This double-sided poster mimics the beer can design of this lager. The brands' colors and HUB logo make both the can and poster easily visible and recognizable. Hopworks' HUB Lager is one of their core brews which are available throughout the year. This poster also reinforces three key selling points for this Northwest-style pilsner: it is organic, has won awards (six awards as of 2014) and is made in Portland, Oregon.
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