This bottle for Galactic Imperial Red Ale is an example of their textured labels. This type of label features designs built up in layers in the same color as the background to provide a surprising tactile experience. In this photo, the lines are visible below and to the right of the white portion at the top of the label. In 2014, Inland Label won an award from the Great Lakes Graphics Association for their work with Hopworks Urban Brewery on textured labels.
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