fun/

Royal Rosarian Knighting Ceremony

Sidewalk Cafe