This illustrated Rose Festival souvenir folding card is from the second annual Portland Rose Festival in 1908. It depicts only one of several festival parades that year called “Spirit of the Golden West.” The twenty illustrated floats represent different towns in Oregon and local historical events from the perspective of white colonizers. The souvenir folding card features the motto, “Roses fragrant, roses rare; roses, roses everywhere” on its facade, which was the motto of the recently-formed Portland Rose Festival Association. The Portland Rose Festival Association was founded as a non-profit civic organization in 1907, after the first official Rose Festival. 

Illustrations list

The early inhabitants 
The Dalles
The New St. Johns “Watch our smoke”
At the Seaside
King of the Columbia
Astoria, Gateway to the Columbia
Medford, Rogue River Valley paradise
Hood River, the queen of horticulture
McMinnville, the walnut city
Klamath “the place where things grow”
Wells-Fargo mail & express
Coming of the white man
The first house in Portland
Treaty with Chief Multnomah on Council Crest
Father McLaughlin on the Columbia River
Rose planting day in Portland
The rose that made Portland famous
The Louisiana Purchase
Sackajawea & Lewis & Clark
Alaska-Yukon-Pacific-Exposition & Oregon State Building Seattle