This bottle represents some of Hopworks' common labeling design elements. The target shaped HUB logo is re-purposed into a gear but is still recognizable because of the color scheme. The bike chain, Bike Beer name, and words "bike events schedule" reflect Hopworks commitment to both local bike culture and community involvement. Red October, a typeface inspired by Russian constructivist art and which is often used throughout Hopworks' marketing, adds an industrial feel.