Released in late spring 2007, BridgePort Brewing Company's Haymaker Extra Pale Ale was touted as "sunshine in a bottle." The launch party for the brew featured bluegrass music by Portland locals, The Josh Cole Band. On the label, the rooster's cockscomb and the curve of its wing as it holds a pint glass to his beak coalesce into the semblance of a smiley face on the sun. One can certainly depend on a rooster to know when it's time to "make hay."