National La Scala Opera Co. George Lee Marks, General Manager Presents Gala Portland Season of GRAND OPERA CIVIC AUDITORIUM April 26, 1941 TITO SCHIPA in LA TRAVIATA with VIRGINIA LA RAE and RUDOLFO HOYOS MAESTRO AMELIO COLANTONI, Artistic Director MAESTRO ALBERTO CONTI, Conductor COMING Saturday Evening, May 10  IL TROVATORE MARTINELLI, STUECKGOLD, MORELLI, MOSCONA (All Metropolitan Cast) Friday Evening, May 16 [Double Bill] CAVALLERIA RUSTICANA with ELIZABETH RETHBERG followed by "PAGLIACCI" with MARTINELLI Seats Now at Gill's A WORD FROM THE MANAGEMENT May we be pardoned for taking pride in the realization of an ideal? It has always been our contention that grand opera with great stars could be presented at popular prices if such a project were blessed with public support. This support you have given us in such an overwhelming measure that we are heartened and will present another great season this fall. World famous names, an excellent supporting company, and prices within reason are factors which will be predominate. In Amelio Colan-toni we feel we have one of the really great opera directors. To him we acknowledge our most sincere appreciation. We promise you continued opera performances of sterling quality. We shall at all times extend every ounce of energy to give you productions which will justify your confidence in us. Thank you. GEORGE LEE MARKS, General Manager National La Scala Opera Company GOLF at MT. HOOD Americas Picturesque Mountain Course Plan Your Family or Club Picnic All Accomodations Available Including Large Lounge Room BREAKFASTS  •  LUNCHEONS  • DINNERS We Cater to Any Size Group You Are Always Welcome to Use Our Free Picnic Grounds Mt. Hood Golf and Country Club 43 Miles from Portland at Welches, Ore. for information phone MRS. W. E. WELCH, Mgr.      in Portland, Lefty Palmer GA 7090 LA TRAVIATA [In Italian] By Giuseppe Verdi An Opera in Four Acts CAST OF CHARACTERS Alfredo Tito Schipa Violetta   Virginia La Rae Germont   Rudolfo Hoyos Flora   Dorothy Sigler Annina  Mary Walker The Doctor   Frederick Becker The Marquis Albert Schurgot Gaston  Austin Hal1 The Baron  Paul Elmer PROF. J. A. HOLLINGSWORTH VOICE SPECIALIST The RECORD SHOP COMPLETE OPERAS FOR SALE OR RENT THE  RECORD SHOP Third Floor, 808 S. W. Alder St. BEacon 2979 Producers of CONCERT HALL 8:05 every evening, KXL Opera Program Wednesdays Compliments of the Van Duyn CHOCOLATE SHOPS Town House SALON OF BEAUTY Through These Portals Pass Portland's Loveliest Women Vista Center—W. Burnside at 23rd ATwater 8363 SCENES 1. Home of Violetta 2. A Villa near Paris 3. Home of Flora 4. Bedroom of Violetta Maestro Alberto Conti, Conducting Dances created by Donald Dare of La Scala, Milan Prima Ballerina, Maria Boehme Entire Production staged by Maestro Amelio Colantoni VIDA    TERESA BENNETT     VOICE---PIANO 609 Maegly-Tichner Bldg.        ATwater 2092 NOW OPEN V & V COFFEE SHOP IN BEAUTIFULLY DECORATED AND SPACIOUS NEW QUARTERS 950 S. W. Broadway Between Taylor and Salmon {Original Owners and Managers) MRS. SAMUEL F. OWEN THE ART OF SINGING Pupil of GEDIONI OLIVIERL Famous Teacher of JEAN de RESZKE and other Metropolitan Stars Artist Pupil: MONA PAULEE-Metropolitan Audition Winner 1941: "My success is really yours, because without your valuable training I could never have passed the supreme test." —MONA PAULEE. Studio: Columbia Building, Portland, Oregon BEacon 7617 LA TRAVIATA The story of "La Traviata" is founded on the famous play of the younger Dumas, The Lady of the Camellias. Margaret Gautier of Dumas's Novel is Violetta of the opera. In a company of revelers (Act I) Violetta and Alfredo salute each other with a toast, the "Brindisi." The melodious love-duet (Un di felice eterea) of Alfredo and Violetta recalls the day of their first meeting. Alfredo takes his leave. Violetta, for his sake, would renounce the follies that surround her. Sadly, she begins her air, "Ah! fors' e lui." But this she reflects, would be impossible.   What could she offer Alfredo that would he Victor Records by Tito Schipa at Gill's! No. 1180—BARBER OF SEVILLE Dawn with Her Rosy Mantle If My Name You Would Know No. 1282—DON PASQUALE Fond Dream of Love RIGOLETTO 'Mid the Fair Throng No. 1308—DON GIOVANNI On Her All Joy Dependeth To My Beloved Was $1.50 NOW 75c Was $1.50 NOW 75c Was $1.50 NOW..75c No. 1751—BY THE LIGHT OF THE MOON [with de Gogorza] Rumba Dancers Was $1.50 [with de Gogorza] NOW 75c No. 1755—RIGOLETTO Love Is the Sun [with Galli-Curci] Once Again Let Me Hear Thee   Was $1.50 [with Galli-Curci] NOW 75c No. 6570—ELISIR d'AMORE A Furtive Tear Was $2.00 MARTHA — Like a Dream NOW $1.00 No. 1182—PRINCESITA [Little Princess] GRANADINAS [Farewell, My Granada] No. 1754—LA TRAVIATA Rapturous Moment [with Galli-Curci] Far From Gay Paris with Galli-Curci] No. 8068—LA BOHEME Death Scene [with Lucrezia Bori] COMPLETE OPERA ALBUM M-112 LA TRAVIATA—Famous Artists and Orchestra of La Scala, Milan . . . NOW $13.50 Was $1.50 NOW 75c Was $1.50 NOW 75c Was $2.00 NOW $1.00 Records — Radio — Sheet Music Third Floor S. W. Fifth Avenue at Stark The J. K. Gill Co. ATwater 8681 The Kofeldt Studio of Ballroom Dancing CLASS AND PRIVATE INSTRUCTION HIGH SCHOOL STUDENTS and ADULTS 2121 N. E. Thompson MUrdock 3006 - 1397 R.  M.  GRAY      10th Avenue in the Pittock Block for Women's Suits and Coats of Finest Fabrics and Tailoring. worthy of his affection? It is best to live in the moment, to be free. "With forced gaiety she sings the aria, "Sempre libera." Alfredo's ardor overcomes Violetta's hesitation. But her happiness is shortlived. Alfredo's father, discovering the affair, pleads with Violetta to set free his son. Violetta, knowing that it will be impossible to send Alfredo away by any ordinary means, leaves him to infer that she has been faithless to him, and returns again to Paris. Alfredo is confronted by his father, who reminds the heartbroken lover of all that waits at home—forgiveness, the love of parents and sister, and the fair land of Provence, where the past may he forgotten and healed. "Di Provenza il mar" is the aria in which the father pours out his heart to his son. VALUABLE VOCAL TECHNIQUE OF THE OLD MASTERS STUDENTS [Present or Former] of AUDIA FRAZEE MONA PAULEE (mezzo-soprano) New Artist with Metropolitan Opera Co., New York. OLGA STOLEE (mezzo-contralto) Soloist Portland and Junior Symphony Orchestra (oratorio, opera) MERWYN DANT (bass-baritone) Los Angeles Soloist Symphony Orchestra, Radio, Concert. JANE ANDREWS (lyric soprano) Soloist Junior Symphony LYDIA   MARKS   (contralto)     The Messiah, Portland Symphony CHARLES DAVIS (bass) State Atwater Kent Seattle, Concert SILAS JOHNSON, JR. (baritone) 'Superior Rating," National School Music Competition (Washington) ROY ENGLUND (lyric baritone) Winner State Music Tournament MARIE O'BRIEN (mezzo-soprano) Pasadena Grand Opera Company ROFORD BERKMAN (baritone) Meier & Frank Glee Club, Radio JACQUE PALMER (mezzo-contralto) Awarded Scholarship DONALD PALMBLAD and others The First Eight Singers Mentioned Above Have Won Vocal Contests Under Audia Frazee STUDIO: Selling-Hirsch Building FOR AUDITION: Call Before 10 A.M. BBoadway 3581 HOODACRES DELPHINIUMS, JAPANESE IRIS RARE PERENNIALS Visitors Always Welcome Mr. and Mrs. A. E. McKAY Troutdale, Oregon 6 Miles East of 82nd on Columbia River Highway John Noce Portland's Leading Tailor 813 S. W. Washington EDWARD NOVIS Of Hollywood, New York, Paris and Milan TEACHER OF KENNY BAKER And many other stars of radio and screen fame. SPECIAL INTENSIVE VOCAL CLASS PORTLAND, OREGON . . . JUNE 7-28 Reservations Now Address MARTHA B. REYNOLDS, 312 Fine Arts Building, Portland, Ore.    BEacon 6978 PORTLAND SUMMER HIGH SCHOOL Six weeks summer course for high school students in review and advanced subjects Term—June 9 to July 18 STUDIO BLDG.. S. W. PARK AND TAYLOR      CALL ALEXANDER ENNA, M.A.. MUrdock 7605 Alfredo and Violetta meet again in the midst of a brilliant company. He heaps accusations and reproaches upon her which break her heart Challenged by one of the company, Alfredo is wounded in a duel. Violetta on her death-bed treasures a letter received from Alfredo's father. He has told Alfredo the sacrifice of Violetta and permits him to return to her to live for the happiness they deserve. Alfredo comes and clasps Violetta in his arms, and the two sing of the future which is never to be, when far from Paris they will know the joy of true love. But Violetta dies in her lover's arms. HOTEL CONGRESS S. W. Sixth Ave. at Main VISIT OUR DINING ROOM AND COFFEE SHOP OPEN ALL DAY—EVERY DAY Also Banquet and Meeting Rooms Call on Us for Suggestions for Your Luncheon and Dinner Meetings Our Food is Deliciously Prepared You'll like it at the Congress" Sherman Clay Portland's Complete Music Store 625 S. W. Washington VICTOR RECORDS Keep the Opera Alive— for You--in Your Home These New Victor Records Now 1/2 Off Original List Prices NOW $1 by MARTINELLI. who sings: from "Pagliacci" "No Pagliacci Non Son" and "Vesti La Giubba" NOW $1 NOW 75c & $1 from "11 Trovatore" "Ai Nostri Monti" [Home to Our Mountains] and "Mai Reg-gendo All' Aspro Assalto" [At My Mercy Lay the Foe] and others 91 SCHIPA sings: selections from leading operas—from: La Boheme, Don Giovanni, Manon, Martha, Pagliacci, Rigoletto, Traviata, many others USE YOUR  SHERMAN,  CLAY CHARGE ACCOUNT . WRITE  FOR CATALOGS Compliments STARR MUSIC COMPANY YORK BAND INSTRUMENTS LEEDY DRUMS AND TRAPS Where hundreds of Portland Boys and Girls have learned to play musical instruments. There are two important factors for success in music: [1] a good teacher, [2] a good instrument. You get both at Starr's. True appreciation of music comes from playing your own instrument. STARR MUSIC COMPANY 1122 S. W. Washington Phone ATwater 5014