Christian Ettinger purchased the old Sunset Fuel building on S.E. Powell in Portland in 2004 for a bike- and family-friendly brewery, bar, and restaurant complex. The project took longer than expected, but Ettinger wanted this to be an extension of his beliefs in sustainability and community. Rather than demolishing the old building and starting new, the building was deconstructed with as much material as possible reused or recycled. This meant the brewery did not brew its first batch until September 2007 and didn't open to the public until March 2008.