Official program for the 46th Annual Rose Festival June 9–13, 1954.
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X ANNUAL PORTLAND
1 ROSE FESTIVAL
WELCOME TO ROSARIA
Sixty-six years ago Portlanders chose the Rose as the symbol of the beauty of their city, and conceived an Annual Festival of Roses as the means of firmly establishing this symbol in the hearts and minds of the American people. The tradition has grown stronger with the years. The fame of this uninterrupted annual civic effort dedicated, as it is, to the beauty of a flower has transcended our own shores to the point that Portland is now universally known as the “City of Roses.”
On this sixty-sixth anniversary we welcome you, our visitors, to Portland’s Annual Rose Festival.
Our Festival Week is filled with exciting, thrilling, never-to-be-forgotten events. As they unfold before your eyes we ask that you have a thought for the strength of a community that embraces such an effort, and for the greatness of a nation that makes such things possible for the enjoyment of its people. To our own wonderful citizens, thank you all for your contributions and ticket book purchases in support of the Rose Festival tradition.
1954 ROSE FESTIVAL ASSOCIATION
Milton W. Rice
A. W. Molin
Douglas W. Lowell
L. W. (Bud) Mallett
Leith F. Abbott Albert Bauer Geo. Birkinshaw William B. Boone Raymond R. Brown Harry Buckley Don Chapman H. Quenton Cox Frank Dresslar Ralph Erickson Gerald W. Frank Ken Goodall George M. Henderson Harold Kelley Page Yaw, Jr. James A. Mount W. A. Oliver Gordon D. Orput James M. Simmons Estes Snedecor, Jr. Walker M. Treece Harold A. Weiss
ACTIVE HONORARY DIRECTORS
Chester R. Duncan R. L. Eaton Jesse J. Gard Ray E. Garner George Hailing Howard Holman Reade M. Ireland C. P. Keyser Frank E. McCaslin Milo K. McIver James J. Richardson James D. Roberts George Schoeffel
Official Program......................... 3
Queen Selection Program and Your
Festival History ........................ 7
Rose Show................................ 6
Stadium Program......................... 11
Parade Route, Grand Floral............. 8
Order of March, Junior Parade......... 12
Marine Day............................ 13
Golden Rose Ski Tournament.............. 14
Art Festival............................ 14
Associate Members....................... 15
F. V. MAGAURN Prime Minister Royal Rosarians
LARRY HILAIRE Portland Rose Society
FRED L. PETERSON
CARVEL C. LINDEN
I ROSE FESTIVAL
To the City of Roses
We very much want you to be supremely
happy while in our midst, and we feel confident that the beauty of our out-of-doors,
in any direction you may look or care to go, together with the demonstrated friend-
liness of our people will assure that.
Our greatest wish is that friendships formed here will be lasting and that they
will enrich our lives.
SCHEDULE OF EVENTS
TICKET BOOKS—ADULTS $2.40—JUNIOR $1.00 (tax included) Single Admission to Thursday, Friday, Saturday Stadium Shows $1.50 and 60c Admission to Queen Selection by Ticket Book only!
Friday, May 28th
JUNIOR QUEEN SELECTION AND CORONATION
at the Public Auditorium 8:00 P.M.
Sunday, June 6th
Portland Council of Churches has proclaimed this date as official Rose Sunday, to be observed by all Portland Churches.
Wednesday, June 9th
EEN SELECTION AND CORONATION 8:00 P.M. at the Multnomah Civic Stadium. Dancing Waters, fabulous quarter of a million dollar fountain display. Designed and produced in Germany, makes its Northwest debut. Another Rose Festival FIRST. A water ballet set to music. Nineteen motors, activated from an electrically operated console played like an organ, force thousands of gallons of circulating water through more than 4,000 jets to a controlled height of 20
Thursday, June 10th
"STARLIGHT SERENADE" MC’d by “Toast of the Town’’ Ed Sullivan with a star studded cast of such celebrities as Gordon MacRae, Tex Ritter with his western band, David
Rose conducting the Portland Symphony Orchestra, Oroco recording songstress Evelyn Lynne. Stan Fisher, harmonica player who is sensation of sophisticated night clubs, Monte Ballou’s Castle Jazz Band and Red Dunning’s orchestra. A musical smorgasbord plus “Dancing Waters.” Everything in music from Be-Bop to Bach.
Friday, June 11th
JUNIOR ROSE FESTIVAL PARADE. N. E. Portland Hollywood District—2:00 P.M.
Friday, June 11th
A completely different STADIUM SHOW, same cast, with Homer Welch, producer and director of show MCing. Former Portlander now with NBC, Hollywood, plus “Dancing Waters.”
Saturday, June 12th
Portland’s world famous GRAND FLORAL PARADE will form in Multnomah Civic Stadium with the pre-parade show scheduled to get underway at 9 A.M. Parade starts at 14th and Salmon Streets 10:00 A.M. Roy Rogers and Cheryl Rogers, and their horses Trigger and Buttermilk.
Friday and Saturday, June 11 th and 12th
From 1:00 to 9:00 P.M. in the basement of the Public Auditorium the 66th annual ROSE SHOW sponsored by the Portland Rose Society. “Knighting” of distinguished visitors will immediately precede official opening of the Rose Show by Queen and Court on Friday afternoon at 1:00 P.M.
Sunday, June 13th
MARINE DAY ON THE WILLAMETTE and GOLDEN ROSE SKI TOURNAMENT at Timberline Lodge on Mt. Hood. Both these Sunday events are scheduled to start at 1 P.M.
Friday, Saturday and Sunday, June 11th, 12th and 13th
ART FESTIVAL, Laurelhurst Park.
June 9th thru 13th
U. S. NAVY SHIPS IN HARBOR!!
QUEEN SELECTION AN
PRE-CORONATION CONCERT..................... 7:30 p.m.
The Benson High School Band and the Benson Gleemen in various selections.
The National Anthem.
PROCESSIONAL ............................. 8:20 p.m.^
Arrival and introduction of the princesses and escorts.
QUEEN SELECTION............................. 9:00 p.m.
Each princess will be introduced by her high school student body president. Each princess will give a short talk on what belonging to the Court of Rosaria means to her.
Judges will retire to select the queen.
(Your score card is at bottom of this page)
“SPOTLIGHT ON YOUTH"....................... 9:40 p.m.
KOIN-TV “Spotlight on Youth” orchestra under the direction of Verne Preston and featuring talent from the “Spotlight on Youth” TV program: The Three Crane Sisters,
7:30 P.M., Wednesday, June 9
JUDGE FOR YOURSELF
*How would you rate them? Appearance Up to 40%
Princess Barbara Manly, Jefferson
Princess Marilyn Larson, Roosevelt
Princess Elaine Lord, Franklin
Princess Joanne Broome, Girls Poly .
Princess Donna Goode, Cleveland w
Princess Maureen Doherty, Lincoln
Princess Thelma Lowenthal, Grant
Princess Jan Markstaller, Washington •
*The judges selection of the Queen is based on the following points:
Up to 40% on appearance ... Up to 40% on poise . . . Up to 20% on speaking ability.
J» CORONATION PROGRAM
baton twirlers from Cleveland high school; Joanne Hamilton, vocalist; Don Palmer, vocalist; Three Jacks, Don Arms, Mel Olds, Ron King in a trumpet trio; George Walker, vocalist,
and Jean Marsh, vocalist.
ROYAL ROSARIANS DRILL TEAM............10:00 p.m.
Captain of the Guards, William Huckba in command, accompanied by the Benson High School Band.
DANCING WATERS SHOW...................10:05 p.m.
CORONATION CEREMONIES..................10:15 p.m.
Introduction of official dignitaries and 1953 Queen Nancie I. 1954 Queen of Rosaria introduced by 1953 Queen.
Crowning of Queen by Royal Rosarians.
Presentation of key to city to Queen by Mayor Peterson.
RECESSIONAL OF QUEEN AND COURT...............10:30 p.m.
Accompanied by Benson High School Band.
Announcer: JOHNNY CARPENTER, Master of Ceremonies DR. WILLIAM OLIVER, Program Director DR. PAUL ERNST, Musical Director
QUEEN SELECTION JUDGING CARD
Poise Up to 40% Speaking Ability Up to 20% TOTAL
66th ANNUAL ROSE SHOW
PUBLIC AUDITORIUM, S. W. 3rd and Clay Streets FRIDAY, JUNE 11 and SATURDAY, JUNE 12
The Portland Rose Society held its first show in a tent in 1889, and this competitive showing of hobbyist-grown roses has since been held each year at Rose Festival time. Not only is the Portland Rose Society the oldest, but the largest organization of its kind in the world.
FRIDAY, JUNE 1 1
Pre-Opening Ceremonies—12 Noon
Musical selections by the Fairfield, Montana High School Band and the Royal Rosarian Choral Group.
Knighting Ceremonies—12:30 P.M.
Visiting dignitaries, Ed Sullivan, Gordon MacRae, David Rose, Roy Rogers and Dale Evans to be knighted by the Queen and Royal Rosarians.
Rose Show Opening—1:00 P.M.
Queen of Rosaria officially opens the 66th Rose Show by cutting the ribbon. Doors open ’til 9:00 P.M.
SATURDAY, JUNE 12
Rose Show open from 1:00 P.M. to 9:00 P.M.
Private residence gardens, hobbyist growers, contribute a great deal of beauty toward Portland’s reputation of being the City of Roses. Rose gardens are carefully cultivated throughout the city and below are a few addresses which visitors to the Rose Festival are cordially invited to see:
8312 S. W. Canyon Drive
678 S. W. Burlingame Terrace
1 140 N. E. 42nd
3846 N. W. Thurman
3540 S. E. Crystal Springs Blvd
3380 S. E. 9th
LEWIS AND CLARK COLLEGE
International Test Gardens (Washington Park)
3600 S. E. Crystal Springs Blvd.
tc/x/avne io flo^ilancL ... JJvl fthp o^ £^auii^ut (Hoaca,
HE PORTLAND ROSE FESTIVAL is 46 years old, but the history of one of the world’s most beautiful pageants goes back to the romantic beginnings of rose culture in Oregon more than a century ago. The first rose bush to reach the Northwest was brought around the Horn in 1837 and presented to Anna Marian Pittman on the day she became the bride of Jason Lee, at Lee’s Mission near Champoeg. She planted it, but it is doubtful if Mrs. Lee ever saw the soft pink bloom with the light yellow center which characterizes the “mission rose.” She died the next year, and soon thereafter the mission was destroyed by fire, the site abandoned, and the rose forgotten.
Years later John Minto found the bush growing in a wheat field near the site of Lee’s cabin. He dug it up carefully and transplanted it to his own ground. It flourished there, and slips distributed around bthe countryside soon brightened many a ^frontier home.
Cuttings from this historic bush, after 110 years, bloom today in Champoeg Park, on the Willamette University campus in Salem and in the pioneer rose garden in Portland.
Emigrant wagons brought other rose stock across the plains, and in the next decades the luxuriant growth and beautiful blossoms of these early plantings attracted wide attention. It was the ease with which all varieties of roses could be grown in western Oregon that astonished horticulturists. Soon it was generally accepted that favorable factors of soil and climate made the Portland area
^^preeminent in the field.
Thus, through natural processes, Portland became today’s “City of Roses,” a community outstanding in America because of the roses that bloom in profusion in thousands of gardens, in parks and along driveways and curbs. Here experts produce buds equalled by few and surpassed by none in
the showrooms of the world. Here—most important—the humblest cottage is on a par with the mansions of the wealthy in the enjoyment of the most beautiful of all flowering shrubs.
In due time Portland became the headquarters of the nation’s first—and today the largest—rose society, the site of one of six international rose test gardens, and finally, the sponsor of the nation’s largest program dedicated to the beauty of the rose: the annual Rose Festival.
The Portland Rose Society held its first show in a tent in 1889, and in 1904 began what was called a “Fiesta” in connection with the annual exhibit. In a public address at the Lewis & Clark Exposition grounds the next year, Mayor Harry Lane suggested Portland’s need for a “festival of roses.” The phrase caught the public fancy, and in 1907 the first Rose Festival came into being.
In those “horse and buggy” days, the first Festival was a tremendous spectacle, modest though it was compared to the gorgeous pageants to follow. With its horse-drawn floats in the floral parade, aquatic events in the nearby harbor, and fireworks at night, the event was an enormous success.
Most significant was that it ushered in a new tradition in civic affairs. For the first time in America a large community had dedicated an annual festival to the beauty of a single flower.
A feature of that historic pageant of 1907 still twinkles radiantly in the memories of older citizens: the “electrical” parade. It was the most lavish spectacle of its kind on the continent—and fittingly so. Few of the present generation are aware that the world’s first “long distance” power transmission line linked Oregon City with Portland, and that this city was among the first half dozen in the world to operate electrically-propelled trolleys.
To perpetuate the Festival as an annual event, the Portland Rose Festival Association was formed in 1908. It is a non-profit association devoted exclusively to staging and financing the event in cooperation with the Portland Rose Society and the Royal Rosarians. The latter group, organized in 1912, manage much of the program pageantry of the great spectacle.
Evolution has streamlined the Festival routine over the years. Beginning in 1908 the monarch of the pageant was jovial Rex Oregonus, whose identity remained a mystery until the culminating Queen’s Ball, when his huge beard would be removed. In 1914 the King was overthrown and a Queen appointed by the association ruled “Rosaria.” In 1930 the present and more demo-
cratic plan was adopted: eight “Princesses” are elected by the high school students, and the Queen is chosen from these eight in an elaborate and impressive ceremony.
Overshadowed only by the major pageant is the Junior Rose Festival. It began spontaneously in 1921, and has since developed into an important and colorful unit of the “big” program, with its own Queen, Prime Minister and court, and with thousands of school children participating.
Today's Rose Festival unfolds with almost military precision. The first formal event is the selection of the Queen, followed immediately by the Queen’s Coronation. Thereafter, and until the culminating Queen’s Ball, the ruler of Rosaria and her court appear in regal state in numerous events that have been designated by custom as being inseparable from Festival week.
The big event around which the Festival is built—the superlative, the orchestral climax—is, of course, the Grand Floral parade. It comprises some fifty floats, each completely covered by natural flowers. Thousands and even hundreds of thousands of individual roses make up some of the mass designs. Spacing and pacing the floats are uniformed bands, drum corps, “Rosarians,” “Cherrians,” “Berrians” and other gorgeous marching units, all moving in a stately procession that is miles long and which requires upwards of two hours to pass a given point.
The result is impressive beyond description. When the weather gods are kind, in fact, the streets of the world offer no more magnificent spectacle.
The Rose Festival now ranks as a permanent institution, having survived a generation, a depression and two global wars. It is made of durable ingredients. Flowers wither each season and the scepter of the Queen must pass from hand to hand, but the Grand Floral parade will probably roll on as long as men pay tribute to beauty on this troubled planet, as long as good soil endures and sunlight and showers fall gently on roses that bloom in Oregon.
ANNUAL PORTLAND b ROSE FESTIVAL
GRAND FLORAL PARADE
LEGENDS IN FLOWERS
34 Marching Units 2,050 Marching
Division No. 4—Harry Buckley, Marshal
17. B-16 B-17
18. 19. B-18
UNITED STATES NATIONAL BANK Newberg High School Band (40)
Newberg Berrian Marching Unit (30)
NEWBERG BERRIAN FARMEROO EAST SIDE COMMERCIAL CLUB Tacoma High School Band (54)
Tacoma Patrolmen Motorcycle Unit PUYALLUP VALLEY DAFFODIL FESTIVAL
Division No. 5—Art Kohanek, Marshal
PALESTINE CHAPTER ORDER OF DEMOLAY Franklin High School Band (78)
PACIFIC TELEPHONE CO.
HOLLYWOOD BOOSTERS Lincoln High School Band
MILWAUKIE JR. CHAMBER OF COMMERCE
Division No. 6—Dr. R. M. Erwin, Marshal
27. B-22 B-23
PORTLAND BUREAU OF FIRE
Tigard High School Band (60)
TIGARD ROSE FESTIVAL ASSN.
B’NAI BRITH LODGE NO. 65
Beaverton Drum Corps (25)
Beaverton High School Band (60)
BEAVERTON JR. CHAMBER OF COMMERCE
Division No. 7—George W. Heilig, Marshal
FIRST NATIONAL BANK OF PORTLAND
U. S. Air Force Drum & Bugle Corps, Fairchild AFB, Washington (40) SHELL OIL COMPANY PORTLAND TRACTION COMPANY Vancouver High School Band (97)
Vancouver Marching Unit VANCOUVER, WASHINGTON
31. B-25 B-26
Division No. 8—Charles Paine, Marshal
ORDER OF MARCH
GENERAL PETROLEUM CORP. Grant High School Band (83) MULTNOMAH KENNEL CLUB PORTLAND BUREAU OF FIRE Cleveland High School Band (90) PORTLAND REALTY BOARD
Queen's Division—J. Walter Johnson, Marshal
Police Motor Escort—Capt. Richardson Portland Police Drum & Bugle Corps (40)
U. S. Marine Corps Color Guard (4)
U. S. Marine Corps Band (Dept. of Pacific)
Portland Police Dept. Mounted Posse Benson High School Band (Will substitute Queens Band) (75)
ROY ROGERS AND DALE EVANS, HON. GRAND MARSHALS Fairfield High School Band (Montana) (66)
GOVERNOR PAUL PATTERSON MAYOR FRED PETERSON
PRESIDENT N. THOS. STODDARD, PORTLAND ROSE FESTIVAL ASSN. Royal Rosarians Drill Team
PORTLAND CHAMBER OF COMMERCE QUEEN’S FLOAT
Division No. 1—Hubert Goode, Marshal
B-8 Washington High School Band (77)
5. PORTLAND GENERAL ELECTRIC CO.
6. ROBERTS BROTHERS DEPARTMENT STORE B-9 Hillsboro High School Band (60)
B-10 Hillsboro American Legion Drum and Bugle Corps (40)
7. HILLSBORO JR. CHAMBER OF COMMERCE
8. ASSOCIATED RESTAURANTS OF OREGON
Division No. 2—Harvey Barragar, Marshal
B-ll WAF Band
9. PORTLAND CENTRAL LABOR COUNCIL
10. PASADENA TOURNAMENT OF ROSES
11. PORTLAND KIWANIS CLUB
B-12 Seattle Seafair Marching Unit (10)
B-13 Seattle Highline High School Band (80)
12. SEATTLE SEAFAIR
Division No. 3—Chester Bell, Marshal
13. PACIFIC POWER & LIGHT CO.
B-14 Roosevelt High School Band
14. MEIER & FRANK CO.
15. OREGON BAKERS ASSN.
B-l 5 Central Catholic High School Band (80)
St. Mary’s Academy Marching Unit (40)
16. CATHOLIC ORGANIZATIONS
Division No. 9—Ray Sandford, Marshal
39. B-30 40
ALUMINUM COMPANY OF AMERICA Knights of Pythias Drum & Bugle Corps (40) KNIGHTS OF PYTHIAS LODGE DIST. NO. 1 PORTLAND RETAIL TRADE BUREAU Portland Bag Pipe Band
PORTLAND BUREAU OF POLICE
Division No. 10—Roy Morris, Marshal
RELIABLE TRANSFER CO.
Girls Poly Band (85)
LAUNDRY INDUSTRY—DRY CLEANING INDUSTRY M1XERMOBILE DISTRIBUTORS, INC.
R. O. T. C., Oregon State College (25)
Division No. 11—Dr. Fred Ebel, Marshal
H-15 Multnomah County Sheriff’s Posse (Full posse with color guard) & 16
45. BELMONT CLEANERS
46. BIXBY’S OREGON SOIL CLINIC
B-33 Jefferson High School Band (77)
47. MOLALLA BUCKEROO
48. CANNON BEACH
49. STEVENS DISASTER CAR
H-l Portland Mounted Posse (Full posse and color guard)
H-3 Wilhelmson, Gifford C.
H-4 Waack, (Miss) Carol E.
H-5 Marion County Sheriff’s Posse (Color guard)
H-6 Roads, Rocky
H-7 Washington County Sheriff’s Posse (Color guard)
H-8 Howard, Anita
H-9 Columbia County Sheriff’s Posse (Color guard)
H-10 Logsdon, Ix)nnie
H-ll Clackamas County Sheriff’s Posse (Color guard)
H-12 Mayer, Mrs. Harry
H-13 Nudelman, Marilyn
H-14 Wilhelm, Rose Franke
H-15 Multnomah County Sheriff’s Posse (Full posse with color guard) & 16
H-17 Weik, Bud
Numerals indicate floats.
“B” Numbers indicate bands and marching units. “H” Numbers indicate Equestrian Divisions.
GRAND FLORAL PARADE
f HONORARY GRAND MARSHAL... ROY ROGERS SATURDAY, JUNE 12
THIS SPACE RESERVED FOR AUTOGRAPH
ROY ROGERS AND TRIGGER
ANNUAL PORTLAND ROSE FESTIVAL
RED DUNNING . , . long a local favorite over KOIN radio and TV will be on hand with his orchestra to entertain.
In keeping with the pomp and pulchritude which has typified the Rose Festival in preceding years, a host of celebrities will lend their glittering light to Portland’s pageant of the Rose. Headlining the Star-studded cast of world-famous talent is Ed Sullivan, host of CBS-TV’s “Toast of the Town” with David Rose conducting the Portland Symphony Orchestra. Other entertainers in the Starlight Serenade program are pictured below:
U. S. MARINE BAND . . .
Winner of more than 75 first
place awards at civic functions
and parades, will provide lively
DAVID ROSE . . .
Internationally renowned orchestra leader who will lead the Portland Symphony orchestra in the Rose Festival "Starlight Serenades."
TEX RITTER . . .
"Oscar" award-winning Western singer will be on hand with his band.
WAF BAND . . .
Under the command of Captain Marybelle Nissly will strut their stuff through Rose Festival week. From Lackland Air Force base in San Antonio, Texas.
EVELYN LYNNE . . .
Recording star for Oroco records and featured vocalist with "name" bands, will sing popular "Starlight Serenades."
MONTE BALLOU and his nationally famous and unique Dixie Jazz Band will delight Festival goers this year.
HOMER WELCH ... former Portlander who is now producing Hollywood radio and TV shows . . . back home temporarily to lend his many talents to the 46th Annual Rose Festival.
FAIRFIELD, MONTANA BAND
. . . another famous, high-stepping band to fill the stadium with their spirited music.
THURSDAY AND FRIDAY, JUNE IO AND 11
DANCING WATERS, a lavish, unique fountain display, is controlled by an electrically controlled console, played Display is only one of its kind in the world.
PORTLAND ROSE FESTIVAL ASSOCIATION
JUNIOR ROSE FESTIVAL PARADE
Friday, June 11th—2:00 p.m.
N. E. Sandy Boulevard
Section No. 6 (District No. 1): Schools—Alameda, Beaumont, Fern-wood, Gregory Heights, Harvey Scott, Irvington, Laurelhurst, Park-rose, Rigler, Russellville, Rose City Park, Sabin, St. Rose, St. Ignatius.
Section No. 7 (District No. 3): Schools—Beach, Boise, Blessed Sacrament, Faubion, Highland, Holy Redeemer, Kennedy, Ockley Green, St. Andrews, St. Charles, Vernon, Whitaker, Woodlawn, Immacul-late Heart.
Section No. 8 (District No. 7): Schools—Capitol Hill, Collinsview, Edwin Markham, Multnomah, Maplewood, St. Clare, Terwilliger, Fulton Park.
Section No. 9 (Open Division): Outside of Portland Schools. All Fraternal divisions. Open to all children not covered in the above schools.
ORDER OF MARCH
Queen's Division (District No. 4): Schools—Abernethy, Brooklyn, Duniway, Grout, Holy Family, Llewellyn, Lewis, Our Lady of Sorrows, Sacred Heart, Sellwood, St. Agatha, St. Philip Neri, Wood-stock, Hosford.
QUEEN MARILYN KIRIGIN I PRIME MINISTER GERRY NIZICH
Section No. 2 (District No. 8): Schools—Ainsworth, Couch, Chapman, Failing, Shattuck, St. Lawrence, St. Patrick, Skyline, Sylvan.
Section No. 3 (District No. 5): Schools—Ascension, Arleta, Binns-mead, Creston, Glenhaven, Kellogg, Lane, Lents, Marysville, Richmond, St. Peter, Woodmere, Jim Bridger, Atkinson, Clinton Kelly.
Section No. 4 (District No. 6): Schools—All Saints, Buckman, Glencoe, Holladay, Kerns, Mt. Tabor, North Powellhurst, Sunnyside, St. Francis, St. Stephen, Gilbert, South Powellhurst, Vestal, Menlo Park.
Section No. 5 (District No. 2): Schools—Assumption, Chief Joseph, George, Holy Cross, James John, John Jacob Astor, John Ball, Linnton, Portsmouth, Peninsula* Sitton, St. Cecilia, Kenton.
1954 JUNIOR ROSE FESTIVAL COURT AND ATTENDANTS
OFFICIAL P U B L I C AT I O N — P O R T L A N D ROSE FESTIVAL ASSOCIATION
SUNDAY, JUNE 13
DON CHAPMAN Chairman
JOHNNY CARPENTER Announcer
CAPTAIN WILLIAM A. COCHELL, commander of the Navy's Heavy Cruiser, U. S. S. Toledo, extends a cordial invitation to all Rose Festival goers to visit his ship. Visiting hours are: 9:00 a.m. to 12 noon; from 1:00 p.m. to 4:00 p.m. weekdays and on Saturdays and Sundays. Also moored between the Burnside and Hawthorne bridges during Rose Festival week will be the Navy submarine, U. S. S. Gudgeon and four Navy Minesweepers which may be visited during the above hours.
TOP ATTRACTION in the water sluing exhibitions is Diane Spencer, 21-year-old former Oswego, Oregon ski ace now appearing in the Aquatic Follies which has been playing daily to capacity crowds at Cyprus Gardens, Florida. All participating water skiiers are members of the Portland Water Ski Club.
11:00 to 12:00 — Judging of decorated pleasure boats at Swan Island.
12:00 — Formation and start of parade upriver.
12:30 — The Yacht “Caprice” with the queen and court aboard anchors near Morrison St. bridge.
1:00 — Pleasure boat judged best decorated will go alongside “Caprice” to receive award from Queen.
1:00 to 1:10—Outboard races, five laps, elimination heats. (Races conducted by Oregon Outboard Assn.)
1:10 to 1:15 — Water Skiing exhibition by Portland Water Ski club.
1:15 to 1:25 — Outboard races, five laps, second heat.
1:25 to 1:55 — Colored Water Demonstration by Portland Fire Bureau Boat No. 1.
1:55 to 2:05 — Outboard races, five laps, third heat.
2:05 to 2:15 — Outboard races, five laps, fourth heat.
2:15 to 2:30 — Water Ski spectacle, Stunts.
2:30 to 2:50 — Frogmen in diving exhibitions and speedboat pick-ups.
2:50 to 3:00 — Outboard races, five laps, fifth heat.
3:00 to 3:10 — Water Skiing exhibitions.
3:10 to 3:20 — Inboard races, five laps, sixth heat, 48-in. inboards.
3:20 to 3:30 — Hydroplane races, five laps, seventh heat.
3:30 to 3:40 — Inboard races, five laps, eighth heat, 48-in. inboards.
3:40 to 4:00 — Water Skiing Finale.
EIGHT THRILLING SPEEDBOARD races will be part of the water Carnival with several of the world's record holders participating. Each race will be for five laps over a buoy marked course from pits near the Morrison Bridge to near the Burnside bridge to near the Hawthorne bridge.
TWENTY FROGMEN will feature diving demonstrations as well as taking to the water and being picked up by speed boats. Divers are all members of Oregon Skin Divers club.
ANNUAL PORTLAND ROSE FESTIVAL
GOLDEN ROSE SKI TOURNAMENT
SUNDAY, JUNE 13
MT. HOOD, OREGON
55 miles . . . I '/2 hour drive from Portland. Drive East on S. E. Powell boulevard, on Oregon highway No. 50.
The Golden Rose Ski Tournament, last major ski meet held in the United States each year, provides a fitting climax to the Festival program. Internationally famous ski stars assemble on the slopes of Mt. Hood to provide mile-a-minute downhill race thrills for the excited gallery of summer ski race spectators. A light wool sweater usually provides sufficient warmth — you'll need boots or galoshes to keep feet dry and dark glasses to cut snow glare. Ride the fabulous “Skiway,” world’s largest and longest aeriel tramway, from Government Camp to the threshold of Timberline Lodge. Plan a Sunday, June 13 trip to Mt. Hood for the action-packed Golden Rose Ski Tournament.
RACES START 1:00 P.M.
FRIDAY, JUNE 11, 2:00 P.M. 'TIL DARK SATURDAY, JUNE 12, 10:00 A.M. 'TIL DARK SUNDAY, JUNE 13, 10:00 A.M. 'TIL DARK
Now a permanent part of the gala Rose Festival program, is the outdoor art festival. Here, in one of Portland’s most beautiful city parks, you’ll see a continuing three-day program of actual demonstration of painting, sculpturing, spinning, weaving, metal-working, jewelry-making, wood cutting, block printing ... all produced by skilled artists and craftsmen.
Oregon Ceramic Studio Portland Advertising Artists Guild Arts and Crafts Society
Artists Equity Association, Oregon Chapter Artist Membership, Portland Art Association Portland Potters
Museum Art School
Allied Arts and Metal Guild
Oregon Society of Landscape Architects
Oregon Society of Artists
Laurelhurst Park, S. E. Oak Street at 35th PROGRAM FRIDAY, JUNE 1 1
3:00 p.m. Operettas in a Nut Shell (Knott St. Community Center)
3:15 p.m. Queen’s visitation
4:00 p.m. The Fairfiield High School Band W
5:00 p.m. WAF Band (Lackland Base, Air Force, San
6:00 p.m. International Folk Dancers
SATURDAY, JUNE 12
2:00 p.m. Ye All Come Square Dance
3:00 p.m. Castle Jazz Band (Monte Blew)
4:00 p.m. Operettas in a Nut Shell (Knott St. Community Center)
5:00 p.m. WAF Band
6:00 p.m. International Folk Dancers
SUNDAY, JUNE 13
2:00 p.m. Ye All Come Square Dance
3:00 p.m. Musical Comedy Time (Portland Civic Chorus) 4:00 p.m. Castle Jazz Band
5:00 p.m. Operettas in a Nut Shell (Knott St. Community Center)
6:00 p.m. International Folk Dancers
Dr. Wm. L. Corbin
American Junior Aircraft Co. Local Loan Co.
Annand, Boone & Lei Granning & Treece Finance Co.
J. C. Penney Co., Inc.
Ramona Tow Boat Co.
Oregon Marine Supply Co. Lowery & Co.
Loyd F. Carter Campbell-Norquist & Co.
Leland F. Hess
s V. Crain & Son . Louise Clancy, M.D.
"s Elevator Co.
_„B Irwin Hodson Co.
Dirks and Company
Richard G. Montgomery & Assoc.
The Little Chapel of Chimes Kendall Lumber Mill Blagen Mill Co.
Star Machinery Co.
East Side Tool & Die Works, Inc.
E. Hofer & Sons
Bethlehem Pacific Coast Steel Corp. Associated Insurance
Crown Zellerbach Corp. Cafall Brothers Hutchison, Jolma & Co. Lincoln Memorial Park Kneeland & Kneeland Commonwealth, Inc. Cooper Morgan Lumber < General Mills, Inc. Bissinger & Co.
Harold P. Drake
Penn C. Crum
Portland Road & Driveway Co.
Pope & Talbot, Inc. nX York Merchandise Co., Inc. North Coast Electric Co. International Harvester Co.
Eoff Electric Co.
Oregon Automobile Ins. Co. Appliance Wholesalers California Spray Chemical Corp. Modish Coat & Suit Mfg. Co.
Farmer’s Ins. Exchange
Adolph L. Bloch Advertising Agency
Rogers Construction Co.
General Motors Accept. Corp.
Zoss Construction Co.
Watzek, Aubrey R.
Harry C. Visse Steele, Mr. Gordon G.
Marks Furniture & Appl. Co.
The Arcady Press
Lawrence, Tucker & Wallir Helen Bernhard Richard R. Carter, M.D. Hollywood Ford Motors Chown Hardware Co. United States Bakery, Inc.
East Side Motorcycle Co. Mason, Ehrman & Co. Kerr Conserving Co.
Fulton Transfer & Storage
The Gorton Co.
J. W. Copeland Yards Dr. Charles E. Gurney Colonial Mortuary
Drs. Earl D. DuBois & Russell Baker Arctic Fur Co.
Nick’s Flower Home
kLeveton’s Thrift Drugs
WFred Christensen Contractor ■Hilaire’s Restaurant [^Northern School Supply Co.
Armco Drainage & Metal Products, Inc. California Ink Co., Inc.
Commerce Investment Inc.
Archdiocese of Portland in Ore.
Joseph R. Gerber Co.
Gould & Gould Inc.
Rudie Wilhelm Warehouse Co K. H. Uyesugi
J. A. Freeman & Son Columbia Brick Works Plaza Hotel
Goodyear Tire & Rubber Co. White Motor Co.
Neptune Meter Company Smithwick Concrete Products Marsh & McLennan Northwest Plywoods Mother’s Favorite Cookies Sunset Electric Co.
Northwest Buildings, Inc. Pacific Pumping Co.
Lipstick Beauty Shop M. Seller Co.
James C. Tait & Co.
Rodda Paint Co.
Peerless Trailer & Truck Servi Rich Manufacturing Co.
S & J Meat Co.
Henry M. Mason Co. Butterfield Brothers Swift & Co.
J. K. Gill Co.
Ireland, Guild & Simms Emerson Hardwood Co. Meier & Frank Co., Inc.
Tops All Foods, Inc.
Dun & Bradstreet, Inc. Collins & Erwin Piano Co.
Archer-Daniels Midland Co. Robert S. Kinoshita, M.D. F. B. Packard, M.D.
Jacobs Furniture Co.
Dr, Rae N. Foster Dr. Walter A. Goss Casey’s Shoes, Inc.
Martin A. Howard, M.D. Armishaw’s Shoes
Asthma Nefrin Co. Inc.
Rose Manor Apt.-Hotel Wagner Electric Co.
Fairview Farms Electric Steel Foundry Co. Dimitre Electric Co.
Dr. C. Elmer Carlson St. Johns Funeral Home Rudy Taggesell Motors Sawtell, Goldrainer & Co.
E. C. Sammons
Loggers & Contractors Mach. Co. Beaver Engraving Co'.
William J. Sheehy Geltman Sponging Corp.
Edgar W. Smith Nickolas Ungai
KXL Broadcasters Foster & Kleiser Co. Grandma Cookie Co. Harold Kelley’s Hercules Powder Co.
Interstate Tractor & Eqpt. Co. Haack Laboratories, Inc.
N it-dt-rnievei Marfin ( o United Finance Co.
John B. Yeon Co.
Oregon Physicians Service M. Trumbo Company, Inc.
Crawford & Doherty Foundry Co.
Pein Box Co.
Truman W. Collins Barnard Motors Inc. Cascades Plywood Corp. Drs. Boylen, Miller & Gilm Employers Mutual of Wauv Brazelton’s Antioch Shoe SI Clow Roofing & Contracting Fick Distributing Co. Inc. Mabel M. Akin Don H. Burcham Hugh B. Campbell
Storey Tool & Die Works Kleenair Furnace Co.
Ken R. Humke Co.
H. A. Weiss W. P. Stalnaker Metropolitan Printing Co.
Fred H. Slate Co.
Pac. Mach. & Tool Steel Co. W. R. Grasle Co.
Allyn’s Dry Cleaning Workingmen’s Club Fiberboard Products Inc. Robt T. Stevens & Co. Portland Candies Co.
Arthur L. Fields Johnson Auto Co.
Morgan b. Odell
L. T. Merwin
Leopold R. Hussa
Koerner, Young, McColloch & Dezendorf Nicolai Door Manufacturing Co.
Roy & Molin, Inc.
Portland Wire & Iron Works
Kuckenberg Construction Co., Inc.
North Coast Seed Co.
Hyland’s Old Book Store National Restaurant Supply Co.
olulu Meat Co.
D. C. Wax Office Eqpt. Co.
Wilson Sporting Goods Co.
California Container Corp.
Urban Plumbing & Heating Co. Zell Bros.
Western Airlines Montgomery Elevator Co. American Brush Company Terminal Ice & Cold Storage Co. Gallenkamp’s
Northwest Tube & Metal Fabrical Francis Lincoln Mercury Jenning’s Furnit "
Portland Concrete Pipe & Prod. Co. John Valberg Lumber Yard, Inc.
Sunset Fuel Co., Inc.
Campbell Crane & Trucking Se California Container Corp. United Pacific Insurance Co. Bales for Food
Valsetz Lumber Co. Bostitch-Northwest Co.
Leo C. Rush Construction Co. Pacific Power & Light Co. Hobbs Battery Co.
Nelson Equipment Co.
Burkhardt’s Fine Flowers Edison Brothers Stores, Inc.
Dr. Adalbert G. Bettman. M.D. The Dean Rectal & Colon Clinic Glisan Lumber Co.
Van Duyn Chocolate Shops, Inc.
Fraser Paper Co.
Portland Home Builders Assoc. Baggage & Omnibus Transfer Co. Inc. Porter Scarpelli Macaroni Co.
Lyon Van & Storage Co. Inc. Woolach Brothers
Irvington Machine Works
ABC Auto Supply
Standard Stationery & Printing Co. Clark, Taylor & Hoard Livestock
Munnell & Sherrill, Inc.
Tru-Mix Concrete, Inc.
Beauticians Supply Co. Inc.
Broadway Amuse United Artists T1 Rexall Drug Co. The Pennzoil Co. Printing Pressme Columbia Sand &
s Union No. 43
Standard Insurance Co.
Paul B. McKee
John T. Carson Co., Inc.
John H. Burgard & Co. Agents
Star Fui Reid Strutt Co., Inc.
Dr. Howard Stearns Schmidt Lithograph Co.
r Tariff Bureau
A. McMillan & Co.
Bohemian Restaurant Ini
Day Music Co.
Price Waterhouse & Co. Portsmouth Motors Tracey & Co.
T. G. McDougall, M.D. Wayne C. Stookey, Jewelei Kingsley Lumber Co.
H. J. Sandberg Co.
W. L. May Co., Inc.
Hardware Mutual Insurance Co. of Mir Pacific Supply Cooperative The Kirby Co.
Western Gummed & Coated Products
Donald C. Sloan & Co.
Guy F. Atkinson Co.
Mrs. F. H. Gerspach A. M. Hickox Inspection Serv. A. M. Hickox Inspection Serv. Northwest Marine Iron Works
Peter’s Office Supply Co. Arthur Bowman, Inc. Belluschi and Skidmore,
Paul Neils Lumber Co.
KGW Pioneer Broadcaster, Ir Congress Hotel
Niklas & Son
Burt Brown Barker, Att’s. Gevurtz Furniture Co. Inc. New Italian Importing Co. Columbia Food Co.
United Parcel Service Nunn-Bush Shoe Co.
Lerner Shops of Oregon, Inc. Ideal Cement Co.
Corbett Investment Co. Koldkist Ice
Northwest Copper Works Inc.
Curtis Lumber Co.
Yaw’s Top Notch Thompson Metal Fab.
Muirhead & Murhard Co. Norene Tire & Battery Co. Richfield Oil Corp.
Sharp & Young
Standard Oil Company of Calif. Portland Traction Co.
Oregon Worsted Co.
Dairy Cooperative Assoc.
The Portland Clinic Dr. Earl R. Abbett Carl Diebold Lumber Co. Broadway Hotel D. K. MacDonald & Co.
Hyster £ Ward L.
Tuma Service Stations Lumber Manufacturers, Inc. Magnus Metal Division Pacific Coast Stamp Works
Daily Journal of Com
J. I. Case Co.
Hot Coffee Service, Inc.
Roberts’ Fine Foods
Pepsi Cola Bottling Co. of Portland
Auto Paint Service Al Jensen
Continental Baking Co.
Consolidated Freightways Inc.
Dr. Carl E. Liebe
Phillips, Coughlin, Buell & Phillips
Evelyn Gibson, Gowns Fahey-Brockman Ward & Greene John C. Banks and Co. Haack Bros.
Bickford Construction ' Tuck Lung Co.
t Oil Co.
Carl Greve Jeweler Smith Phillips Co., Constructo Pacific Asbestos & Supply Co. Atlas Sheet Metal Works A. A. Hallander & Co.
' -n Novelty fity Pie Cl
ian Chemical Co. Inc.
ito’s Supper Club Taylor & Co., Inc. Inland Motor Freight
Bates, Lively & Pes G. W. Paulson Co. Millstream Inn Best Auto Spring Co. Portland Realty Board
F Caldwell Finance Co. Boyd Coffee Co.
The Black Clawson Co. Norpac Shipping Co., Inc McDonald, Gattie & Co. J. E. Brown Co. Palisades Market New Heathman Hotel Francis Bros.
Jolly Joan Wilgus D. Smith
Luckenbach Steamship Co., Inc. Western Machinery Corp. Dunham Printing Co.
Wolfard Motor Co.
Readymix Concrete Co.
Pacific Building Materials Co.
Dan & Louis ‘Syste r Bar Joe Battaglia Lutz Marble Co.
The Bo Dine Cantril Clinic United Air Lines J. W. Huserik & Son Bend Portland Truck Service Inc. Rapheal Motor Co.
H. J. Heinz Hotel Eaton
Multnomah Trunk & Bag Co.
E. W. Shields Goodman & Bader The Canadian Bank of Commerce Mrs. Mary E. Parker Portland Fish Co.
Claude G. Kent & Assoc.
Donald H. Goetz
Sperry & Hutchinson Co.
Geo. C. Clark Spray Painting Co.
Pittsburgh Plate Glass Co.
The Arthur Leonard Pipe Shop Archie Goldsmith & Bro. Piedmont Hardware Co.
Portland Dog & Cat Hos Portland Shopping Ne
Damascus Milk Co. International Business Machin The Broiler
F. B. Connelly Co. of Ore.
Automobile Dealers Associa Davidson Baking Co.
C. L. Marshall Grayson-Robinson Stores, I
Collins & Wilmes Cigar Co.
Rutherford Triple XXX Latourette & Latourette Ray Smythe Co.
Dental Arts Co.
Paramount Optical Laboratories Portland Wholesale Nursery Co. Ramsay Signs, Inc.
Blue Mountain Hide, Wool & Fui
Dr. R. B. Dillehunt
Cole, Clark & Cunningham
Zeller Funeral Chapel Monte Brooks Attractio Francis Motor Car Co. Armour & Co.
The Beebe Co.
The Picture Mill C. W. Walls, Insurance Noon Bag Co.
Henry Disston & Sons, Stan Terry & Co. Charles F. Berg
; Lester T. Jones & 1 W. Jordan
1 Wilcox Agency-
International Brotherhood of Electrical Workers Local No.
Title and Trust Co. Consolidated Dairy Products Spada Distributing Co., Inc.
Billings & Cronn
Bausch & Lomb Optical Co. L. H. Hoffman American Sheet Metal Works Durham & Bates Oregon Transfer Co.
Western Condensing Co.
Simonds Saw and Steel Co. E. M. Adams & Co.
Olds Wortman & King L. D. Heater Music Co.
Cooley & Rinehart Co.
New System Laundry Fred F. Holcomb Ann Palmer Bakeries, Inc. Mr. and Mrs. Lewis Pfeifer Roberts Brothers Weyerhaeuser Steamship Co.
Clyde Equipment Co. United Contracting Co
Wymore Transfer Co.
P. S. Lord Mechanical Contract Portland Remedial Ix>an Ass’n. P. & C. Hand Forged Tool Co. United Radio Supply Inc.
Lembckes’ Wood Shavings Co. Package Containers, Inc.
Oldsmobile Division of Gen. Motors
Bell’s Tropical Fish Shop House of Carpets Wentworth & Irwin, Inc.
Demme Bros, Inc.
Fruehauf Trailer Co.
F. A. Rodgers 5 & 10 Stores Columbia Hat Co.
S. H. Kress
Terminal Flour Mills Co.
N. Van Hevelingen United Grocers, Inc.
Signal Oil Co.
Ames Harris Neville Co.
Duplicating Products, Inc. Permanent Cement Co.
R. H. Brown & Co.
Asbury Transportation Co.
U. S. Steel Supply Division Ajax Electric Co.
E. E. Settergren Contractor Stevens-Ness Law Publishing-Co.
1 & Son F. W. Woolworth Co.
C. J. Montag & Son Union Oil Co. of California Zukor’s
Robertson, Hay & Wallace Jones Lumber Corp.
Portland Lodge No. 142 BPO Elks Feltman & Curme Shoe Stores Co. Bridgmon Bros. Poultry Oscar Hovind Insurance Agency Fred A. Eiler Insurance Garrett Freightlines, Inc. Baker-Barkon Co.
Federal Mogul Service
t Ice Cre i State Nurs
West Coast Paper Co.
Canton Grill Richard R. Robertson L. N. Wahl Seafood Products Public Loan Corp.
Northern Wholesale Hard’
Stauffer Chemical Co.
Shell Oil Co.
Palmer’s Appliance Store
Dad's Root Beer-Canada Dry Bott. Co. William Volker & Co.
Gilbert Brothers, Inc.
Dean Witter & Co.
General Grocery Co., Inc.
Portland Traction Co.
Nilsson Wall Paper Co. Nudelman Brothers Calef Furniture Co.
Drs. Besson & McGowan Goodall Oil Co.
Robert E. Duniway Estate of Henry Failing Grand Rapids Store Equipm McKesson & Robbins, Inc. Block's Shoe Stores E. M. Adams & Co.
Plumbing & Heating Engi
American Building 1 Columbia Tractor ai A. McMillan & Co. Cebu's Market
Zeller Funeral Chapel
Bates Motoramp Garage Inc. Charlton Laboratories, Inc. Rogers Insurance Agency, Inc. Oregon Blue Print Co. National Mortgage Co.
Lyman Slack Motors Oregon Garage, Inc.
Dairy’s Supply Co.
Sharp & Dohne, Inc.
Ed Hamilton Furs, Inc.
Urban Plumbing & Heating Co. Portland Allied Printing Trades Couni Miller’s for Men
Kennell Ellis, Artist Photographers Pioneer Fruit Distributors
Dr. Ross H. Elliott Personal Finance Co.
Merrill Lynch, Pierce, Fenner Boulevard Garage Ed’s Auto Electric Serv. Inc. Hadley’s Rexall Drug. Dependable Pattern Works, In Kenneth Poorman Co. Inc. Sefton Fibre Can Co.
C. W. Walls, Adju
A. C. Dutton Lumber Corp.
B. & O. Warehouse Co. Willamette Tug & Barge Co. Wheeler-Boyd & Co.
Pacific Fruit & Produce Co. Holland Fee
Rapid Tran Bohemian, Uptown Bressie Electric Co.
H. C. Thrall A. D. Newman Co.
Rapid Transfer & Storage Co.
Shell Oil Co. Stardrill Co. City of Rost
Auto Freight Lines, Im
J. M. Ha Industrial Spray P The Master Engravers C. D. Johnson Lumber Corp. Howard Brewlon. Gen. Contr; Leslie M. Scott
Columbia Ladder & Woodenw Coast Mirror Co.
Pacific Stationery & Printing
George H. Lage, M. D.
Roosevelt Hotel Pacific Greyhound Lines Columbia Hudson Lumber Co.
J. K. Pope, M. D.
Power Brake Equipment Co.
Philip H. Hulley
Builders Hardware & Supply Co. Inc. Knappton Towboat Co. Briggs-Gething Pillsbury Mills, Inc.
Murphy Lumber Co.
Reimers & Jolivette Empire Coil Co. Inc.
Ralph & Horwitz Rosenberg Bros. & Co.
Charles Bruning Co.,.Inc.
Midgets Deluxe Cabins Broadway Dyers & Cleaners Simmons Credit Co.
V. M. Pilip & Son, Inc.
Dr. Gunnar E. Nelson
Edwin E. Mayer
The Gable Funeral Hom
Pacific Abstract Title Co.
Beaver Cloak & Suit Mfg. Co. Goodmans Concrete Burial Vaults Wanke Panel Co.
G. Spencer Hinsdale
Tillamook Portland Auto Freight, Iix1-. William S. Turner & Co.
Portland Trust Bank Vancouver Portland Bus Co.
Byer’s Color Laboratory Pacific Metal Co.
International Harvester Co.
Stratford, Visse & Co.
Shaw Surgical Co.
C. B. Stetson Lumber Co.
Santiam Lumber Co.
Dwyer Lumber Co.
W. J. McCready Lumber Co. Keystone Investment Co. Inman-Poulson Lumber Co. Cascade Manufacturing Co. J. E. Berkheimer Mfg. Co. W. H. Hutch-ns. i\l. I).
C. H. Wheeler Columbia Equipment Co.
Radio Cab Co. Washington Hotel
;rn Golf Course Supply Co. isbook Co.
West Holliday Co. Inc.
& Rogers _s T. Gerlir_
Steam Fitters Union No. 235 Dr. Henry H. Dixon & Herman Dickel The Atkin- Saw I >iv of Boil;-Wagner The Autzen Foundation
Bradford Clothes, Inc.
Copenhagen & Co.
Mixermobile Distributors Inc.
Whittier & Fritsch Masters, Mates & Pilots Cascade Supply Co.
Northwest Industrial Laundry Co. Edgar M. Burns Multnomah Hotel Pharmacy Parker-Schram Co.
J. J. Newberry Co.
King Tower Apts.
Mercer Steel Co. Inc.
Braeger’s Oregon Seed Store Frank J. Cobbs
Hertz Driveurself Stations, Inc.
John Deere Plow Co.
Cascade Pacific Lumber Co.
Collins Pine Co.
Tom Ogle Prescriptions Joseph B. Knapp Co.
R. M. Brown. KPOJ Inc.
Hal Short & Co., Inc.
Herbert A. Templeton Lumber Co. Brod & McClung
s Furniture Co. D. A. Davidson Co. C. H. Savage Co.
Moreland-Sellwood Bank Bennett & Williams Hercules Powder Co.
Portland Linotyping Co. Pallett, Fisher & Carlo, Inc. White City Motel Walter J. Pearson & Co. Pacific Pumping Co.
Swedish Villa Smorgasboard Smith Bros. Office Outfitters D. M. McClintock Lumber Co. The United Contracting Co. Western Wood Manufacturing James Fenwick Co.
Nob Hill Pharmacy Stein’s Bakery Lamping & Co., Inc.
Duo Fast Oregon Co. DeTemple Co.
W. J. Jones & Son Inc. Industrial Claims Service Cyrus Electric Co.
Allied Building Credits, Inc.
J. T. Steeb & Co., Inc.
Pownall, Taylor & Hays National Tank & Pipe Co.
Coastal Sales Co.
B. F. Goodrich Co. Imperial Furniture Co. Singer Sewing Machine Co.
Carl Diebold Lumber Co.
Pointer Willamette Co. Inc. Portland Chain Manufacturing Co.
American Guaranty Life Ins. Reo Motors, Inc.
Ore.& Wash. Div. T.P.S. of / California Container Corp. Sterling Furn. Mfg.
St. Johns Funeral Home Portland Safe Co. Amerata & Schram
White Rock Bottling Co. Botsford, Constantine & Gard Richman Brothers Co.
Robert Arneson, Sales Agent Albrecht Publishing Co.
June S. Jones & Co.
Zenner Bros. Seed Co. National Shirt Shops Inc. Riggs Pharmacy Royal Typewriter Co.
The Simms Co.
Haleston Drug Stores, Inc. LaRoy Jewelers Ogdon & Gravelle
Wereham Motor Co.
Blake Moffitt & Towi United Brothers Co. Ray Carr Organizatk
t National Bank of Portland
Scott-Palitizsch Feed Mill Baker Fentress & Co.
Glisan Street Pharmacy Dan Marx & Co.
Willamette Valley Lumber Co. Blitz-Weinhard Co.
Portland Memorial John L. Jersey
Pacific Telephone & Telegraph Co. Benj. Franklin Svgs. & Loan Nu Bora Soap Co.
S & W Fine Foods Inc.
Ketell Construction Co.
Posey Lumber, Inc.
Naional Cash Register Co. Portland Woolen Mills, Inc. Loomis Armored Car Servi Portland Supply Co.
Christenson Oil Co.
L-M Equipment Co.
Nehi Beverage Co.
Northwest Electric Supply Co. Keller Baking Co.
Rosenblatts A Bit of Sweden Campbell & Robbins Young’s Gown Shop Coca Cola Bottling Co. Kalberer Hotel Supply Co. Holman Transfer Co.
Troy Laundry Shipyard Wood Co.
J. M. Vranizan Co.
John Welch Dental Depot, Inc. Raymond R. Brown Superior Biscuit Co.
Roedel Tile Contracting Co. Pauleen & Roles Laboratories Hollis Johnston, Architect
Portland Gas & Coke Co.
The Portland Baseball Club, Ini
Western Dairy Equipment Co. Bernard Italie, Inc.
Beck Sash & Door Co.
Ward Cook Inc.
Columbia Steel Casting Co., Inc, Altrusa Club of Portland Carlton Logging Co.
Gerald W. Frank Willamette Hi-Grade Concrete E. J. Bartells Co.
Monte’s Manufacturing Co.
Tide Waier Associated Oil Co. Reimers & Jolivette Pacific Meat Co., Inc.
Howard Cooper Corp.
Oliver & Thompson
The Florsheim Shoe Store Co.
Telephone Answering Serv
Cecil L. Brt
Great Western Printing Ink (
Russ Chamberlin Co.
Braley & Graham Triangle Milling Co.
Dickson Drug Co.
Pacific Steel Warehouse Co. Raymond Concrete Pile Co. J. C. Corbin Co.
The George Lawrence Co. Danmoore Hotel
Bates, Lively & Pearson Regal Rok Bradley’s Pies Field & Co.
Associated Commercial Co., Ltd. Sig Crohn
Commercial Iron Works F. V. Hutchinson Keystone Steel & Wire Co. Hampton Lumber Sales Co. Gorge Rotegard Badgley Mfg. Co.
L. V. Belknap, M.D.
Coast Auto Supply Co., Inc.
___ 3-Reit Co.
A. J. Rose & Son
C. M. Corkum Co.
Central Supply Co.
Oregon Music Co., Inc.
Nu-Way Printing & Envelope Co. Ott’s Auto Parts, Inc.
Sandberg Manufacturing Co. Edwin Sandberg Co.
National Restaurant Supply Co.
A. L. Kuntz
Swender Blue Print Co., Inc. Reality Loan Corporation Aluminum Life Shingle Corp. Pacific Inland Tariff Bureau Schmeer Insurance Agency Patrick Lumber Co.
Hauser Construction Co.
Fred H. Slate Co. of Oregon Northwestern Ice & Cold Storage Lotis Cafe & Card Room Bill Morrison Co.
Northwestern Fence Co.
Lou Johnson Co.
Natt McDougall Co.
The Bedell Store
Vines Credit Jewelers, Inc.
Lloyd Corporation, Ltd.
Laurence E. Nye
M. F. Patterson Dental Supply
Yellow Taxicab Co.
W. Dee Morton Insurance Agency Walston & Co.
Simplex Auto Pai Columbian Bifocs Jones Photo Labe Central Distributors Newhouse & Hutcbins Central Labor Council
Great Western Homes Co., Inc.
Blacktop Paving Co.
G. Y. Harry & Co.
Tower Oil Co.
MacMillan & Bloedel Ltd. Newberg Market Automatic Oil Co.
Dr. Leo J. Meienberg Albert B. Reynolds Dari-Del Foods Co.
West Coast Trans-Oceanic SS Lir Hamilton Hotel DorFile Manufacturing Co. Multnomah Hotel
Gabriel Fabrication & Belmont Floral Co. Williamsen & Bleid American Engraving New China Laundry
Lutz Marble Co. Frederick B. Bickel Oregon Portland Cemer Milton L. Gumbert Peterson & Dering Rose
Old Country Kitchen
A. A. Schuler Co.
Mitchell Bros. Truck Lines
Arthur Murray School of Dancing Construction & Gen. Labors Union #320 McBrians Restaurant
Dr. Frank Mihnos
Jantzen Beach Park
Barbers Union, Local No. 75
McCulloch & Sons
Flowers Tommy Luke
Empire Building Material Co.
Albert A. Zander Fay Lumber Company
ANNUAL PORTLAND ROSE FESTIVAL
WHILE YOU'RE HERE . . .
(ti&it ihsL hsLbJL of, Scmwl OfoogjotL
Site of first Amer icon commercial settlement on Pacific Coast in 1811.
End of Lewis and Clark exploration trail of 1 805.
Beautiful capitol city of Oregon.
In Southern Oregon's Cascade mountains, lies in volcanic cone of ancient Mt. Mazama.
The Vista House
and the deep Columbia River Gorge.
Site of World-famous Pendleton Round-Up.
11,245-foot mountain. It's rhododendron time near Oregon's crowning beauty.
Huge basin formed by ancient glacial action in Southeastern Oregon's Steens Mountains.
FOR COMPLETE TRAVEL INFORMATION VISIT OR CALL
Portland Chamber of Commerce
1020 S. W. Front Street Portland 4, Oregon Atwater 9411
OR TRAVEL INFORMATION DEPT.
Oregon State Highway Commission, Salem, Oregon
Queen’s Scepter—Roy and Molin Jewelry, Inc.
Public Address System—Rose City Sound. Lighting—Jaggar-Stroufe Co.
Marine Day Activities—Rose City Yacht Club, Columbia River Yacht Club, Portland Yacht Club, U. S. Coast Guard, N. W. Outboard Racing Association, Portland Rowing Club.
Court Make-up—Darwin Jones and staff. Stadium. Facilities — Multnomah Civic Stadium, Multnomah Athletic Club. Stadium Parade Ramp—Multnomah Kennel Club.
Mercury Automobiles (Jr. Court)—Lyman Slack Motor Co.
Program Editor—Rolland J. Gabel.
Court Clothing—Chas. F. Berg.
Baldwin Piano—Oregon Music Co.
Queen’s Float—Portland Chamber of
Decorations—Walter Johnson, Allied
Parade Refreshments — Portland Punch Co.
Lincoln-Mercury (Rose Festival Court) — Francis Motor Co.
Golden Rose Ski Race—Cascade Ski Club. Court Photos—Gladys Gilbert.
Stage Construction—Beatty Safway Scaf-
fold Co. of Oregon.
In acknowledgment: United States Navy.
- 16 pages
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