The history of BridgePort's naming conventions is one of regular reincarnation. The Audubon series (Blue Heron, Pintail and Coho) prevailed during the brewery's early years. Later, BridgePort predominately used the style of the beer as its name, for example, IPA, Porter, Stout. BridgePort's ESB appeared around this time, in concurrence with the brewery's development of its lineup of English style ales. In more recent years, BridgePort has returned to a convention of supplying original appellations to new recipes. A long-standing member of the BridgePort roster, ESB retired in 2010.