After local weekly "Willamette Week" coined the term "Beervana" in a 1994 guide to Portland's beer culture, the Gambrinus Company trademarked the moniker and began employing it in BridgePort packaging design. Released in 2011, the Beervana Brewer's Box was the brewery's first 12-bottle variety pack. The original selection featured the brewery's IPA, Hop Czar, Kingpin and Dark Rain, a winter seasonal.