This poster for one of Hopworks single hops ales shows how a visual advertising piece can contain many illustrations and sections of text and still portray a single image. In this case, although the poster is filled with separate elements, to someone familiar with this ale series, the poster is instantly recognizable as an image of the bottle label. On the bottle, the faint lines on the white and orange portions are nearly invisible raised printing which give the label an element of tactile surprise.